E-purchase and Retail Purchase

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E-purchase vs.

retail purchaseBY JILL MEHTA

April 15

2015 Name : JILL MEHTA Course : BBA

Academic year : 2013 – 2016 Enrollment no. –

A30206413005

Amity global

business schoo


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DECLARATION

I hereby declare that the project titled “A study on consumer preference between E-purcha

and retail purchase” is an original piece of research work carried out by JILL MEHTA. T

information thus represented in the report is adopted from genuine and trusted sources. The proj

is submitted in fulfillment of the requirement of the project for financial management-II, BBA 2

year, 2015.

Place: Signature:

Date: Name of Student:


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PREFACE

Research is a genuine exploration of a topic which enhances our knowledge. The project helped m

inculcate analytical and decision making skills. Wide search for my topic not only gave me a

chance to develop my intellectual levels but also increased my ability for oral and written

communication levels. The research is backed by various examples at every stage for better

understanding for the readers. Examples give a practical view to the given theory, which widens

our horizons for ‘out of box’ thinking. Additionally a primary survey helped to enhance and

broaden the scope for further detailing in the report.


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ACKNOWLEDGEMENT

Writing a good report requires lot of time and also guidance. I am thankful to everyone who help

me with the report’s outcome. Firstly, I would like to thank the director of our institute who gave

me the opportunity to work on this topic, which has widened my ability levels. Also I am gratefu

to the entire team of professor’s who helped me with the bits of this report. Special thanks to

Professor Kitty Rana for paving the way to a wider scope for the topic.

A good report not only requires data, but also requires experience and knowledge about how to

present the data in the most efficient and effective way. On this note I would thank my seniors w

have guided me with the minutes of the project and helped me frame the report in a better manne

Lastly, when I had all the guidance, data and knowledge and just needed one more incentive to g

through this, my parents and my sister motivated me to work on this project till the very end.


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A study on consumer preference between E-

purchase and retail purchase

Author: Jill Mehta


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Table of contents

Sr.no particulars Page no

Chapter 1: Introduction 8

1.1 – online purchase or e-purchase 8

1.2 – retail purchase or in-store purchase 10

1.3 – objectives of the research 12

Chapter 2: pros and cons 13

2.1 – online purchase 13

2.2 – retail purchase 15

Chapter 3: literature review and hypothesis 18

Chapter 4: research methodology 21

Chapter 5: data analysis 27

Chapter 6: results and discussions 50

6.1 – recommendations 53

Chapter 7: conclusion 55

Bibliography

Annexure

56

57


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68.09% 31.91%


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Chapter 1 – Introduction

1.1 Online purchase or E-purchase:

The act of purchasing products or services over the Internet. Online shopping has grown in

popularity over the years, mainly because people find it convenient and easy to

bargain shop from the comfort of their home or office. One of the most enticing factor about

online shopping, particularly during a holiday season, is it alleviates the need to wait

in long lines or search from store to store for a particular item.

Online shopping involves purchasing products or services over the Internet. Online shopping

done through an online shop, e-shop, e-store, virtual store, webshop, Internet shop or online

store. All the products in online stores are described through text, with photos and with

multimedia files. Many online stores will provide links for extra information about their

products. They often make available, safety procedures, instructions, manufacture

specification and demonstrations. Some will provide advice or how-to guides. As you are

already on the Internet, you can search for product reviews that other consumers may have

posted. Some online stores have place for these reviews on their own sites. Many allow user

to rate their products. Advice such as this from other consumers, about a product, would be

unavailable in a conventional store.

http://www.businessdictionary.com/definition/act.htmlhttp://www.businessdictionary.com/definition/product.htmlhttp://www.businessdictionary.com/definition/services.htmlhttp://www.businessdictionary.com/definition/internet.htmlhttp://www.businessdictionary.com/definition/shop.htmlhttp://www.businessdictionary.com/definition/office.htmlhttp://www.businessdictionary.com/definition/factor.htmlhttp://www.businessdictionary.com/definition/holiday.htmlhttp://www.businessdictionary.com/definition/need.htmlhttp://www.businessdictionary.com/definition/long-position.htmlhttp://www.businessdictionary.com/definition/lines.htmlhttp://www.businessdictionary.com/definition/search.htmlhttp://www.businessdictionary.com/definition/store.htmlhttp://www.businessdictionary.com/definition/store.htmlhttp://www.businessdictionary.com/definition/search.htmlhttp://www.businessdictionary.com/definition/lines.htmlhttp://www.businessdictionary.com/definition/long-position.htmlhttp://www.businessdictionary.com/definition/need.htmlhttp://www.businessdictionary.com/definition/holiday.htmlhttp://www.businessdictionary.com/definition/factor.htmlhttp://www.businessdictionary.com/definition/office.htmlhttp://www.businessdictionary.com/definition/shop.htmlhttp://www.businessdictionary.com/definition/internet.htmlhttp://www.businessdictionary.com/definition/services.htmlhttp://www.businessdictionary.com/definition/product.htmlhttp://www.businessdictionary.com/definition/act.html


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There are many advantages involved with online shopping, the most obvious of which is

convenience. As long as you have a computer, online shopping can be done from home or

from work. There is no need to take the time to travel to a conventional store. Also, online

shops typically operate 24 hours a day so you don't need to rush to get there during business

hours. Particularly if you have a broadband Internet connection, browsing online can be don

very quickly - in fact, it can be quicker than browsing up and down the aisles of a physical

shop.

With online shopping, there is no need to wait in queues at the check-out once you have you

items. You are not required to lift any heavy or awkward-sized and shaped packages. Your

shopping is collected with the click of a button and "deposited" into your shopping trolley by

no physical effort on your part.

You will often be given a choice as to how to receive the merchandise you have bought -

either it can be delivered to you or you can go to the store to collect it. This flexibility can be

very useful depending on how soon you need the item or when you will be home.

Search engines and online price comparison services are useful for finding sellers of a speci

product. You can also, very quickly, find good deals on various items. Some items will

generally be cheaper if bought over the Internet due to the smaller size of the "brick-and-


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mortar" store, reduced stocking costs for the seller and significantly lower staffing overhead

On large orders (as determined by the retailer), shipping costs may be waved. There are also

many websites that compile information on coupons and discounts.

With the takeover of the market by big retail chain; variety of specialized items continue to

diminish; goes with that is also the choices from a consumer perspective. However, Internet

shops have taken over this niche as many are operated by small retailers who understand thi

need. This means you can search on the Internet and it is very likely that someone is selling

that specialized item that you have been looking and more importantly without the need to ru

around the town or ring anyone.

Online shopping is becoming more and more widespread and accepted due to these many

conveniences.

1.2 Retail purchase or in-store purchase

Retail purchase or in-store purchase is a traditional and common way of selling products to th

potential or targeted audience. In this type of purchase the consumers themselves visit a

particular retail store or outlet and make the purchase immediately. There is no time gap

between the payment of money and the delivery of goods.


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This type of purchase helps the consumer in analyzing the product in a much detailed manner

than on the online websites. Bricks and mortar refers to businesses that have physical (rather

than virtual or online) presences - in other words, stores (built of physical material such as

bricks and mortar) that you can drive to and enter physically to see, touch, and purchase

merchandise.

Bricks and mortar refers to businesses that have physical (rather than virtual or online)

presences - in other words, stores (built of physical material such as bricks and mortar) that

you can drive to and enter physically to see, touch, and purchase merchandise. This term is

used as the basis for the term clicks and mortar, a business that sells products and services o

the Web as well as from physical locations.

Instant Gratification: When shopping in-store, there is no need to wait for their purchase to

arrive.

No Shipping Fees: Most online stores ship for free with a certain minimum purchase, but if

that option is not available shipping fees are a big turn-off.

Ease of Returns: Shoppers like the ability to return items to a physical store. It is usually mu

easier than returning an item online – there is no packaging and labeling. And, there are no

return shipping costs.

http://searchcrm.techtarget.com/definition/clicks-and-mortarhttp://searchcrm.techtarget.com/definition/clicks-and-mortar


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Ability to Touch and Feel: Some items still require a tactile experience before you really kno

if it is right for you. Apparel is the best example of this.

.3 Objectives

The research problem set for this study can be characterized as follows:

First of all we aim to study and explain the consumer behavior on online and retail purchase

and to study its implications.

It includes explaining the key concepts of consumer behavior and also finding out the pros a

cons of retail purchase and online purchase.

Thirdly we consider various sectors/industries to which the online and retail market is spread

Thus giving the topic in hand a much broader view point.

Fourthly, the research tries to suggest the psychology of the consumers behind the purchase.

Lastly, the research report concludes with consumer’s pr eference between online and E-

purchase.


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Chapter 2- Pros and Cons

2.1 Online shopping

pros

You don’t have to commute, find parking, deal with big crowds or wait in long lines. In

addition, you won’t waste any gas. The gas factor might feel particularly appealing right now

due to skyrocketing fuel prices.

You can ship gifts directly to your faraway friends or family, with many websites offering g

receipts and holiday wrapping. Many people prefer this over purchasing a gift at the store,

taking a trip to the post office and spending top dollar to ship it from there.

It’s usually less expensive, as a website store has less expenses to cover than a retail store,

such as rent, human resources, security, theft, etc and passes some of those savings to you.

There are also some promotions, online coupons and sometimes discounts if you buy some

items together, as a bundle.

You can also buy OEM items, which comes without the retail packaging, for less than the

retail item. It takes less time to buy, as you only have to go on the website, click a few time

enter some information and it’s done. It is even faster if you’re registered and have an accou


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with the website. A matter of several seconds to a few minutes. It is delivered directly to you

door.

Online shopping cons

You usually have to pay shipping cost,(Plus or less) depending on what you shipping metho

you choose. It’s a choice of time vs money here. You might be able to select free shipping o

reduced charges if you buy over a determined price. Prices and promotions vary depending o

where you shop and where you live.

There are more steps to do in order to return an item if it’s defective: You have contact the

seller, either by e-mail or phone, to obtain a RMA (Return Merchandise Authorization)

number, then re-pack the item in a box, then ship it back and pay for that.

Online shoppers spend time typing their information and spend money to have their purchas

shipped to their home in a timely fashion. However, they will eventually run into shipping

issues during their Internet-shopping career, including: weather delays, technical mishaps,

address confusion and lost packages. Consider the deadline you need your product by before

ordering it online. Also consider how reputable the company you’re ordering from is, and ho

often they have these mishaps occur with their shipping services.

Everything is available online now, but some things just do not make sense to purchase on th

web. For example, if you’re in the market for new perfume or cologne, it makes a lot more


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sense to go to the store and smell the different options before purchasing your new scent.

When purchasing a product online, try to decipher if the convenience is getting in the way o

common sense.

2.2 Retail purchase

Pros

When purchasing new clothing – especially from a new brand – it’s crucial to try things on.

Everybody is different; some brands might not suit you, some may be sized differently than

you’re used to and some might be made of materials you aren’t familiar with or don’t prefer

Shopping in-store will ensure you don’t end up with an unwanted itchy sweater.

Occasionally, it’s nice to have a tangible explanation for what a product is like, e.g. holding th

box, the manual or the item itself. If you’re not someone who reads “35.5 x 16.0 x 38.5” and

can accurately imagine how your new lawnmower will look.

Chances are that in your lifetime you will receive or buy a thing or two you wish to return.

Most stores are very clear and uniform with their return policies. It usually goes something

like this: take your receipt and item(s) back to the store and receive full cash (or store credit)

back. Online, returning items can be a long and drawn out process. They might only accept

certain items to be returned, they might only refund you a portion of what you paid and man

times they make you pay the expenses to ship the item back to them! Before shopping onlin


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read the return policy of the site you’re browsing. If it doesn’t seem reasonable, go to the

store!

You get to see the item right in front of you, sometime as a functioning demo.

You can request assistance or have your questions answered by a real person, on the spot, w

no or minimal delays.

Retail stores usually have much better return policies and you only have to go back to the

store, with your invoice, to be able to return the item. Even better, some stores will accept a

return because you were not satisfied with the item. Now, that’s customer service!

Retail stores are more reliable for offering genuine items. Especially large retail chain stores

as they buy in bulk from the the producing company directly.

Cons

On average, retail stores are more expensive, but there are promotions all the time. Check ou

the weekly ads and the websites. You can get great deals, especially on items that are

liquidation, that the store is trying to clear, in order to make space on the shelves for another

product or a more recent version.

You will spend more time in order to buy your product, as you have to get to the store. You

have to pay your mean of transportation, gas or bus/train/metro tickets.

In most stores, you will, at one point, get an incompetent salesperson.


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Depending on your schedule, a store’s hours might prove to be very inconvenient. Some

stores open late morning and close before the average person gets home from work. Luckily

the Internet never opens or closes.

There are distance restrictions. Most people would stray away from the prospect of driving o

of their city (let alone their state or country) to shop for a new pair of shoes. Essentially,

you’re stuck with what’s provided in your area. If you’re someone who likes to be unique, o

is especially picky, you might have better luck online than at your local department store.

