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SALTY SNACKS
driver’sdriver’sGet in the
with
driver’sSalty Snacks.Salty Snacks.
seat
Specifically, snacking is the #1 c-store
food/beverage occasion at 55%, and
this percentage is a 5.7% increase over
last year. In addition, snacking, and
more pointedly Salty Snacks, has a high
rate of cross purchase. For example,
Salty Snack buyers also purchase a
soda 38% of the time and nuts/seeds
buyers will also purchase another salty
snack. So get on board for Salty Snack
success!
The Salty Snacks category is up
3.9% over last year, and is the sixth-
largest category in the convenience
channel. Comprised of potato chips,
Combos, corn and tortilla chips, pret-
zels, snack mix, crackers and popcorn,
this category has a wide variety of
forms and flavors. Within the category,
growth is being driven by snack nuts
(+9.0%), chips (+8.6%) and seeds
(+12.9%), but it’s important to note
that the top ten brands account for
71% of the dollar sales.
And let’s not forget how important
those “snacking occasions” are to the
success of this category. Snacking fre-
quency continues to increase across all
dayparts, but the “PM Snack Attack” is
a new trend! The most popular snack-
ing occasion is now afternoon snacking,
followed closely by evening and late
evening snacking. In fact, 12pm - 3pm
is the prime snacking time for c-stores,
CATEGORY INSIGHTS™4
– The Salty Snacks category is up 3.9% over last year, and is the sixth-largest category in the convenience channel.
CAT
EGORY CAPTAIN
G E N E R A L M IL L S
Salty Snacks
W e’ve been telling you for quite some time that snacking is on the rise, but we’re really starting to see that come to fruition as snacking is now driving overall c-store food and beverage sales!
SALTY SNACKS
Potato, Corn and Tortilla Chips
The Chips segment is one where
interesting things are happening! As
the second-largest segment, potato
chips have 23% of the dollar share
and are up 9% overall. Pringles is the
leading brand both nationally and in the
Eby-Brown Competitive Market, but
the interesting trend that we don’t want
to overlook is within the sub-segment
of kettle chips. Currently, potato style
chips are still the most popular at 68%
so let’s take a look at the segments
within Salty Snacks to ensure you’ll be
ready when this time comes.
Other Salted Snacks
As the largest segment within Salty
Snacks at 25.7% dollar share, other
salted snacks include top items such as
General Mills Chex Mix, Gardetto’s and
Andy Capps.
For best results, these items should
be merchandised near the mid-section
of your Salty Snack product space.
1st Quarter 2016 5
Snacking frequency continues to increase across all dayparts, but the “PM Snack Attack” is a new trend!
CATEGORY INSIGHTS™6
SALTY SNACKS
share, but kettle chips are on the move
at 16%!
Kettle Brand is both mainstream,
and purchased for its natural attributes.
For example, Kettle Brand appeals to
a wide variety of customers because
of their fresh, innovative flavors and
textures. However, it also falls into the
“better for you” snacking segment to
satisfy a completely different customer
need. More specifically, Kettle Brand is
the #1 brand of natural potato chips in
North America, and they don’t have any
artificial flavors, colors, preservatives
or MSG. These are huge selling points
for customers who want a great-tasting
snack, but are also looking for some-
thing less processed and natural. Kettle
Brand chips are also non GMO certified,
Kosher certified and gluten free, and as
you know, gluten free is a food revolu-
tion in and of itself! In addition, their
Dill Pickle Potato Chips won the “2015
Most Innovative” Salty Snack product at
the Sweet & Snacks Expo. Therefore
this is certainly a brand you want to
utilize in your offering and watch as they
progress!
Consumed at both main meals and
snacking occasions, chips are a sub-
category within your c-store that offers
more than one opportunity to produce
sales, and the leading brands in this
group are Pringles, Doritos, Tostitos,
Ruffles and Cheetos. These brands are
known as the “old standbys,” however,
as we stated previously, Kettle Brand
chips and products like them are gain-
ing acceptance and popularity.
When merchandising chips, it’s
imperative to take advantage of the
cross-promotional opportunities this
sub-category provides. Products such
as beverages, dips, and other snack
items are frequently purchased with
chips and can drive incremental sales
and a higher dollar ring.
Pretzels
As the “go to” item for healthy
snacking in Salty Snacks, Pretzels are
up 7.6% in dollar sales and have a
4.6% share. They are a flexible snack
that can be merchandised in multiple
locations in your c-store. Snyder’s of
Hanover is the top pretzel SKU and is
up slightly versus last year. HK Ander-
son is popular for their peanut butter
filled pretzels.
Popcorn
Ready To Eat (RTE) Popcorn is
another segment that appeals to your
“healthy snacker,” with 2.5% market
share. Although this segment is flat ver-
sus last year, interesting flavor innova-
tions are driving interest in this category,
and offer customers an “enhanced
experience” they desire. Two brands are
leading the industry with Popcorn Indi-
ana and their indulgent Kettle Popcorn,
and Skinny Pop with healthy, lighter
popcorn. Be sure to look for cross-mer-
chandising opportunities for popcorn,
such as with beverage items.
Crackers
Within the Warehouse Salty catego-
Dollar Share SegmentChips
Kettle Chip16.0%
Kettle ChipPotato Chip
Regular68.0%
Potato Crisp15.4%
Potato ChipOther0.3%
Potato ChipBaked0.2%
Source: AC Nielsen Total US Food 26 weeksending 4/18/15
When merchandising chips, it’s imperative to take advantage of the cross-promotional opportunities this sub-category provides.
