Earnix Time-it™

Offer the Right Financial Product to the Right Customerat the Right Time

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When Timing is Everything

Given the complexities of risk-based financial products, financial institutions struggle to deliver the custom solutions that consumers demand.

Our lives are permeated with milestones that impact our financial needs. Marriage, the birth of a baby, or the purchase of a new home can provideimpetus for consumers to seek a new financial product, while a transition in business scale can provide the same impetus for businesses. Financial institutions that present their customers with personalized products at precisely the time they need it most, will stand to both increase their sales and margins, as well as forge a trusted relationship with their customers. Knowing when these “moments of truth” occur require financial institutions to understand customer behavior at a very granular level. The ability to simulate and predict what behavior patterns indicate and acting on those indications in a timely manner is at the heart of financial product personalization. Having this ability will set financial institutions apart in today’s on-demand digital economy.

The Earnix Promise

We believe that for Financial Institutions, personalization is key to increased customer satisfaction and loyalty as well as to improved business results. Recognizing the complexities of financial products, Earnix provides an end-to-end Pricing and Product Personalization Software Suite, driven by world-class data science, analytical modeling tools, and integrated machine learning.

The Earnix 3D Personalization Suite™ empowers Financial Institutions to offer the right product, at the right price, at the right time, while optimizing business KPIs, maintaining governance and compliance, and improving the enterprise-wide end-to-end product personalization and pricing process. Earnix has been consistently innovating for Banks and Insurers around the globe for over 18 years. We have offices in the Americas, Europe, Asia Pacific, and Israel.

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Deliver the Right Product at the Right Time

Nuture Customer Relationships through Ongoing Engagement

By anticipating customers’ needs as lifeevents occur, financial institutions caninteract in a proactive and positive manner with their customers, versus beingperceived as strictly transaction driven and reactive.

Earnix Time-it takes three main actions to enable financial institutions to approach their customers with proactive and relevant offers. First, it “senses” changes in customer status among all connected data sources. When data outliers occur on any channel, they are identified, categorized, and stored. Earnix Time-it then uses Machine Learning models to proactively “interpret” those data signals. This is done to indicate whethera life-event with potential impact on customers’ financial needs has occurred. Finally, Earnix Time-it “acts”. Once a significant event is identified and categorized, it triggers the Earnix 3D Personalization Suite to proactively deliver the right product, at the right price, at the right time. This ability to sense, interpret, and act at the right time has a huge impact on financial institutions’ efforts to be their customers trusted-advisors.

Smart financial institutions realize that maximizing customer lifetime value isn’t about closing a one-time deal. It’s about building ongoing relationships with customers. By anticipating customers’ needs as life-events occur, financial institutions can interact in a proactive and positive manner with their customers, versus being perceived as strictly transaction-driven and reactive. Being proactive means advising ahead of time how to avoid rate or fee increases.

Earnix Time-it enables financial institutions to serve customers in an ongoing, proactive manner by continuously monitoring customer status in order to detect significant events. Financial institutions can then leverage the Earnix 3D Personalization suite to create better personalized offers—with the right product at the right price at the right point in time. Not only do such personalized and contextualized solutions increase customer satisfaction, they increase sales and conversion, thereby improving business results.

This ability to sense, interpret, and act at the right time has a huge impact on financial institutions’ efforts to be their customers trustedadvisors.

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The Result: Deep, Trusted, Continuous Customer Relationships

Earnix Time-it empowers financial institutions to ascertain the right moment to offer the right personalized product. Rather than relying on inflexible rules, financial institutions can take advantage of advanced analytics to precisely determine when a customer is open to personalized offers—and deliver those at just the right time. Moving from personalizing just the marketing communication in a reactive manner to personalizing, timing, and optimizing the financial product being offered in a proactive way maximizes offer relevancy and simplicity. By using Earnix Time-It to assist customers in a proactive manner throughout their lifetime, financial institutions ultimately develop deep relationships with customers, becoming trusted advisors. The result is a deeply delighted customer—and long-term business success.

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The Analytics of Contextualization

Identifying life-events that might spur consumers and businesses to consider a certain financial product requires the right underlying data, analytics, and deployment technologies, all bundled into a product that is purpose-built for financial institutions. Earnix Time-it leverages deep financial industry domain expertise and advanced analytics to perform the timed personalization described above.

From a data perspective, Earnix Time-it can can take into account internal risk, price, product configuration, and other customer data from numerous internal systems and data sources, including unstructured data and Internet of Things (IoT) data.

Advanced analytics assists financial institutions in understanding the right time to deliver financial offers. Financial institutions today use mainly rules-based systems to identify and act on data outliers. These rules impact mostly actions that occur on a financial institution’s branded properties, like a website, and are coded as conditional if-then statements. Thus, if the customer exhibits behavior A, the system offers them product B. The trouble is, these rules-based systems are reactive. They only act on past behaviors that have a resultant action programmed into the system. They don’t change over time in response to new information. With Earnix Time-it, analytical techniques such as prediction and optimization can be used to simulate potential outcomes.

The trouble is, these rules-based systems are reactive. They only act on pastbehaviors that have a resultant action programmed into the system. They don’t change over time in response to new information.

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Deploying an analytically defined and well-timed offer to offer-delivery systems is simple with Earnix Time-it. The product provides a single interface to deploy offers, monitor results, and iterate to improve interactions. And with the ability to detect customer life-events, the other products in the Earnix 3D Personalization Suite can easily be triggered to transform these customer data insights into well-timed personalized offers

Earnix Time-it works seamlessly with the other products in the Earnix 3D Personalization Suite. It leverages the ability to configure personalized product offerings from Earnix Personalize-it. The products in the suite provide the price and product configuration components that are added to the timing component that Earnix Time-it provides to deliver the right product at the right time and the right price.

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Take a closer look to see how the other productsin the Earnix 3D Personalization Suite™ can help you:

Earnix Price-it™Earnix Personalize-it™

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