E-Commerce, Broadband Why Bother?

Canary Wharf Group Seminar 20th April

E-Commerce, BroadbandWhy Bother?

E-Commerce, BroadbandWhy Bother?

Peter Duschinsky, The Imaginist Company


Background – Who are we?Background – Who are we?

Imaginist is a specialist consulting company, helping local authorities plan and implement e-Procurement

We are working with local authorities across the UK as they plan their migration to e-procurement

A key part of our work is to help smaller local companies manage the changes required to enable them to continue to supply their public sector and corporate customers

Imaginist is a specialist consulting company, helping local authorities plan and implement e-Procurement

We are working with local authorities across the UK as they plan their migration to e-procurement

A key part of our work is to help smaller local companies manage the changes required to enable them to continue to supply their public sector and corporate customers


Why change to e-commerce?Why change to e-commerce?

Evolutionary Change driven by technology

Your Buyers are Changing all implementing e-Procurement

Your Business is under threat and the early birds are already getting the worms

Evolutionary Change driven by technology

Your Buyers are Changing all implementing e-Procurement

Your Business is under threat and the early birds are already getting the worms


Why change to e-commerce? (2)Why change to e-commerce? (2)

UK public sector is moving to e-procurement Aggregating low-value spend fewer, larger suppliers Potentially disadvantaging local SME suppliers But also has responsibility for economic well-being of local

community

SME suppliers not e-ready 70% have access to internet but only 10% have e-commerce Broadband availability no longer a constraint Cost of e-commerce not a barrier Real problem is lack of time, skills, understanding

UK public sector is moving to e-procurement Aggregating low-value spend fewer, larger suppliers Potentially disadvantaging local SME suppliers But also has responsibility for economic well-being of local

community

SME suppliers not e-ready 70% have access to internet but only 10% have e-commerce Broadband availability no longer a constraint Cost of e-commerce not a barrier Real problem is lack of time, skills, understanding


So why haven’t you?So why haven’t you?

This is what companies have told us: E-commerce is expensive and difficult to implement Little benefit derived from existing web sites No understanding of search engines and web marketing Problems integrating general business with web presence No understanding of e-procurement Old out-of-date IT and little IT capability in-house

Not won’t do…can’t do.

This is what companies have told us: E-commerce is expensive and difficult to implement Little benefit derived from existing web sites No understanding of search engines and web marketing Problems integrating general business with web presence No understanding of e-procurement Old out-of-date IT and little IT capability in-house

Not won’t do…can’t do.


So what do you need for e-commerce?So what do you need for e-commerce?

A Basic PC This technology will work with most computers

An Internet Connection Broadband is not essential, but it helps!

An Email Address A simple, free email address such as one from

BT or Freeserve will suffice

An account with an e-commerce service provider We are using @UK PLC because it is cheap and easy

A Basic PC This technology will work with most computers

An Internet Connection Broadband is not essential, but it helps!

An Email Address A simple, free email address such as one from

BT or Freeserve will suffice

An account with an e-commerce service provider We are using @UK PLC because it is cheap and easy


Cheap and easy e-Commerce:this is what we looked forCheap and easy e-Commerce:this is what we looked for

Simple to use, self managed web sites

No technical knowledge required

Automatic integration with online merchant facilities

Integrated catalogue management

Automatic submission to search engines

Additional channels to new business

Simple to use, self managed web sites

No technical knowledge required

Automatic integration with online merchant facilities

Integrated catalogue management

Automatic submission to search engines

Additional channels to new business


Newham KickStart ProjectNewham KickStart Project

A scheme to encourage local SMEs to trade online

150 SMEs e-enabled

Brought together local government with training and support organisations in a joined-up initiative

It works because: Government as CUSTOMER is telling you to do it (not just

government as supporter) Its cheap and easy Companies are supported from start to finish It means more business from ALL your customers

A scheme to encourage local SMEs to trade online

150 SMEs e-enabled

Brought together local government with training and support organisations in a joined-up initiative

It works because: Government as CUSTOMER is telling you to do it (not just

government as supporter) Its cheap and easy Companies are supported from start to finish It means more business from ALL your customers


The Portal: eastlondononline.co.uk The Portal: eastlondononline.co.uk

Why East London Online? Business is no respecter of Council boundaries and

the new technology is making this even more the case

Newham is committed to playing a leading part in stimulating skills, jobs and economic growth across the whole East London community to which it belongs

Why East London Online? Business is no respecter of Council boundaries and

the new technology is making this even more the case

Newham is committed to playing a leading part in stimulating skills, jobs and economic growth across the whole East London community to which it belongs


CWG and Tower Hamlets College KickStart Project CWG and Tower Hamlets College KickStart Project

The first workshop was held last year

The project will provide opportunities for you to develop your online presence

Local customers can find you – and those further away can, too

What do you need to make this change?

E-commerce and broadband

The first workshop was held last year

The project will provide opportunities for you to develop your online presence

Local customers can find you – and those further away can, too

What do you need to make this change?

E-commerce and broadband


Setting up an e-commerce accountwith @UK PLC could not be easierSetting up an e-commerce accountwith @UK PLC could not be easier

You can do it yourself – and we can help you!

Set up your catalogue from scratch from an Excel spreadsheet or database from an accounts package eg Sage From an existing catalogue

Your catalogue can contain product or service-based items

You can do it yourself – and we can help you!

