Embed Size (px)
Citation preview
English 102/103 Yegoryan
Critical Analysis Group Activity: Your team was hired to provide a critical review of the new product, the Pomegranate Phone and its advertisement.
Group members: __________________ ______________________ ___________________ _________________
As you analyze, consider:
1. Symbolic Analysis:a) The name and the color of the
product: Are they thoughtfully selected? Why?
b) The audience/ the consumer:Who is the target consumer? Are all the features of the phone and the ad appealing to them? Why?
2. Reader-Response Theoretical Analysis:a) Is the ad and the product appealing
to YOU?Why?
b) What would you change or add?
3. Analysis from the perspective of Marxist Theory:
a) Who is the target consumer? What can you say about it from Marxist’s perspective?
b) Who could be the competitor companies, brands / products for Pomegranate?
*Use the space below for notes:
