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E-CardsE-Cards
Using a thoughtful tool to Using a thoughtful tool to communicate with all of your communicate with all of your
audiencesaudiences
IntroductionsIntroductions
Thomas MarroneThomas Marrone– Manager of Web Design & SupportManager of Web Design & Support
Lenell HahnLenell Hahn– Assistant Director of Admissions for Assistant Director of Admissions for
CommunicationsCommunications
About SoutheastAbout Southeast Southeast Missouri State University, Southeast Missouri State University,
located in Cape Girardeau, MOlocated in Cape Girardeau, MO Type: Comprehensive Public UniversityType: Comprehensive Public University Founded: 1873Founded: 1873 Beginning Freshman: 1,848Beginning Freshman: 1,848 Total Enrollment: 10,814Total Enrollment: 10,814 Average Class Size: 25-30 Average Class Size: 25-30 Student to Faculty Ratio: 18 to 1Student to Faculty Ratio: 18 to 1 Academic Areas of Study: 200 Academic Areas of Study: 200 Student Organizations: 120Student Organizations: 120
E-Cards? Really?E-Cards? Really?
E-Cards are “Web 0.5” – a basic toolE-Cards are “Web 0.5” – a basic tool Might seem “kitschy” or “been done”…Might seem “kitschy” or “been done”…
… but it really is the thought that … but it really is the thought that counts.counts.
Attention to quality and detail can Attention to quality and detail can promote your brand and elevate your E-promote your brand and elevate your E-cards from “quaint” to “cool.”cards from “quaint” to “cool.”
Our E-Cards for the PublicOur E-Cards for the Public
We have designs publicly available for:We have designs publicly available for:– Major holidaysMajor holidays– University-related occasionsUniversity-related occasions
Move-inMove-in Sporting eventsSporting events CommencementCommencement
– General greetingsGeneral greetings BirthdaysBirthdays Get well soonGet well soon Just saying “hi”Just saying “hi” Thank youThank you
Some ExamplesSome Examples
Variety of DesignsVariety of Designs
Promote!Promote!
Make sure people know they’re available by Make sure people know they’re available by stealing some space on your landing pages stealing some space on your landing pages every now and then.every now and then.
E-Cards for AdmissionsE-Cards for Admissions
Personalized “Greeting” cards from Personalized “Greeting” cards from each of our counselors.each of our counselors.
Card to inform students of upcoming Card to inform students of upcoming events:events:– Upcoming High School visit by CounselorUpcoming High School visit by Counselor– Freshmen OrientationFreshmen Orientation– High School Guidance Counselor trainingHigh School Guidance Counselor training
Card congratulating H.S. GraduationCard congratulating H.S. Graduation
Admissions E-CardsAdmissions E-Cards
FeedbackFeedback E-mail notification list the sender’s address E-mail notification list the sender’s address
in the “from” field, so students reply directly in the “from” field, so students reply directly to the counselor.to the counselor.
Student replies:Student replies:– ““Aww thank you! I am very excited about Aww thank you! I am very excited about
starting in the fall! I can't wait!”starting in the fall! I can't wait!”– ““Ms. Hahn, Thank you for the card. It was so Ms. Hahn, Thank you for the card. It was so
cute!”cute!”– ““Hi Alisa! Are you the admissions counselor Hi Alisa! Are you the admissions counselor
taking over for Mandi? Thanks for the card! Can't taking over for Mandi? Thanks for the card! Can't wait to meet you when I come down in less than wait to meet you when I come down in less than a month! So excited!”a month! So excited!”
– ““Thanks a lot for the birthday card. I really Thanks a lot for the birthday card. I really appreciate it!”appreciate it!”
Our SoftwareOur Software Greetingcard ProGreetingcard Pro
– Cards posted on automatically generated Web pagesCards posted on automatically generated Web pages– Cards separated by categoriesCards separated by categories– E-mails contain only link to imageE-mails contain only link to image– Allows HTML formatting of:Allows HTML formatting of:
E-mail sentE-mail sent Card, category pagesCard, category pages
– Can imbed JPG, PNG, GIF, or Flash SWFCan imbed JPG, PNG, GIF, or Flash SWF– Supports MIDI music filesSupports MIDI music files– Saves all messages sent in a database for reviewSaves all messages sent in a database for review– Tracks statistics of cards sent and e-mails sending themTracks statistics of cards sent and e-mails sending them– Runs on Windows server (not Linux)Runs on Windows server (not Linux)
ResourcesResources http://redhawks.semo.edu/greetingcardprohttp://redhawks.semo.edu/greetingcardpro www.semo.eduwww.semo.edu http://http://www.greetingcardpro.comwww.greetingcardpro.com// Thomas Marrone: Thomas Marrone: [email protected]@semo.edu Lenell Hahn: Lenell Hahn: [email protected]@semo.edu
