E-COMMERCE IN EUROPE - Amazon Web Services... · E-Commerce figures in Europe 106,1 109,6 128 98,9 94 104 104,2 106,9 107 108,1 109 111,9 90,6 95,6 100,6 105,6 110,6 115,6 120,6 125,6

E-COMMERCE IN EUROPE

TABLE OF CONTENTSE-Commerce in Europe

Table of Contents

E-Commerce figures in Europe

06 E-commerce revenue in Europe 2017-2023, by segment

07 Volume of retail trade monthly in the European Union 2017-2018 (as index)

08 Share of European customers of online shops in Italy 2018, by country

09 Share of European customers of online shops in Nordic countries 2018, by country

10 Share of European customers of online shops in Spain 2018, by country

11 Share of European customers of online shops in Germany 2017-2018, by country

12 Share of European customers of online shops in Poland 2018, by country

13 Share of European customers of online shops in the UK 2018, by country

14 Share of European customers of online shops in France 2017-2018, by country

Cross Border

16 Europe: domestic and cross-border B2C e-commerce sales 2013-2018

17 Leading countries for cross-border e-commerce purchases from Belgium 2018

18 Leading countries for cross-border e-commerce purchases from the Netherlands 2018

19 Leading countries for cross-border e-commerce purchases from Luxembourg 2018

20 Ranking of most popular countries to shop online in the Nordics 2018

21 Cross-border e-commerce usage in Poland 2015-2018

Table of Contents

Digital Buyer Penetration

23 E-commerce usage rate in the European Union 2009-2017, by country

24 Digital buyer penetration in Europe 2017-2023

25 Digital buyer penetration in Germany 2017-2023

26 Digital buyer penetration in Spain 2017-2023

27 Digital buyer penetration in Italy 2017-2023

28 Digital buyer penetration in France 2017-2023

29 Digital buyer penetration in United Kingdom 2017-2023

Delivery & Parcel Distribution

31 Domestic parcel post traffic worldwide by region 2017

32 International parcel post traffic worldwide by region 2017

33 E-commerce delivery preferences in selected countries in Europe 2018

Special: Home Shopping in Germany

35 Interest in teleshopping programs on television in Germany 2014-2018

36 Revenue from teleshopping in Germany 1997-2018

37 Number of TV channels in Germany 2006-2016, by segment

38 Online and mail order retail revenue in Germany 2017, by retailer type and gender

E-COMMERCE FIGURES IN EUROPEE-Commerce in Europe


98,4 105,2115,1

127,2139,3

149,1 155,9

82,285,9

91,497,9

104,3109,5

113

66,269,4

74,3

80

85,890,5

93,9

45,649,3

54,8

61,6

68,4

74,178,2

45,148,4

53,3

59,4

65,4

70,4

74

0

100

200

300

400

500

600

2017 2018 2019 2020 2021 2022 2023

Reve

nu

e in

bill

ion

U.S

. d

olla

rs

Fashion Electronics & Media Toys, Hobby & DIY Furniture & Appliances Food & Personal Care

Note: 2018

Further information regarding this statistic can be found on page 40.

Source(s): Statista; ID 715678

6

E-commerce revenue forecast in Europe from 2017 to 2023, by segment (in billion U.S. dollars)

E-commerce revenue in Europe 2017-2023, by segment

http://www.statista.com/statistics/715678/e-commerce-revenue-in-europe-fashion-by-segments


106,1

109,6

128

98,9

94

104 104,2

106,9 107108,1

109

111,9

90,6

95,6

100,6

105,6

110,6

115,6

120,6

125,6

130,6

Dec 17 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18 Jul 18 Aug 18 Sep 18 Oct 18 Nov 18

Ind

ex (

10

0 =

20

15

)*

Note: EU; December 2017 to November 2018


Source(s): Eurostat; ID 328264

7

Turnover volume index for the retail trade in the European Union (28 countries) from December 2017 to November 2018*

Volume of retail trade monthly in the European Union 2017-2018 (as index)

http://www.statista.com/statistics/328264/turnover-volume-of-retail-trade-europe-eu-as-index


19%

16%

6%

5%

2%

1%

1%

0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0% 18,0% 20,0%

United Kingdom (UK)

Germany

France

Spain

Netherlands

Russia

Sweden

Share of customers

Note: Italy; 2018*; 15-79 years; 1,000 per country


Source(s): PostNord; ID 434076

8

Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by country

Share of European customers of online shops in Italy 2018, by country

http://www.statista.com/statistics/434076/european-customer-share-of-online-shops-italy-by-country