1st Quarter 2016 7
SALTY SNACKS
ry, crackers are relatively flat. At 18%
share versus the 81% of Salty Snacks
and the .7% of microwave popcorn, this
is still an important segment.
Within this segment, Nabisco is
the leader in cracker brand sales, and
Cheez-It is the most popular item.
Within the segment, we have sub-seg-
ments of cheese at #1, followed by but-
ter, wheat, saltine, snack, graham and
100 calorie packs. As is the case with
most of the Salty Snacks, crackers are
a great accompaniment to beverages,
so be sure to consider cross-purchasing
opportunities when merchandising
these items.
Combos
Combos remain the #1 Salty Snack
brand in the Eby-Brown market, and
are up 1.8% over last year! These
unique snack items with a crunchy
outer shell and a creamy inner filling are
available in several bold flavors, includ-
ing both sweet and salty options.
Combos has strong support among
Hispanics, who are a growing popu-
lation and make up 21% of c-store
customers, and are also the perfect
mess-free, on-the-go snack.
Maximizing Profit on Warehouse
Snacks
Many DSD snack suppliers, par-
ticularly the DSD chip vendors, offer
ancillary items such as nuts, seeds,
and meat snacks to supplement their
supply of chips. These items typically
detract from higher margin, higher
profit warehouse snacks and need to
be monitored. In order to maximize your
warehouse snack profitability and drive
customers to the warehouse snack cat-
egory, it is important to place controls
on your DSD vendors on what items
you want them to bring in your store.
Another option is to place a three-
foot end cap focused on the highest
velocity warehouse chips in an intercept
position to DSD. This can help increase
total category margins, as some DSD
programs only offer 26% margin, while
most warehouse programs offer 35-
50% margins.
-
20
40
60
80
100
1205.0%
0.5% 0.7%
Dollar Sales ($MM) % Change vs LYDollar Sales ($MM) % Change vs LYDollar Sales ($MM) % Change vs LYDollar Sales ($MM) % Change vs LYDollar Sales ($MM) % Change vs LYDollar Sales ($MM) % Change vs LY
Pringles Chex Combos Cheez It Gardettos Bugles KeeblerCrackers
Snydersof
Hanover
Ritz AndyCapps
140
Salty Snacks - Top 10 BrandsTop 10 Brands Account for 71% of Dollar Sales
2.7% 2.8%
-0.9%
-6.1%
10.6%
160
180
2.6%
-1.5%
Sources: IRI AllScan C-Store data for latest 52 weeks ending Sept. 7, 2014,Total US and Eby Brown Competitive Market: Great Lakes and Mid South IRI Regions
– ...some DSD programs only offer 26% margin, while most warehouse programs offer 35-50% margins.
CATEGORY INSIGHTS™8
SALTY SNACKS
Driving Sales with Salty Snacks
With the continued growth in snack-
ing and specifically, the boom in PM
snacking, your Salty Snacks offering
should be one where profitability is a
given. Remember that 73% of pur-
chases are triggered by an immediate
need, and 85% of snack purchases are
eaten immediately! These customers
want to make a quick trip inside your
c-store, find their snack item, and be out
the door in approximately two minutes,
so shopability and selection are key. In
addition, more than half of all c-store
customers go directly to the beverage
aisle, so don’t neglect this huge opportu-
nity for cross-merchandising.
In preparing your Salty Snacks of-
fering, it’s important to remember that a
small percentage of SKUs drives a large
percentage of sales – this rule outlines
the importance of having the right mix
of product with regard to both form and
flavor. To help you achieve snacking
success, Eby-Brown has created five
In preparing your Salty Snacks offering, it’s important to remember that a small percentage of SKUs drives a large percentage of sales – this rule outlines the importance of having the right mix of product with regard to both form and flavor.
different planograms to choose from –
four-foot, six-foot, eight-foot, nine-foot,
and twelve-foot as well as a three-foot
end cap. By offering this wide variety of
sets from which to choose, you can be
certain to get the perfect mix of product
to meet your needs. As always, con-
tact your Eby-Brown representative for
personalized planning.
Sources: IRI AllScan C-Store data for latest 52 weeks ending Sept. 7, 2014. Total US and Eby Brown Competitive Market: Great Lakes and Mid South IRI Regions; AC Nielsen Total US Food 26 weeks ending 4/18/15; Nielsen AOD Consumer Takeaway Scan data through 8.29/15; GMI Proprietary Salty Consumer Segmentation 2015; Willard Bishop Convenience SuperStudy 2013; The NPD Group’s National Eating Trends, Crest services and Snack Track service, Year End-ing Feb. 2013; MarketTools C-store Total Salty Snacks Category Drivers: Updated 2014 Study; VideoMining C-store Consumer Purchase Study 2015; Diamond Foods Category Insights.
– Many DSD snack suppliers, particularly the DSD chip vendors, offer ancillary items such as nuts, seeds, and meat snacks to supplement their supply of chips. These items typically detract from higher margin, higher profit warehouse snacks and need to be monitored.
1st Quarter 2016 9
SALTY SNACKS
12ft Salty Snacks Planogram
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ITEM # DESCRIPTION
ITEM # DESCRIPTION
ITEM # DESCRIPTION
CHEEZ-IT GRAB BAGSCHEEZ-ITCOMBOS CRACKER CHEDDAR CHEESECOMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIACOMBOS PRETZEL BFFLO BLU CHSFLIPZ PRETZEL WHITE FUDGEFLIPZ PRETZEL MLK CHOCREESES SNACK MIXHERSHEYS SNACK MIXCHEX XTRM CHILE/LIME HOTCHEX XTRM SRIRACHA SPICYPRINGLES ORIG/RANCH DIPPRINGLES ORIG/JALAPENO DIPPRINGLES ORIG/HNY MSTRD DIPPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES GRAB/GO SLT/VNGRPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES BBQPRINGLES PIZZAPRINGLES SALT/VINEGARPRINGLES TORTILLAS CRISP NACHOPRINGLES TORTILLAS ZESTY SALSA
CHEEZ-IT GRAB/GOCHEEZ-IT WHITE CHEDDARCHEEZ-IT DUOZ CHDR JCK/BBY SWSSNYDERS HANOVER PRTZ MINISNYDERS HANOVER PRTZ NBLR SRDGHSNYDERS HANOVER PRTZ PC HNY/MSTDCOMBOS PRETZEL CHEDDAR CHEESECOMBOS CRACKER CHEDDAR CHEESEGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICCHEX MIX TRADITIONAL
CHEX MIX CHEDDARCHEX MIX BOLD PARTY BLENDCHEX MIX JALAPENO CHEDDARBUGLES ORIGBUGLES NACHO CHEESEBUGLES HOT BUFFALOTGI FRIDAYS POTATO SKNS CHDR/BCNTGI FRIDAYS POTATO SKNS SC/OKETTLE CHIP SEA SALT/VINEGARKETTLE POTATO CHIP JALAPENOCHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT/SPICYCHEEZ-IT DUOZ CHEDDAR/PARMESANSNYDERS HANOVER PRTZ PC HOT BFLOSNYDERS HANOVER SWT/SLTY PC CRMLSNYDERS HANOVER SWT/SLTY PC CINNCOMBOS PRETZEL BFFLO BLU CHSCOMBOS PRETZEL PIZZERIAGARDETTOS SNACK MIX ITALIAN RCPGARDETTOS PRETZEL MIX DELI MSTRDCHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLENDCHEX MIX HOT’N SPICYBUGLES SWEET/SALTY CARAMELBUGLES CHOCOLATE PEANUT BUTTERBUGLES RANCHTGI FRIDAYS POTATO SKNS BCN RNCHKELLOGGS CRACKER CHIPS SALTKETTLE CHIP SEA SALTKETTLE POTATO CHIP BACKYARD BBQCHEEZ IT GROOVES WHITE CHEDDARCHEEZ IT GROOVES CHEDDAR RANCHCHEEZ-IT SNACK MIX DOUBLE CHEESEPRETZEL CRISP ORIGSNYDERS HANOVER PRTZ DIP CHOCSNYDERS HANOVER PRTZ DIP WH CRCOMBOS TORTILLA 7 LAYER DIPCOMBOS PRETZEL PEPPERONI PIZZAGARDETTOS R/F SNACK MIX ORIGGARDETTOS SNACK MIX ITALIAN CHSGARDETTOS SNACK MIX CHPTL CHDRCHEX MIX MUDDY BUDDIES CHOCCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOC TURTLE
TOTINOS PIZZA CHIP PEPPERONITOTINOS PIZZA CHIP CHEESETURKEY CREEK PORK SKIN BARBECUEANDY CAPPS FRIES CHEDDARSPECIAL K CRACKER CHIP SR CRM/ONKETTLE POTATO CHIP MAPLE BACONPOPCORN INDIANA KETTLECORN SWEET & SALTYCHEEZ IT CRUNCHD CHEDDARCHEEZ IT CRUNCHD HOT/SPICYRITZ BITS SNDWCH CHSRITZ BITS SNDWCH P-BTRRITZ BITS BACON/CHEESEANDERSON PB FILLED PRETZELCOMBOS PRETZEL SWEET/SALTY VANCOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY CHOCRICE KRISPIES CRACKLE SNAP CRMLRICE KRISPIES CRACKLE SNAP FUDGECHEX MIX MUDDY BUDDIES BRWN SPRMCHEX MIX CHOCOLATE COOKIES/CREAMCHEX MIX MUDDY BUDDIES SNCKRDDLCHEX MIX POPPED SWEET/SALTYTURKEY CREEK PORK SKIN OLD FSHNTURKEY CREEK PORK SKIN HOTANDY CAPPS FRIES HOTCALBEE SNAPEA CRISPS SALTCALBEE SNAPEA CRISP WASABISKINNYPOP POPCORN
ACT II M/W PPCRN BTTR LVRKEEBLER SNDWCH CRCKR PPR JCKKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CHS/CHDRKEEBLER CHS/P-BTRKEEBLER CHS/P-BTRKEEBLER TOAST/P-BTRKEEBLER TOAST/P-BTRKEEBLER TOAST/P-BTR/JLYRITZ SNDWCH CHEESERITZ SNDWCH PEANUT BUTTERRITZ CRACKERSPREMIUM SALTINE ORIG
Implement the Eby-Brown recommended 12ft Salty Snacks planogram to maximize your category dollars.
Planogram photo follows on pages 10 and 11.
SALTY SNACKS
CATEGORY INSIGHTS™10
1st Quarter 2016 11
SALTY SNACKS
12ft Salty Snacks Planogram
Implement the Eby-Brown recommended 12ft Salty Snacks planogram to maximize your category dollars.
Planogram item listings are on previous page 9.
SALTY SNACKS
CATEGORY INSIGHTS™12
9ft Salty Snacks Planogram
Implement the Eby-Brown recommended 9ft Salty Snacks planogram to
maximize your category dollars.
