E Philanthropy Strategic Plan

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    05-Jul-2015

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Outline of job roles and duties to present to staff. August 2009

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<ul><li> 1. E-Philanthropy Strategic Plan Lindsay Reene</li></ul> <p> 2. What is E-Philanthropy? </p> <ul><li>Purpose: Engage those affected by Alzheimers in the arena most convenientto them .</li></ul> <ul><li><ul><li>Caregivers at home </li></ul></li></ul> <ul><li><ul><li>Business people </li></ul></li></ul> <ul><li><ul><li>Grandchildren </li></ul></li></ul> <ul><li>Successes </li></ul> <p> 3. </p> <ul><li>Future Forecast:</li></ul> <ul><li>Drop the E in E-Philanthropy </li></ul> <p> 4. Online Giving </p> <ul><li>Appeal to new generation </li></ul> <ul><li><ul><li>The Age of Plastic </li></ul></li></ul> <ul><li><ul><li>Go Green! </li></ul></li></ul> <ul><li>ROI </li></ul> <ul><li><ul><li>Life-long giving potential </li></ul></li></ul> <ul><li><ul><li>Personal wealth increases over time </li></ul></li></ul> <ul><li><ul><li>Engage early with small barrier to entry </li></ul></li></ul> <ul><li>Distribution at Memory Walks </li></ul> <p> 5. E-Marketing </p> <ul><li>Why? Provide encouragement and resources to motivate ongoing participants to give to the cause. </li></ul> <ul><li>Memory Walk e-blasts </li></ul> <ul><li>Team Week </li></ul> <ul><li>Augusta example </li></ul> <p> 6. Kintera Database Management </p> <ul><li>Provide resources for incoming staff </li></ul> <ul><li><ul><li>Access </li></ul></li></ul> <ul><li><ul><li>Trainings </li></ul></li></ul> <ul><li><ul><li>Toolbox Toolbox Toolbox ! </li></ul></li></ul> <ul><li><ul><li>Limits of Kintera Girl </li></ul></li></ul> <ul><li>Assist participants in utilizing Kintera </li></ul> <ul><li>Monthly Kintera donation reports </li></ul> <p> 7. Social Media Why? </p> <ul><li>Create an empowered and informed</li></ul> <ul><li>onlinecommunityof Alzheimers </li></ul> <ul><li>Association supporters </li></ul> <p> 8. Social Media Where? </p> <ul><li>Facebook Fan page </li></ul> <ul><li><ul><li>Real-time updates </li></ul></li></ul> <ul><li><ul><li>Post conversations </li></ul></li></ul> <ul><li>Twitter </li></ul> <ul><li>YouTube</li></ul> <ul><li>Google Alerts </li></ul> <p> 9. Call To ActionShare YOUR Resources </p> <ul><li>Recent articles </li></ul> <ul><li>Local fundraisers </li></ul> <ul><li>Community events </li></ul> <p> 10. Call To ActionInvite Others to </p> <ul><li>Facebook </li></ul> <ul><li><ul><li>Join Fan page (Board) </li></ul></li></ul> <ul><li><ul><li>Post to profile </li></ul></li></ul> <ul><li><ul><li>Share with friends </li></ul></li></ul> <ul><li>Twitter</li></ul> <ul><li><ul><li>Follow us </li></ul></li></ul> <ul><li><ul><li>Talk to us by typing @AlzGA </li></ul></li></ul> <ul><li>Subscribe to newsletter </li></ul> <p> 11. Going Forward 12. Online Strategy Development </p> <ul><li>Online Fundraising Training </li></ul> <ul><li><ul><li>Survey Results </li></ul></li></ul> <ul><li><ul><li>Training Types </li></ul></li></ul> <ul><li><ul><li>Roles </li></ul></li></ul> <ul><li>MW Homepage Management </li></ul> <ul><li>Website Interactivity </li></ul> <p> 13. We are all here In Honor of thosewho cant be here alongside us.</p>

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