Chapter 3: Literature review and

Hypothesis

Despite widely available internet access and increased use of smart phones and tablets, online

consumers are not necessarily buying online. Most still preferred to buy products at brick-an

mortar stores in 2014. eMarketer reported research by PricewaterhouseCoopers revealing 70

percent of internet users worldwide bought products in-store at least monthly, and over 50

percent did so weekly or daily. Interestingly, a December 2014 survey by mobile app

Shopular doesn’t see the trend abating in 2015. The survey polled internet users and found

http://www.emarketer.com/Article/Heres-Why-Purchasers-Still-Prefer-Brick-and-Mortar/1012128/9http://www.emarketer.com/Article/Heres-Why-Purchasers-Still-Prefer-Brick-and-Mortar/1012128/9http://www.emarketer.com/Article/Heres-Why-Purchasers-Still-Prefer-Brick-and-Mortar/1012128/9http://www.emarketer.com/Article/Heres-Why-Purchasers-Still-Prefer-Brick-and-Mortar/1012128/9


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63.6 percent of users said they planned to do the majority of their retail purchasing in-store,

vs. 36.4 percent who said they’d do most buying online this year.

According to PricewaterhouseCoopers, the top three reasons global internet users reported for

making purchases in-store rather than digitally in 2013 and 2014 are:

Ability to touch, see and try merchandise, cited by 60 percent.

To get the product immediately, cited by 53 percent.

Greater certainty about fit/suitability of product, cited by 33 percent.

What does your client sell? Is it a wearable that consumers will probably want to touch to te

the fabric or try on for fit? Is it an electronic device consumers will want to see and test

features in person? Does your client sell a trendy item that consumers line up to be the first t

buy? Many individuals now use the internet for product reviews, word of mouth

recommendations, price comparisons, to find sales and discounts, and access other

information about the product — but still buy the product in a bricks-and-mortar store.

Renew Focus on In-Store Experience

When a customer comes ready to buy, don’t let them get distracted. Provide ways for them to

access more information about the product to help combat mobile ads served in stores by


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competitors. You can help retail clients and those selling products through retailers to

incorporate technology into in-store, point-of-purchase tactics, including:

Mobile bar code scans to access online information;

Video kiosks/shelf tablets showing real people using products;

Displays showing other product options available online;

Ability to scan-and-download a coupon for immediate use; and

Ways to go online to chat with a salesperson, etc.

Utilizing in-store technology can help ensure “ready to buy” consumers will actually buy, and

not reconsider their purchase decision.

[source: https://www.secondwindonline.com/bricks-and-mortar-still-preferred-for-retail-

purchases?journal=239]

Hypothesis:

A study on consumer preference between E-purchase and retail purchase.

The research conducted should at the end yield a result as to which one is more preferred

medium for the consumers, buying products online or in-store.


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Chapter 4: Methodology

Market Research is defined as a systematic gathering, recording and analysis of the

Data concerned with an objective. This whole activity is divided in to various parts & after

compilation of that we reach at certain findings, which enable us to take decisions. It involve

the diagnosis of information needed and the selection of relevant and interrelated variables.

Sample:


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A sample size of 51 people was taken which included respondents of various ages.

Research Design:

A research design is the specification of method and procedure or acquiring

Information needed. According to my research design I have performed the following Steps in

the project.

Steps:

1. To decide the objective of the research.

2. To determine the most suitable method of research.

3. To determine the source of data.

4. To determine the proper instrument for data collection.

5. To collect, organize, analyze the data collected.

6. To edit the required and important data.

7. To prepare and format the report.

Data source:

In this study both primary as well as secondary data is collected for project.


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Primary sources:

It is that data which is collected at fist hand either by researcher or someone else especially fo

the purpose of study. In this report a 10 question questionnaire was prepared and distributed

amongst a sample of various ages to determine an unbiased result of consumer preference

between e-purchase and retail purchase.

Secondary sources:

It refers to any data which have been gathered earlier for some other purpose. Here the

Secondary data was collected from the following sources:

Journals and magazines

Internet (related websites)

RESEARCH TOOLS

QUESTIONNAIRE ( please refer to annexure at the end of the report pg no. - 56 )

Top 10 reasons to buy online (with facts and figures)


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Source: http://visual.ly/online-shopping-trends-2013-14 ]

http://visual.ly/online-shopping-trends-2013-14http://visual.ly/online-shopping-trends-2013-14http://visual.ly/online-shopping-trends-2013-14http://visual.ly/online-shopping-trends-2013-14


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Chapter 5: DATA ANALYSIS

Question 1: How often do you buy products online?