TOP SHELF9464748496479670857615909630909622994897994905667055666891980722980730893768893776893784893792938928893883893891893909893917893933893925980714PEG SECTION534891615443919092 60640606579080959081119082449998611646795604808600958991847129847137702365762534564880247874875153691618994756908129908103915553847228847210847202
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ITEM # DESCRIPTION
ITEM # DESCRIPTION
COMBOS CRACKER CHEDDAR CHEESECOMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIACOMBOS PRETZEL BFFLO BLU CHSFLIPZ PRETZEL MLK CHOCFLIPZ PRETZEL WHITE FUDGEREESES SNACK MIXHERSHEYS SNACK MIXCHEX XTRM SRIRACHA SPICYCHEX XTRM CHILE/LIME HOTPRINGLES ORIG/RANCH DIPPRINGLES ORIG/JALAPENO DIPPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES GRAB/GO SLT/VNGRPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES PIZZAPRINGLES SALT/VINEGARPRINGLES TORTILLAS ZESTY SALSA
CHEEZ-IT GRAB/GOCHEEZ-IT WHITE CHEDDARCHEEZ-IT DUOZ CHDR JCK/BBY SWS RITZ BITS SNDWCH CHSRITZ BITS SNDWCH P-BTRCOMBOS CRACKER CHEDDAR CHEESECOMBOS PRETZEL PEPPERONI PIZZACOMBOS PRETZEL BFFLO BLU CHSCHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLENDGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICBUGLES ORIGBUGLES NACHO CHEESEKETTLE CHIP SEA SALT/VINEGARKETTLE POTATO CHIP JALAPENOCHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT/SPICYCHEEZ-IT DUOZ CHEDDAR/PARMESANANDERSON PB FILLED PRETZELRITZ BITS BACON/CHEESECOMBOS PRETZEL PIZZERIACOMBOS PRETZEL CHEDDAR CHEESECOMBOS TORTILLA 7 LAYER DIPCHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLEND
GARDETTOS SNACK MIX ITALIAN RCPGARDETTOS PRETZEL MIX DELI MSTRDBUGLES RANCHBUGLES HOT BUFFALOKETTLE POTATO CHIP BACKYARD BBQKETTLE CHIP SEA SALTCHEEZ IT GROOVES CHEDDAR RANCHCHEEZ IT GROOVES WHITE CHEDDARCHEEZ-IT SNACK MIX DOUBLE CHEESESNYDERS HANOVER PRTZ PC HOT BFLOSNYDERS HANOVER PRTZ MINICOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY VANCOMBOS PRETZEL SWEET/SALTY CHOCCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOC TURTLECHEX MIX JALAPENO CHEDDARGARDETTOS R/F SNACK MIX ORIGGARDETTOS SNACK MIX ITALIAN CHSBUGLES SWEET/SALTY CARAMELBUGLES CHOCOLATE PEANUT BUTTERSKINNYPOP POPCORNPOPCORN INDIANA KETTLECORN SWEET & SALTYCHEEZ IT CRUNCHD CHEDDARCHEEZ IT CRUNCHD HOT/SPICYPRETZEL CRISP ORIGSNYDERS HANOVER PRTZ PC HNY/MSTDSNYDERS HANOVER PRTZ NBLR SRDGHSNYDERS HANOVER SWT/SLTY PC CRMLSNYDERS HANOVER PRTZ DIP CHOCCHEX MIX MUDDY BUDDIES BRWN SPRMCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOCOLATE COOKIES/CREAMCHEX MIX POPPED SWEET/SALTYGARDETTOS SNACK MIX CHPTL CHDRTGI FRIDAYS POTATO SKNS CHDR/BCNANDY CAPPS FRIES HOTANDY CAPPS FRIES CHEDDARTURKEY CREEK PORK SKIN OLD FSHNTURKEY CREEK PORK SKIN BARBECUE
CHEEZ-IT GRAB BAGSACT II M/W PPCRN BTTR LVRKEEBLER SNDWCH CRCKR PPR JCKKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CHS/CHDRKEEBLER CHS/P-BTRKEEBLER TOAST/P-BTRKEEBLER TOAST/P-BTR/JLYRITZ SNDWCH CHEESERITZ SNDWCH PEANUT BUTTERRITZ CRACKERSPREMIUM SALTINE ORIG
1st Quarter 2016 13
SALTY SNACKS
9ft Salty Snacks Planogram
SALTY SNACKS
CATEGORY INSIGHTS™14
8ft Salty Snacks Planogram
Implement the Eby-Brown recommended 8ft Salty Snacks planogram to
maximize your category dollars.
