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EAA Aircraft Insurance Plan Update

Tuesday, May 20, 2008

In January, the Peace of Mind ad began appearing in EAA’s Sport Aviation and Sport Pilot magazines …

EAA Publications Advertising

EAA’s Advertising Agreement with Flying Magazine

… This ad has also been appearing monthly –since February – in Flying Magazine, touted as the world's most widely read aviation magazine, with a circulation of 226,000 and over 1.2 million readers.

Additional Plan Advertising

The full-page, 4-color ad also ran in the official Sun ‘N Fun 2008 Program Book, a souvenir publication and keepsake, distributed to more than 25,000 event attendees!

Banner ads for the Plan regularly appear in e-Hotline, an electronic newsletter delivered to more than 80,400 EAA

members every week.

EAA Advertising

Updates to EAA’s website include…The Web

A redesign to the landing page for the Plan, which includes a link to the Plan’s Online Quote

Request form.

EAA Aircraft Insurance Plan Online Request for Quote

Updates to EAA’s website …The Web

There’s also a link to the Plan’s Online Quote

Request form on EAA’s homepage.

EAA took the Insurance Plan’s Online Quote Request “on the road” … First stop:

Sun ‘N’ Fun!

The Aircraft Insurance Plan’s Request for Quote kiosks

at Sun ‘N’ Fun eventApplication

The Aircraft Insurance Plan’s Online Request for Quote kiosks at Sun ‘N’ Fun yielded more than 150 requests for insurance quotes from EAA members who submitted requests at the two kiosks located in EAA’s Member Welcome Center!

The announcement of coverage for powered parachutes and weight-shift controlled trikes was announced at an early morning press conference the opening day of Sun ‘N’ Fun.

Coverage for Powered Parachutes

& Weight-Shift Controlled Trikes!

Media CoverageEAA issued a press release on this exclusive coverage to more than 1,000 media outlets, including all major aviation-oriented channels.

Media Coverage of Insurance Coverage Announcement

GA News reporters were among those who attended the press conference held at Sun ‘N’ Fun. An article with an accompanying photo of agent Bob Mackey ran in the first post Sun ‘N’ Fun issue of GA News.

EAA Aircraft Insurance Plan business cards were also distributed

at Sun ‘N’ Fun

Thank you for your support …

… Discussion of new ad concepts and next steps …