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Advanced Ecommerce Midterm MCQ Pool

Chapter 4 and Chapter 13 (111 MCQs)

1. Which of the followin is not a part of EC Cons!mer "ehavior model#

A. Cons!mer Characteristics

". Environmental Characteristics

C. Prod!ct Characteristics

D. Networking Characteristics

$. %n the EC Cons!mer "ehavior model& which of the followin is an element of Cons!mer 'nline#

A. eedac*

". +e,!irement elicitation

C. Repurchase

-. earch

3. %n the EC Cons!mer "ehavior model& which of the followin comes !nder Environmental

variales#

A. Social variables

". 'rani/ational variales

C. 0ser variales

-. Cost variales

4. Which of the followin is an !ncontrollale variale EC Cons!mer "ehavior model#

A. Prod!ct Characteristics

". EC stems

C. Consumer Characteristics

-. Pament and 2oistics !pport

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. %n the EC Cons!mer "ehavior model& the variales that are in vendors control are *nown as#

A. Intervening variables

". 0ncontrollale variales

C. Cost variales

-. Profit variales

. %n the cons!mer decision ma*in process& which of the followin is not a ma5or role#

A. 0ser

". %nfl!encer

C. "!er

D. Supplier

6. Which of the followin is not a ma5or phase in P!rchasin7-ecision model#

A. 8eed identification

". %nformation search

C. Post7p!rchase ehavior

D. Penetrating behavior

9. %n the P!rchasin7-ecision model& which of the followin is a component of %nformation earch#

A. Product brokering

". eedac*

C. P!rchase and deliver

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-. %n,!iries

:. ;he process of dividin a cons!mer mar*et into loical ro!ps for cond!ctin mar*etin

research and anal/in personal information is *nown as#

A. Segmentation

". ;aretin

C. Mar*et Positionin

-. election

10.

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-. ;aretin

13. ;he n!mers of activities involved in order f!lfillment process are#

A. 6

B. 9

C. !

D. 1=

14. What does loistics of e7commerce involve>

A. 2are parcels send to man c!stomer homes

". 2are parcels send to few c!stomer homes

C. Small parcels send to man" customer homes

-. mall parcels send to few c!stomer homes

1. Which of the followin are interal parts of 'rder f!lfillment and order ta*in>

A. C!stomer relationship

". Enterprise reso!rce plannin

C. Suppl" chain anagement

-. All of the aove

1. EC loistics refer to loistics of the EC sstems mainl in

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16. Which of the followin is 8'; a sol!tion of order f!lfillment prolem>

A. %mprovement in order ta*in process

". Wareho!se and inventor manaement improvements

C. Disintegrated $lobal %ogistics S"stem

-. Partnerin ? o!tso!rcin loistics

19. Which of the followin is a 8'; prolem of order f!lfillment and order ta*in>

A. 0ncertainties in demand

". Potential dela in s!ppl and deliveries

C. Coordination among business partners

-. 2ac* of information sharin

1:. ;he val!e chain of C+M incl!des

A. C!stomer ac,!isition& c!stomer centered services& c!stomer f!lfillment& val!e added services

". C!stomer centered service& fo!ndation service& C!stomer contin!ance s!pport& c!stomer

f!lfillment

C. Customer ac&uisition' customer support during purchase' customer (ul(illment'

customer continuance support

-. C!stomer ac,!isition& c!stomer s!pport d!rin p!rchase& c!stomer centered service& val!e

added services& c!stomer contin!ance s!pport

$=. Which of the followin is re,!ired to implement a C+M proram effectivel>

A. +esponse time

". ite Availailit

C. Customer Centric Strateg"

-. 'n7time order f!lfillment strate

$1. Which of the followin handin ret!rn option is efficient for the seller !t not for the !er>

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A. +et!rn the item to the place of p!rchase

". Completel o!tso!rce ret!rn

C. Separate the logistic o( return (rom the logistic o( deliver"

-. Allow the c!stomer to drop the ret!rned item at a collection point

$$. Which of the followin is an element of optimal order f!lfillment

A. 2oalt prorams

". Prospectin

C. Integrate "our s"stems

-. A!ction the ret!rned item

$3. Which of the followin is not reason to o!tso!rce>

A. 2ac* of e@pertise

". 8o economies of scale

C. )he (unction is a core competenc"

-. ave service !p and its r!nnin ,!ic*l

$4. Which of the followin is not re,!ired for Effective C+M implementation>

A. C!stomer centric strate

". %nfrastr!ct!re

C. %ack o( commitment (rom people

-. %mproved or redesined !siness processes

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$. C+M re,!ires a c!stomer centric !siness

