E-Learning An Expanded View

Presented byToni L. Crouch, CAE

Director Education Technology ServicesDelCor Technology Solutions, Inc.

Steve Worth, PresidentPlexus Consulting Group

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e-Learning: Getting Started

Toni L. Crouch, CAEDirector Education Technology Services

DelCor Technology Solutions, Inc.

Agenda

e-Learning Development Process• Planning• Implementing

Educational Design Options

Questions & Answers

e-Learning Development Process

Develop your strategy

Evaluate your program

Establish your team

Do your research

Create your program

Market your program

Select your technology

PLANNINGIMPLEMENTING

Planning: Establish the Team

Information Technology/Systems Education Membership Executive Office Chapters Marketing Consultants Other….

Planning: Do Your Research

Member survey• Computer/software capabilities• Technology comfort level• Access (time and location)• Topics of Interest• Prior experience• Price tolerance

Planning: Do Your Research

Review current environment• Strategic plan• Business and training goals• Industry research• Current product and services mix

Explore resources• Organizations• Publications• Websites

Planning: Develop Your Strategy

Issues to Address Audience Content Business Model Goals/metrics

Options to Consider Web-based vs. Web-enhanced Synchronous vs. Asynchronous Live vs. Archived Instructor/Facilitator Led vs. Independent LMS vs. AMS e-Learning vs. F2F vs. Blended Learning

Planning: Develop Your Strategy

Planning: Select Your Technology

Partnership begins with the Request for Proposal (RFP)

RFP should focus on outcomes NOT laundry list of technology features

Stipulate requirements vs. wish list

Allow enough time for solutions

Identify key decision factors

RPFs should state the problem and let the vendors provide their solution

Components of RFP or BRD• Description of learner population• Delivery technology (web, CD, intranet, ASP)• End-user computers and comfort• Description of content• Estimate of seat time• Desire/need for audio, video, other media• Sample source of content• Budget parameters

Planning: Select Your Technology

Get information about the vendors• Age, location, and size of company

• Financial information (P & L)

• Awards, honors, publications and achievements

• Samples/demos of their previous work

• Client list and references (for similar projects for similar associations)

Planning: Select Your Technology

Educational Design Options

Solely web 24/7/365 Short Functional

Element of F2F Geographical

logistics Interactive Someone’s got

to be somewhere at sometime

Web-based vs. Web-enhanced

Educational Design Options

Bound by time Interactive capability Audience size

limitations

Whenever Customizable No limit on audience

size—it’s always one

Synchronous vs. Asynchronous

Educational Design Options

Can be interactive Can be collaborative Must be synchronous Instructor/facilitator Not edited Audience limited

Only past interactions revisited

Can be asynchronous Instructor/facilitator Can be edited and

enhanced Unlimited audience

Live vs. Archived

Educational Design Options

Interactive Someone available to

guide the learning process

Instructor/facilitator skills essential success factor

Interactions online only

Relies on computer to track all progress

Instruction Designer skills essential success factor

Customizable

Instructor Led vs. Independent

Educational Design Options

Monitors & reports learner progress and accomplishments

Essential for certifi-cation & licensure CEUs

Necessary for external learner motivation

Monitors member’s activities

Gathers marketing information

Helps identify successful audiences

Tracks internal motivation patterns

LMS vs. AMS

Educational Design Options

e-Learning Exists only on

web Anytime,

anywhere Easily

updated Always the

same for everyone

F2F Exists only in

person Requires travel

and time out of office

Interactive Each session is

unique

Blended Learning

Web and in-person elements

Reduces time away from office

Extends the learning experience

Allows for reflection and sharing

Questions?

Toni L. Crouch, CAEDirector Education Technology Services

DelCor Technology Solutions8380 Colesville RoadSuite 550Silver Spring, MD 20910301-585-4222 ext 151tcrouch@delcortech.comwww.delcortech.com

Plexus E-Learning Case Studies

February 25, 2003

Steven M. Worth

President

Plexus Consulting Group

E-Learning

Different Uses Challenges Solutions Methods for Success Lessons Learned Commonalities

Associations

1. BOMA – Building Owners and Managers Association

2. AANS – American Association of Neurological Surgeons

3. NSBA – National School Boards Association

Building Owners and Managers Association

(BOMA)

Reaching a wide audience of members and potential members

BOMA - Challenge

Develop a cost-effective continuing education program.

Reach a wide audience of members and nonmembers.

Seek new ways of leveraging existing programs.

Build professional competencies.

BOMA - Solution To develop an electronic seminar program

to deliver topical and relevant information over the Internet using high-quality and instructional design.

BOMA’s e-Seminars are interactive, user-friendly and available 24/7/365 to meet the continuing education needs of BOMA members and industry professionals.

BOMA - Steps

1. Partnership between INet & BOMA Calgary

2. Approval process

3. Testing

4. Global marketing

5. The e-Seminar

BOMA – Unintended Consequences

Found no age bias within its user audience.

There was a smooth process in creating the E-Seminar program.

The high demand for the program gave rise to challenges in regulatory approvals.

The program also strengthened BOMA’s case for building partnerships for the

future development of an industry portal.

BOMA - Results

The association is now a credible player in the e-commerce field.

By linking multiple valuable resources, the educational experience of the program has

been enhanced.

American Association of Neurological

Surgeons(AANS)

New technologies to reducethe burdens on staff.

AANS - Challenge

To develop a cyber museum that:

Illustrates the history of neurology

Provides information on the science and technology behind the field

Supplies the tools for effective research in the field of neurology.

AANS - Process Materials were collected to be included in

the cyber museum as “exhibit halls.”

Electronic versions of hard-copy brochures and information were created and uploaded to the museum.

“Featured Exhibits” were developed to

publicize special events or attractions in

the museum.

AANS - Results Awarded “Best of the Web” by

Encyclopedia Britannica for its rich knowledge and information.

5-10% increase in usage.

Close to 2,000 hits in the best month.

Tremendous amount of saved money and time.

National School Boards Association

(NSBA)

Strengthening ties between partnering local and national

associations

NSBA

NSBA – The Opportunity To help educators ensure that the

technology investment made in their district ultimately improves student performance.

The distance-learning requirements for school board members and association staff members are very diverse.

NSBA opportunity to position itself as a leader in promoting electronic education.

NSBA – The Solution To deliver leading edge distance learning

programs to NSBA’s network of state associations.

To integrate technology efforts by providing practical advice and guidance using an interactive web-based training

format.

NSBA - Process

1. Conducted market research & needs assessment: focus groups, phone, online surveys.

2. Developed request for proposal (RFP).

3. Solicited bids from online learning providers and selected Blackboard.com.

4. Developed pilot course for a technically savvy, glitch-tolerant ‘test’ audience.

5. Sold to key national audiences as a board development tool.

6. Outreach, outreach, outreach.

NSBA – Process, cont’d…

NSBA – Unintended Consequences

The technology and methodology taken from the program can be applied to a much broader scope of association-wide training activities.

NSBA - Results Every online class is filled.

Waiting list of students on stand-by.

Increasing non-dues revenue.

Program is reaching a wide audience of K-12 non-members interested in the association, and also helps associations to leverage one another’s strengths and

ideas.

E-Learning Commonalities Technology is readily available

Considerable staff time and money can be saved

Extends membership base nationally and internationally

Increases in non-dues revenue

Potential members can learn about association

Partnerships to leverage associations’ strengths and ideas