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Cross Border e-Commerce ASEAN Aug 2018

e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

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Page 1: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

Cross Border e-Commerce

ASEAN

Aug 2018

Page 2: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

2

Global Opportunity

Page 3: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

3

Growth in each market

Page 4: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

4

Differences between offline and online

B2B offline export

Page 5: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

5

Differences between offline and online

B2B online export

B2C online export

Page 6: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

6

Developing an online export strategy

Page 7: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

7

Factors influencing target markets

Existing visitor and sales data

from your website

How competitive is your pricing?

Business model that suits

your experience

Existing relationships with

the market

Is your product segment in demand?

Page 8: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

8

Which platforms have market share

Malaysia SingaporeIndonesia Thailand

Page 9: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

9

Which social media apps are popular

Page 10: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

10

What drives the consumer purchase decision

Page 11: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

MarketsTax Free

Threshold FTA Alcohol online

Singapore

• SGD 400

(AUD 423)

• SAFTA

• AANZFTA

• Yes

Indonesia

• USD100

(AUD130)

• AANZFTA • No

Malaysia

• MYR 500

(AUD 160)

• MAFTA

• AANZFTA

• No

Thailand

• THB 1000

(AUD 44)

• TAFTA

• AANZFTA

• No

Philippines

• PHP 10000

(AUD 285)

• AANZFTA • Yes

11

Tax Free Threshold and FTA

Label

requirement

Halal certificate Export license

Page 12: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

12

Market Study – Singapore

Page 13: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

13

Market Study – Indonesia

Page 14: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

14

Market Study – Thailand

Page 15: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

Australian based referrals

15

Platforms

Logistics

Marketing

Aggregator

Consultant

Tech

Page 16: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

16

Brand Australia

Page 17: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

17

Useful tools - Austradehttps://www.austrade.gov.au/ecommerce-guide/

Market e-Commerce reports

Austrade EMDG includes online marketing costs

Page 18: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

18

Useful tools – Google tools

https://www.thinkwithgoogle.com/products/

Google market finder

YoutubeGoogle Ads

Google marketing platform

Page 19: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

19

Useful tools – Other toolshttps://services.amazon.com/fulfillment-by-

amazon/benefits.htmlhttps://www.facebook.com/business/

help/1716267285362419

Platform ResearchOpen.wechat.com and Go.wechat.com

Page 20: e-commerce in China: Presentation for clients and stakeholders Master… · Cross Border e-Commerce ASEAN Aug 2018 . 2 Global Opportunity . 3 Growth in each market . 4 Differences

Australia Unlimited 20

Thank you

austrade.gov.au


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