Set up your catalogue from scratch from an Excel spreadsheet or database from an accounts package eg Sage From an existing catalogue

Your catalogue can contain product or service-based items


Setting up a catalogue online Setting up a catalogue online

A basic catalogue entry,displaying product details,codes and prices.

A basic catalogue entry,displaying product details,codes and prices.


If you offer a service thethe listing shows the buyera ‘request info’ buttonrather than ‘order’

If you offer a service thethe listing shows the buyera ‘request info’ buttonrather than ‘order’

…or an online service offer…or an online service offer


Editing the websiteEditing the website

All of the information on your website can be viewed or edited from this central page.

All of the information on your website can be viewed or edited from this central page.


A typical listingA typical listing

A typical website features a homepage, contact page, and product catalogue. You can upload an image or logo for your website.

A typical website features a homepage, contact page, and product catalogue. You can upload an image or logo for your website.


Edit the site onlineEdit the site online

Simply click ‘edit’ and make your changes – your website will be updated in 5 to 10 minutes

Simply click ‘edit’ and make your changes – your website will be updated in 5 to 10 minutes


A product listing pageA product listing page

This is where the product range is listed, along with a short description of each product.

This is where the product range is listed, along with a short description of each product.


Editing the product detailsEditing the product details

It’s easy to update your product prices and information as often as you wish.

It’s easy to update your product prices and information as often as you wish.


Change the website look and feelChange the website look and feel

You can change the design of your site by choosing from a number of professionally designed templates.

You can change the design of your site by choosing from a number of professionally designed templates.


Ecommerce optionsEcommerce options

You can choose how you receive orders and what methods of payment you accept (eg online banking).

You can choose how you receive orders and what methods of payment you accept (eg online banking).


The Purchaser’s order processThe Purchaser’s order process

• Order is created

• checks your catalogue entry

• gains authorisation

• returns approved order

• Enters details into accountspackage if required

• Order is created

• checks your catalogue entry

• gains authorisation

• returns approved order

• Enters details into accountspackage if required


Order or quote notification by email Order or quote notification by email

Full details of your orders/quotes are sent to you via e-mail.

Full details of your orders/quotes are sent to you via e-mail.


Payment by credit card / accountPayment by credit card / account

If you have online banking, transactions will occur as soon as orders are placed.

If you have online banking, transactions will occur as soon as orders are placed.


Your eInvoice and delivery noteYour eInvoice and delivery note

You can create this invoice either using the Client eCommerce site or if you have Sage Line 50 the invoice is created from your accounts package

The purchaser can also view this invoice online at any time.

You can create this invoice either using the Client eCommerce site or if you have Sage Line 50 the invoice is created from your accounts package

The purchaser can also view this invoice online at any time.


All invoices are accessible onlineAll invoices are accessible online

The latest transactions page makes it easy to quickly view recent invoices.

The latest transactions page makes it easy to quickly view recent invoices.


Statistics to help manage salesStatistics to help manage sales

Graphs of sales per month allow you to quickly spot trends

Graphs of sales per month allow you to quickly spot trends


Keep track of ordersKeep track of orders

Information such as total number of customers and total number of transactions is instantly available

Information such as total number of customers and total number of transactions is instantly available


What does it cost?What does it cost?

1 ecommerced product £48 p/a *

25 ecommerced products £96 p/a

200 page ecommerced catalogue £240 p/a


Back office integration (to Line50) £99 pa

* Free to companies joining the CWG project

1 ecommerced product £48 p/a *

25 ecommerced products £96 p/a



Back office integration (to Line50) £99 pa

* Free to companies joining the CWG project


What you getWhat you get

Security

eInvoicing

Customer database

Account management

Multi Level Pricing

Hosting

Sage Line 50 Integration

Security

eInvoicing

Customer database

Account management

Multi Level Pricing

Hosting

Sage Line 50 Integration

Online catalogue editing

Detailed statistics

Traffic and purchase tracking

Multi-currency

VAT Calculation

Integration with Barclays ePDQ or Natwest Streamline

Online catalogue editing

Detailed statistics

Traffic and purchase tracking

Multi-currency

VAT Calculation

Integration with Barclays ePDQ or Natwest Streamline


So, why bother?So, why bother?

Trade with existing corporate and public sector customers

Trade with new corporate and public sector customers

Trade with other businesses/general public, locally and further afield

Trade with existing corporate and public sector customers

Trade with new corporate and public sector customers

Trade with other businesses/general public, locally and further afield

= MORE BUSINESS!


What next?What next?

If you want an e-commerce website: Join the next workshop on 4th May Get your free e-commerce website Start populating it with your information Carry on developing it when you get back home If you already have a ‘brochure’ website, link to it Start trading online!

If you want an e-commerce website: Join the next workshop on 4th May Get your free e-commerce website Start populating it with your information Carry on developing it when you get back home If you already have a ‘brochure’ website, link to it Start trading online!


More information?More information?

Contact:

Andrew Cruickshank at [email protected]

Peter Duschinsky at [email protected]

Andy Cross at [email protected]

Contact:

Andrew Cruickshank at [email protected]

Peter Duschinsky at [email protected]

Andy Cross at [email protected]

Documents

E-Commerce, Broadband Why Bother?