A. Process and trateies

B. Philosoph"

C. C!lt!re

-. ;arets

$. Which of the followin wo!ld not affect demand forecast>

A. Weather

". Bovernment economic policies

C. Production Schedule

-. Competition

$6. Which of the followin is a c!stomer service metric

A. "los ? wi*is

". Chat rooms

C. 'n7ite availailit

D. Download time

$9. Which of the followin is the c!stomer to!chin application>

A. C!stomer interaction centre

". A!to responder

C. Personali*ed web pages

-. 'nline networ*in

$:. What cateor of application anal/es c!stomer information and improves the C+M>

A. Compan facin application

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". C!stomer to!chin applications

C. Customer centric intelligent applications

-. 'nline social networ*in and other applications

3=. Which of the followin will not create !ll whip effect in s!ppl chain>

A. Accurate demand (orecasts

". +ationin in the entire s!ppl chain

C. 'rder atchin

-. Price fl!ct!ations

31. Which of the followin is not a tpe of C+M activit

A. Analtical

". Collaorative

C. Integrative

-. A and "

3$. Which of the followin is not part of C!stomer centered services>

A. 'rder tracin

". 'rder c!stomi/ation

C. +rder (ul(illment

-. ec!rittr!st

33. "lachars*i ($==) reports that internet advertisers are rowin ver rapidl and companies are

chanin their advertisement strateies& which ives them .

A. 8eed assessment eval!ation

B. A competitive edge

C. A strate

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-. An analsis

34.

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39. Ma5or enefit of anner ads is that !sers are transferred directl to .

A. An advertiser-s site

". Deword anners

C. Ad eval!ation anner

-. 'nline ads

3:. An areement etween two companies to displa the others anner ad on its We site is called>

A. "anner

B. Banner swapping

C. "anner e@chanin

-. Ad anner

4=. Mar*ets in which companies can trade or e@chane placement of anner ads on each others We

sites are called>

A. "anner

B. Banner echanges

C. Advertisin mar*ets

-. "anner swaps

41. Ma5or disadvantae of anners is their

A. Costs

". Ads

C. +eviews

-. +ate

4$. An ad that appears in a separate window efore& after& or d!rin %nternet s!rfin or when readin

e7mail is called>

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A. Ads

". Email ads

C. Pop/up ads

-. Classified ads

43. An ad that appears !nderneath the c!rrent rowser window& so when the !ser closes the active

window the ad is still on the screen is called>

A. 8ewspaper72i*e Ads

". Email ads

C. Classified ads

D. Pop/under ads

44. Wh developin software for wireless devices is challenin>

A. )here are a number o( competing standards (or application development on various

devices.

". ;here are not man software developers availale.

C. "eca!se the devices are wireless.

-. ;here are not a n!mer of competin standards for application development on vario!s

devices.

4. Which of the followin is a ma5or software component associated with moile comp!tin>

A. Wireless Application Protocol

B. ultimedia essaging Service

C. Enhanced Messain ervice

-. Wireless 2ocal Area 8etwor*s and Wi7i

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4. Benerall micropaments are less than

A. 1=

".

C. 01

-. $=

46. BP stands for#

A. $lobal Positioning S"stem

". Bloal Polari/ation stem

C. Bloal Pact stem

-. Bloal Pin* stem

49. ollowin is an e@ample of Foice7!pport ervices

A. Interactive 2oice Response

". %nteractive +esponse

C. %nteractive Foice Portal

-. %nteractive Foice +esponse ervices

4:. ;he most common wa to estalish a Personal Area 8etwor* is thro!h

A. %nfra +ed

B. Bluetooth

C. Analo!e Mod!lation

-. G7+as

=. "l!etooth allows wireless devices to comm!nicate over a distance of !pto

A. 34m

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". =m

C. 1=m

-. $=m

1. Wi7Ma@ stands for#

A. Wireless Ma@im!m

B. 5orldwide Interoperabilit" (or icrowave Accountabilit"

C. Worldwide %nteroperailit for Microwave Access

-. World %nteroperailit for Microwave Acco!nt

$. Wi7Ma@ !ses the same technolo as

A. Wi7i

B. 5ireless Computing

C. Wireless -evices

-. Wireless Access Points

3. irst Beneration of wireless technolo was ased on#

A. 2oice and )et

". Fideo

C. Analo

-. aster displa of m!ltimedia

4. ollowin are WWA8 comm!nication protocols e@cept

A. re,!enc -ivision M!ltiple Access

". ;ime -ivision M!ltiple Access

C. 6re&uenc" Division ultiple Code

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-. Code -ivision M!ltiple Access

. BM is a nonproprietar standard for

A. obile 2oice and Data Communications

". Wireless Foice and -ata Comm!nications

C. Wi7i Foice and -ata Comm!nication

-. -ata Comm!nications

. An !siness activit cond!cted over a wireless telecomm!nications networ* or from moile

devices is *nown as

A. obile/Commerce

". 2oistic7Commerce

C. E7Commerce

-. -7Commerce

6. ollowin are the attri!tes of M7Commerce e@cept

A. 0i,!it

B. Convenience

C. le@iilit

-. Personali/ation

9. 'ne of the followin is a driver of M7Commerce

A. )he 7andset Culture

". ;he "ad Econom

C. le@iilit in Wor*force

-. %; Economics

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:. ;he n!mer of times !sers call !p a pae that has a anner on it d!rin a specific period is *nown

as#

A. Page views

". Fiew pae

C. Paes viewed

-. Co!nt

=.

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D. Page

3. Aan

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6. ;he ratio etween the n!mer of clic*s on a anner ad and the n!mer of times it is seen viewersI meas!res the s!ccess of a anner in attractin visitors to clic* on the ad is called#

A. Clic*s Per Million Fiews

B. Click/through ratio

C. Clic*

-. Clic* ratio

9. A co!nt of the n!mer of visitors enterin a site& reardless of how man paes are viewed per

visit is called#

A. 8ni&ue visit

". Fisit

C. Fisit co!nt

-. Personali/ed visit

:.

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-. Advertisin ased on networ* friends

61. What is the tool for trac*in the s!ccess of an online Fideo campain

A. Campain trac*in

B. 5eb 2ideo Anal"tics

C. 'nline ad trac*in sstem

-. Fideo trac*in

6$. ow can we descrie Firal mar*etin

A. Fir!s mar*etin

". Mar*etin thro!h wired media

C. 5ord o( mouth marketing

-. Q!ic* mar*etin

63. A mar*etin arranement which an orani/ation refers cons!mers to the sellin compans

We site is called

A. A((iliate marketing

". +eferrals

C. Word of mo!th mar*etin

-. "!// mar*etin

64. A free %nternet news service that roadcasts personali/ed news and information

A. Weinars

B. 5ebcasting

C. Personali/ation

-. Podcast

6. Ads sent to and presented on moile devices

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A. Wireless ads

". Moile comm!nication

C. We promotion

D. obile marketing

6. 'ne of the most famo!s moile mar*etin platform which is owned Boole is

A. iAd

B. Admob

C. Mo5iva

-. Boole Moile nc

66. pammin can e defined as

A. 8sing e/mail to send unwanted ads

". endin emails to s!scried c!stomers

C. "!l* aceoo* notifications

-. Fir!s sent thro!h email

69. Advertisin strate in which c!stomers aree to accept advertisin and mar*etin materials is

called

A. Affiliate advertisin

". ;wo7wa advertisin

C. Permission advertising

-. C!stomer centered advertisin

6:. Permission mar*etin is also *nown as

A. Participative mar*etin

". pecial ads

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C. 2ocali/ation

D. +pt/in marketing

9=. ollowin are all advertisin strateies and promotions ecept

A. ocial networ* advertisin

". 'nline events

C. Behavioral targeting

-. Fideo ads on the we

91. Applin !siness analtics techni,!es and !siness intellience s!ch as data minin and online

analtic processin to C+M applications descries what>

A. Anal"tic CR

". 2oistics ? CM

C. WM

-. E+P

9$. Which of the followin factors wo!ld not affect a demand forecast>

A. Weather

". Economics Conditions of the co!ntr

C. Competition

D. Production schedule

93. Which of the followin is not a c!stomer service metric>

A. ervice response time

". Availailit

C. ec!rit

D. Product &ualit"

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94. Which of the followin is an area where s!ppl chains can e improved>