TOP SHELF9464748496479670909630909622994897994905667055980722980730893768893776893784893792938928893883893891893909893917893933893925980714PEG SECTION534891615443 919092 60640908103908095908111999861164679560480860095899184712984713787854656488024787487515360657908244908129915553847228847210847202
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BOTTOM SHELF309575909754755421178301785517889178634751452780361943092528924539
ITEM # DESCRIPTION
ITEM # DESCRIPTION
COMBOS CRACKER CHEDDAR CHEESECOMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIAFLIPZ PRETZEL MLK CHOCFLIPZ PRETZEL WHITE FUDGEREESES SNACK MIXHERSHEYS SNACK MIXCHEX XTRM SRIRACHA SPICYPRINGLES ORIG/RANCH DIPPRINGLES ORIG/JALAPENO DIPPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES GRAB/GO SLT/VNGRPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES PIZZAPRINGLES SALT/VINEGARPRINGLES TORTILLAS ZESTY SALSA
CHEEZ-IT GRAB/GOCHEEZ-IT WHITE CHEDDAR CHEEZ-IT DUOZ CHDR JCK/BBY SWSRITZ BITS SNDWCH CHSCOMBOS PRETZEL CHEDDAR CHEESECOMBOS CRACKER CHEDDAR CHEESECOMBOS PRETZEL PEPPERONI PIZZACHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLENDGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICBUGLES ORIGBUGLES NACHO CHEESEBUGLES HOT BUFFALOCHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT/SPICYCHEEZ-IT DUOZ CHEDDAR/PARMESANRITZ BITS SNDWCH P-BTRCOMBOS PRETZEL BFFLO BLU CHSCOMBOS PRETZEL PIZZERIACOMBOS TORTILLA 7 LAYER DIPCHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLEND
GARDETTOS SNACK MIX ITALIAN RCPGARDETTOS PRETZEL MIX DELI MSTRDBUGLES SWEET/SALTY CARAMELBUGLES RANCHKETTLE POTATO CHIP JALAPENOCHEEZ IT GROOVES CHEDDAR RANCHCHEEZ IT GROOVES WHITE CHEDDARSNYDERS HANOVER PRTZ MINISNYDERS HANOVER PRTZ NBLR SRDGHCOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY VANCHEX MIX MUDDY BUDDIES CHOCCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOC TURTLECHEX MIX JALAPENO CHEDDARGARDETTOS R/F SNACK MIX ORIGGARDETTOS SNACK MIX ITALIAN CHSTGI FRIDAYS POTATO SKNS CHDR/BCNKETTLE POTATO CHIP BACKYARD BBQKETTLE CHIP SEA SALT/VINEGARCHEEZ IT CRUNCHD CHEDDARANDERSON PB FILLED PRETZELSNYDERS HANOVER PRTZ PC HOT BFLOSNYDERS HANOVER PRTZ PC HNY/MSTDSNYDERS HANOVER PRTZ DIP CHOCCOMBOS PRETZEL SWEET/SALTY CHOCCHEX MIX CHOCOLATE COOKIES/CREAMCHEX MIX MUDDY BUDDIES BRWN SPRMCHEX MIX POPPED SWEET/SALTYTURKEY CREEK PORK SKIN OLD FSHNTURKEY CREEK PORK SKIN BARBECUEANDY CAPPS FRIES HOTANDY CAPPS FRIES CHEDDARSKINNYPOP POPCORNPOPCORN INDIANA KETTLECORN SWEET & SALTY
CHEEZ-IT GRAB BAGSACT II M/W PPCRN BTTR LVRKEEBLER SNDWCH CRCKR PPR JCKKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CHS/CHDRKEEBLER CHS/P-BTRKEEBLER TOAST/P-BTRKEEBLER TOAST/P-BTR/JLYRITZ SNDWCH CHEESERITZ SNDWCH PEANUT BUTTERRITZ CRACKERSPREMIUM SALTINE ORIG
1st Quarter 2016 15
SALTY SNACKS
8ft Salty Snacks Planogram
SALTY SNACKS
CATEGORY INSIGHTS™16
6ft Salty Snacks Planogram
This 6ft Salty Snacks planogram is recommended for smaller stores lacking
space for an 8ft or larger section.
TOP SHELF748496479670909630909622994897994905893768893776893784893792893883893891893909893917893933893925PEG SECTION534891 615443 265850287037908103908095847228847210808600958991847129847137564880247874594580287011908244908129847202847194269712
74855884714599982187515391909260640855411908111915553847160847186895219276741980185
98662097224097223260657972257972018979641880088477117476978728964728956587048BOTTOM SHELF309575909754755421178301785517889178632780361943024539
ITEM # DESCRIPTION
ITEM # DESCRIPTION
COMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIAFLIPZ PRETZEL MLK CHOCFLIPZ PRETZEL WHITE FUDGEREESES SNACK MIXHERSHEYS SNACK MIXPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES PIZZAPRINGLES SALT/VINEGAR
CHEEZ-IT GRAB/GO CHEEZ-IT WHITE CHEDDAR SNYDERS HANOVER PRTZ MINISNYDERS HANOVER PRTZ NBLR SRDGHCOMBOS PRETZEL CHEDDAR CHEESECOMBOS CRACKER CHEDDAR CHEESECHEX MIX TRADITIONALCHEX MIX CHEDDARGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICBUGLES ORIGBUGLES NACHO CHEESECHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT/SPICYSNYDERS HANOVER PRTZ PC HOT BFLOSNYDERS HANOVER PRTZ PC HNY/MSTDCOMBOS PRETZEL BFFLO BLU CHSCOMBOS PRETZEL PIZZERIACHEX MIX BOLD PARTY BLENDCHEX MIX JALAPENO CHEDDARGARDETTOS SNACK MIX ITALIAN RCP
GARDETTOS PRETZEL MIX DELI MSTRDBUGLES SWEET/SALTY CARAMELBUGLES RANCHCHEEZ-IT DUOZ CHEDDAR/PARMESANCHEEZ-IT DUOZ CHDR JCK/BBY SWSRITZ BITS SNDWCH CHSSNYDERS HANOVER PRTZ DIP CHOCCOMBOS PRETZEL PEPPERONI PIZZACOMBOS TORTILLA 7 LAYER DIPCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOC TURTLEGARDETTOS SNACK MIX ITALIAN CHSGARDETTOS R/F SNACK MIX ORIGPOPCORN INDIANA KETTLECORN SWEET & SALTYSKINNYPOP POPCORNCHEEZ IT GROOVES WHITE CHEDDARCHEEZ IT GROOVES CHEDDAR RANCHRITZ BITS SNDWCH P-BTRCOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY VANCHEX MIX MUDDY BUDDIES BRWN SPRMCHEX MIX CHOCOLATE COOKIES/CREAMTURKEY CREEK PORK SKIN OLD FSHNTURKEY CREEK PORK SKIN BARBECUEANDY CAPPS FRIES HOTANDY CAPPS FRIES CHEDDARTGI FRIDAYS POTATO SKNS CHDR/BCN
CHEEZ-IT GRAB BAGSACT II M/W PPCRN BTTR LVRKEEBLER SNDWCH CRCKR PPR JCKKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CHS/CHDRKEEBLER CHS/P-BTRKEEBLER TOAST/P-BTRRITZ SNDWCH CHEESERITZ SNDWCH PEANUT BUTTERPREMIUM SALTINE ORIG
1st Quarter 2016 17
SALTY SNACKS
6ft Salty Snacks Planogram
SALTY SNACKS
CATEGORY INSIGHTS™18
This 4ft Salty Snacks planogram is recommended for smaller stores lacking space for an 8ft or larger section.