27%

21%

4%

3%

2%

2%

1%

4%

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0%

United Kingdom (UK)

Germany

Netherlands

France

Spain

Italy

Russia

Rest of Europe

Share of customers

Note: Europe, Denmark, Finland, Iceland, Norway, Sweden; 2018; 15-79 years; 11,000*



9

Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by country

Share of European customers of online shops in Nordic countries 2018, by country

http://www.statista.com/statistics/434215/european-customer-share-of-online-shops-in-nordic-countries


1%

1%

1%

1%

5%

6%

14%

20%

0,0% 5,0% 10,0% 15,0% 20,0% 25,0%

Russia

Denmark

Sweden

Netherlands

Italy

France

Germany

United Kingdom (UK)

Share of customers

Note: Spain; 2018; 15-79 years; 1,000 per country



10

Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by country

Share of European customers of online shops in Spain 2018, by country

http://www.statista.com/statistics/434257/european-customer-share-of-online-shops-spain-by-country


14%

5%

4%

2%

3%

2%

3%

2%

1%

1%

1%

18%

5%

4%

2%

3%

2%

2%

1%

1%

1%

0%

0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0% 18,0% 20,0%

United Kingdom (UK)

Netherlands

France

Spain

Italy

Sweden

Denmark

Norway

Russia

Finland

Iceland

2018 2017

Share of users

Note: Germany; 2017 and 2018*; 15-79 years; 1,000 per country; purchase within the last 12 months



11

Share of European online shoppers who purchased online from internet shops based in Germany in 2017 and 2018, by country

Share of European customers of online shops in Germany 2017-2018, by country

http://www.statista.com/statistics/434330/share-of-european-users-of-german-online-shops-by-country


14%

10%

2%

2%

1%

1%

1%

2%

1%

0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0%

Germany

United Kingdom (UK)

France

Netherlands

Italy

Sweden

Norway

Spain

Denmark

Share of customers

Note: Poland; 2018*; 15-79 years; 1,000 per country



12

Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country

Share of European customers of online shops in Poland 2018, by country

http://www.statista.com/statistics/435746/european-customer-share-of-online-shops-poland-by-country


9%

4%

2%

3%

2%

3%

2%

2%

1%

2%

0,0% 1,0% 2,0% 3,0% 4,0% 5,0% 6,0% 7,0% 8,0% 9,0% 10,0%

Germany

France

Spain

Netherlands

Sweden

Italy

Denmark

Norway

Finland

Iceland

Share of customers

Note: United Kingdom; 2018; 15-79 years; 1,000 per country; purchase within the last 12 months.



13

Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by country

Share of European customers of online shops in the UK 2018, by country

http://www.statista.com/statistics/435804/european-customer-share-of-online-shops-uk-by-country


18%

16%

5%

4%

2%

1%

2%

17%

13%

4%

3%

3%

1%

1%

0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0% 18,0% 20,0%

United Kingdom (UK)

Germany

Spain

Italy

Netherlands

Denmark

Sweden

2018 2017

Share of customers

Note: France; 2017 and 2018*; 15-79 years; 1,000 per country; purchase within the last 12 months



14

Share of European online shoppers who purchased online from internet shops based in France in 2017 and 2018, by country

Share of European customers of online shops in France 2017-2018, by country

http://www.statista.com/statistics/434284/european-customer-share-of-online-shops-france-by-country

CROSS BORDERE-Commerce in Europe

Cross Border

306

346

377

407

436

462

44

56

69

83

99

116

0

100

200

300

400

500

600

700

2013 2014* 2015* 2016* 2017* 2018*

An

nu

al sa

les in

bill

ion

eu

ros

Domestic Cross-border

Note: Europe; 2013


Source(s): EMOTA; ID 292928

16

Domestic and cross-border B2C e-commerce sales in Europe from 2013 to 2018 (in billion euros)

Europe: domestic and cross-border B2C e-commerce sales 2013-2018

http://www.statista.com/statistics/292928/domestic-and-cross-border-b2c-e-commerce-sales-europe

Cross Border

33%

25%

21%

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0%

Netherlands

China

France

Share of respondents

Note: Belgium; 2 October, 2018 to 23 October, 2018; 1,000; online shoppers who have purchased physical goods online at least once in the last three months and who have

done at least one cross-border online purchase in the last twelve months


Source(s): IPC; Survey Sampling International; ID 875200

17

Please specify the country from which you bought your most recent online cross-border purchase?

