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E X H I B I T O R SM E D I A K I T
W W W . H O R S E X P O . C O M
A T P O M O N A
N O V E M B E R 8 - 1 0 , 2 0 1 9 . F A I R P L E X . P O M O N A , C A
Average Attendance 32,000+ Horse Enthusiasts
STAND OUT& see what your competition is doingConsumer shows are a great place to launch a new product or gain consumer insight and research
California has the second highest horse
population & the highest number of horse
owners per capita in the nation
IMMEDIATE SALES Consumers want to buy and are ready to buy Capture new customers, generate sales leads and set future appointments
Data from Horse Expo Attendee Surveys
62%
76%
Own a trailer
Own a truck
68% Have their own farm where they keep their horses
70% Own two or more horses
60% Household Income of $100,000 or more
84% Indicate Shopping as Reason for Attending
20% Of Attendees Shopping for Barns/Corrals/Equipment
21% Of Attendees Shopping for Trailers/Trucks
67% Travel between 100 and 500 miles to attend event
34% Travel less than 100 miles to attend event
9% Travel over 500 miles to attend event
REACH YOUR TARGET AUDIENCE
Your company will be seen by tens of thousands of new eyes, helping to create brand recognition
WWW.HORSEXPO.COM1
WHY EXHIBIT AT WESTERN STATES HORSE EXPO?Your customers are here.Your competition is here. You better be here too.
Since 1999 the Western States Horse Expo has been the
industry’s gold standard for equine focused consumer
expositions. The event combines the BEST elements of
an industry trade show, horsemanship clinic, festival,
equine competition and consumer show. It then blends
them together in fun innovative ways that create
an event unlike any other. With top class exhibitors,
nationally known clinicians, credentialed equine
medical professionals and exciting events like the Colt
Starting Challenge USA, the NCDC Combined Driving
Competition, SANA West Rare Breeds show, and Equus
Masters-Legacy, the Western States Horse Expo is
simply the finest Horse Expo in the nation.
WWW.HORSEXPO.COM2
We love the Horse Expo because the attendees are educated and passionate about horses and they shop, shop, shop!
M I K E Redmond Rock / Exhibitor
WWW.HORSEXPO.COM3
SHOPPING One of the highlights of the Horse Expo Experience!
Tens of thousands of attendees come from far and
wide to take part in this unique shopping experience.
Shoppers are ready to buy and delight in the
opportunity to take advantage of a wide range of
available products and services, with the convenience of
having everything in one location and the added benefit
of in-person interaction— allowing them to see, touch,
learn, ask questions and purchase on the spot.
MANE MARKET MALL Encompassing several large exhibitor areas and
numerous Festival tent locations in the heart of the
Murieta Equestrian Center. Spaces range from 10 x 10
and up with Festival, Pavilion and Premium locations
available. Rates starting at just $700.00.
THE RANCH An exclusive, high traffic outdoor area dedicated to the
exhibition of barns, corrals, tractors, heavy equipment,
RV’s, ATV’s, outdoor furnishings and equine trailer
“add-ons.” Rates start at $2.00 per square foot with a 400
square foot minimum space reservation required.
RIGS and DIGS An exclusive outdoor area dedicated to manufacturers
and authorized dealers for the exhibition of horse and
livestock trailers. Rate is $1,000 for up to 5 trailers and
$200 for each additional trailer.
WWW.HORSEXPO.COM4
At Horse Expo we have the best sales of any event.
Each year we see real profits!
J O H N Buckaroo Leather Products / Exhibitor
WWW.HORSEXPO.COM5
Colt Starting Challenge USA Horse trainers use Natural Horsemanship methods for
starting and gentling a horse. This event is not only to
entertain, but also to educate about how a horse thinks,
operates, and responds to a horse trainer’s cues using
body language.
Horse Expo Clinics Incredible lineup of the very best Clinicians and
Trainers in the nation providing unique educational
clinics and demonstrations appealing to a wide variety
of equestrians.
Horse Expo University Leading Veterinarians, Innovators, Industry Leaders
and Health Care Experts share the latest innovations
and practices in their areas of expertise.
