E Mug

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Introduction

We use new concept to make life more easy during office work ,study, watching movies on laptop. Through

that idea we can easily save our time to again without heating tea or coffee in microwave oven etc. We provide

Electric Mug with one USB cale and one electricity !daptor. This is a washale "#$v% &od that consumed

lesser electricity That will helped you to heating tea and coffee y attaching the laptop and through electricity

switch without wastage of time and you can en'oy every time hot tea and coffee that will provide more comfort

in life. (ou !lso make tea in this mug easily. (ou can ordered ease and will get at home with free home

delievey.

New Product Development Page 1

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Attachment of E.Mug

!nd E.Mug attached through USB with )aptop and through his adaptor like USB type of charger with oard of

Electricity. Because we in Mug We fi* electricity converter that covert the current !+ to + so don-t worry

aout and short circuit.

Rationale of Study

We study aout new product development is totally on rational asis. &ational thinking means study in depth

efore do something. When we start this pro'ect of new product development, we got knowledge aout all

related factors.

Objectives of the Report

To develop a new product.

To ecome innovators.


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Scope of Study

ur scope of study is to develop a new product.

We want to change the trend of market y introducing new methodologies and technologies. ur study opens a

new door for others who entered in this market after us, having some innovative and new ideas.


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Segmentation Targeting and ositioning

we segment the market in the asis of age, income, occupation, usiness marketers, ehavioral segmentation

and !ll type of people who loved new innovations and take this ecause our innovation concept is now life will

e more affordale. we will try to target the whole market in first stages ut our main target market is usiness

marketers and youngsters those are la/y like us. ur position is difference in electronics product and we

differentiate then others through ecoming innovators.


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Mar!eting lan

"e# roduct $evelopment rocess %&

0t is a process of developing completely new and innovative product.

We visit the electronics market and we found that there is a much space for some new concept and ideas. So

working on this ase we develop a new product which we give the name E.MU1. We use the mug as new

innovation.

This is totally a new and innovative idea which came after many surveys and research and in result of this research we

launch E.Mug.


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'. Idea (eneration

)The systematic search for ne# product ideas.*

We have hundred of ideas when we start the pro'ect some of ideas are very good and some of already used

ideas and some are not applicale in reality. We take the idea y e*ternal and internal sources and for idea

generation.

Internal idea sources

Some of ideas comes from our class mates. !nd we also

discuss our program of new product development with our Seniors and they also give their concepts and new.

E+ternal idea sources

Many of ideas come from e*ternal sources. 2or this purpose surveys

are conducted y which some rilliant ideas come and our family memers also give many suggestions for new

product.

We take consider all of ideas which come from internal or e*ternal source. Some of the ideas are very good and

some of them are complicated and difficult to apply in reality. ur research and development team work on all

of ideas and select some rilliant ideas which are not complicated and easy to apply.

When Mr.Tau3ir !hmad ghauri give us the pro'ect of new product development.

We make many ideas;

We have the idea to make Wild meat.

We have the idea to make Diet restaurant.

We have the to make Megnetic Electricity Board

We have the idea to make a wifi Pen.


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,. Idea screening

.The purpose of screening is to spot and drop poor ideas as early as possile. The cost of product

development rises sustantially at each successive development stage.

0n idea generation process we have hundred of ideas for the new product development. ur research

and development department works on every single idea and they spot the good ideas which are

applicale in reality like E.Mug, Wild meat, iet &estaurent , wifi pen , Sugar can and Magnetic

E+B.

-. oncept $evelopment

!fter screening they develop the E.Mug in physical 2orm in ordered to ensure that the product idea

can e turned into a workale product.

/. Mar!et $evelopment strategy

we see how this E.Mug came in Market what type of market like this product and how we promote this. !

proposed marketing strategy will e written laying out the marketing mi* strategy of the product, the

segmentation, targeting and positioning strategy sales and profits that are e*pected.

