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Chris JT Auld
Dynamics CRM “5” + xRM
CHRIS J.T. AULD
Touching ON the technology
• Key Global CRM Expert
• Director @ Intergen
• Director @ MedRecruit
246 Days on the road in CY2009 478,000 km in CY2009 Lead development of CRM 4 training Lead development of CRM 5 content
GLOBAL CRM TRAINER Microsoft Regional Director Microsoft MVP Lead Intergen Engagement with MSFT Key global expert on Dynamic CRM
INTERGENITE A founder of MedRecruit in 2006 2nd fasted growing company in 2009 Adding staff at a raid pace Built on CRM 4.0
ENTREPRENUER
CRM “5” + xRM
Good News
+
Bad News
4
Candidate Follow up – Phone Call Hiring
Manager Recruiter
Page: Find
Matches
Portal
Candidates
Background checks
…
3rd Party
Services Devices
Create
Additional
Applications
Create
Additional
Applications
Find Matches
Create
applications
Application
UI
Hiring Orgs
Service Integration
Positions Resume
Candidate
Applications
Positions
Skills
CRM “5” + xRM
Declarative development of relational business applications using flexible models and dynamic services.
Models encompass multiple domains Data, Presentation, workflow, security
Business Application Services
Multi-tenant controller Robust web services Enterprise-scale, role-based deployment
Portable across on-premises and hosted
deployments
Multi-tenant controller
Entities
SQL
Workflow Security
Portal Front End
Forms / Views
MedRecruit An Example of xRM
CRM “5” + xRM
2 column comparison list Pain Points
Lifecycle Management
Lightweight Analytics
Workflow Management
Lots of ‘Wrapper’ Code
CRM “5” + xRM
CRM “5” + xRM
The CRM 4.0.12 SDK
Much more than a point release
‘Advanced Developer Extensions’
LINQ Based Querying
Robust strongly typed entities via ICrmEntity and CrmSvcUtil
Native .NET Types – int? == hallelujah
DataContext + Batch Updates Get multiple entities
Do some stuff
Save all changes
CRM “5” Publicly Announced Feature Grab Bag
The Ribbon UI
Filterable Views
Inline Visualisations
Flexible Form Layouts
Drag and Drop Form Editing
Cascading Lookup Filters
xRM + CRM in the Cloud
As well as making The Phone Company demo look great we wanted to ensure it gave good architectural guidance. We use queues to buffer requests out of the cloud to the on-premise systems. Without this approach you run the risk of scaling up in the cloud and ‘Slashdotting’ your on premise applications.
CRM5 AT PDC09 : The power of CRM 5 software + Windows Azure services
EVIDENCE
GOAL OUTCOME How do you combine the massive elastic scalability of the cloud with the power and flexibility of the Dynamics CRM5 platform? How do you make something business functional but still look fantastic?
As proven experts in, Windows Azure, Dynamics CRM and Silverlight Intergen delivered a showcase that not only looked great but setout architectural good practice for Software + Services applications.
REALIZE SOFTWARE + SERVICES COMBINE CRM5 + AZURE
“
”
SharePoint 2010 Silverlight SQL Azure
THE ENGINE ROOM
Peter Jones Developer Lead
EVIDENCE
THE PHONE COMPANY DEMO: CRM5 + Windows Azure + Silverlight + MVC
ASP.NET MVC Portal Silverlight Mapping Components
Hosted in Windows Azure
CRM 5 Silverlight Mapping included via new Web Resource functionality
Mayhem Load Test Tool Silverlight + Azure Workers
Native CRM 5 Dashboard
including Custom Silverlight http://channel9.msdn.com/posts/girishr/Phone-Company-CRM--Azure-Demo/
Local Server
Windows Azure
Web Role Worker Role Web
Browser
SilverLight Controls WCF
Services
Azure Storage
.Net Service Bus
WCF Services
Extension Database
for Lat/Long
CRM Services CRM Storage
Workflow
Scaling Up Our Applications
xRM enables apps to flexibly scale in multiple dimensions # of Users
Data (multi-TB)
Transactions (1000’s / sec)
‘CloudBursting’ with Windows Azure Multiple instances
Queuing
Questions
Thank you [email protected] @cauld
