Ealing School of Art, Design and Media · require animated content such as games, the internet, ﬁlm and TV. With traditional animation skills tailored to a diverse range of digital

Ealing School of

Art, Design and Media

We offer professionally oriented courses designed anddeveloped with input from employers and industry specialists,so you can meet the creative sector’s high demands.

A creativecommunityYou’ll join an enthusiastic andsupportive community of art, design,media, music and performancestudents, based in the heart of West London.

Encouragingprofessionalismand successWe encourage you to seeprofessionalism as an attitude – a frame of mind that will greatlyenhance your career prospects,whichever creative path you choose.We’ll also help you master theemployability skills to help you succeed.

54 University of West London • Undergraduate Prospectus 2013

Teaching andlearning based on experienceWe’ve developed our coursesbased on the extensive experienceof our high-calibre teaching staff,who have joined us from a widerange of successful backgrounds in the creative industries.

55

Courses

BA (Hons) Advertising 56BA (Hons) Broadcast Journalism 57BA (Hons) Broadcasting 58BA (Hons) Digital Animation 59BA (Hons) Fashion and Textiles 60BA (Hons) Film 61BA (Hons) Games Design 62BA (Hons) Graphic Design 63BA (Hons) Media Studies 64FdA Photography 65BA (Hons) Photography 66BA (Hons) Public Relations 67

56

BA (Hons) Advertising This course is characterised by a focus on providing the key skills that the highly competitive advertising industry needs in its employees.We aim to give you a head start to joining the profession as a creative,account manager or strategist.

Course overviewThe advertising industry needs professionals thatcan think outside of the box. It takes people thatcan work successfully in teams, with a range of skills that are necessary to produce high impactcampaigns. This course is designed to develop yourunderstanding of brands, marketing, advertisingstrategy and creativity, in order to help prepare you for your future career as an account handler, or creative, working in the demanding worlds of marketing or advertising.

We use real briefs and techniques and work closelywith specialists to ensure that our course is at thecutting edge of industry thinking. To develop your team working skills you will work closely withother students on advertising briefs, researchingmarkets, developing strategies and producingcreative campaigns.

We work with many advertising agencies andclients such as Leo Burnett, Ogilvy and Mather and Waitrose, to set our live briefs, provide guest lectures and offer our students prestigious work placements.

University of West London • Undergraduate Prospectus 2013

HighlightsOur tutors are industry professionals with excellent connections across the sector includingD&AD – the association for creative advertisingand art direction, as well as the Institute ofPractitioners in Advertising (IPA).

Entry requirements200 UCAS points at Level 3, which would normally include at least two relevant subject areas plus GCSE English and Mathematics at Grade C or above.

English language requirementIELTS 6.0 overall and a minimum of 5.5 for each of the four components (reading, writing, speaking and listening).

For detailed information on internationalequivalences and alternative entry qualificationssee page 145.

InterviewApplicants will usually be invited to an interview.This will provide you with an opportunity todemonstrate your enthusiasm and commitment to your chosen subject and a chance to meet the course team.

UCASCODEN564

AWARDBA (Hons)

DURATIONFull-time,three years

STARTINGSeptember 2013

LOCATIONEaling

CAREER OPTIONSThe course opens a widerange of career opportunitiesin marketing, advertisingand other relatedprofessions. Career advice isoften provided by industryprofessionals, recruitmentconsultants such as KendallTarrant, and the in housecareers service.

Our graduates also have the opportunity toundertake a variety ofpostgraduate qualificationsin the advertising field.

Scan the QR code above formore course information or visit:uwl.ac.uk/N564

57

BA (Hons) Broadcast Journalism


Course overviewThis course focuses on the techniques ofcontemporary journalism practices and theiroperation in the established technologies of radioand television and the more recent and continuingdevelopment of online formats. There is a practicalemphasis on research, writing, production andpresentation – the core skills required of journalistsin this field. We also carefully consider the contextof journalism practice, examining ethical and legalconcerns as well as social, political, institutional andeconomic issues and their coverage in the media.

This course has a broad based approach and looksat the future concerns and development of theindustry and the explosion in news and informationdelivery via the internet and the possibilities this opens up for employment. You will study the techniques of news and features journalism,examining areas such as current affairs, sports, arts and music reviewing.

We have a strong commitment to learning bydoing and to real industry practices which includessimulated ‘news days’, assessed live broadcasts and a work placement. There is also theopportunity to undertake a long-term assessed role as part of the University’s Blast FM radiostation which is managed by students.

Entry requirement200 UCAS points at Level 3, which would normallyinclude at least two relevant subject areas plusGCSE English at Grade B and Mathematics atGrade C or above.



