Maison Shanghai was successfully held this September！

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69.3 69.3%

On 15th September, the lifestyle show Maison Shanghai concluded successfully at SWEECC. The 4-day show attracts over 500 exhibitors and welcomes a total of 41,274 visits, growing 69.3% over last year. The exhibition area was expanded up to 70,000 m2, occupying all of the 4 halls of SWEECC.

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展商 Exhibitors

展览面积 Exhibition Area

观众人次 Visits

展出日期 / Date 2017年9月12-15日 / 12th -15th September, 2017 展览场馆 / Venue 上海世博展览馆 / SWEECC

主办单位 / Organizer 中国家具协会 / China National Furniture Association (CNFA) 上海博华国际展览有限公司 / Shanghai UBM Sinoexpo International Exhibition Co., Ltd.

PART 01

观众分析

Visitor Profile

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Local Visitors

访问人次最高的前10个省市分别为：上海、浙江、江苏、广东、北京、山东、福建、河南、安徽和四川。 The top 10 most contributing provinces & cities of visitors are: Shanghai, Zhejiang, Jiangsu, Guangdong, Beijing, Shandong, Fujian, Henan, Anhui and Sichuan. 12226

6656

6150

2920

1594

1590

1109

931

784

749

上海 Shanghai

浙江 Zhejiang

江苏 Jiangsu

广东 Guangdong

北京 Beijing

山东 Shandong

福建 Fujian

河南 Henan

安徽 Anhui

四川 Sichuan

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收集市场信息 24.97% Collect Market Info. 寻求供应商/经销商/商业伙伴 21.13% Look for suppliers, distributors and business partners 寻找新产品、获悉最新行业趋势 23.14% Source new products / Learn about the latest market trends 采购产品/下订单 19.85% Purchase products / contract orders 巩固与商业伙伴的合作关系 5.39% Consolidate the contacts with business partners 评估参展可能性 5.52% Evaluate participation as exhibitors

Local Visitors: Visiting Purpose

Consolidate the contacts with business partners

Purchase products / contract orders

24.97%

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制造商 9.52% Manufacturer 设计师 47.14% Designer

采购贸易商 25.19% Purchaser & Trader 大众/学生 16.94% Public/Student 媒体 1.10% Media 其他 0.11% Others

Local Visitors: Business Nature

进出口商/贸易商/电子商务 5.06% Importer and Exporter/ Merchant/ E-Commerce 批发/零售/代理/经销商 11.34% Wholesale / Retail / Agency 采购商/集团采购商 4.15% Group Purchaser 家具商场/家具市场 1.04% Furniture Market 房地产商/承包商 1.55% Real Estate / Contractor 定制家具最终用户 0.60% End user 商业空间/公共场所 1.45% Commercial / Public Space

独立设计师 34.53% Individual Designer 设计/装潢公司 12.10% Design studio 建筑师 0.51% Architecture

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Overseas Visitor

0

50

100

150

200

250 The total number of overseas visits was 1,620, a huge increased of 238% over last years’ 479 visits. The top 20 countries and regions are: Republic of Korea, Taiwan, Australia, India, Hong Kong SAR, USA, Singapore, Japan, Russia, Canada, Malaysia, Philippines, France, Germany, Italy, Thailand, Indonesia, Britain, Spain, New Zealand.

PART 02

好评如潮

Testimonials

去年第一届我也来参加过，相对会比较单一一点，今年像DOD、饰品馆还增加了很多论坛活动，还有一些设计师大咖的见面会等等。我觉得比去年更加丰富了，另外在客流和整个展览的商业价值，比去年有了非常大的提升。

孔武 「物本造」品牌主创设计师

其实我已经在浦东的新国际展馆参加了两年，听说这次所有饰品公司都搬到了世博展馆。因为所有饰品公司都集中在一个地方，我觉得这对饰品公司来说是最好的，所以我选择来这里展示我们的品牌。

申尚恩 环球视野 Global Views 总经理

我觉得摩登展今年在整体的媒体推广、整个流程的安排以及场所搭建，都比去年提升了。它提供给了设计师设计之外的美学之旅。我觉得这种东西完全不是以品牌的销售来呈现，更多是观念展、概念展，以一种新品陈列的方式来呈现，所有设计师观众非常期待。