Leading countries for cross-border e-commerce purchases from Belgium 2018

http://www.statista.com/statistics/875200/leading-countries-for-cross-border-e-commerce-purchases-from-belgium

Cross Border

52%

19%

7%

0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0%

China

Germany

United Kingdom


Note: Netherlands; 2 October, 2018 to 23 October, 2018; 1,000; online shoppers who have purchased physical goods online at least once in the last three months and who have




18


Leading countries for cross-border e-commerce purchases from the Netherlands 2018

http://www.statista.com/statistics/875205/leading-countries-for-cross-border-e-commerce-purchases-from-the-netherlands

Cross Border

59%

19%

7%

0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0%

Germany

France

Belgium


Note: Luxembourg; 2 October, 2018 to 23 October, 2018; 1,000*; online shoppers who have purchased physical goods online at least once in the last three months and who have




19


Leading countries for cross-border e-commerce purchases from Luxembourg 2018

http://www.statista.com/statistics/875201/leading-countries-for-cross-border-e-commerce-purchases-from-luxembourg

Cross Border

32%

27%

21% 21%

14%

6%

4%3% 3%

2% 2% 2% 2% 2%1% 1% 1% 1%

0% 0%

4% 4%

1%

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

30,0%

35,0%

Sh

are

of re

sp

on

de

nts

Note: Denmark, Finland, Norway, Sweden; 2018; 15-79 years old; Sweden, 536; Norway, 561; Denmark, 533; Finland, 528


Source(s): PostNord; Nepa; ID 707049

20

From which countries have you bought products online?Ranking of most popular countries to shop online in the Nordics 2018

http://www.statista.com/statistics/707049/most-popular-countries-to-shop-online-in-the-nordics

Cross Border

54%

47%

53%54%

13%

10%

16%

23%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

2015 2016 2017 2018

Sh

are

of In

tern

et u

se

rs

Internet users buying from Polish e-stores Internet users buying from foreign e-stores

Note: Poland; 30 March 2018 - 23 April 2018; 15 years and older; 1500 Respondents; Internet users


Source(s): Gemius; ID 955395

21

Rate of cross-border e-commerce usage in Poland from 2015 to 2018*Cross-border e-commerce usage in Poland 2015-2018

http://www.statista.com/statistics/955395/poland-cross-border-e-commerce

DIGITAL BUYER PENETRATIONE-Commerce in Europe


2009 2010 2011 2012 2013 2014 2015 2016 2017

Austria 32% 32% 35% 39% 46% 43% 46% 48% 53%

Belgium 25% 27% 31% 33% 36% 41% 42% 46% 49%

Bulgaria 3% 3% 5% 6% 8% 10% 12% 11% 11%

Croatia 6% 9% 11% 16% 19% 22% 26% 25% 21%

Cyprus 13% 14% 16% 17% 20% 23% 19% 22% 24%

Czechia 12% 15% 16% 18% 21% 25% 26% 29% 34%

Denmark 50% 54% 57% 60% 65% 66% 67% 71% 69%

Estonia 12% 13% 16% 17% 16% 37% 46% 45% 46%

EU (current composition) 28% 31% 33% 35% 38% 41% 43% 45% 48%

Finland 37% 41% 45% 47% 49% 53% 50% 48% 58%

France 32% 40% 40% 42% 44% 49% 49% 52% 54%

Germany 45% 48% 54% 55% 60% 61% 64% 64% 66%

Greece 8% 9% 13% 16% 17% 20% 24% 23% 26%

Hungary 9% 10% 12% 15% 17% 20% 23% 27% 26%

Italy 8% 9% 10% 11% 14% 15% 18% 20% 23%

Latvia 8% 8% 10% 18% 21% 24% 27% 31% 33%

Lithuania 6% 7% 10% 14% 19% 19% 22% 24% 29%

Luxembourg 46% 47% 52% 57% 59% 62% 63% 69% 69%

Note: EU; 2009 to 2017; 16-74 years; individuals who had purchased goods or services online for private purposes within the last three months