Horse Interest Workshops Hands-on workshops taught by master craftsmen and
craftswomen who will instruct registered participants
in their unique craft.
EVENTS Education and entertainment—it’s all at the Expo.
The best equine experts grace the stages and arenas
of Western States Horse Expo each year, attendees
learn from top industry experts, veterinarians, and
health care specialists at Horse Expo University,
attend workshops taught by skilled craftspeople in
HorseInterest Workshops, and enjoy events from
every discipline!
WWW.HORSEXPO.COM6
Pyranha, Inc. has been a part of the Horse Expo for years and we
continue to be excited to exhibit our products there. The event is always
run in a professional manner and is a vital part of our marketing program
and annual sales program.
L Y N N Pyranha, Inc / Exhibitor
WWW.HORSEXPO.COM7
ALL YEAR ENHANCEMENT Includes FREE EXHIBIT SPACE• 10'x10' booth at each event
• Feature new products & announcements
• Reach our 200,000+ contacts monthly
• 1 Facebook post per month (your art) boosted in all of
California, including Instagram and Twitter
• New product release 2x per year through monthly eblast
newsletter
• Arena Announcements for duration of event
• Logo placed in all materials, mailers, monthly eblasts,
brochures and web site with link
• Blog posts on our website every other month to highlight
aspects of and generate excitement for your business &
products
• Opportunity to be included in other special promotions
Exhibitor Enhancements and Sponsorships provide increased
exposure to your target market, create brand recognition, allow
you to engage, interact & forge relationships, and give you an
expanded media presence. Sponsoring the Western States
Horse Expo costs less and provide a greater ROI by focusing
your marketing efforts on your target audience.
$600 PER MONTH
MAXIMIZE YOUR EXPOSURE
WWW.HORSEXPO.COM8
WWW.HORSEXPO.COM9
BANNER & BAG INSERT
• Ad/Coupon placed inside bags given out to
every attendee at entry
• One (1) banner in each of our major clinic
arenas
• Three (3) Social Media posts promoting your
company/products
• Audio Announcements on our PA system
throughout the show
• Arena Announcements for duration of event
• Logo listed as Premium Exhibitor with link to
your site
BANNER
• One (1) Banner in each of our major clinic
arenas (you provide)
• Three (3) Social Media posts promoting your
company
• Audio Announcements on our PA system
throughout the show
• Arena Announcements for duration of event
• Logo listed as Premium Exhibitor with link to
your site
BAG INSERT
• Samples/coupons given out by Horse Expo
staff daily at entrance
• Three (3) Social Media posts promoting your
company
• Audio Announcements on our PA system
throughout the show
• Arena Announcements for duration of event
• Logo listed as Premium Exhibitor with link to
your site
SOCIAL MEDIA
• Three (3) Social Media posts promoting your
company
• Audio Announcements on our PA system
throughout the show
• Arena Announcements for duration of event
• Logo listed as Premium Exhibitor with link to
your site
$1,850
$1,000
$1,000
$500
O T H E R E X H I B I T O R E N H A N C E M E N T S
S P O N S O R S H I P L E V E L SMarketing
Partner $1,500 Investment
Event Sponsor $3,000 Investment
Clinicians Sponsor $5,000 Investment
Secondary Arena, Stage or Pavilion
$8,000 Investment
Spirit Arena Sponsor
$9,000 Investment
Freedom Arena Sponsor
$10,000 Investment
Pre-Event Marketing Exposure
Clinic or Seminar Schedule Recognition -- -- a a a a
Horse Expo Insider Newsletter Inclusion a a a a a a
Event Flyers, Posters, and Direct Mail Piece Recognition
-- a a a a a
Full-Page Magazine Advertising Campaign -- a a a a a
Press Release Recognition -- -- One One One One
Website Recognition a a a a a a
Social Media Recognition Four Two One Two Two Four
E-Blast Recognition Two One One Two Two Three
At-Event Marketing Exposure
Clinic & Seminar Schedule Recognition -- -- a a a a
Number of Company Banners Prominently Displayed
Two Two Two Three Four Four
Number of Special Event Tickets -- Two Two Four Four Ten
Exhibit Space -- -- 10x10 Booth 10x20 Booth 10x30 Booth 10x30 Booth
Program Ad Recognition 1/4 Page 1/2 Page 1/2 Page Full Page Full Page Full Page
Bag Inserts -- a -- -- -- a
Promotional Announcements a a a a a a
VIP Sponsor Parking -- Two Two Three Three Three
Website Recognition a a a a a a
Post-Event Marketing Exposure
Website Recognition a a a a a a
Social Media Recognition Two One One Two Two Three
E-Blast Recognition One One One Two Two Two
WWW.HORSEXPO.COM10
I go to Horse Expo every year and have a blast each time and learn something new with each clinician.
