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FIEO NEWS l December 201248

E-Commerce Training

LEFT: Mr S B S Reddy, Jt.DGFT delivering his inaugural address. On the dais from left are, Mrs Santhi, Joint Director, FIEO;

Mr Navin Mistry, Head, Retail Exports, Ebay; and Mr Milind Sanghvi, Head, Merchant Marketing, PayPal. RIGHT: Mr A view of the participants

n order to encourage exporters

to use e-commerce platforms,

FIEO, eBay and PayPal have

launched a partnership programme to

promote retail exports via e-com-

merce from India.

In this backdrop, FIEO in associa-

tion with eBay organized an aware-

ness and training session UnleashingGlobal Retail Exports Through E-Com-

merce at Hyderabad on September

22, 2012. Around 50 participants

from handicrafts and other sectors

participated in this event.

The programme was inaugurated

by Mr S.B.S. Reddy, Joint Director

General of Foreign Trade, Hyderabad.

Mr Navin Mistry of eBay and Mr Milind

Sanghavi of PayPal made presenta-

tions on how to make use of e-com-

merce and beat the recessionary

trend being faced by the exporters.

Mrs Santhi, Joint Director, FIEO

(Andhra Pradesh Chapter) welcomed

the participants.

Mr Reddy in his inaugural address

said the Government has recognized

the export potential of e-commerce

and decided to grant export benefits

for all goods shipped through courier

and e-commerce platforms. He also

appreciated FIEO for organizing such

awareness events which will be highly

beneficial not only to the exporters

but also to the business community.

Earlier, while welcoming the par-

ticipants, Mrs Santhi highlighted var-

ious initiatives taken by FIEO for

helping members to diversify theirmarkets and also the Federations

participation in various trade fairs

and exhibitions.

Mr Mistry in his presentation

mentioned that FIEOs tie-up with

eBay and PayPal will help FIEO mem-

bers in setting up free stores on the

eBay website, with unlimited product

listing facility for a period of six

months which otherwise costs ap-

proximately $50 per month. FIEO

members upon production of their

RCMC are entitled to an immediate

upfront benefit of around Rs 18,000

through this tie-up.

Mr Sanghavi mentioned that the

tie-up also provides PayPals e-pay-

ment gateway integration with the

members bank free of cost and facil-

itates members to accept payment in

24 currencies. According to the

process, the buyer makes the pay-

ment against the order which will be

credited to the exporter s account im-

mediately and the orders are shipped

by the exporters after securing the

payment. Hence, 100% payment is

ensured.

Apart from this, eBay has negoti-

ated substantially reduced prices forthe services of courier companies

Fedex and DHL. This will help ex-

porters to ship their order at a com-

petitive price. There is no need for

making payment upfront by the ex-

porter to the courier company and

the bill will be raised by eBay on a

monthly basis. By creating a store in

eBay and listing the products, 10 ad-

ditional sales channel to FIEO mem-

bers will be opened. Currently eBay is

having a presence in 39 markets and

this will open a new window for FIEO

members.

During the interactive session, of-

ficials from eBay and PayPal provided

clarification to the queries raised by

handicraft exporters and other partic-

ipants.

Mrs Santhi proposed the vote of

thanks. n

e-Commerce opens up the worldto exporters minus the risk

I