4ft Salty Snacks PlanogramITEM # DESCRIPTION
ITEM # DESCRIPTION
TOP SHELF748496479670893768893776893784893792893883893891893909893917893933PEG SECTION534891615443 908103908095847228847210808600958991564880875153908244908129847202847160847137
84712997224097223290811191555388008858704884714599982160640265850287011855411972257972018728956728964986620980185BOTTOM SHELF 909754178301785517889178631943024539
COMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIAPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES PIZZA
CHEEZ-IT GRAB/GOCHEEZ-IT WHITE CHEDDAR COMBOS PRETZEL CHEDDAR CHEESECOMBOS CRACKER CHEDDAR CHEESECHEX MIX TRADITIONALCHEX MIX CHEDDARGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICCHEEZ-IT CHEDDAR JACKCHEEZ-IT DUOZ CHEDDAR/PARMESANCOMBOS PRETZEL BFFLO BLU CHSCOMBOS PRETZEL PIZZERIACHEX MIX BOLD PARTY BLENDCHEX MIX MUDDY BUDDIES CHOCBUGLES NACHO CHEESE
BUGLES ORIGCHEEZ IT GROOVES WHITE CHEDDARCHEEZ IT GROOVES CHEDDAR RANCHCOMBOS PRETZEL PEPPERONI PIZZACOMBOS TORTILLA 7 LAYER DIPCHEX MIX CHOCOLATE COOKIES/CREAMTGI FRIDAYS POTATO SKNS CHDR/BCNBUGLES SWEET/SALTY CARAMELBUGLES RANCHRITZ BITS SNDWCH CHSSNYDERS HANOVER PRTZ MINISNYDERS HANOVER PRTZ PC HNY/MSTDSNYDERS HANOVER PRTZ DIP CHOCCOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY VANANDY CAPPS FRIES CHEDDARANDY CAPPS FRIES HOTSKINNYPOP POPCORNPOPCORN INDIANA KETTLECORN SWEET & SALTY
ACT II M/W PPCRN BTTR LVRKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CHS/CHDRKEEBLER CHS/P-BTRKEEBLER TOAST/P-BTRRITZ SNDWCH PEANUT BUTTERPREMIUM SALTINE ORIG
1st Quarter 2016 19
SALTY SNACKS
4ft Salty Snacks Planogram
SALTY SNACKS
CATEGORY INSIGHTS™20
This 3ft Chip Endcap features high-margin warehouse chips and is recommended in place of a DSD endcap.
This can be used in conjunction with the Salty POG on page 22.
3ft Chip EndcapITEM # DESCRIPTION
ITEM # DESCRIPTION
TOP SHELF587048534271587402949883970343SECOND SHELF843946993931993980843938906750906743THIRD SHELF843946993931993980843938906750906743
FOURTH SHELF702399702373762534762542944603702365FIFTH SHELF944595702928702910658641949339987974BOTTOM SHELF509901509919658658658666
TGI FRIDAYS POTATO SKNS CHDR/BCNTGI FRIDAYS POTATO SKNS SC/OTGI FRIDAYS POTATO SKNS CHDR/S/CTGI FRIDAYS POTATO SKNS BCN RNCHTGI FRIDAYS JALPNO POPPERS CHDR
FLAVOR MILL POT CHP BBY BK RIBSFLAVOR MILL POT CHIP RAGIN RANCHFLAVOR MILL POT CHIP LOAD BAKEFLAVOR MILL POT CHP KANSAS CITYFLAVOR MILL CHEESE CRL JLPNO PPRFLAVOR MILL POT CHIP BFLO BL CHS
FLAVOR MILL POT CHP BBY BK RIBSFLAVOR MILL POT CHIP RAGIN RANCHFLAVOR MILL POT CHIP LOAD BAKEFLAVOR MILL POT CHP KANSAS CITYFLAVOR MILL CHEESE CRL JLPNO PPRFLAVOR MILL POT CHIP BFLO BL CHS
KETTLE CHIP KRINKLE CUT SALT/PPRKETTLE CHIP SEA SALTKETTLE POTATO CHIP JALAPENOKETTLE POTATO CHIP BACKYARD BBQKETTLE POTATO CHIP MAPLE BACONKETTLE CHIP SEA SALT/VINEGAR
KETTLE POTATO CHIP CHEDDAR BEERKETTLE POTATO CHIP BUFFALO BLEUKETTLE CHIP HONEY DIJONKETTLE POT CHIP PEPPERONCINIKETTLE POTATO CHIP SRIRACHAKETTLE CHIPS DILL PICKLE
KETTLE CHIP KRINKLE CUT SALT/PPRKETTLE CHIP L/SKETTLE POTATO CHIP BACKYARD BBQKETTLE CHIP SEA SALT/VINEGAR
1st Quarter 2016 21
SALTY SNACKS
3ft Chip Endcap
SALTY SNACKS
CATEGORY INSIGHTS™22
8ft Salty with Chips on Separate Endcap
Use this POG only when you have the chip endcap on page 20.