It’s the greatest place to be and I’m in heaven the whole
time I’m there. Love, love, love all the shopping.
K A T H Y W Attendee
WWW.HORSEXPO.COM11
FAIRPLEXN O V E M B E R 8 - 1 0 , 2 0 1 9 . F A I R P L E X . P O M O N A , C A
W W W . H O R S E X P O . C O M
A T P O M O N A
WWW.HORSEXPO.COM12
EXHIBIT BUILDING 9N O V E M B E R 8 - 1 0 , 2 0 1 9 . F A I R P L E X . P O M O N A , C A
W W W . H O R S E X P O . C O M
A T P O M O N A
WWW.HORSEXPO.COM13
EXHIBIT BUILDING 10N O V E M B E R 8 - 1 0 , 2 0 1 9 . F A I R P L E X . P O M O N A , C A
W W W . H O R S E X P O . C O M
A T P O M O N A
WWW.HORSEXPO.COM14
MIKI NELSEN CEO/Founder [email protected]
KALA JOHNSON Project Manager [email protected]
DANA WEINHARDT Trade Show Manager [email protected]
SIERRA SMITH Sales & Sponsorship [email protected]
EQUILUXE MARKETING Graphic Design equiluxemarketing.com
OFFICE HOURS Monday – Friday 9:00AM to 5:00PM PST
CONTACT INFORMATION (530) 672-7490 [email protected]
4970 Windplay Drive Suite C7 El Dorado Hills, CA 95762
W W W . H O R S E X P O . C O M
A T P O M O N A
The Western States Horse Expo is where Attendees, who are in an energized “get it NOW” mindset,
come to experience the very best products and services the Equine Industry has to offer. This is an
ideal opportunity for our valued Exhibitors to create those much needed “touch points” by allowing
Attendees to interact with their products, experience the quality of what is being offered, which leads
to brand loyalty, referrals and repeat business!
To learn more about the great Exhibitor and Sponsorship programs, and to be part of the Mane Market
Mall action please call us at 530-672-7490, Monday – Friday 8:00 AM to 5:00 PM, PST or email us at
WSHE EXHIBIT VENUE
MANE MARKET MALL (1ST BOOTH) 1 - 10’X10’ X $900 $
MANE MARKET MALL (2ND-4TH BOOTHS) X $800 $(After the 1st booth) 10’x10’each
MANE MARKET MALL (5TH+ BOOTHS) X $700 $(After the 4th booth) 10’x10’ each
RIGS & DIGS X $200 $($1,000 min. & $200 each over 5)
THE RANCH X $2.50 $
$
($1,000 min. up to 400 sq.ft.) sq. ft.Barns, corrals, vehicles, tractors
P O M O N A
EXHIBIT NAME ______________________________________________ CONTACT NAME ___________________________________________________
PHONE ____________________________________ CELL/ALTERNATE ______________________________F AX __________________________________
EMAIL _____________________________________________________ WEBSITE _________________________________________________________
MAILING ADDRESS (STREET OR P.O. BOX) ___________________________________________________________________________________________
CITY __________________________________________STATE ____________________________ ZIP _________________________________________
Quantity Total
+ $100 per corner booth
50% Deposit
TOTAL DUE
NOTE: Every attempt will be made to assign the space of your choice. Booth space is assigned by Show Management for show quality. Show Management will assign the next nearest space to your original selection if possible. All Show Management decisions are final. CANCELLATIONS: Refunds or credits will not be given after July 1st.
