e-Democracy Day - Bristol31st October 2007

Ian Wiebkin – Kirklees Council

• Formerly the DigiTV National Project – sponsored by ODPM

• Now owned and managed by Kirklees Council (not for profit)

• DigiTV Starter Kit – ‘microsite’, content, images, forms and questionnaires

• 3 Channels:

- Digital Television: Sky, Virgin TV, connected Freeview

- Mobile Phones

- Kiosks (CitySpace)

• Available to any LA or other public sector body (Police, Fire, Housing etc.)

• A route to deliver Local Strategic Partnerships

• Nearly 80 Local Authorities to date

• Nearly 750,000 hits a month

Our History

Our consumer facing brands:

Our Brands

Our customer (LA) facing brand

TV & Mobile

The DigiTV Audience

There is a clearly defined audience for DigiTV:

• Digitally excluded, with a focus on the C2, D and E demographic• Evidence suggests that these people are the highest users of public

services, the most expensive to service and the most difficult to reach

Results from recent Looking Local national questionnaire:

• 69% did not have or did not use a PC at home• 66% were either unemployed, lone parent, disabled or older person

Ofcom June 2007 - Ethnic minority groups and communications services report:

• 52% of non EMG households and 63% of EMG households had TV capable of accessing Looking Local

• c. 90% of the adult population owns a mobile phone

• Interactive TV and Mobile gives us the opportunity to provide real time links to external computer systems. These can be developed by the microsite owner, external 3rd party Plugin Partners or DigiTV:

• Jobsearch – Jobcentre Plus

• GP Appointments – Pioneered by e@SY Connects

• e@SY Connects - Educational e-Mentoring

• e@SY Connects - e-Petitioning

• Barnsley – Benefit claim status

• SYPTE – ‘YourNextBus’ for individual bus stops from GPS information

• South Lanarkshire - PC and library item booking and renewal

• Brent – property search for ward, polling stations, rubbish collection day, coucil tax bands, local schools etc

• Avon & Somerset Police & Herts Direct - CMS integration

• Wychavon – Choice Based Lettings

Plugins

Plugin Development

“Within two working days I had finished development of seven plugins that link into the various systems and live information available from our website.

I'm proud to have extended our services onto digital TV in a way that it will automatically keep them up to date without any further time or effort.

Development was very straight forwards and rewarding, I found it a nice break from working on more elaborate systems.”

e@SY Connects e-Petitions Online

e@SY Connects e-Petitions on TV

• e-Petitioning was made possible after winning EU funding from the e-Participation Initiative to implement e-Petitioning on all channels.

• One of the core tenets of the funding was that the e-Petitioning product could be replicated across other European countries, and Holland is about to launch the same e-Petitioning module on the web and is considering DiTV as another channel option.

• Gary Simpson – Programme Manager e@SY Connects:

• “Petitions can be focused on local issues or relate to national policies and areas of debate and we believe their introduction will stimulate use of DiTV and mobile as a means of communication and local participation. This work will be closely monitored and we hope other local authorities will follow South Yorkshire’s lead.”

e@SY Connects Award Finalists

e@SY Connects Transformational Petitioning2007 e-Government Award Finalists

Ian WiebkinTechnical Manager

email: ian.wiebkin@digitv.gov.ukweb: www.digitv.gov.uk

mob: 07981 520981office: 020 8306 0543

Any Questions?