A. +esearch and Prod!ct development

". Mar*etin

C. C!stomer research

D. anu(acturing processes

9. Which of the followin is not an area where s!ppl chains can e improved>

A. Pac*in

". Mar*etin

C. Customer research

-. Man!fact!rin processes

9. Which of the followin is enerall the JestJ wa for c!stomers to deal with ret!rns>

A. hip item to merchant

". hip item to o!tso!rced ret!rns compan

C. 9stablish drop o(( locations (or returns

-. +ef!se ret!rns

96. Which of the followin is not a f!t!re direction of C!stomer +elationship Manaement>

A. %ncreased reliance on c!stomer inp!t

". 'n7demand C!stomer +elationship Manaement

C. %nteration with social networ*in

D. Reduced impact o( open source products

99. Which of the followin is not a reason to o!tso!rce>

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A. )he (unction is a core competence

". ;o have the service !p and r!nnin ,!ic*l

C. 2ac* of e@pertise

-. 8o economies of scale

9:. A piece of software that interates departments and f!nctions across a compan to serve all of the

companKs needs is what tpe of sstem>

A. Material +eso!rce Plannin ? Wareho!se Manaement stem

". AP

C. %P

D. 9nterprise Resource Planning

:=. A C+M sstem hosted and maintained an AP is called>

A. eC+M

". 'pen7so!rce C+M

C. +n/demand CR

-. C+M with WM

:1. 'rder f!lfillment is defined as deliverin prod!cts to c!stomers.

A. Ens!rin pament& chec*in availailit& arranin shipment& ins!rance& prod!ction&

p!rchasin and wareho!sin& contacts with c!stomers and ret!rns

". -eliverin prod!cts to c!stomers

C. C!stomer ervice

D. Delivering products to customers : customer Service

:$. 2oistics covers the movement of ood#

A. %nternall

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". E@ternall

C. Both internall" and eternall"

-. 2oistics isnt involved in movement of oods

:3. Which two steps of order f!lfillment process occ!r toether& enerall>

A. LChec*in availailit and LContacts with c!stomers

". LArranin hipment and L%ns!rance

C. LEns!rin pament and LProd!ction

D. ;Production< and ;Purchasing and warehousing

A. Efficienc

". Effectiveness

C. Both 9((icienc" and 9((ectiveness

-. Compans s!ppl chain dont impact its EC efforts

:. ol!tions provided for s!ppl chain prolems are enerall#

A. I) and manual

". %;

C. Man!al

-. -epends on the sol!tion provider

:. "!ildin inventories of parts or prod!cts is !s!all done#

A. ;o increasin prod!ction capailit

B. As a (orm o( insurance against uncertainties

C. ;o reach Econom of scale

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-. ;o red!ce the !llwhip effect and ma*in s!re prod!ction is at its ma@im!m

:6. What tpe of prod!ctsservices can e distri!ted in the same da order is made>

A. All ervices

". -epends on the efficienc and effectiveness of s!ppl chain

C. Digiti*ed products

-. "oth A ? "

:9. Most s!ppl chain manaement software is meant to f!nction#

A. Across the entire s!ppl chain

B. Speci(ic segments o( suppl" chain

C. pecific sements of o!tso!rced s!ppl chain

-. 8one of aove

::. ;o effectivel !se material reso!rce plannin techni,!es#

A. Computer support is re&uired

". E+P is re,!ired

C. Effective CM is re,!ired

-. "ac*ward and forward interation is re,!ired

1==. Which we technolo is !sed for leasin oth their %; infrastr!ct!res and their

information sstem applications>

A. Active erver Paes

B. Application Service Providers

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C. 2oad "alancers

-. We erver& Application erver and -ataase ervers toether (3 tier str!ct!re)

1=1. %n mass mar*etin the foc!s is on

A. Bro!p

B. Product

C. C!stomer

-. 8one

1=$. actor reach is smaller in which Mar*etin orm

A. Mass Mar*etin

". ree Mar*etin

C. +elationship Mar*etin

D. arket Segmentation

1=3. %n which mar*etin form man campains are done

A. Mass Mar*etin

". ree Mar*etin

C. Relationship arketing

-. Mar*et ementation Mar*etin

1=4. What *ind of mar*etin research is done in +elationship mar*etin>

A. Macro

". ementation Analsis

C. Micro

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D. Consumer Pro(ile

1=. %n mar*et sementation recipients are

A. Segment pro(iles

". Anonmo!s profiles

C. %ndivid!als

-. P!lic

1=. What is personali/ation>

A. )he matching o( services' products' and advertising content with individual consumers

and their pre(erences

". ;he matchin of rand& and advertisin content with individ!al cons!mers and their