PAYMENT SCHEDULE50% DEPOSIT DUE WITH CONTRACT
BALANCE DUE BY 9-1-19
BOOTH PREFERENCE
1st Preference______________________________2nd Preference________________________
OFFICE USE ONLY
________________________
________________________
________________________
MAKE SURE• Contract has been dated and signed• Deposit payment enclosed• Terms and conditions have been
thoroughly read and understood• CA sellers permit applied for / provided
FOR MORE INFORMATION•(530)672-7490 (530)387-2298, FAX
www.horsexpo.com [email protected]
MAIL TOHORSE EXPO, INC.
4970 Windplay Drive, Suite C7El Dorado Hills, CA 95762
METHOD OF PAYMENT CHECK ENCLOSED (PAYABLE TO HORSE EXPO INC.) CREDIT CARD AUTHORIZATION FORM ENCLOSED
We, the undersigned, do hereby agree to exhibit at Western States Horse Expo, produced by Horse Expo, Inc. with the terms and conditions outlined above, on the reverse side of this application and within the Exhibitor’s Handbook. This contract is null and void if not signed and original received with deposit.
SIGN HERE______________________________________________________________________ DATE _______________________________EXHIBITOR SIGNATURE REQUIRED
SIGNATURE BY HORSE EXPO, INC. ___________________________________________________ DATE _______________________________
California Sellers Permit # _____________________________________________________ (OR A COMPLETED FORM 410D IF NOT SELLING GOODS)
EXHIBITOR ENHANCEMENTSSee insert for program perks
A. ALL YEAR - $600/MONTH B. SOCIAL MEDIA - $500C. BANNER - $1000D. BAG INSERT - $1000E. BANNER & BAG INSERT - $1850
MAY 7-10, 2020MURIETA EQUESTRIAN CENTER
SACRAMENTO, CA
NOVEMBER 8-10, 2019FAIRPLEX
POMONA, CA
EMAIL [email protected]
Sign up online at www.horsexpo.com
(530)672-7490 • (530)387-2298 FAX • [email protected] • Sign up online at www.horsexpo.com
MAY 7-10, 2020MURIETA EQUESTRIAN CENTER
SACRAMENTO, CA
NOVEMBER 8-10, 2019FAIRPLEX
POMONA, CA
EXHIBITOR ENHANCEMENTS
SOCIAL MEDIA $500 • Three (3) Social Media posts promoting your company • Audio Announcements on our PA system throughout the show • Arena Announcements for duration of event • Logo listed as Premium Exhibitor with link to your siteOP
TION
B
BANNER $1000 • One (1) Banner in each of our major clinic arenas (you provide) • Three (3) Social Media posts promoting your company • Audio Announcements on our PA system throughout the show • Arena Announcements for duration of event • Logo listed as Premium Exhibitor with link to your site
OPTI
ON C
BAG INSERT $1000 • Samples/coupons given out by Horse Expo staff daily at entrance • Three (3) Social Media posts promoting your company • Audio Announcements on our PA system throughout the show • Arena Announcements for duration of event • Logo listed as Premium Exhibitor with link to your site
OPTI
ON D
BANNER & BAG INSERT $1850 • Ad/Coupon placed inside bags given out to every attendee at entry • One (1) banner in each of our major clinic arenas • Three (3) Social Media posts starting in January 2020 promoting your company/products • Audio Announcements on our PA system throughout the show • Arena Announcements for duration of event • Logo listed as Premium Exhibitor with link to your site
OPTI
ON E
ALL YEAR ENHANCEMENT - INCLUDES FREE EXHIBIT SPACE $600 • 10’x10’ booth at each event • Feature new products & announcements • Reach our 200,000+ contacts monthly • 1 Facebook post per month (your art) boosted in all of California, including Instagram and Twitter • New product release 2x per year through monthly eblast newsletter • Arena Announcements for duration of event • Logo placed in all materials, mailers, monthly eblasts, brochures and web site with link • Blog posts on our website every other month to highlight aspects of and generate excitement
for your business & products • Opportunity to be included in other special promotions
OPTI
ON A
PER MONTH
1. LIABILITY EXHIBITOR agrees to indemnify and hold harmless Horse Expo, Inc., also referred to as management, principles, agents, o�cers and employees from all claims, losses, costs, damages or expenses resulting or arising from any and all injuries to or death of any person or damage to any property caused by an act, omission or neglect of Exhibitor’s agents, employees, invites, contractors, or guests which occur in or about the Exhibit Space. Exhibitor agrees to use and occupy the Exhibit Space at Exhibitor’s own risk, and hereby releases Horse Expo, Inc., its agents, o�cers, employees and invites from all claims for any damage, loss or injury to persons or property to the full extent permitted by law occurring in or about the Exhibit Space, including, but not limited to damages, resulting from the acts of other Exhibitors, theft, vandalism, fire and other casualty damage or damage arising from any defects in the premises.
