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Number of Customers 0-50 50-200 200-1000 1000-2500 <2500 Sales Team Founder Founder + P Sales Team P Sales Team R Sales Team Sales VP + R Sales Team Marketing References References Ref + Cold Cold + Marketing Cold + Marketing Target Market Early Adopters Early Adopters Early Majority Early Majority Early Majority Renumeration No Incentives / No Referral No Incentives / No Referral No Incentives / No Referral Incentives Incentives + Referral Key Focus Product Management Sales Culture Recruitmen t Expansion Processes Early Stage Scale Stage Growth Stage Sales Stage

Early Stage

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Sales Stage. Early Stage. Scale Stage. Growth Stage. What worked. Spending hours with the USERS Building needs which can SCALE Focussing on PAID needs USAGE was my best friend. What worked. Free trial to experience Instant gratification Passionate team members for sales - PowerPoint PPT Presentation

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Page 1: Early Stage

Number of Customers

0-50 50-200 200-1000 1000-2500 <2500

Sales Team FounderFounder +

P Sales Team

P Sales Team

R Sales Team

Sales VP + R Sales Team

Marketing References References Ref + ColdCold +

MarketingCold +

Marketing

Target MarketEarly

AdoptersEarly

AdoptersEarly

MajorityEarly

MajorityEarly

Majority

RenumerationNo

Incentives / No Referral

No Incentives / No Referral

No Incentives / No Referral

IncentivesIncentives +

Referral

Key FocusProduct

Management

Sales Culture

Recruitment Expansion Processes

Early Stage Scale Stage Growth Stage

Sales Stage

Page 2: Early Stage

Spending hours with the USERS

Building needs which can SCALE

Focussing on PAID needs

USAGE was my best friend

What worked

Page 3: Early Stage

Free trial to experience Instant gratification

Passionate team members for sales

Sales culture - No Discounts, Value based sales

Technology to manage funnel

What worked

Page 4: Early Stage

Sales Recruitment

Communication

Sales Ability

Relevance

Attitude