曾建龙 GID国际设计机构董事、创始人

这是我第三次参加由博华主办得展会，感觉世博展馆这一边整个规模要比原来的饰品馆要大，对于整体的商品的结构和参展商的结构来讲，是一件好事。

关能斌 广州市帷澜工艺品有限公司 总经理

Voice From Media

Voice From Exhibitors

2017年摩登上海时尚家居展，其独特的聚焦生活美学的展出方式，使展览不再是单纯地汇聚品牌，而更多地诠释出融汇设计、艺术、时尚为一体的整体家居概念，每一位观众都能在这里找到属于自己的美学内核。

网易家居

人气爆满，感觉每条通道上都挤满了人，很多展位外都排着长龙等候去展位参观。

腾讯大申网

看了摩登展之后，感觉中国原创设计力量终于回归。特别是中国风·新中式展区和Home Plus设计师生活之家，是本次展会的看点：配色出挑，想法创新，极具国际范儿。许多设计将传统的元素提炼出来，与现代的元素重新排列组合，出现了很多让人耳目一新的创意。

一兜糖

从当代新锐到传统新演绎，今年的摩登上海时尚家居展带来的是不同风格各具特色的一场设计盛宴。各大主题展区内分别展示了对于平衡东方古典美学与现代设计的思考与探索，对于材质、工艺更深一层次的追求，更有本土年轻一代设计师的优秀作品。通过这一平台，我们可喜地看到有越来越多青年设计力量崛起，他们的成长与大胆尝试，许多令人印象深刻的新颖设计语言令我们对于设计生活有了不一样的新鲜解读。

ELLEDECO家居廊

PART 03

亮点板块

Highlights

MAISON ESSENTIAL

Efficient Sourcing Platform for Decoration Products

MAISON BLOCKS

Unprecedented experience immersed in modern street scene

DESIGN CHINA

Presentation of diverse thematic exhibition areas

H4 H1/H2 H3

Maison Shanghai, A 4-day Feast for Life Aesthetics

传递家之美学的H1和H2馆“摩登饰家（Maison Essential）”是从新国际搬迁而来的饰品展并加以优化，形成了今年囊括生活方式设计品牌、家居装饰品、工艺品、装饰画、地毯、花艺香薰、布艺家纺、桌面用品、灯饰等品类的新格局，为客户解决一站式软装采购需求。总体面积约20,000平方米，家居饰品海内外的代表企业达300余家。

MAISON ESSENTIAL 12

MAISON

ESSENTIAL Efficient Sourcing Platform

for Decoration Products

H1, H2 | 20,000 SQM Exhibiting Area | 300+ exhibitors Maison Essential gathers top furnishing and decoration brands moved from the trade fair Furniture China. It offers one-stop purchasing solutions with the particular category, will showcase including: lifestyle brand, carpet, floral, aromatherapy, home decoration, art & craft, decorative painting, sculpture, lighting, tableware, outdoor decoration, Chinese classic décor, home textile & fabric bedding, etc.

代表城市美学的H3号馆“摩登街区（Maison Blocks）”，是原有DOD设计师作品展示交易会的全新升级。已经成功举办6年的DOD有着中国原创设计孵化器的美誉,今年参展品牌200多家，设计师超过300名，为历届规模之最。整个展区成为一个富有时尚、生活和艺术气息的潮流街区。

MAISON BLOCKS 13

MAISON

BLOCKS

Unprecedented experience immersed in modern street scene

H3 | 200+ Designer brands | 300+ Individual designers showed up Maison Blocks, the upgraded version of Design of Designers (abbr. DOD), broke up the traditional form of booth layout, but built based on the concept of a lifestyle community. It conveyed ‘Urban Aesthetics’ where ‘characteristic boutiques’ by DOD interspersed with 18 pop-up stores involving coffeehouse, flower shops, book bars and art galleries.