2. INSURANCE Exhibitors shall carry and maintain during the period in which they exhibit, including move-in and move-out days, and at his or her sole cost and expense, personal injury, and property damage coverage under a policy of general public liability insurance$1,000,000.00 (One million). Also naming Management as insured. Exhibitor warrants that by signing this contract, he or she has complied specifically with insurance requirements of this contract. Proof of insurance must be provided by October 15, 2019.
3. BOOTH DETAIL Each booth will contain 3 ft. high curtain side dividers, 8ft. curtained backdrop, sign, two badges per booth and listing in program and website.
4. EXHIBIT Installation Exhibitors may initiate booth construction, after checking in at the show o�ce. See below for hours.
5. LABOR Exhibitors are responsible for providing or arranging all necessary labor in transporting, uncrating, erecting, dismantling and recrating of displays. These services, if desired, may be arranged for with the o�cial show decorator.
6. EXHIBIT STAFFING All exhibits must be sta�ed during show hours by at least one person. Exhibitors are requested to arrive at least 20 minutes prior to show opening.
7. EXHIBIT CARE Contracted janitorial services will sweep and clean aisles and empty trash canisters. Exhibitors are responsible for keeping exhibits clean and orderly. Trash must be placed in aisles for picking up at close of show each evening.
8. REMOVAL OF EXHIBITS No part of an exhibit will be allowed to leave the exhibit hall before closing on November 10, 2019. Removal of exhibits will take place on Sunday November 10, 2019 from 5:30 pm to 9:00 pm and on Monday, November 11, 2019 from 8:00 am until 3:00 pm. Any exhibits not completely dismantled and removed by 3:00 pm Monday November 11, 2019 will be removed and all fees will be charged directly to the Exhibitor at prevailing rates. The Exhibitor shall indemnify and hold harmless Horse Expo, Inc. for any cost or liability incurred in connection with such removal.
9. BOOTH ASSIGNMENT While initial booth reservation is mutually agreed to by Exhibitor and Management, final assignment is the proprietary right of Management. Every attempt will be made to locate the Exhibitor in the booth he or she has reserved but, in extenuating circumstances, the booth can be reassigned without approval of Exhibitor. The Exhibitor shall not assign, sublet or apportion the whole or any part of the space assigned or have representatives, equipment or materials from firms other than its own in the exhibit space.
10. BOOTH MUSIC Live or taped music is prohibited as part of an exhibit or display without written permission from an appropriate music licensing source.
11. NOISE CONTROL Any electronic equipment or machinery which is determined to be detracting from other exhibits will not be permitted.
12. FOOD and beverages may not be sold. If food or beverages are given away this must be approved, in writing, by Management.
13. LIVE ANIMALS No pets or live animals will be permitted without written consent of Management.
14. SECURITY Security will be provided to patrol after show hours. The exhibit halls must be vacated within one-half hour after show closing. Exhibitors will be allowed to enter the exhibit hall upon presentation of an Exhibitor badge only. While security is available during both move-in and move-out hours it is required to man your booth at all times during the complete run of the show to insure additional protection of equipment and valuables. Management is not responsible for theft or damage.
15. BOOTH CONTRACT The exhibit space contract upon receipt by management shall constitute a valid and binding contract. If due to circumstances beyond the control of Management, the show should be canceled, the contracted exhibitor shall waive any claims for damages or compensation.