InterviewYou will usually be invited to an interview. This will provide you with an opportunity todemonstrate your enthusiasm and commitment to your chosen subject and a chance to meet the course team.

This course develops the knowledge and skills you will need to embarkon a range of career options across broadcasting and online journalism.

UCASCODEP500

AWARDBA (Hons)



LOCATIONEaling

CAREER OPTIONSOur graduates are equippedto pursue careers in radioand television or onlinejournalism, includingproduction and presentationand broadcasting policywork with, for example,Ofcom. Our graduates also have the opportunity to undertake a variety ofpostgraduate qualificationsin the broadcasting and journalism field.

Scan the QR code above formore course information or visit:uwl.ac.uk/P500

58

BA (Hons) Broadcasting This course develops the creative knowledge and skills associated with careers in contemporary media production.

Course overviewThroughout the course, you will develop specificskills and techniques relating to research, writingand production of contemporary media. You willengage with the issues and debates surroundingthe creative process, institutional practices and the nature of media consumption and learn toemploy a high level of critical reflection at all stagesof the development of a project. Teamwork is afundamental aspect of this course and you willhave the opportunity to work closely with otherstudents and gain expertise in the developmentand production of live and pre-produced, factual,and music media formats.


Entry criteria200 UCAS points at Level 3, which would normally include at least two relevant subject areas plus GCSE English and Mathematics at Grade C or above.




UCASCODEP315

AWARDBA (Hons)



LOCATIONEaling

CAREER OPTIONSOur graduates will beequipped to enter a careerin the professions relating to radio or televisionproduction, radio ortelevision presentation andradio or television reviewingor media regulation.


59

BA (Hons) Digital Animation


Course overviewThis course will support you in developing a creative and technical grounding in the principles of animation. As the sector is changing fastthrough the application of new technologies it’s important that you have a solid foundation and command of the key transferable skills andapproaches which are applicable across platforms.You will develop work for a range of formats thatrequire animated content such as games, theinternet, film and TV. With traditional animationskills tailored to a diverse range of digital media,you will gain experience in both 2D and 3Dproduction. In addition, you will enhance your intellectual skills by learning to developsolutions through problem solving.

Entry requirement200 UCAS points at Level 3, which would normally include at least two relevant subject areas plus GCSE English and Mathematics at Grade C or above.



Interview and portfolioYou will usually be invited to an interview. This will provide you with the opportunity todemonstrate your enthusiasm and commitment to your chosen subject and a chance to meet thecourse team. You will also be asked to bring along a portfolio of relevant work. Details of what isrequired in the portfolio are available on the website at uwl.ac.uk/myapplication

This course has been designed to provide you with the opportunity todevelop skills in traditional animation principles using digital technology.

UCASCODEW615

AWARDBA (Hons)



LOCATIONEaling

CAREER OPTIONSOur graduates have careeropportunities acrossanimation, gaming, film and broadcasting whichinclude character andenvironment design,gaming, special FX, drawingand animation, backgroundart, producing, directing orstory development.

Graduates also have theopportunity to undertake a variety of postgraduatequalifications in the field.

Scan the QR code above formore course information or visit:uwl.ac.uk/W615

60

BA (Hons) Fashion and Textiles This innovative and exciting course is designed to produce graduateswho are fully equipped with the creative, practical and transferable skillsnecessary for employment in this demanding and competitive industry.

Course overviewThe course focuses on the integration of vocationalindustry-based skills for cutting-edge fashion and textiles with the creative and intellectualdevelopment of each individual student. We aim to produce graduates who are equipped withthe skills and competencies that the fashionindustry requires.

Creative and practical studies are stronglyunderpinned by professional development andcritical studies, which reinforce the relationshipbetween theory and practice, in relation to boththe market place and the cultural context offashion design. We have well-established links withindustry, working closely with major companies on briefs that they have set.

During the course, you will learn to negotiate therelationships and intersections between fashiondesign and development and printed textiles andknitwear design. Fashion is about creativity and we ensure you have the flexibility to develop yourspecialism in line with your aspirations in producinga major project and design portfolio that willsupport your future employment.


Key factWe provide work placements and sponsorships and we have a continued association with theBritish Fashion Council College Forum andGraduate Fashion Week.




Interview and portfolioYou will usually be invited to an interview. This will provide you with the opportunity todemonstrate your enthusiasm and commitment to your chosen subject and a chance to meet the course team. You will also be asked to bringalong a portfolio of relevant work. Details of what is required in the portfolio are available on the website at uwl.ac.uk/myapplication

UCASCODEW232

AWARDBA (Hons)



LOCATIONEaling

CAREER OPTIONSOur graduates pursuecareers across a range ofprofessions in fashion andtextiles including design and design management,knitwear, buying,merchandising and creativepattern cutting. Graduatesalso have the opportunity to undertake a variety ofpostgraduate qualificationsin the field.