Source(s): Eurostat; ID 435893

23

Share of e-commerce users in the European Union from 2009 to 2017, by countryE-commerce usage rate in the European Union 2009-2017, by country

http://www.statista.com/statistics/435893/e-commerce-usage-rate-by-country-eu


67,4

69,1

70,7

72,1

73,4

74,7

75,8

66,6

67,6

68,6

69,6

70,6

71,6

72,6

73,6

74,6

75,6

76,6

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018



24

Digital buyer penetration in Europe from 2017 to 2023 (in percent)Digital buyer penetration in Europe 2017-2023

http://www.statista.com/statistics/891317/digital-buyer-penetration-in-europe


86,5

88,5

90,2

91,6

92,8

93,9

94,8

85,7

86,7

87,7

88,7

89,7

90,7

91,7

92,7

93,7

94,7

95,7

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018



25

Digital buyer penetration in Germany from 2017 to 2023 (in percent)Digital buyer penetration in Germany 2017-2023

http://www.statista.com/statistics/891318/digital-buyer-penetration-in-germany


75,4

78,8

81,8

84,4

86,7

88,6

90,3

73,9

75,9

77,9

79,9

81,9

83,9

85,9

87,9

89,9

91,9

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018



26

Digital buyer penetration in Spain from 2017 to 2023 (in percent)Digital buyer penetration in Spain 2017-2023

http://www.statista.com/statistics/891320/digital-buyer-penetration-in-spain


57,2

60,1

62,2

64,2

66,2

68,1

70

55,9

57,9

59,9

61,9

63,9

65,9

67,9

69,9

71,9

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018



27

Digital buyer penetration in Italy from 2017 to 2023 (in percent)Digital buyer penetration in Italy 2017-2023

http://www.statista.com/statistics/891314/digital-buyer-penetration-in-italy


71,5

75,3

77,4

79,5

81,3

83,1

84,7

70,2

72,2

74,2

76,2

78,2

80,2

82,2

84,2

86,2

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018



28

Digital buyer penetration in France from 2017 to 2023 (in percent)Digital buyer penetration in France 2017-2023

http://www.statista.com/statistics/891312/digital-buyer-penetration-in-france


92,4

93,7

94,8

95,7

96,4

97

97,4

91,9

92,9

93,9

94,9

95,9

96,9

97,9

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018



29

Digital buyer penetration in United Kingdom from 2017 to 2023 (in percent)Digital buyer penetration in United Kingdom 2017-2023

http://www.statista.com/statistics/891311/digital-buyer-penetration-in-united-kingdom

DELIVERY & PARCEL DISTRIBUTIONE-Commerce in Europe


8.930,02

403,25

198,18

122,32

3,74

1,65

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

Industrialized countries

Asia and Pacific

Europe and CIS

Latin America and Caribbean

Africa

Arab countries

Number of parcels in million units

Note: Worldwide; 2017


Source(s): UPU; ID 737183

31

Number of parcels distributed worldwide in the domestic sector in 2017, by region (in million units)

Domestic parcel post traffic worldwide by region 2017

http://www.statista.com/statistics/737183/domestic-parcel-post-traffic


165,6

4,32

4,28

0,98

0,63

0,32

0 20 40 60 80 100 120 140 160 180

Industrialized countries

Europe and CIS

Asia and Pacific

Arab countries

Latin America and Caribbean

Africa

Number of parcels in million units

Note: Worldwide; 2017


Source(s): UPU; ID 737215

32

Number of parcels delivered worldwide in the international sector in 2017, by region (in million units)

International parcel post traffic worldwide by region 2017

http://www.statista.com/statistics/737215/international-parcel-post-traffic


56%

51%

39%37%

31% 30% 29%

23%

17%

62% 61%

55%

42%

51%

62%

50%

36%

43%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

Spain Italy Poland Netherlands United Kingdom France Belgium Germany Nordics (Sweden,Finland, Norway,

Denmark)*

Sh

are

of re

sp

on

de

nts

Being able to choose the time for delivery Being able to choose the place for delivery

Note: Europe; spring 2018; 15-79 years; around 1,100 per country; 500 per Nordic country; have shopped online



33

How important are the following factors in delivery in your decision to buy goods from an online shop?

E-commerce delivery preferences in selected countries in Europe 2018

http://www.statista.com/statistics/980543/e-commerce-delivery-preferences-in-selected-countries-in-europe

SPECIAL: HOME SHOPPING IN GERMANYE-Commerce in Europe


6,81 6,47 6,05 5,91 5,73

17,9417,43 17,2

16,62 16,31

25,2724,79 24,63 24,42

23,83

20,5 20,5521,68

23,14

24,58

0

5

10

15

20

25

30

2014 2015 2016 2017 2018

Num

be

r o

f p

eo

ple

in

mill

ion

s

Highly interested Interested Not very interested Not interested

Note: Germany; 2014 to 2018; 14 years and older; German-speaking population


Source(s): IfD Allensbach; ID 382059

35

Number of people interested in teleshopping programs on television in Germany from 2014 to 2018, by level of interest (in millions)