0. 1usiness Analysis

We have a great idea, the marketing strategy seems feasile, ut will the product e financially

worthwhile in the long run4

The usiness analysis stage looks more deeply into the cash flow the product could generate, what

the cost will e, how much market shares the product may achieve and the e*pected life of the

product.


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2 opyright '333 rentice 4all

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"e# roduct $evelopment rocess

Step 0. 1usiness Analysis

Step 5. roduct $evelopment

1usiness Analysis

Revie# of roduct Sales6 osts6

and rofits rojections to See if

They Meet ompany Objectives

1usiness Analysis

Revie# of roduct Sales6 osts6

and rofits rojections to See if

They Meet ompany Objectives

If 7es6 Move to

roduct $evelopment

If 7es6 Move to

roduct $evelopment

If "o6 Eliminate

roduct oncept

If "o6 Eliminate

roduct oncept

5. roduct $evelopment

!fter testing the market we develop the idea in physical form.

8. ommerciali9ation

2irstly we launch the E.Mug in selective oulets of electronics. !nd ig super store like hyper star

metro. We target the usiness markets like 5 moiles, Samsung, 6okia, ell, 78, )enovo those

considered the our product as a part of their products. 0f people liked our product then we launch at

large scale and many electronics outlets.

:alue proposition


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+luster of enefit that we offer in market. ur E.Mug 0nclude 8lugin adaptor, Us +ale, one 7andle, #spoone, $ month

claim warranty, you can claim on any electronics outlet that offer our product.

ac!aging

We provide attractive packaging that attract the uyers and gave protection to your Mug.

we provide gift packaging ecause we elieve our innovation is like a gift

for !ll people that love hot tea and coffee.

roduct ;ifecycle strategy


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!s products move through the four stages of the product lifecycle different promotional strategies should e

employed at these stages to ensure the healthy success and life of the product

Stages and promotion strategies employed.

Introduction

When a product is new the organi/ations o'ective will e to inform the target audience of its entry. ur

company is new and also give the new product in this we promote our product through Television,

radio, maga/ine, cellular-s companies, !lliances with different computers companies etc may e used

to push the product through the introduction stage of the lifecycle. 8ush and 8ull Strategies will e used

at this crucial stage.

(ro#th

!s the product ecomes accepted y the target market the organi/ation at this stage of the lifecycle the

organi/ation works on the strategy of further increasing rand awareness to encourage loyalty.

Maturity

!t this stage with increased competition the organi/ation take persuasive tactics to encourage the

consumers to purchase their product over their rivals. !ny differential advantage will e clearly

communicated to the target audience to inform of their enefit.

$ecline

!s the product reaches the decline stage the organi/ation will use the strategy of reminding people of

the product to slow the inevitale


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Mar!et s!imming pricing strategy

ue to high product launching cost we use market skimming price strategy ut after some period we low theprice layer y layer.

!ll segments people pay one price for our product our per unit price is ##99 8:&. ur price o'ective is cover

the total cost of product in few months.

1y aptive price

Setting the price of product that are mainly use with main product. We set the price of some ma'or accessories

of E.Mug )ike handle, heat proof ody.

Optional price

Setting the price of product that is optional for Mug. )ike heat proof colored ody with pictures.

1undling ricing

our customers can get special discount on undling purchase directly from us on our wesite.

hannels of Mar!eting

We use oth direct and indirect marketing channels.

$irect channel%&


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We sold directly E. Mug to customers through online uying they will order on wesite and will get E.Mug at

their home.

Indirect channels%&

we will use some channels to sold E.Mug )ike different electronics outlets, through usiness marketers.

romotion

We promote this mug through media, advertising, newspaper, internet.

romoters% Saif6 sufyan6 umer 6 mateen.

S

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T4REATS%

The introduction of a competitor to the market with a similar usiness model.

0t is totally new innovation so we have a threat that we face totally failure.

The Big rand names such as 6okia, Samsung, and Sony etc.


Documents

E Mug