61

BA (Hons) Film


Course overviewThe course has been carefully crafted so thatelements of film theory complement and underpinpractice at every stage. Though the emphasis is on practical aspects of content production, the theoretical material enables an in depthexploration of the subject and supports you in broadening your range of critical skills.

We are committed to a learning by doing approachto film production and we work closely withbusinesses and other organisations in providingopportunities for our students to work on ‘live’projects usually in the form of short promotionalfilms. Alongside your own assessable projects andour filmmaking ‘challenges’ there are plenty ofopportunities for practical film production. Uniquelyplaced in West London, the course is based on acampus at the heart of the UK film and mediaindustry and we take full advantage of this, offeringa work placement that will give you an immersiveexperience of working alongside professionals.

Our graduates have gone on to work onindependent productions, set up their owncompanies and have worked for companies such as Twentieth Century Fox, Sky, BBC and Endemol.




InterviewYou will usually be invited to an interview. This will provide you with an opportunity to show yourenthusiasm and commitment to your chosensubject and a chance to meet the course team.

This course provides you with an innovative practice driven approach to digital film production and a comprehensive knowledge of relatedindustry conventions and aspects of film theory.

UCASCODEP303

AWARDBA (Hons)



LOCATIONEaling

CAREER OPTIONSOur graduates are creativeand critical practitioners whocan develop careers acrossthe TV, film and contentproduction professionsincluding film/videojournalists, writers, directorsand producers, directors ofphotography, productiondesigners, editors andsound designers.


62

BA (Hons) Games Design This course has been designed to develop creative and technicalskills in the design and production of games including theoreticalaspects of conventional and digital gaming.

Course overviewThe course has a strong practical focus but hasbeen developed to also enable an understandingof broader areas of games development anddesign and supporting history, contextual andsocial issues, together with an overview of the moretechnical aspects of the discipline. You will also beable to investigate a range of subjects within thefield of gaming alongside more specialised subjectareas in games art and games design.

Games art approaches the arena of gaming froman artistic viewpoint and is designed for those whowish to explore the aesthetic and contextualaspects of gaming from either an experimental or more conventional approach. Games designfocuses on the analysis and design aspects ofgaming, including character, arena and gameinterface design. Small-scale documentation,prototyping and testing of games concepts are a strong feature of this area of study.






AWARDBA (Hons)



LOCATIONEaling

CAREER OPTIONSOur graduates are creativeand critical practitioners whocan develop careers acrossthe games design industryand additionally in areassuch as content creationacross a range of media,producing educational andentertainment products.Graduates can also go on to study a range ofpostgraduate qualificationsin this and related fields.

Scan the QR code above formore course information or visit:uwl.ac.uk/I600

UCASCODEI600

63

BA (Hons) Graphic Design


Course overviewGraphic Design helps shape the way we see and interact with the world. This course has beencrafted to reflect the range of possibilities that thisdynamic and constantly evolving subject offers.

On the course you are encouraged to explore andexpress ideas through a range of relevant media. The course will enable you to develop skills inconceptual and critical thinking, typography, designdrawing, illustration, screen based and digital mediaskills that will equip and support you in your futurecareer. Tutor led projects, self initiated work, andnational competitions are all part of the programmeof study.

We offer a unique curriculum; the course philosophyacknowledges that graphic design is not only aboutsolving problems, but also about innovation andpersonal authorship in which a designer’s point ofview and vision play a catalytic role in change. Ourspecialist staff provide the practical and conceptualsupport to help you find your creative voice.

Whilst the course is practically driven with studioand workshop teaching practice, we also providethe opportunity to examine the historical andcultural context of contemporary design disciplinesand understand their value in helping to meet thecreative and intellectual demands and challengesof the subject.





This course develops creative skills in, and approaches to, design conceptualisation and critical thought for progression into the design industry.

UCASCODEW28C

AWARDBA (Hons)



LOCATIONEaling

CAREER OPTIONSOur graduates go intoemployment across a rangeof specialisms within thedesign industries in areassuch as publishing,advertising, packaging,branding, website andinteraction design.Graduates can also go on to study a range ofpostgraduate qualificationsin this and related fields.

Scan the QR code above formore course information or visit:uwl.ac.uk/W28C

64

BA (Hons) Media Studies This course includes some practical opportunities as well as comprehensive work on media studies and theory.