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269712748558847145847152999821972232972240999714287037594580287011915553908244837591847160847186276741895219477117728964728956999722999748949669855411972257972018681924880088979641847194994277476978986620980185
BOTTOM SHELF309575909754755421178301785517889178634751452780361943092528924539
ITEM # DESCRIPTION
ITEM # DESCRIPTION
COMBOS CRACKER CHEDDAR CHEESECOMBOS CRACKER PEPPERONI PIZZACOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIAFLIPZ PRETZEL MLK CHOCFLIPZ PRETZEL WHITE FUDGEREESES SNACK MIXHERSHEYS SNACK MIXCHEX XTRM SRIRACHA SPICYPRINGLES ORIG/RANCH DIPPRINGLES ORIG/JALAPENO DIPPRINGLES GRAB/GO ORIGINALPRINGLES GRAB/GO SC/OPRINGLES GRAB/GO CHEDDAR CHEESEPRINGLES GRAB/GO BBQPRINGLES GRAB/GO SLT/VNGRPRINGLES ORIGINALPRINGLES SOUR CREAM/ONIONPRINGLES CHEDDAR CHEESEPRINGLES BBQPRINGLES PIZZAPRINGLES SALT/VINEGARPRINGLES TORTILLAS ZESTY SALSA
CHEEZ-IT GRAB/GOCHEEZ-IT WHITE CHEDDARCHEEZ-IT DUOZ CHEDDAR/PARMESANRITZ BITS SNDWCH CHSRITZ BITS SNDWCH P-BTRCOMBOS PRETZEL PEPPERONI PIZZACOMBOS CRACKER CHEDDAR CHEESECHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLENDGARDETTOS SNACK MIX ORIGGARDETTOS RYE CHP RST GARLICBUGLES ORIGBUGLES NACHO CHEESEBUGLES HOT BUFFALOCHEEZ-IT CHEDDAR JACKCHEEZ-IT HOT/SPICYCHEEZ-IT DUOZ CHDR JCK/BBY SWSSNYDERS HANOVER PRTZ MINIRITZ BITS BACON/CHEESECOMBOS PRETZEL CHEDDAR CHEESECOMBOS PRETZEL PIZZERIACHEX MIX TRADITIONALCHEX MIX CHEDDARCHEX MIX BOLD PARTY BLEND
GARDETTOS SNACK MIX ITALIAN RCPGARDETTOS PRETZEL MIX DELI MSTRDBUGLES SWEET/SALTY CARAMELBUGLES CHOCOLATE PEANUT BUTTERBUGLES RANCHCHEEZ IT GROOVES CHEDDAR RANCHCHEEZ IT GROOVES WHITE CHEDDARCHEEZ IT CRUNCHD CHEDDARSNYDERS HANOVER PRTZ NBLR SRDGHSNYDERS HANOVER PRTZ PC HOT BFLOSNYDERS HANOVER PRTZ PC HNY/MSTDCOMBOS TORTILLA 7 LAYER DIPCOMBOS PRETZEL BFFLO BLU CHSCHEX MIX MUDDY BUDDIES CHOCCHEX MIX MUDDY BUDDIES CHOCCHEX MIX CHOC TURTLEGARDETTOS R/F SNACK MIX ORIGGARDETTOS SNACK MIX ITALIAN CHSTURKEY CREEK PORK SKIN OLD FSHNANDY CAPPS FRIES HOTANDY CAPPS FRIES CHEDDARCHEEZ IT CRUNCHD HOT/SPICYPRETZEL CRISP ORIGSNYDERS HANOVER SWT/SLTY PC CRMLSNYDERS HANOVER PRTZ DIP CHOCCOMBOS PRETZEL SWEET/SALTY CRMLCOMBOS PRETZEL SWEET/SALTY VANCOMBOS PRETZEL SWEET/SALTY CHOCCHEX MIX CHOCOLATE COOKIES/CREAMCHEX MIX MUDDY BUDDIES BRWN SPRMCHEX MIX JALAPENO CHEDDARCHEX MIX POPPED SWEET/SALTYTURKEY CREEK PORK SKIN BARBECUESKINNYPOP POPCORNPOPCORN INDIANA KETTLECORN SWEET & SALTY
CHEEZ-IT GRAB BAGSACT II M/W PPCRN BTTR LVRKEEBLER SNDWCH CRCKR PPR JCKKEEBLER CLUB SANDWICHES/CHEDDARKEEBLER CHS/CHDRKEEBLER CHS/P-BTRKEEBLER TOAST/P-BTRKEEBLER TOAST/P-BTR/JLYRITZ SNDWCH CHEESERITZ SNDWCH PEANUT BUTTERRITZ CRACKERSPREMIUM SALTINE ORIG
1st Quarter 2016 23
SALTY SNACKS
8ft Salty with Chips on Separate Endcap
General Millswww.generalmillscf.com
667055666891
PKDESCRIPTIONUPCITEM #
016000513433016000513440
Chex Xtreme Spicy SrirachaChex Xtreme Hot Chile & Lime
1212
$0.65 $0.65
SZ
1 oz1 oz
SALTY SNACKS
SRP
$0.99 $0.99
OIAllowance
REQUIREMENTS • Distribution only
DATES - OPEN BUY WINDOWOrder dates: 12/21/15 - 1/15/16
Dates for in-store promotion: 12/21/15 - 1/15/16
PROMOTION OBJECTIVE• Promote & bring awareness to our exciting new Chex Xtreme products.