H4馆设计中国（Design China）是今年主办方中国家具协会、上海

博华国际展览有限公司，强强联手中国室内装饰协会推出的板块，

旨在传递设计态度最强音，所展示的都是重磅打造的趋势性项目，

包含了“中国风•新中式”、“HOME PLUS设计师之家”、“中国室

内设计周主题展—设计共享”以及红星美凯龙“Design Dream Show

当代家居潮流家居展”，展现当下与未来的“设计中国”，将美学

趋势一网打尽。

DESIGN CHINA 14

DESIGN

CHINA Presentation of diverse

thematic exhibition areas

H4 | Thematic exhibitions: Home Plus, Modern Chinese Style, Design Dream Show, China Interior Design Week Theme Exhibition - Design Sharing. Design China was the perfect place to interpret Chinese original designs in the home furniture and decorations. The most representatives were the thematic exhibitions that reflected attitudes of designers, and more profoundly, the show organizers tried to deliver the excellence of Chinese original design through Maison Shanghai.

• Sharing Design

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2017 China Interior Design Week

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Organized by the Tsinghua University Art Museum, the theme exhibition gathers ten designers of year and ten top interior design studios. The entire exhibition area was filled with different specifications of the carton box as the carrier, the formation of a maze-like city, to guide visitors to experience the rapid development of China's cities.

今年邀请到12位炙手可热的设计师：吴滨、曾建龙、徐明&Virginie、孟也、沈雷&孙云、陈德坚、梁景华、厐喜、谢柯、陈林，以“设计师的色生活”为主题构建一系列流行色空间，又是一个自拍与潮流的圣地。 This year, the invited designer stars created 10 exclusive interior showcases, splendid and colorful, stick to the theme as “Designers’ Glowing Life”. Chief curators: Ben Wu, Gary Zeng Other designers: Xu Ming & Virgine Moriette, Meng Ye, Shen Lei & Sun Yun, Kinney Chan, Dr. Patrick Leung, Pang Xi, Xie Ke and Chen Lin

Home Plus

今年是第二年推出，由卢涛主策展，仲松、赖亚楠、侯正光、温浩、孔武、王昕、Philip Yap、高扬、张军、杨玉尧10位新中式设计领域极具地位的设计师参与，以“制器与造境”之“水墨意境”为主题，邀约40多家国内优秀新中式家居品牌一起重新定义“新中式”。 整个展区借鉴水墨意境中山峦、修竹、曲水、诗歌等空间元素，以水墨意境中视觉、听觉、触觉、感觉、错觉及中国水墨山水画的寓意，打造具有现代古韵空间，到场感受方知精妙。 It was the 2nd year for ‘Modern Chinese Style’ project. As the theme goes to ‘Craft & Scene’, 11 design masters joined the project this year, together with over 40 excellent domestic furniture brands participating. The whole exhibition area created a leisurely comfortable space in the conception of ink painting embellished with images of mountain, bamboo, stream and poetry. Visitors could experience the Modern Chinese Style through vision, hearing, touch, feeling, and even illusion upon presence.

Modern Chinese Style

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与红星美凯龙第二年的合作，今年以展示当代潮流家居为主题，合作国内十家创新品牌，通过“万物之林”、“和美之家”、“橱窗秀”等充满创意的展示方式表达当代家居潮流的观念与态度。 For its 2nd edition, the thematic exhibition ‘Design Dream Show’ invited more than 10 innovative brands to deliver the attitude towards the trendy home décor concept. The delightful show was presented with diverse creative elements, as light and shadow, windows, mirrors and more.

Design Dream Show

PART 04

亮点活动

Events

由上海博华和中国（上海）建筑与室内设

计师网联合发起，哲道传媒承办，今年是

第二年推出，现场一如既往的火爆，4天

时间接待了上万设计师。

The Handcraft Year of China is back for its

second year, with a various kind of

handcraft making sessions at Maison

Shanghai, as well as a huge range of lovely

crafters selling their wares.

The Handcraft Year of China

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与设计地图100合作，将上海街头有代表性的

18家潮店，以快闪的形式汇集在摩登街区，加

上摩登舞台等活动区的设置，配以手作体验课、

一家一绝艺、新生活发布、乐队表演、论坛演

讲等精彩活动，让生活方式更为立体的呈现，

与展会相互呼应。

18 typical fashion shops that represent Shanghai

street culture joined Maison Shanghai by setting

up their own pop-up stores, involving

coffeehouse, flower shops, book bars and art

galleries at hall 3- Maison Blocks.