Interest in teleshopping programs on television in Germany 2014-2018

http://www.statista.com/statistics/382059/interest-in-teleshopping-programs-germany


0,050,13

0,25

0,39

0,53

0,65

0,77

0,86

1,041,11 1,14

1,211,26

1,36

1,46

1,56

1,691,76

1,83

1,931,99

2,09

0

0,5

1

1,5

2

2,5

'97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18*

Reve

nu

e in

bill

ion

eu

ros

Note: Germany; 1997 to 2017; October 2018


Source(s): Goldmedia; VAUNET; ID 418264

36

Revenue from teleshopping in Germany from 1997 to 2017, with a projection for 2018 (in billion euros)

Revenue from teleshopping in Germany 1997-2018

http://www.statista.com/statistics/418264/teleshopping-revenue-in-germany


2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006

Total 397 403 403 394 421 416 390 360 365 354 342

Federal, regional and local TV channels 214 222 231 232 261 267 251 231 235 226 234

Pay TV 89 86 80 75 77 72 76 75 68 72 58

Specialty channels 60 57 54 48 45 40 45 37 43 37 33

Teleshopping 20 22 20 18 18 17 - - - - -

Generalist channels 12 16 16 18 17 17 15 14 16 16 14

TV windows 2 2 2 3 3 3 3 3 3 3 3

Note: Germany; 2006 to 2016; channels that are licensed in several federal states were only counted once


Source(s): ALM; ID 388814

37

Number of television channels in Germany from 2006 to 2016, by segmentNumber of TV channels in Germany 2006-2016, by segment

http://www.statista.com/statistics/388814/tv-number-of-channels-germany


15.655

9.021

4.165

4.035

312

269

322

116

114

12.243

11.088

4.399

4.714

1.023

319

246

277

53

0 2000 4000 6000 8000 10000 12000 14000 16000 18000

Online marketplaces

Multi-channel retailers (total)

Internet pure players

Stationary retail traders

Manufacturer

Teleshopping

Pharmacy

Shopping club

Nonassignable

Male Female

Revenue in million euros

Note: Germany; 2017; revenues incl. value added tax


Source(s): bevh; GIM; ID 452009

38

Online and mail order retail revenue in Germany in 2017, by retailer type and gender (in million euros)

Online and mail order retail revenue in Germany 2017, by retailer type and gender

http://www.statista.com/statistics/452009/distance-selling-revenue-by-gender-germany

REFERENCESE-Commerce in Europe

References40

Source and methodology information

Source(s) Statista

Conducted by Statista

Survey period 2018

Region(s) n.a.

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date March 2019

Original source Digital Market Outlook

Website URL visit the website

Back to statistic

Notes:

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises

purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as

smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of

individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact

definition of the Fashion market can be found here

E-commerce revenue forecast in Europe from 2017 to 2023, by segment (in billion U.S. dollars)

E-commerce revenue in Europe 2017-2023, by segment

http://www.statista.com/statistics/715678/e-commerce-revenue-in-europe-fashion-by-segments/

References41


Source(s) Eurostat

Conducted by Eurostat

Survey period December 2017 to November 2018

Region(s) EU


Age group n.a.


Published by Eurostat

Publication date January 2019

Original source Volume of retail trade up by 0.6% in euro area, page 5


Back to statistic

Notes:

* The index of the volume of retail trade is a measure of the evolution of turnover (or total amount of goods sold) in the retail

trade. The data show deflated indices for total retail trade, calendar and seasonally adjusted. Base year (100) is 2015.

Turnover volume index for the retail trade in the European Union (28 countries) from December 2017 to November 2018*

Volume of retail trade monthly in the European Union 2017-2018 (as index)

http://www.statista.com/statistics/328264/turnover-volume-of-retail-trade-europe-eu-as-index/

References42


Source(s) PostNord

Conducted by PostNord

Survey period 2018*

Region(s) Italy

Number of respondents 1,000 per country

Age group 15-79 years


Published by PostNord

Publication date October 2018

Original source E-Commerce in Europe 2018, page 54


Back to statistic

Notes:

* Survey dates: Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017.

Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by country

Share of European customers of online shops in Italy 2018, by country

http://www.statista.com/statistics/434076/european-customer-share-of-online-shops-italy-by-country/

References43


Source(s) PostNord


Survey period 2018

Region(s) Europe, Denmark, Finland, Iceland, Norway, Sweden

Number of respondents 11,000*





Original source E-commerce in Europe 2018, page 54


Back to statistic

Notes:

* Number of respondents per country: UK, 1,069; Spain, 1,092; Germany, 1,124; France, 1,098; Netherlands, 1,131; Italy,

1,085.

Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by country

Share of European customers of online shops in Nordic countries 2018, by country

http://www.statista.com/statistics/434215/european-customer-share-of-online-shops-in-nordic-countries/

References44


Source(s) PostNord


Survey period 2018

Region(s) Spain








Back to statistic

Notes:

n.a.

Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by country

Share of European customers of online shops in Spain 2018, by country

http://www.statista.com/statistics/434257/european-customer-share-of-online-shops-spain-by-country/

References45


Source(s) PostNord


Survey period 2017 and 2018*

Region(s) Germany



Special characteristics purchase within the last 12 months





Back to statistic

Notes:


Share of European online shoppers who purchased online from internet shops based in Germany in 2017 and 2018, by country

Share of European customers of online shops in Germany 2017-2018, by country

http://www.statista.com/statistics/434330/share-of-european-users-of-german-online-shops-by-country/

References46


Source(s) PostNord


Survey period 2018*

Region(s) Poland








Back to statistic

Notes:


Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country

Share of European customers of online shops in Poland 2018, by country

http://www.statista.com/statistics/435746/european-customer-share-of-online-shops-poland-by-country/

References47


Source(s) PostNord


Survey period 2018

Region(s) United Kingdom



Special characteristics purchase within the last 12 months.





Back to statistic

Notes:

n.a.

Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by country

Share of European customers of online shops in the UK 2018, by country

http://www.statista.com/statistics/435804/european-customer-share-of-online-shops-uk-by-country/

References48


Source(s) PostNord


Survey period 2017 and 2018*

Region(s) France



Special characteristics purchase within the last 12 months





Back to statistic

Notes:


Share of European online shoppers who purchased online from internet shops based in France in 2017 and 2018, by country

Share of European customers of online shops in France 2017-2018, by country

http://www.statista.com/statistics/434284/european-customer-share-of-online-shops-france-by-country/

References49


Source(s) EMOTA

Conducted by EMOTA

Survey period 2013

Region(s) Europe


Age group n.a.


Published by EMOTA


Original source E-commerce in Europe, page 5


Back to statistic

Notes:

* Forecast. B2C E-commerce turnover includes online travel, digital downloads and event tickets; excludes online gaming and

financial services.

Domestic and cross-border B2C e-commerce sales in Europe from 2013 to 2018 (in billion euros)

Europe: domestic and cross-border B2C e-commerce sales 2013-2018

http://www.statista.com/statistics/292928/domestic-and-cross-border-b2c-e-commerce-sales-europe/

References50


Source(s) IPC; Survey Sampling International

Conducted by Survey Sampling International

Survey period 2 October, 2018 to 23 October, 2018

Region(s) Belgium

Number of respondents 1,000

Age group n.a.

Special characteristics online shoppers who have purchased physical goods online at least once in the last

three months and who have done at least one cross-border online purchase in the

last twelve months

Published by IPC

Publication date February 2019

Original source Cross-Border E-commerce Shopper Survey 2018, page 11


Back to statistic

Notes:

n.a.


Leading countries for cross-border e-commerce purchases from Belgium 2018

http://www.statista.com/statistics/875200/leading-countries-for-cross-border-e-commerce-purchases-from-belgium/

References51





Region(s) Netherlands

Number of respondents 1,000

Age group n.a.



last twelve months

Published by IPC




Back to statistic

Notes:

n.a.


Leading countries for cross-border e-commerce purchases from the Netherlands 2018

http://www.statista.com/statistics/875205/leading-countries-for-cross-border-e-commerce-purchases-from-the-netherlands/

References52





Region(s) Luxembourg

Number of respondents 1,000*

Age group n.a.



last twelve months

Published by IPC




Back to statistic

Notes:

* The source states that "[the] sample size was 500 or 1000 respondents for 38 of the 41 survey countries (a smaller sample

size was used in Luxembourg, Cyprus and Iceland)."


Leading countries for cross-border e-commerce purchases from Luxembourg 2018

http://www.statista.com/statistics/875201/leading-countries-for-cross-border-e-commerce-purchases-from-luxembourg/

References53


Source(s) PostNord; Nepa

Conducted by PostNord; Nepa

Survey period 2018

Region(s) Denmark, Finland, Norway, Sweden

Number of respondents Sweden, 536; Norway, 561; Denmark, 533; Finland, 528

Age group 15-79 years old




Original source E-Commerce in Europe 2018, page 54


Back to statistic

Notes:

* Weighted average for Denmark, Finland and Norway (i.e., excluding Sweden).

