E-Business (Master of Science)

E-Commerce and online trading are booming worldwide. The end of this growth is not insight yet. In Germany, too, online trading is recording strong growth and was able, in 2011,according to statistics proided by the German !ederal "ssociation of the #ail $rderInd%stry &bh' to increase to 21.( billion E%ros, which is a growth of 1).*+. !or 2012, theinitial proected fig%res epect f%rther growth by 1*.+ to 2./ billion E%ros. Together withthe online boom, the demand for %alified E-Commerce and E-%siness specialists isseeing strong growth.

The degree programme aims to train %alified eec%tie staff for the booming onlineind%stry with a foc%s on E-%siness, %nder partic%lar consideration of E-Commerce and#%lti-Channel-etailing. To ta3e the internationality of the wor3ing enironment intoacco%nt, most of the mod%les will be ta%ght in English.

The career fields for grad%ates are E-%siness, E-Commerce or, $nline #ar3eting#anagers or proect leaders in the fields of E-Commerce and b%siness deelopment incompanies and b%sinesses of all si4es. The fields of application incl%de, among others,#%lti Channel Trading, Electronic, 5ocial, or #obile Commerce, To%rism and the 5ericesInd%stry pl%s Creatie $nline "gencies.

The degree programme is meant for interested st%dents who already hold and can presenta good achelor6s degree or an e%ialent academic degree &with at least a 0+ sta3e in%siness "dministration s%bects'. The degree programme is consec%tie, which meansthe grad%ates can begin directly after a achelor6s programme or an e%ialent degreeprogramme, witho%t haing to proide proof of any phases of ocational practice.

The degree programme lasts fo%r semesters and is mod%lar in str%ct%re. It encompasses1) mod%les &7 to a total of 120 ECT5'.

• The 1st semester of st%dy in the #aster6s degree programme %pdates and etends

the st%dents6 eisting 3nowledge in the fields of Commercial %siness"dministration as well as the 8aw and Information Technology field. In addition, thest%dents ac%ire 3nowledge of the management of E-5hops and comple m%ltichannel systems.

• The 2nd semester of st%dy etends the st%dents6 $nline #ar3eting 3nowledge and

3now-how. "t the same time, the scientific and methodological s3ills and 3now-howfor soling comple tas3s in $nline #ar3eting as well as the necessary soft s3illsare ac%ired.

• The /rd semester of st%dy prepares the st%dents for %nderta3ing independent wor3

in scientific practice-oriented proects within the scope of a research proect.!%rthermore, the f%rther mod%les delier the necessary strategic 3nowledge as well

 

as interc%lt%ral competence. The st%dents wor3 on problems from the field of onlinepractice and draw %p approaches to sol%tions for comple tas3s. y wor3ing onreal-life research proects, they deal with new b%siness administration and9ortechnical deelopments as part of the research team and are prepared for ta3ing onmanagement and9or eec%tie responsibility.

• The #aster6s thesis is prod%ced in the :th semester of the #aster6s degree

programme.

Close cooperation between st%dents, teachers, and eternal eperts is a cr%cialcomponent in the degree co%rses.