preferences

C. ;he matchin of services& prod!cts& ,!alit& and advertisin content with individ!al

cons!mers and their preferences

-. 8one of the aove

1=6. 0ser Profile is

A. ;he re,!irements& preferences& ehaviors& activities& and demoraphic traits of a partic!lar

c!stomer

B. )he re&uirements' pre(erences' behaviors' and demographic traits o( a particular

customer

C. ;he re,!irements& ehaviors& and demoraphic traits of a partic!lar c!stomer

-. ;he re,!irements& preferences& and demoraphic traits of a partic!lar c!stomer

1=9. What is a coo*ie>

A. A data file that is placed on a !sers hard drive a remote Administrator

B. A data (ile that is placed on a user-s hard drive b" a remote 5eb server

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C. A chocolate isc!it

-. A data file that is placed on a !sers hard drive !ser itself

1=:. Coo*ie collects

A. %nformation ao!t the !sers activities on ever internet wesites.

". personal information of the !ser

C. in(ormation about the user-s activities at a site

-. 8othin ao!t !ser activities.

11=. What is a collaorative filterin>

A. A market research and personali*ation method that uses customer data to predict'

based on (ormulas derived (rom behavioral sciences' what other products or services a

customer ma" en=o"> predictions can be etended to other customers with similar

pro(iles

". A mar*et research and personali/ation method that !ses c!stomer data to predict& ased on

form!las derived from ehavioral sciences& preferences and traits& what other prod!cts or

services a c!stomer ma en5oI predictions can e e@tended to other c!stomers with similar

profiles

C. A mar*et research and personali/ation method that !ses c!stomer data to predict& ased onform!las derived from ehavioral sciences& what other prod!cts or services a c!stomer ma

en5o

-. 8one of the aove.

111. Collaorative filterin is important for

A. Mar*etin to 'ne to 'ne Mar*etin

B. Personali*ation and Behavioral arketing

C. ;he Cons!mer P!rchasin -ecision7Ma*in Process

-. All of the aove

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Chapter : MCQs (9 MCQs)

1. Which amon these is not driver of the moile commerce>

a. andset c!lt!re

. Moile wor*force

c. %mprovement of width

d. Power consumption

$. ;echnolo that enales cardholders to ma*e p!rchases with a sinle clic* from their wireless

device is called#

a. obile wallet

. BP acc!rac

c. Micropament Method

d. +%-

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3.

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6. Wh was the Bloal Positionin sstem developed>

a. " 0.. overnment for providin s!pport to satellites

b. B" 8.S. de(ense department (or militar" use

c. " "MW for trac*in a!tomoiles

d. " 0.. medical center for emerencies

9. ;he services provided thro!h location7ased m7commerce foc!s on five *e factors. 'ne of

them is#

a. )racking

. peed

c. afet

d. Connectivit

:.

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11. ;he fo!r classes of moile mar*etin campains are#

a. E7mail& raffles& entertainment& ads

. %nformation& entertainment& anners& we portals

c. In(ormation' entertainment' coupons' ra((les

d. Co!pons& information& anners& ads

1$. Which of the followin is not an attri!te of moile commerce>

a. Personali/ation

. 0i,!it

c. In(rastructure

d. %nteractivit

13.

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a. Fortal

. %nteractive voice response sstem

c. 2oice portal

d. A!dio7site

1. What are the val!e7added attri!tes of m7commerce>

a. 0i,!it& ervice econom

b. Convenience' Personali*ation

c. Powerf!l devices& ervice econom

d. 2ocali/ation& andset c!lt!re

16. Which one of the followin sites provides the services of online a!ction thro!h cell phones>

a. eBa".com

. 3B8ews.com

c. Ned.com

d. "id.com

19. ;he potential !se of 3B is

a. Accommodate te@t messaes

. Comm!nicate limited raphics& s!ch as pict!re in te@t messae

c. aster displa of m!ltimedia

d. Support o( rich media such as video

1:. What is sales force moili/ation>

a. 9&uipping sales (orce emplo"ees with wireless internet computing devices

. Acc!ratel locatin emploees& incl!din the ho!rs and pro5ects the have wor*ed

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c. 0sin a software that a!tomates the tas*s performed s ales people

d. Providin after sales service thro!h a!tomatic email answerin etc.