Bar graph


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Pie chart:


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Question 2: What types of products do you typically buy online?

Horizontal bar:


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omments on this question:


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ine graph:


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Question 3: Pick up the best reasons for being a happy online shopper?

Vertical bar:


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Vertical bar:


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Question 4: Your favourite online shopping destination?


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Question 5: what are your biggest concerns about buying products online?

Horizontal bar


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Area graph:


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Question 6: Which payment method do you use most often when buying products

nline?


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Question 7: How confident are you that your payment information is kept secure

when buying products online?


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Question 9: Which one of these according to you is the strongest reason for you

retail purchase?


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Question 10: Rank your preference between e-purchase and retail purchase?

Horizontal bar graph:


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Area graph:


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Weighted average:


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Chapter 6: Results and DiscussionsThe primary research conducted under this topic yielded varied results in different

situations.

Every consumer is dynamic in nature, hence their psychology will

deviate significantly from each other.

Moreover, the perception and viewpoints of men and women clearly

differ hence making the research more specific by allowing the gender

mark their own choices and preferences.

As retail purchase is the traditional way to buy products, there is a senc

of security or reliability attached to it. Though the online purchase

provides more convenience to all its consumers because in today’s

hectic world everyone wants to save time.

In the first question of the survey, we could not see a majority in a

particular option, most people buy products online “moderately often”

we could see a mix bag of responses to this question.


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In the second question 30 of the respondents stated they buy “clothes

and apparels” online. This majority was then followed by electronics

for 22 people and then a tie of 17 between “books” and “mobile

phones”

In the third question most men as well as women choose discount/sale

offers one of the major reason for buying products online. While only 3

out of 25 men would buy online for ease and convenience, women on

the other hand would prefer shopping online for ease and convenience

the number ranging from 6 out of 27 women. 24% of the men would

shop online to save time and just 7.41% of women would buy online to

save time which is another crucial example of differences in consumer

choices under demographic segmentation “gender”.

In the fourth question flipkart and snapdeal gained a majority over the

other non-popular websites which reflects how a well established and

well maintained website gives consumers satisfaction and gains

customer loyalty.


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In the fifth question, 46% of the sample said that degraded quality is

their main concern for online purchase followed by size issues with

52%. So companies should pay attention to these two main hindrances

that their customers face while shopping online. Also extra shipping

charges is another add on that elevates consumers buying cost hence

motivating the consumers to go to a retail outlet.

In the sixth question, 19 out of 49 people prefer to pay via debit card an

17 out of 49 people pay using the “cash on delivery” service.

In the seventh question only 16 out of 51(31.37%) people were

moderately confident about the security of their payment information

being kept secure. This proves to be a disadvantage on online purchase

In the eight question, hardly does the privacy concern prevents a

consumer to buy products online.

In the ninth question, 67.31% said that quality check is the strongest

reason to buy products in store than online. This figure was followed b

25 people (48.08%) stating that retail stores are more preferred as they

have trial room facility. Also we can mark that consumers are more


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satisfied when purchasing products in store as there is direct

communication involved and more information can be gathered by doi

so.

In the last question, 32 respondents clearly distinguished their choice o

buying products from retail shops than online. And the rest 15

respondents agreed they would buy online as it’s a digital era and onlin

buying saves time. Though the main essence here is that retail purchas

stood out inspite of all the perks of online buying.

6.1- Recommendations:

Context: A website’s layout, visual design and use of colors, white space, graphics and

information have to all create a theme that makes sense for the company and products.

ii. Commerce: A website’s ability to allow customers to make purchases safely, and also to

make returns.


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iii. Connection: Links to other websites. The amount of links depends on the company and the

products.

iv. Communication: A website can allow communication between the company and the

consumer, some sites use live chat capabilities, others use a message board or email.

v. Context: A websites use of text, fonts, sounds, music, video demonstrations to convey a

theme or help convince customers to purchase.

vi. Community: Some websites will allow customers to talk to each other via message boards

leave comments about products.

vii. Customization: A website can be customizable by the customer and tailor itself to differen

users. Amazon.com makes personal recommendations based on past purchases. Some gamin

websites will allow the user to choose to see information on only the games they own.