Course overviewNewspapers, radio, film, TV and computer softwareare powerful instruments of communication. Thiscourse enables you to develop your knowledge andskills to critically examine how these technologiesaffect our understanding of the world at a cultural,social and political level. You will study mediainstitutions and the cultural industries, whilstdeveloping the research, interpersonal andcommunication skills that are essential to the media professions.

We take full advantage of our unique situation in West London at the heart of the UK’s film andmedia industries with study visits and guided tours to key media and cultural institutions andorganisations. A work placement is a key part ofthe curriculum providing experience of working in a relevant sector of the industry and developinga positive profile in preparation for employment.


Entry criteria200 UCAS points at Level 3, which would normally include at least two relevant subject areas plus GCSE English and Mathematics at Grade C or above.




UCASCODEP306

AWARDBA (Hons)



LOCATIONEaling

CAREER OPTIONSOur graduates are suited for a range of careers withinmedia organisations or topursue teaching roles orfurther study in mediasubjects. Graduate mayprogress to the MA VideoProduction and Film Studies,as well as other relevantpostgraduate qualificationsin this field.


65

FdA Photography


Course overviewThis course has an emphasis on the production and presentation of photography, supported byconceptual development and an understanding of critical and contextual theory. The aim of thecourse is to introduce the core skills required of a professional commercial photographer.

The course focuses on industry practice and offers a range of opportunities for you to developrelevant key skills. These include simulation‘practice days’, ‘live’ projects and a period of work placement. You will also undertake an independent project designed to support the needs of your future career aspirations or academic progression pathways.

Key factWe work closely with key partners including theNikon Academy, Magnum and the Association of Photographers to ensure that the course is at the cutting edge of industry expectations.





This course develops the key skills necessary to begin a career within the photographic and digital imaging industries.

UCASCODEW641

AWARDFdA

DURATIONFull-time,two years


LOCATIONEaling

CAREER OPTIONSUpon successful completionof this course, you will beable to pursue a career in the photographic andimaging industries includingwork in advertising andfashion, photo journalismand documentary, webcontent production andpicture editing.


66

BA (Hons) Photography This course takes a dynamic and exciting approach to photographyand equips students with strong practical, theoretical and transferableskills in preparation for a career as a professional photographer.

Course overviewThe course focuses on contemporary photographicpractice and offers opportunities for work andexperimentation within related subject areas suchas the moving image and other convergent digitaltechnologies. Through cultural and theoreticalstudies you will gain the skills to critically evaluateand effectively engage in contemporaryphotographic debates. Preparing you foremployment is one of our priorities; therefore workexperience is embedded at all levels of the course.

Our academics are committed to providing asupportive learning environment that will nurtureyour photographic interests and ambitions. Ourgraduates are confident and valued by the industryfor their skills, knowledge and adaptability, many of them return to talk to current students abouttheir experiences and continue to give support in the form of mentoring and work placementopportunities. Additionally a strong team ofestablished professional photographers, artists, and curators make a wealth of experience availableto the course.

Key factBeing situated in West London gives us access to a wonderful array of art galleries and museumsto inspire and stimulate discussion.






UCASCODEW642

AWARDBA (Hons)



LOCATIONEaling

CAREER OPTIONSOur graduates pursuecareers in the photographicand imaging industriesincluding roles such asphotographers, assistants,retouchers, editors andresearchers and work inadvertising and fashion,photo journalism anddocumentary, web contentproduction and pictureediting, art buyingand exhibition curation.


67

BA (Hons) Public Relations


Course overviewThe course develops an understanding of astrategic approach to PR, and a grounding in the techniques employed. We have close workingrelationship with the Public Relations ConsultantsAssociation and you will work on briefs from PRconsultancies and departments and use a variety of techniques to produce communication solutions.

We are committed to learning by doing and inaddition to lectures and tutorials you will take onthe roles of PR personnel and write briefs, producereports, make presentations and deliver targetedPR solutions throughout your study. The workplacement gives you the opportunity to put these skills into practice in a ‘live’ situation with real clients.





This course offers a practical, theoretical, and imaginative approachto external and media relations, communications planning andmanagement, and PR techniques and applications. It also coversskills such as writing and production for PR.

UCASCODEP210

AWARDBA (Hons)



LOCATIONEaling

CAREER OPTIONSOur graduates pursuecareers across the spectrum of PR practicesfrom corporate and financial PR to consumer,business to business andnot-for-profit organisations.


Documents

Ealing School of Art, Design and Media · require animated content such as games, the internet, ﬁlm and TV. With traditional animation skills tailored to a diverse range of digital