EARLY LEARNERS Karla Garcia & Edgar Ferrer

11th gradeAges 16 & 17

MISSION STATEMENT Mission Statement

To create a business that provides language classes for children at an early age

Opportunity Our business is a service that offers language

classes for kids at an early age Kids get the benefit of learning early so they

will become more successful in the future Our business will be successful because

about 60% of kids are only speaking English at home

Business Profile Type of Business

Service Language classes for kids at early ages

Legal Structure Partnership We have selected this legal structure

because for our business it would be better, and it would make it easier to expand our business in the future

QUALIFICATIONS We’re qualified to run this business

because:

We are both fluent in Spanish and English

We have both experienced our target market’s future experienceWe have complete and entrepreneurship/ marketing course

Market AnalysisIndustry Name

Education & Training services

Industry Size $30 billion

Total Population

The state of Connecticut, Hartford county

Target Market

New parents and parents of small children from ages 0-5 with an annual salary of $60,000 and above

Potential Market

Children from different pre-k, kindergarten, and daycare programs in our target market. We would only need 4 children

3,574,097

200

169,696

Total Population

Target Market

Potential Market

7

TARGET MARKET SEGMENT Demographics

New parents and parents of small children from ages 1-5. with an annual income of $60,000 and above

Geographics Connecticut, Hartford

county

Psychographics Work School Other older children

Buying Patterns Parents will buy what is

necessary for their children to be successful.

COMPETITIVE ADVANTAGEDay Care

Everyday Talk at home

Early LearnersFactors

20$/week + extra fees

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

N/A $2o.00-45.00

Good Varies Excellent

They have many years

of experience

N/ALanguage class for children

Nearby/Far

Your home

Your ownhome

excellent none great

MARKETING MIX

People-Parents of children 0-5 years of age with a salary of $50,000 and above

-Word of mouth-Business cards-Flyers in schools

-In the Hartford County

-Spanish Classes for children at an early age

-$200.00 per child

PROMOTIONAL MIX

Advertising Business cards $1.00

Publicity Word of mouth, websites for local schools $0.00

Personal Selling Tell our customer’s relatives $0.00

Sales Promotion

An extra hour of classes for the same price for a week in the month of June ($33.00)

$2.75

Total Monthly Promotional Expense $3.75

Promotional Expense MonthlyAmount

COST OF MATERIALS/LABOR

Materials

Material Description Cost/Total Quantity Cost per Unit

Work books 20/$20 $.04

Total Material Cost per Unit $0.04

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$8.25 8hrs $66.00Total Labor Cost per Unit $66.00

COGS (per Unit) $67.00

Description of One Unit of Sale: One on one language tutoring

1 wk. (6 hrs) Language lessons

ECONOMICS OF ONE UNIT

Selling Price (per Unit) $200.00

COGS (per Unit) $67.00

Other Variable Expenses (gas) $12.00

Total Variable Expenses (per Unit) $79.00

Contribution Margin (per Unit) $121.00

Description of One Unit of Sale:

1 wk. (6 hrs) Language lessons

AVERAGE MONTHLY FIXED EXPENSES

Fixed Expense Average Monthly Expense

Insurance (1 Million Liability) $150.00

Salary $80.00

Advertising $3.75

Depreciation (Computer, Cell phone, car) $74.37

Utilities/ Rent (Gas, Electric, Telephone) $30.00

Total Average Monthly Fixed Expenses $338.12

TIME-MANAGEMENT PLANSCHEDULE FOR A TYPICAL WEEK

Total Hours in a Week = 168

0 50 100

School

New Business

Free Time

52

20

96

Hours

MONTHLY SALES PROJECTIONSFIRST YEAR

0

5

10

15

20

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts S

old

Total Units Sold

120

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.3

Monthly Fixed Expenses

Contribution Margin per Unit

= Monthly Break-Even Units

$338.12

$121.00= 3 Monthly Break-Even

Units

PROJECTED YEARLY INCOME STATEMENTFIRST YEAR

A Selling Price per Unit $200.00

B Number of Units Sold 120

C Total Sales $24,000

D Variable Expenses $9,480.00

E Contribution Margin $14,520.00

F Fixed Operating Expenses $4,057.44

G Pre-Tax Profit $10,462.56

H Taxes @ 15% $1,569.30

I Net Profit $8893.26

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Computer /Cell phone

Best buy/ AT&T Already owned

Car Dealership Already owned

Partnership Agreement

Weber & Myers, LLC$150.00

DBA Hartford, CT$10.00

Toys Various online$200.00

Coloring books Various online $50.00Coloring utensils Various online $30.00

Total Start-Up Expenditures$440.00Cash Reserves

Emergency Fund $220.00

Reserve for Fixed Expenses $415.37

$1,735.37Total Start-Up Investment

ROS & ROIROS: Return on Sales

For My Business: DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

8,893.26 24,000.00X 100 = 37%

8,893.261,735.37 X 100 = 512%

$0.37

$5.12

FINANCING STRATEGY

Source Amount Debt Equity Gift

Personal Savings $750.00 X

Relatives/Friends $1,000.00 X

Totals $1,750.00

$1735.37Total Start-Up Investment

BUSINESS RESPONSIBILITY& PHILANTHROPY

Business ResponsibilityEarly Learners will donate 6% of net profits to the

charity Amigos de Las Américas.Philanthropy

We will show our support of their cause by including their logo and website on our business cards

BUSINESS & PERSONAL GOALS

We plan to have a successful first year.

Graduate from SMSA and get accepted and attend the university of our choice.

Business Personal

We plan to expand our business by adding languages.

Shor

t-Ter

mLo

ng-T

erm K: To graduate college

get accepted into medical school.

E: To graduate college and secure a career.

EARLY LEARNING, BECAUSE ONE IS NOT ENOUGH!

Thank you for your consideration

Early LearnersWebsite under construction