BENEFITS• Focus on a well-known salty brand that meets consumer demand for snacking solutions.
1st Quarter 2016 25
CAT
EGORY CAPTAIN
G E N E R A L M IL L S
Salty Snacks
Kelloggswww.kelloggconvenience.com
SALTY SNACKS
REQUIREMENTS• Distribution only
DATES - OPEN BUY WINDOWOrder dates: 12/21/15 - 1/15/16
Dates for in-store promotion: 12/21/15 - 1/15/16
PROMOTION OBJECTIVE• Secure distribution on top selling Kelloggs SKUs within Salty category.
BENEFITS• Incremental allowance on top selling SKUs within cracker and chip categories.
1st Quarter 2016 27
893768893776893784893792531046615492473231247882
PKDESCRIPTIONUPCITEM #
038000845246038000845253038000845260038000845277024100191345024100315345024100203628024100372775
Pringles Grab & Go Original Pringles Grab & Go Sour Cream Onion Pringles Grab & Go Cheddar Pringles Grab & Go Barbeque Cheez-It Original Cheez-It White Cheddar Cheez-It Cheddar Jack Cheez-It Hot & Spicy
11116666
SZ
2.38 oz2.5 oz2.5 oz2.5 oz3 oz3 oz3 oz3 oz
SRP
$1.29 $1.29 $1.29 $1.29 $1.49 $1.49 $1.49 $1.49
OIAllowance
$0.10$0.10$0.10$0.10$0.45$0.45$0.45$0.45
Kettle Chipswww.kettlebrand.com
702365762534762542702373702399944603
PKDESCRIPTIONUPCITEM #
084114033338084114115881084114115447084114033000084114032607084114114570
Kettle Chips Sea Salt & VinegarKettle Chips JalapenoKettle Chips Backyard BBQKettle Chips Sea SaltKettle Chips Salt & PepperKettle Chips Maple Bacon
666666
$0.25$0.25$0.25$0.25$0.25$0.25
SZ
2 oz2 oz2 oz2 oz2 oz2 oz
SALTY SNACKS
SRP
$1.79 $1.79 $1.79 $1.79 $1.79 $1.79
OIAllowance
REQUIREMENTS• Distribution only
DATES - OPEN BUY WINDOWOrder dates: 12/21/15 - 1/15/16
Dates for in-store promotion: 12/21/15 - 1/15/16
PROMOTION OBJECTIVE• Drive awareness of the Eby-Brown Warehouse Potato Chip Program.
• Promote Kettle Chips, the all natural, zero trans fat, gluten-free, non-GMO, no preservatives, no MSG, great tasting potato
chip that is the #1 warehouse delivered chip in c-stores.
BENEFITS• Kettle Chips are growing 4 times greater than the total chip category in the convenience channel.
• Warehouse delivered potato chips deliver a higher average margin than DSD.
1st Quarter 2016 29
Marswww.Mars24Seven.com
398735
PKDESCRIPTIONUPCITEM #
041419420065041419420058041419420089041419420072041419420119041419420010041419780855041419780879041419781098
Combos 27 Bag Deal contains: Combos Pizzeria Pretzel Combos Cheddar Cheese Pretzel Combos Pepperoni Cracker Combos Cheddar Cheese Cracker Combos Buffalo Blue Cheese Pretzel Combos 7-Layer Dip Tortilla Combos Sweet & Salty Vanilla Frosting Combos Sweet & Salty Caramel Crème Combos Sweet & Salty Choc Fudge
111111111
$0.20$0.20$0.20$0.20$0.20$0.20$0.20$0.20$0.20
SZ
6.3 oz6.3 oz6.3 oz6.3 oz6.3 oz6.3 oz6 oz6 oz6 oz
SALTY SNACKS
SRP
$2.69 $2.69 $2.69 $2.69 $2.69 $2.69 $2.69 $2.69 $2.69
OIAllowance
REQUIREMENTS• Purchase 27 bags (3 of each flavor) to receive allowance.
• Distribution only
DATES - OPEN BUY WINDOWOrder dates: 12/21/15 - 1/15/16
Dates for in-store promotion: 12/21/15 - 1/15/16
PROMOTION OBJECTIVE• To increase distribution on top selling brand in the salty snack category.
• **Combos Sweet & Salty Chocolate Fudge Pretzel is brand NEW!**.
BENEFITS• To increase sales and profits in the salty snack category.
1st Quarter 2016 31
Mondelezwww.mondelezinternational.com
24539925289606406065727803619430
PKDESCRIPTIONUPCITEM #
044000003821044000034245044000006778044000006785044000002114044000002107
Premium Saltines Ritz Crackers Ritz Bitz Cheese Big BagRitz Bitz Peanut Butter Big BagRitz with Cheese Cracker SandwichesRitz with Peanut Butter Cracker Sandwiches
111188
$0.10$0.10$0.05$0.05$0.15$0.15
SZ
4 oz3.4 oz3 oz3 oz
1.35 oz1.38 oz
SALTY SNACKS
SRP
$2.59 $2.59 $1.89 $1.89 $0.79 $0.79
OIAllowance
REQUIREMENTS• Distribution only
DATES - OPEN BUY WINDOWOrder dates: 12/21/15 - 1/15/16
Dates for in-store promotion: 12/21/15 - 1/15/16
PROMOTION OBJECTIVE• Grow retailer category sales and profits through distribution increases on core Mondelez Ritz’s and Premium crackers.
BENEFITS• Increased sales and profits with destination brands that consumers look for - Nabisco Ritz and Nabisco Premium.
1st Quarter 2016 33