Maison Pop-up shop

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失眠黑诊所、十二星座睡墙、创意市集 & 房车、试睡大师度假论坛 城外游、轰趴 现场招试睡员、诗意浪费时间的100种玩法，今年9月，试睡大师× 摩登上海，带领大家触手可及另一种生活方式……

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已经第6个年头的上海家居设计周，在2017年开始关注新生

活方式的商业领域，9月12-17日联动家居展览、艺术展厅、

联合办公空间、手作工坊等，让大众寻找内心有共鸣的生活

方式。并首次从摩登展现场，开设了设计巴士，让观众在看

展之余，可以参与上海全城设计联动。

Shanghai Home Design Week

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Shanghai Home Design Week takes place as part of Maison Shanghai this year for its 6th edition. It enhances the industry and creativity in the city, as well as gathers together all industry players making it an unmissable event.

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今年的大会以“品味色彩，共享设计”为主题，特别邀请到法国色彩学家 Jean-Philippe Lenclos、中国美术学院色彩研究所所长宋建明、以及被同行誉为工业设计魔法师的 Stefan Diez 做主题分享。并且邀请到本届 home plus 的主创人员，进行了一场精彩的设计对话。现场观众爆棚，home plus 策展人曾建龙说，“从来没有在哪个家具展上看到这么多人的会议，很多人站着听完全程，热情超乎想象。”在设计大会最后环节，法国色彩学家 Jean-Philippe Lenclos 还举办了国内首次签售会，也收到众多观众的热捧。

In the name of ‘Design of Colors’, the purposeful forum ‘China Home Design Conference’ has achieved great success this year. The chief curators and designers of Home Plus shared with the audience about the main ideas and inspiration of their own showcase space. Moreover, Stefan Diez, the young Germany designer gave a wonderful speech on the industrial design. The French designer-colorist Jean-Philippe Lenclos shared his experience on his research of colors.

China Home Design Conference

为了对中国当下的设计现状进行深入探索，也为了寻找设计师品牌与家具企业未来的走向，网易设计联手博华展览&

中国家具协会，9月13日，在上海世博展览馆，进行一场“摩登态度辩论赛”。以“当代设计，还要继续谈风格吗”

为命题，邀请家居圈与设计圈的大佬们，现场辩论PK。

In order to explore the current situation of China's design industry, the organizers launched a brilliant debate, “Modern

Attitude Debate”. The onsite atmosphere was enthusiastic, and numerous audience are engaged in the debate.

Modern Attitude Debate 25

摩登设计商学院由主办方与China-designer共同打造，邀请到LSDCASA创始人兼艺术总监葛亚曦担任院长；更有原创设计类新媒体尖叫设计携手一条、FEEKR、开始吧等多位大咖带来《爆款是如何诞生的？》实战分享。 Maison Business School is one of the key forums launched conjointly by the organizers and China-designer. Ge Yaxi, the founder of LSDCASA design studio is invited as the Dean of Maison Business School. Several speeches are given during the four-day, around the topics of management, business and design.

Maison Business School

Modern Lighting

League

以设计为出发点，围绕光与空间、商业与设计、居家设计、住宅特色收纳等方面展开为期三天的精彩讨论。未来室内空间的趋势是怎样的？设计师关于灵感未来的走向又将如何，现场一起寻找答案。 3-day discussion forums around the hot topics, the light and space, business and design, home design, residential features and more. Renowned designers joined to share their inspirational ideas on the future of home decoration.

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Designers' Night 27

设计师之夜是每年展会的重头戏，今年以“品味色彩，共享设计”为主题，突出色彩动感、跳跃与创新的设计思维。现场颁发了三大奖项，

分别是：2017 中国家具产品创新奖、2017 中国家具设计金点奖和摩登态度秀颁奖。

Designers’ Night is always one of the most important feasts dedicated on praising the design talents and encourages the design innovation of furniture

industry. Taking the fashionable colors as the main part, this year’s live vision style also revealed three prizes: Gold Idea Furniture Design Award, China

Furniture Product Innovation Awards and Modern Attitude Award.

2018 展望

Outlook

今年第二届的摩登上海时尚家居展取

得了很大的突破。2018年，将继续大

力投资摩登展，并全力提升H4号馆“

设计中国”主题馆，创造一个全球知

名的家居生活方式大展。

Continue to upgrade Maison Shanghai in 2018 with more investment and energy, especially the theme pavilion, Design China(H4), so as to cultivate a world-famous lifestyle show for home furnishing!