E-Choupal

Submitted to :Prof. S.P Ketkar

Submitted by :Ankit GuptaAshish JainDeepesh BelwalDhiraj AgarwalManish KumarSiddharth Ojha

INTRODUCTION

Introduced in june 2000 Developed by ITC agri busines division An internet based initiative developed for the

first time Developed for the benefit of farmers and

indian agriculture It is the partnership built with academia and

NGOs Used participatory methods involving farmers Work carried on with the help of sanchalak

RELEVANCE OF E-CHOUPAL

Reducing the role of intermediaries Creating a direct link of farmers with the

market Reduction in procurement cost Reduce wastage Cut down in supply chain cost Helps in align the agricultural output with

market demand Helps in fast transaction Efficient and transparent Helps in determining the market

STRUCTURE OF E-CHOUPAL

FUTURE STRATEGIES Cover more states Diversify into more services through E-Choupal Develop rural market to promote other products Rural marketing & distribution strategy withorganisation of

people, processes & partners. Traceability in supply chain & food safety & quality control

Inefficient power supply Poor telecom infrastructure Government regulations Vicious circle of intermediaries Challenging in imparting web skills

PROBLEMS & CHALLENGES