EAC 417- International Management and Business in

Brazil2004

Describe your culture as you think or feel that others see it

Prof. Dr. Edson Luiz Riccio

COLOMBIA•VIOLENCE-GUERRILLA •DELICIOUS AND DIVERSE FOOD

•DRUGS AND NARCOTRAFIC (PABLO ESCOBAR) •EMIGRATION

•BEAUTIFUL WOMEN •HELPFUL PEOPLE

•COFFEE•ENORMOUS NATURAL RESOURCES

•INDIANS-RAINFOREST (AMAZON) •WELCOMING

•POVERTY•DEDICATED TO FAMILY AND WORK

•TALKATIVE •HAPPY PEOPLE

•CORRUPTION •FRIENDLY TO FOREIGNER

•GOOD DANCERS •DANGEROUS COUNTRY

•UNCONSCIOUS ABOUT THE SOCIAL PROBLEMS •UNPUNCTUAL

FRANCE• PROUDEST FOR THE COUNTRY • MATERIALISTIC

• CULTURAL POINT • GASTRONOMY

• PROTECTION OF LANGUAGE • RICH CULTURE

• FRENCH CULTURAL EXCEPTION • HUMAN RIGHTS

• STRENGTH OF TRADITION • BAGUETTE

• OPTIMIST • BÉRET

• BELIEVE IN EUROPEAN CONSTRUCTION • ZINEDINE ZIDANE

• LOVER• DIRTY AND UNPOLITE

PEOPLE

• ENJOY LIFE • NON-SMILING PEOPLE

• PHILOSOPY • FRENCH CIUSINE

• FRENCH ELEGANCE • GREAT FOOTBALL PLAYERS

HOLLAND

• VERY LIBERAL, OPEN (OLD AND YOUNG PEOPLE) • ORANGE

• COUNTRY OF CHEESE• FOCUSED ON OTHER

COUNTRIES

• TULIPS • MULTI-LINGUAL

• WINDMILLS • SMALL

• TOLERANT • CROWDED

• LOTS OF DRUGS, PROSTITUTION • RELAXED

• DIRECT, NOT SUBTLE• THEY THINK EVERYONE

WALKS ON WOODENSHOES

• LOUD • TALK TO EVERYBODY

CANADA

• COLD, IMPERSONAL, NOT VERY FRIENDLY

• POLITE

• TOLERANT

• RESPECTFUL

• MULTICULTURAL

• RICH

• ORDERED

GERMANY

• JUST WORTHY, ACCOUNTABLE • ARROGANT

• CLOSED • IGNORING OTHERS

• DISCIPLINED • DOMINAT

• DISTANCE • TERRIBLE LANGUAGE

• DRINK A LOT OF BEER • BE ORGANIZED

• CANNOT LAUGH ABOUT THEMSELVES

• COUNTRY WITH THE BEST BEER

• STRESSED ABOUT A LOT OF THINGS • LESS GENTIL, RIGID

• NOT VERY COMMUNICATIVE • LESS CRIMINALITY

• PUNCTUALITY • BETTER LIFE

• YOUNG PEOPLE IS VERY LIBERAL

MARROCOS

•VERY TRADITIONAL

•RELIGIOUS CULTURE

•PATERNALISTIC, SEXIST

•HOSPITALITY

•NOT A FREE AND LIBERAL SOCIETY

•VERY GOOD FOOD

•INEQUALITIES

Cultures

• We think our minds are free…

• But be careful to distinguish between appearance and reality

• And remember that every culture is viewed by the others through their own "cultural spectacles"

Conclusion

“Culture is more often a source of conflict Culture is more often a source of conflict than of synergy. Cultural differences are a than of synergy. Cultural differences are a nuisance at best and often a disaster. nuisance at best and often a disaster.

But if we really want to globalize, there is no But if we really want to globalize, there is no way around them so we better take them for way around them so we better take them for what they are.”what they are.”

Geert Hofstede

“Culture is more often a source of conflict Culture is more often a source of conflict than of synergy. Cultural differences are a than of synergy. Cultural differences are a nuisance at best and often a disaster. nuisance at best and often a disaster.

But if we really want to globalize, there is no But if we really want to globalize, there is no way around them so we better take them for way around them so we better take them for what they are.”what they are.”

Geert Hofstede