E-COMMERCE Unit 2 TOP 10 E-COMMERCE WEBSITES USED IN THE UK 1. Amazon.co.uk 2. Argos 3. Play.com 4....
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E-COMMERCE Unit 2
E-COMMERCE Unit 2 TOP 10 E-COMMERCE WEBSITES USED IN THE UK 1. Amazon.co.uk 2. Argos 3. Play.com 4. Apple.com 5. Amazon.com 6. Tesco 7. Marks And Spencers
TOP 10 E-COMMERCE WEBSITES USED IN THE UK 1. Amazon.co.uk 2.
Argos 3. Play.com 4. Apple.com 5. Amazon.com 6. Tesco 7. Marks And
Spencers 8. John Lewis 9. Next 10. Easyjet 2010 -
www.blue-shark.co.uk
Slide 4
OBJECTIVE & SUCCESS CRITERIA Learning objective To
understand e-commerce and its benefits and limitations Success
criteria I can describe the process the customer would of through
to buy a product from a website. I can identify 4 benefits or
limitations of e-commerce I can explain the weaknesses of the
current system at BoW (linked to pre-realised exam task) CHALLENGE:
I can evaluate future improvements at BoW regarding their website -
(linked to pre-realised exam task)
Slide 5
EXAM QUESTION A company designs and manufactures a unique range
of childrens wooden toys. The company has a website with an on-line
catalogue and uses e-commerce to sell the toys directly to the
public. A customer accesses the on-line catalogue. Describe the
process the customer would of through to buy toys from the company.
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
______________________________________________________________________
[4] (Jan 2010 Q7)
Slide 6
ANSWER A company designs and manufactures a unique range of
childrens wooden toys. The company has a website with an on-line
catalogue and uses e-commerce to sell the toys directly to the
public. A customer accesses the on-line catalogue. Describe the
process the customer would of through to buy toys from the company.
(Jan 2010 Q7) 4 mark question asking to describe so make 4
points
Slide 7
WHAT IS E-COMMERCE? E-commerce is short for electronic commerce
It means buying and selling goods electronically using the
Internet. Using E-commerce gives businesses access to customers all
over the world. This is known as The global market which is reached
by means of a website.
Slide 8
THINK OF EXAMPLES OF WEBSITES YOU OR YOUR FAMILY FREQUENTLY USE
TO MAKE PURCHASES.
Slide 9
DIVIDE INTO FOUR GROUPS AND EACH GROUP TAKE ONE OF THE
FOLLOWING TO RESEARCH What do you think are the ADVANTAGES for
businesses of using e-commerce? What do you think are the
ADVANTAGES for customers of using e-commerce? What do you think are
the DISADVANTAGES for businesses of using e-commerce? What do you
think are the DISADVANTAGES for customers of using e-commerce?
CHALLENGE: Which ICT legislation applies to e-commerce? 10 minutes
Dan K, Dom & Dan P Nicola, Tom & Ali Kieran, Calum &
Jamie James, Sanjay & Sam
Slide 10
ADVANTAGES OF E-COMMERCE FOR CUSTOMERS Customers have a huge
range of goods to choose from. They can shop around the web for the
best bargain compare. Internet prices are often lower than in
shops. Customers can shop from the comfort of their own home 24/7.
Dan K, Dom & Dan P
Slide 11
DISADVANTAGES OF E-COMMERCE FOR CUSTOMERS Customers need to own
or have access to a computer and be on-line and know how to use the
Internet. It is not easy to assess the quality and suitability of
many products on the screen because customers can only see a
picture. Inconvenience of returning unwanted goods. Customers
usually have to have a credit/debit card to make Internet
purchases. Security risks of buying on-line. Nicola, Tom &
Ali
Slide 12
ADVANTAGES OF E-COMMERCE FOR A BUSINESS Access to the global
market means the business will be better known (increase customer
base) and can sell to a wider geographical area. Payment guaranteed
at the time of order as credit/debit card details are provided.
Savings on expensive showrooms/premises, reducing overheads.
Reduced advertising costs websites are easier to keep up to date as
paper catalogues need to be reprinted. Business is open 24/7,
increased sales, leading to increased profit. Kieran, Calum &
Jamie
Slide 13
DISADVANTAGES OF E-COMMERCE FOR A BUSINESS Being part of the
global market means the business is in competition with everyone!
Designing and keeping the website up-to-date is expensive.
Additional costs of technical support are required to maintain a
secure web server. Packing and distribution of products can be very
costly and involve long distances. The company may have to pay for
return of goods if goods do not meet customers expectations.
Concerns over security of card details may deter customers from
buying online. Not all the businesses target customers have access
to the internet. James, Sanjay & Sam
Slide 14
The company website currently show pictures of different pieces
of furniture that the company has made, provides information about
the types of wood and finishes available and explains the process
of placing an order, including the Sales and Marketing Managers
phone number and email address. The Sales and Marketing Manager
would like to make greater use of the website but is concerned that
e-commerce might not be appropriate for a company like BoW. BEST OF
WOOD (BoW) CHALLENGE What do you think? Explain the weaknesses of
the current website and explain and evaluate whether BoW would
benefit from moving to e-commerce or not. As a customer what are
the drawbacks to BoWs website? Would e-commerce be successful for a
company such as BoW, who also manufacture bespoke furniture? Why
might it not be appropriate? What should BoW consider? Look the
advantages and disadvantages of e-commerce. Conclude your findings
and make a recommendation. 10 minutes Page 8 of the case study Look
at these websites sharps.co.uk diy.com ikea.com
Slide 15
EXAM QUESTION A company designs and manufactures a unique range
of childrens wooden toys. The company has a website with an on-line
catalogue and uses e-commerce to sell the toys directly to the
public. Explain the benefits and limitations to the company of
using e-commerce to sell their toys.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
__________________________________________________________________[6]
(Jan 2010 Q7)
Slide 16
ANSWER A company designs and manufactures a unique range of
childrens wooden toys. The company has a website with an on-line
catalogue and uses e-commerce to sell the toys directly to the
public. Explain the benefits and limitations to the company of
using e-commerce to sell their toys. (Jan 2010 Q7) 6 mark question
asking to explain so make 6 points. 3 benefits & 3
limitations