$=. Which of the followin are wearale devices>

a. andsets& Cameras

b. )ouch panel displa"s' Speech translator

c. M7wallets& P-As

d. "l!etooth7enaled devices& ;o!ch panel displa

$1. Which of the followin is an internet7ased cell phone that can s!pport moile applications>a. Personal -iital Assistantb. Smartphone

c. "lac*errd. 'o

$$. Which of the followin is a handheld comp!ter principall !sed for personal information

manaement>a. Personal digital assistant

. Wireless portale comp!terc. Palmtopd. ;alet PC

$3. Which of the followin is an interim wireless technolo that can accommodate voice& te@t& andlimited raphics>

a. 1.Bb. #.1$

c. $Bd. 4B

$4. Which of the followin is not a driver of m7commerce>a. ;he service econom. Pricec. %ocali*ation

d. Moilit

$. Which of the followin is the most pop!lar WWA8 technolo>a. $S

. 4Bc. -MA

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d. ;-MA

$. Which of the followin is a c!stomer interaction channel that areates content and services formoile !sers>

a. Moile office

b. obile portalc. B%d. 8one of the aove

$6. Which of the followin the followin is an e@ample of wearale devices>a. ;o!ch panel displa. Camerac. creend. All o( the above

$9. Which of the followin is not a characteristic of m7commerce>a. Allows c!stomers to ma*e p!rchases with a sinle clic*. 0ses diital sinat!resc. +e,!ires added fees for the !sed. No privac" concerns regarding its use

$:. Which of the followin is not a limitation of moile commerce>a. %ns!fficient andwidth. Comple@it

c. BP acc!racd. None o( the above

3=.

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c. Potential !ser ased. "oth a. and .

33. An interim technolo ased on new cell phone protocols li*e BP+ and C-MA$===& and aleto comm!nicate limited raphics s!ch as pict!re te@t messaes.

a. $Bb. #.1$

c. 3.Bd. 1B

34. EM is a moile comp!tin service that can#a. !pport sendin and receivin short te@t messaes on moile phonesb. Send simple animation' tin" pictures' sounds and (ormatted tet

c. -eliver rich mediad. Enale e7paments for small p!rchases

3. ;his is the %EEE standard for WiMa@#a. ?4#.0@

. 9=$.14c. 9=$.16d. 9=.1$

3. A telecomm!nications networ* that enales !sers to ma*e short7rane wireless connections to the%nternet or another networ*

a. 5%AN

. WiMa@

c. WA8d. PA8

36.

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. F2c. COd. FGM2

4=.

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Cold spot

Batewa Area

PA8

7ot spot

4. All of the followin are ma5or components of WWA8 e@cept#

;ime -ivision M!ltiple Access

Division edia Access Point

C7-ivision M!ltiple Access

C7Media Access

4. All of the followin are drivers of Moile Commerce e@cept#

;he service econom

Interactivit" o( consumers to consumers

Widespread availailit of more powerf!l devices

;he handset c!lt!re

46. 8on %nternet moile applications for !sers have mainl een in the#

cientific +esearch %nd!str

Moile %nd!str

)ransportation Industr"

ec!rit %nd!str

49. A arrier to location ased m7commerce is#

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0nlimited 8etwor* andwidth

Inaccurac" o( devices

Privac

Complete ec!rit

4:. Which of the followin scriptin lan!ae is !sed to create content in i7mode>

0. Compact 7"pertet arkup %anguage

$. WM2

3. Foice Gml

4. E@tensile perte@t Mar*!p lan!ae (@;M2)

=. MM stands for

0. ultimedia essaging service

$. Man!al Messain service

3. Moile Messain service

4. Micropaments messain service

1. Which of the followin technolo can accommodate voice& te@t and limited raphics>

1. 1B

$. $B

3. 3.B

3. #.1$

$. Which of the followin protocol divides the availale andwidth into different fre,!enc

channels>

1. C-A

#. 6DA

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3. %P

4. CMAC-

3. Comp!ter sstem capale of interatin& storin& editin ? displain eoraphicall referencedinformation is

1. Bloal positionin satellite sstem

#. $eographical in(ormation s"stem

3. Beoraphical position sstem

4. Bloal sstem

4. Which of the followin is not a val!e added attri!te of m commerce>

1. 0i,!it

$. Ade,!ate Personali/ation

3. 2ocali/ation

3. Distinctiveness

. Which of the followin is not arrier to location7 ased Ecommerce>

1. Acc!rac of -evices

$. Cost H!stification

3. 2imited networ* "andwidth

3. Insecure communications

. 77777777777777777 is a point where a wireless device can ma*e a connection to wireless sstem