From which countries have you bought products online?Ranking of most popular countries to shop online in the Nordics 2018

http://www.statista.com/statistics/707049/most-popular-countries-to-shop-online-in-the-nordics/

References54


Source(s) Gemius

Conducted by Gemius

Survey period 30 March 2018 - 23 April 2018

Region(s) Poland

Number of respondents 1500

Age group 15 years and older

Special characteristics Internet users

Published by Gemius

Publication date June 2018

Original source E-commerce w Polsce 2018, page 8


Back to statistic

Notes:

* The report was prepared by Gemius in cooperation with the Chamber of Digital Economy. The survey presented in the report

for 2018 was conducted in the form of a CAWI (computer-assisted web interview) on a representative sample of 1,500 internet

users aged 15 plus. The data were collected from 30 March to 23 April 2018. The statistics contains additional data from the

separate Gemius reports for 2015 and 2017.

Rate of cross-border e-commerce usage in Poland from 2015 to 2018*Cross-border e-commerce usage in Poland 2015-2018

http://www.statista.com/statistics/955395/poland-cross-border-e-commerce/

References55


Source(s) Eurostat

Conducted by TNS

Survey period 2009 to 2017

Region(s) EU



Special characteristics individuals who had purchased goods or services online for private purposes within

the last three months

Published by Eurostat

Publication date November 2018

Original source eurostat.ec.europa.eu


Back to statistic

Notes:

This indicator includes all private individuals aged 16 to 74 years. Financial investments are excluded.

Share of e-commerce users in the European Union from 2009 to 2017, by countryE-commerce usage rate in the European Union 2009-2017, by country

http://www.statista.com/statistics/435893/e-commerce-usage-rate-by-country-eu/

References56


Source(s) Statista


Survey period 2018

Region(s) n.a.


Age group n.a.






Back to statistic

Notes:





definition of the eCommerce market can be found here

Digital buyer penetration in Europe from 2017 to 2023 (in percent)Digital buyer penetration in Europe 2017-2023

http://www.statista.com/statistics/891317/digital-buyer-penetration-in-europe/

References57


Source(s) Statista


Survey period 2018

Region(s) n.a.


Age group n.a.






Back to statistic

Notes:






Digital buyer penetration in Germany from 2017 to 2023 (in percent)Digital buyer penetration in Germany 2017-2023

http://www.statista.com/statistics/891318/digital-buyer-penetration-in-germany/

References58


Source(s) Statista


Survey period 2018

Region(s) n.a.


Age group n.a.






Back to statistic

Notes:






Digital buyer penetration in Spain from 2017 to 2023 (in percent)Digital buyer penetration in Spain 2017-2023

http://www.statista.com/statistics/891320/digital-buyer-penetration-in-spain/

References59


Source(s) Statista


Survey period 2018

Region(s) n.a.


Age group n.a.






Back to statistic

Notes:






Digital buyer penetration in Italy from 2017 to 2023 (in percent)Digital buyer penetration in Italy 2017-2023

http://www.statista.com/statistics/891314/digital-buyer-penetration-in-italy/

References60


Source(s) Statista


Survey period 2018

Region(s) n.a.


Age group n.a.






Back to statistic

Notes:






Digital buyer penetration in France from 2017 to 2023 (in percent)Digital buyer penetration in France 2017-2023

http://www.statista.com/statistics/891312/digital-buyer-penetration-in-france/

References61


Source(s) Statista


Survey period 2018

Region(s) n.a.


Age group n.a.






Back to statistic

Notes:






Digital buyer penetration in United Kingdom from 2017 to 2023 (in percent)Digital buyer penetration in United Kingdom 2017-2023

http://www.statista.com/statistics/891311/digital-buyer-penetration-in-united-kingdom/

References62


Source(s) UPU

Conducted by UPU

Survey period 2017

Region(s) Worldwide


Age group n.a.


Published by UPU

Publication date December 2018

Original source upu.int


Back to statistic

Notes:

Values have been rounded. To retrieve the data, select all the administrations from 2. Economic development class , then select

10.4 Number of parcels, domestic service from One or more Items and the 2017 year from Select one or more years in the list .

Number of parcels distributed worldwide in the domestic sector in 2017, by region (in million units)

Domestic parcel post traffic worldwide by region 2017

http://www.statista.com/statistics/737183/domestic-parcel-post-traffic/

References63


Source(s) UPU

Conducted by UPU

Survey period 2017

Region(s) Worldwide


Age group n.a.


