• Early Pencil • Customer• Collect data• Conclusion• Q & A

(Customer)

Early pencils

• Raw graphite dug• Improvement -1795 -Frenchman-Nicolas-Jacques Conte

• Early Pencil • Customer• Collect data• Conclusion• Q & A

(Customer)

Customer (Quality)• Early- Impossible to control- Dirty- Break easily• Nowadays- Controllable- Clean- Concrete

Customer (Variety 1)

• Early nineteenth century• English -Hardness ‘B’- Black ‘H’- Hard

9H, 8H, …2H, H,F, HB, B, 2B,…8B, 9B

Customer (Variety 2)

• Invention

Customer (Compatible Price)

-Technology- Machine- Material-Operation

• Early Pencil • Customer• Collect data• Conclusion• Q & A

(Customer)

Collect data

• Research• Personal experience• Staff’s opinion

Conclusion

• Early Pencil • Know your customer’s need -Quality is good? -Variety satisfies your target? -Price is compatible?• Yours successful business

Yours successful business (Customer)