Earning My Black BeltsA 20-Year Marketing Plan

Maria Margarita “Bing” MejiaOctober 13, 2010

Outline

My Goal – Vision/MissionDaily RolesThe Art of StrategyTenets of Taekwondo20-year JourneyMy Conclusions

My Goal – Vision & Mission

• To continuously earn my black belts in life by being a servant-leader and learner-teacher for the greater glory of God and the betterment of society.

• I am a competent and compassionate doctor and healer to my family, friends, patients, society, the environment and my country.

Daily Roles

• A Good Daughter and Sister• A Fun Tita• A Devoted Girlfriend• A Supportive Friend• A Competitive Sportswoman• A Teacher-Learner• A Competent and Compassionate Doctor of

the Future

Good Daughter and SisterFun Tita

Devoted GirlfriendSupportive Friend

Competitive Sportswoman

A Teacher-LearnerCompetent and Compassionate

Doctor of the future

Dr. Black belt Bing Meiji-Aahhhh

Meiji-Aaaaah!!

Promotion Tests

• Dream book

• 20-year Marketing Plan

• Consultations with Personal Coaches

• Personal Journal

Milestones• Intermediate milestone (1-2 years): board-

certified doctor• Short-term milestone (2-5 years): – Complete residency program– Start personal business– Start my own family

• Medium-term goal (5-10 years): establish practice and business

• Long-term goal (10-20 years): have passive income

The Art of Strategy• The Calculations– Survey current medical trends and opportunities– Where do I fit?

• The Challenge – medical school, boards, residency, balanced life

• The Plan – becoming a doctor and pursuing other passions and endeavors

• Positioning – provincial practice; compassionate pediatrician; holistic patient care; public health advocate

http://en.wikipedia.org/wiki/The_Art_of_War#The_13_chapters

The Art of Strategy• Energy / Directing – pacing myself; balancing

between work and play• Weak and Strong Points / Illusion and Reality

– self-assessment and re-assessment• Maneuvering / Engaging the Force – sources

of inspiration (e.g. spirituality, community work, etc.)

• Variation – coping with changes; mind-set that changes are inevitable

http://en.wikipedia.org/wiki/The_Art_of_War#The_13_chapters

Tenets of Taekwondo

• Humility – keeping me grounded

• Integrity – keeping my word; walking the talk

• Self-control – sacrifice for a higher good

• Perseverance – despite challenging times

• Indomitable Spirit – faith in God

http://www.taekwon-do.nl/default.aspx?ID=343

20-Year Journey

In the year 2010• 4th year medical-MBA

student• On parental assistance

program (PAP)• Good relationship with

family, friends and peers• Planning for the future:

– Career as a physician– Family life– Other endeavors

In the year 2030• Happy family life• Financially independent• Flourishing practice• Businesswoman• Good relationships with

family, friends and peers• Significant contributor to

the community and to the country

My Conclusions

• Earning black belts is a continuous process.• Reaching my goals means reaching Zen –

peace of mind as in a meditative state.• Having made my significant others happy is a

non-negotiable.• Making my dent in the world means having

affected positively the lives of my family, friends, patients, colleagues, and countrymen.

Earning My Black BeltsA 20-Year Marketing Plan

Maria Margarita “Bing” MejiaOctober 13, 2010