Published by UPU

Publication date December 2018

Original source upu.int


Back to statistic

Notes:

Values have been rounded. To retrieve the data, select all the administrations from 2. Economic development class , then select

10.5 Number of parcels, domestic service from One or more Items and the 2017 year from Select one or more years in the list .

Number of parcels delivered worldwide in the international sector in 2017, by region (in million units)

International parcel post traffic worldwide by region 2017

http://www.statista.com/statistics/737215/international-parcel-post-traffic/

References64


Source(s) PostNord

Conducted by Nepa

Survey period spring 2018

Region(s) Europe

Number of respondents around 1,100 per country; 500 per Nordic country


Special characteristics have shopped online





Back to statistic

Notes:

* The source did not provide individual data for the four countries but instead grouped them together into a region. Additionally,

the source did not explain the exclusion of Iceland.

How important are the following factors in delivery in your decision to buy goods from an online shop?

E-commerce delivery preferences in selected countries in Europe 2018

http://www.statista.com/statistics/980543/e-commerce-delivery-preferences-in-selected-countries-in-europe/

References65


Source(s) IfD Allensbach

Conducted by IfD Allensbach


Region(s) Germany


Age group 14 years and older

Special characteristics German-speaking population

Published by IfD Allensbach

Publication date July 2018

Original source AWA 2018


Back to statistic

Notes:

Information on base: German-speaking resident population aged 14 years and older. Information on random sample: n

(2014)=25,363, projected to 70.52 million n (2015)=25,140, projected to 69.24 million n (2016)=23,854, projected to 69.56

million n (2017)=23,356, projected to 70.09 million n (2018)=23,389, projected to 70.45 million Find more information on the

methodology of this survey here . The survey question was phrased by the source as follows: "This is a list of different types of

TV shows. Please decide whether you are highly interested, interested, not very interested or not interested at all in watching TV

shows of this kind: teleshopping programs." (original German question: "Hier stehen verschiedene Arten von

Fernsehsendungen. Kreuzen Sie bitte jeweils an, ob Sie Sendungen dieser Art sehr gern sehen, auch noch gern sehen, nicht so

gern sehen oder ob Sie sie gar nicht sehen: Einkaufsfernsehen.")

Number of people interested in teleshopping programs on television in Germany from 2014 to 2018, by level of interest (in millions)

Interest in teleshopping programs on television in Germany 2014-2018

http://www.statista.com/statistics/382059/interest-in-teleshopping-programs-germany/

References66


Source(s) Goldmedia; VAUNET

Conducted by Goldmedia (1997 to 2012); VAUNET (2013 to 2017)


Region(s) Germany


Age group n.a.

Special characteristics October 2018

Published by VAUNET


Original source vau.net


Back to statistic

Notes:

Some figures were taken from previous publications. * VAUNET autumn projection. According to the source it is an estimate or

projection based on older sources, e-commerce partly included.

Revenue from teleshopping in Germany from 1997 to 2017, with a projection for 2018 (in billion euros)

Revenue from teleshopping in Germany 1997-2018

http://www.statista.com/statistics/418264/teleshopping-revenue-in-germany/

References67


Source(s) ALM

Conducted by die medienanstalten


Region(s) Germany


Age group n.a.

Special characteristics channels that are licensed in several federal states were only counted once

Published by ALM


Original source ALM Jahrbuch 2016/2017, page 73


Back to statistic

Notes:

The figures were taken from the respective ALM year report . Teleshopping was first included in 2011.

Number of television channels in Germany from 2006 to 2016, by segmentNumber of TV channels in Germany 2006-2016, by segment

http://www.statista.com/statistics/388814/tv-number-of-channels-germany/

References68


Source(s) bevh; GIM

Conducted by GIM; bevh

Survey period 2017

Region(s) Germany


Age group n.a.

Special characteristics revenues incl. value added tax

Published by bevh


Original source bevh.org


Back to statistic

Notes:

* includes sales from senders who are based in the stationary, teleshopping and pharmacy trades.

Online and mail order retail revenue in Germany in 2017, by retailer type and gender (in million euros)

Online and mail order retail revenue in Germany 2017, by retailer type and gender

http://www.statista.com/statistics/452009/distance-selling-revenue-by-gender-germany/

Documents

E-COMMERCE IN EUROPE - Amazon Web Services... · E-Commerce figures in Europe 106,1 109,6 128 98,9 94 104 104,2 106,9 107 108,1 109 111,9 90,6 95,6 100,6 105,6 110,6 115,6 120,6 125,6