16. COLLECTION If suit is instituted to collect past due amounts, Exhibitor agrees to pay actual costs and expenses of collection in addition to court costs and reasonable attorney fees and interest at the maximum prevailing rate.
17. UNOCCUPIED SPACE In the event an Exhibitor has failed to occupy the space contracted for by 9:00 pm Thursday, November 7, 2019. Management shall have the right to utilize such space in any manner he chooses. This will in no way release the contracted Exhibitor nor shall exhibitor be entitled to a refund.
18. CALIFORNIA SELLERS PERMIT Exhibitors who plan to sell merchandise on the premises in a cash and carry fashion are responsible for complying with Los Angeles County/California State licensing and tax requirements. Information and application for a California temporary sellers permit number can be obtained by contacting the California Department of Tax & Fee Administration, (916) 227-6700.
19. CANCELLATION A written notice of cancellation is required, by certified mail. Exhibitor is responsible for full payment of booth space contract if not canceled in writing by July 1, 2019. No refunds or credits .
20. NON-GUARANTEE Management makes no guaranty or warranty, express or implied, as to the profitability or potential loss to or of Exhibitor with regard to Exhibitor’s participation in the Horse Expo-Pomona.
21. REGULATION COMPLIANCE Exhibitor shall utilize the premises in an orderly manner and in compliance with all present and future applicable Federal, State and local statutes, ordinances, rules and regulations.
22. PROMOTIONS Where the Exhibitor o�ers or provides exhibition, ra�es, donations, or other promotional measures that require guests to be present at a specified location and time or any other unusual promotional plans, they must first be approved, in writing, by Management.
23. RIGHT TO REFUSE Management reserves the right to review and reject any application for exhibit space without prejudice.
24. REPRESENTATION Are/have not been made unless in writing, in this contract.
25. FAILURE TO PERFORM Should the Exhibitor fail to observe any of the terms of this agreement or any of the rules and regulations as set forth by Horse Expo he or she may be prevented from further exhibits therein with forfeiture of exhibit space rental. Management shall not be responsible to Exhibitor for any financial loss arising out of Exhibitor’s use of the facility, or facility policy - including power interruptions, utility failures, terrorism, bomb threat or undue “acts of God” (i.e. flood, fire, earthquake)
26. AMENDMENTS This agreement may only be amended, except as expressly provided herein, by agreement of the parties, in writing, bearing a note subsequent to the date of this agreement.
27. ENFORCEABILITY If any term or provision of this agreement is determined to be void or unenforceable, the remainder of this agreement shall remain enforceable and in e�ect, as if that void or unenforceable provision was not included.
SALES & SPONSORSHIPSContact Horse Expo, Inc.
(530)672-7490 • [email protected]
SHOW GROUNDSFairplex
1101 W. McKinley Ave. • Pomona, CA 91768Hours: Friday – Saturday 9 - 6, Sunday 9 - 5
TERMS AND CONDITIONS OF AGREEMENT
P O M O N A
Credit Card Authorization Form Rev. 8/18
Credit Card Authorization Form
Name: _______________________________________________________________________________
Cardholder’s Name: ____________________________________________________________________
Card Type: ○ Visa ○ MasterCard ○ Discover ○ American Express
Card Number: _________________________________________________________________________
Security code (CVV):_________________ Expiration Date(mm/dd/yy): ______________________
Credit Card Billing Address: ______________________________________________________________
Cardholder’s Phone # (if issues): __________________________________________________________
Western States Horse Expo fees which may be charged to this card by Horse Expo, Inc.:
Expo Clinic Fee $________________________
Exhibitor Booth Fee $____________________
Credential Request Fee $_________________
Initial to charge balance due on 9/1/19 _____
Equine Festival Fee $____________________
Competition Entry Fee $_________________
Other Fee (please specify) $_______________
I, ________________________________, authorize Horse Expo, Inc. to charge of $ _________________
(total amount) to the credit card provided for the services listed above.
Signature: ____________________________________________________________________________
Date: ________________________________________________________________________________