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1. W2A8

#. 7otspots

3. %F+

4. Moile portal

6. An e@tension of M that can send simple animations& tin pict!res ? formatted te@t

is77777777777777

1. M!ltimedia messain service

#. 9nhanced messaging service

3. M7wallets

4. hort messain service

9. Which of the followin is not a asic oal of sec!rit of M7Commerce>

1. Confidentialit

$. ;ransactional ec!rit

. Power Accurac"

4. %nterit

:. 7777777777777777 is a technolo that sees radio waves to identif items>

0. Radio (re&uenc" Identi(ication s"stem

$. re,!enc -ivision M!ltiple Access (-MA)

3. BP4. mart phones

=. Which of the followin networ* enales !sers to ma*e short rane wireless connection to theinternet>

0. 5%AN

$. -2

3. PA8

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4. Wi7Ma@

1. ;he process of e,!ippin sales force emploees with wireless enaled comp!tin devices iscalled77777777777777777777

1. Wireless ;elemedicine Comp!tin

#. Sales (orce mobili*ation

3. ales a!tomation

4. 2ocali/ation

$. 777777777777777 is !sed principall for Personal information manaement

0. Personal digital assistance

$. mart phone

3. "lac*err

4. Wireless portale comp!ter set

3. -evice that a!tomaticall sends the police the location of vehicle

1. atellite

#. Automatic Crash Noti(ication

3. "l!etooth7enaled devices& ;o!ch panel displas

4. ;elematics

4. ;he enhancement of a !sers interaction !nderstandin !sers conte@t ? the application istermed as77777777777777777777

0. Contetual Computing

$. ensor networ*

3. Collaorative Clo!d ilterin

4. Em!lation

. ;he primar application of lac*err is 77777777777777

0. 9mail

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$. M

3. P%M (Personal %nformation manaement)

4. "%M

. Micro paments are electronic p!rchase enerall less than>

0. 04

$. 9

3. 1

4. 6

6. Which of the followin rowser desined to operate with small screens ? limited andwidth>

0. icro browser

$. Microsoft "rowser

3. We rowser

4. %E

9. 777777777777777777 is a series of interconnected networ* that monitor the environment in which theare placed

0. Sensor network

$. p ware

3. We !s

4. Wearale Monitorin eries

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. -MA is desined for 3B networ*s& and divides data into small pac*ets that aredistri!ted across the fre,!enc spectr!m.

a. ;r!eb. 6alse

6. IVRenales !sers to re,!est and receive information and to enter and chane datathro!h a telephone to a comp!teri/ed sstem

a. )rue

. alse

9. Moile !siness applications can e !sed to s!pport emploees thro!hInternet-basedand non-Internet- basedapplications

a. )rue

. alse

:. Power cons!mption is not a technical limitation of m7commerce as it re,!ires neliileamo!nt of atter.

a. ;r!eb. 6alse

1=. EM sometimes is also calledpictxt

)rue

alse

11. A lare n!mer of connected hotspots can also e called a mesh network

)rue

alse

1$. An activit cond!cted over a wireless telecomm!nications networ* or from moile

devices is called Moile Commerce.

;r!e

6alse

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13. An e7wallet is a wireless chip that stores an online shoppers credit card n!mers and

other personal information.

;r!e

6alse

14. A mobile portalis a c!stomer access and interaction channel that areates content and

services for moile !sers

)rue

alse

1. ;he process of e,!ippin sales force emploees with wireless %nternet enaled comp!tin

devices is calledsales force mobilization

)rue

alse

1. 2ocation ased advertisin is a s!ccessf!l wa of cond!ctin one-to-one marketing

)rue

alse

16.rinciples of pervasive computingrefers to invisile& emedded comp!tin that is

emedded in the o5ects aro!nd !s

)rue

alse

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19.R!ID( +adio re,!enc %dentification) refers to a technolo that !ses radio7waves to

identif items

)rue

alse

1:. A sensor networ* censors and loc*s all the provocative and !nr!l content from o!r

personal area networ*.

;r!e

6alse

$=."alicious codeis one of the most common sec!rit threats that m7commerce faces toda

)rue

alse