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Chapter 7: Conclusion

Online purchase has evolved in a very efficient manner. All those who can easily

tap the data services or the internet services can utilize online purchase facility mo

than the non-internet users.

The environment for retailers has never been more complex as consumers continue to develo

their own approach to researching and purchasing products, both online and in-store.

Achieving “total retail” to meet the needs of consumers requires that retailers think beyond

channels.

Consumers are seeking retail ‘experiences’ over simple purchase transactions, which is

inspiring landlords and retailers to collaborate on making the destination more enjoyable,

convenient and memorable.

Disruptions continue to influence the shoppers’ purchase journey, the retail store will likely

become an experiential venue for both online and non-online purchases. From in-store design

studios, and personal shopping assistants to coffee and tea ateliers, retailers are offering a

comprehensive experience, evolving into something sleeker, more customized, and

increasingly attuned to shoppers' expectations of what the in-store experience should be.


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Bibliography

http://www.streetdirectory.com/etoday/definition-of-online-shopping-jeljj.html

http://www.quickenloans.com/blog/online-shopping-traditional-instore-shopping#JFmmkQKcTub6475j.99

http://www.hardware-revolution.com/buying-online-versus-buying-in-a-retail-

store/#sthash.zsGMJMFT.dpuf

https://www.surveymonkey.com/s/ZDYSNVM

http://www.marketingteacher.com/consumer-behavior-online-shopping/

http://www.streetdirectory.com/etoday/definition-of-online-shopping-jeljj.htmlhttp://www.streetdirectory.com/etoday/definition-of-online-shopping-jeljj.htmlhttp://www.streetdirectory.com/etoday/definition-of-online-shopping-jeljj.htmlhttp://www.hardware-revolution.com/buying-online-versus-buying-in-a-retail-store/#sthash.zsGMJMFT.dpufhttp://www.hardware-revolution.com/buying-online-versus-buying-in-a-retail-store/#sthash.zsGMJMFT.dpufhttp://www.hardware-revolution.com/buying-online-versus-buying-in-a-retail-store/#sthash.zsGMJMFT.dpufhttp://www.hardware-revolution.com/buying-online-versus-buying-in-a-retail-store/#sthash.zsGMJMFT.dpufhttp://www.hardware-revolution.com/buying-online-versus-buying-in-a-retail-store/#sthash.zsGMJMFT.dpufhttp://www.marketingteacher.com/consumer-behavior-online-shopping/http://www.marketingteacher.com/consumer-behavior-online-shopping/http://www.marketingteacher.com/consumer-behavior-online-shopping/http://www.marketingteacher.com/consumer-behavior-online-shopping/http://www.hardware-revolution.com/buying-online-versus-buying-in-a-retail-store/#sthash.zsGMJMFT.dpufhttp://www.hardware-revolution.com/buying-online-versus-buying-in-a-retail-store/#sthash.zsGMJMFT.dpufhttp://www.streetdirectory.com/etoday/definition-of-online-shopping-jeljj.html


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Annexure. How often do you buy products online?

How often do you buy products online? Extremely often

Quite often

Moderately often

Slightly often

Not at all often

. What types of products do you typically buy online?

What types of products do you typically buy online? Electronics

clothes/apparels

jewellery

home décor/furniture

bookscosmetics

kitchen wear

mobile phones

ther (please specify)


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. what are your biggest concerns about buying products online?

what are your biggest concerns about buying products online? degraded quality

size issues

exchange delay

no timely delivery

no payment security

extra shipping charges


. Which payment method do you use most often when buying products online?

Which payment method do you use most often when buying products online? PayPal

Debit card

Credit card

Google Checkout

Other (please specify)

. How confident are you that your payment information is kept secure when buyingroducts online?

How confident are you that your payment information is kept secure when buying products online? Ex


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Quite confident

Moderately confident

Slightly confident

Not at all confident. How often do privacy concerns prevent you from buying products online?

How often do privacy concerns prevent you from buying products online? Always

Most of the time

About half the time

Once in a while

Never

. Which one of these according to you is the strongest reason for your retail purchase?

Which one of these according to you is the strongest reason for your retail purchase? Quality c

trial room facility

More detailed information by the salesperson

the entertaining showroom experience

More satisfaction as there is direct communication involved

No internet connection

Lack of trust/credibility in e-purchase


0. Rank your preference between e-purchase and retail purchase?

retail purchase

E-purchase

Done

Documents

E-purchase and Retail Purchase