Dynamic Export E-magazine Nov/Dec 2015

// 1// NOVEMBER / DECEMBER 2015

NOVEMBER/DECEMBER 2015

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EXPORT OPPORTUNITIES ABOUND IN JAPAN

SCOTTISH PACIFIC’S TOP TIPS FOR NEW EXPORTERS

SECRETS TO TRADING IN THE MIDDLE EAST

TRADING WITH THE FOUR ASIAN TIGERS

AUSSIE MADE BRANDING THE KEY IN TPP

SPECIAL FEATUREFINDING THE BEST FREIGHT DEALS

http://www.dynamicexport.com.au/


a smarter way to trade

From the editor

Exporters throughout Australia would agree that 2015 has been a remarkable year.

Not only have we seen a steady fall in the stubbornly high Australian dollar, but now

also Australia is competing on a level playing field with most of its biggest trading partners.

As this year draws to a close we must congratulate the federal government on its achievements for Australian exporters.

It’s fair to say the Abbott Government didn’t set the world alight with its domestic policies, but its achievements globally have been nothing short of outstanding.

And Trade Minister Andrew Robb and Foreign Minister Julie Bishop can take much of the credit.

They have achieved more for exporters in 18 months than successive governments achieved in nearly two decades.

Australian exporters will now benefit from signed free trade agreements with our three biggest Asian trading partners – Japan, South Korea and China.

And for good measure, the Trans-Pacific Partnership Agreement concluded earlier this year after eight years of painstaking negotiations, has added icing to the export cake.

Mr Robb described the TPP as “the biggest global trade deal in 20 years.”

Though we may not see the real fruits of this deal for several years, it is a major coup by any measure.

Collectively, the trade agreements will unlock new opportunities for Australian businesses in key global markets.

They will help drive growth in Australia’s agricultural and services sectors including education, tourism, financial, legal, telecommunications and medical services.

And most importantly they will help fill the huge gap in the Australian economy left after the mining and resources boom.

Australian exporters can now enter 2016 with renewed hope and optimism.

On behalf of the team at Dynamic Export we wish our readers a very happy and prosperous New Year.

TIM MICHAELEDITOR

@dynamicexport

Director and National Sales ManagerJulie [email protected]

OUR TEAM

Think Positive Pty Ltd cannot be held liable for any person(s), company or business acting upon or using the information provided in this e-magazine in any way. Information and content in Dynamic Export e-Magazine is provided to the best of our knowledge. We advise that you should seek independent professional advice to verify that all information is accurate and correct.

EditorTim [email protected]

ProductionVeronica Avant

IT ManagerRob Fearn

ContributorsMichael Holloway,Kim Mauch, Craig Michie , Benjamin Sun,Andrew Watson, Nada Young

Advertising enquiries: [email protected]

www.dynamicexport.com.au

Editorial submissions: [email protected]

Published by:Think Positive Pty LtdPO Box 221Waverley NSW 2024 Australia

editor@

dynamicexport.

com.au



More Australian SMEs looking to grow business overseas: survey

10-11

12

13

14-15

16-17

18-19

20-27

28-29

MIDDLE EAST

FEATURE

EMDG

AUSTRALIAN MADE

THINK CHINA

CHINA FTA

FREIGHT

TRAVEL

Trade opportunities for Australian exporters

Trading with the Four Asian Tigers

Export Marketing Development Grants Scheme turns 40

Aussie Made branding is key under TPP trade pact

How to cash in on China’s biggest shopping days

Trade agreement finally gets the green light

Why it pays to shop around for the best freight deals

Qatar Airways to fly direct to Sydney

NEWS

NEWS

NEWS3-5

6-9

30-31

BUSINESS & FINANCE

Export opportunities abound in Japan

WHAT’S ON

A steadily falling Australian dollar

and improved export conditions

is prompting more businesses to

expand into offshore markets, according

to a major business survey.

The Scottish Pacific SME Growth

Index revealed 7.5% of respondents

are preparing to expand their business

overseas in the next six months, compared

with 5.6% last year.

This represents a 33.9 percent increase,

driven mainly by the weaker Australian

dollar and increasing export demand.

And 13.2 percent of respondents

said they are planning to expand

their businesses domestically and

internationally in the same period –

compared with 11.6 percent the previous

year.

However, overall Australian SMEs are

slightly less confident about growth

prospects, the survey found.

Also, they show a greater willingness

to look beyond their main bank to fund

growth compared to this time last year.

The Scottish Pacific SME Growth Index

indicates a 35 percent jump in the number

of SMEs planning to go beyond their

main relationship bank and use specialist

non-bank providers or other banks to

support their business growth in the next

six months.

The September 2015 Index, the third in

a twice-yearly series, surveyed a broad

range of SMEs with annual turnover of

$1m-$20m.

National SME working capital specialist

Scottish Pacific commissioned East &

Partners to interview the senior managers

(mostly

owners,

CEOs and

CFOs) of 1,257

SMEs around

Australia.

Scottish

Pacific

CEO Peter

Langham said

more small business owners forecast

short-term revenue decline – 16.8

percent of owners, up from 13.2 percent

in August 2014. Their predicted average

revenue decline rose to 4.6 percent

from 3.9 percent last year.

Mr Langham said cash flow is

emerging as a significant hurdle with

half of all growth SMEs (50.7 percent)

saying it is a key challenge.

It was notable that 15.1 percent of

growth SMEs said they would fund

growth by using specialist non-bank

providers and funders other than their

main bank (it was 11.2 percent a year

ago).

“It’s important that small business

owners are aware of the range of

funding options available to them to

support their growth. If the banks say

no, or if they don’t like the conditions

placed on them, there are many other

viable options including debtor finance

and P2P lending,” Mr Langham said. •••

Scottish Pacific Business Finance Pty Ltd provides working capital solutions to SMEs, clients in a broad range of industries including transport, manufacturing, wholesale, import, labour hire and printing. www.scottishpacific.com

SPECIAL FEATURE


https://www.scottishpacific.com/our-solutions/trade-finance


NEWS

TPP Trade Pact: What it means

for Australian exportersTIM MICHAEL

It’s finally a done deal.

After eight years of painstaking negotiations the

historic Trans-Pacific Partnership (TPP) Agreement has

been successfully concluded.

And Australian exporters will be the big winners with

new trade and investment opportunities between the 12

countries involved in the new deal.

At the conclusion of negotiations in the US last month

Trade Minister Andrew Robb said the TPP will enhance our

competitiveness, promote growth, job creation and higher

living standards.

Mr Robb described the TPP as “the biggest global trade

deal in 20 years.”

“The TPP will establish a more seamless trade and

investment environment across 12 countries which

represent around 40 per cent of global GDP,” he said.

Last year, one third of Australia’s total goods and

services exports – worth $109 billion – went to TPP

countries. They include Brunei Darussalam, Canada, Chile,

Japan, Malaysia, Mexico, Peru, New Zealand, Singapore,



NEWS

the US and Vietnam.

And TPP countries account for 24 per cent of the world’s

trade in services.

Australia’s services exports to TPP countries were

worth $20 billion in 2014 – almost 35 per cent of our total

services exports.

The TPP comes just months after landmark trade deals

with Korea, Japan and China.

Each country involved will need to pass and ratify

associated legislation for the partnership to begin. This

process is expected to take several months.

By setting common international trade and investment

standards between member countries, the TPP will make

doing business across the region easier. It will help to

reduce red tape and business costs.

It will also slash barriers to Australian goods exports,

services and investment and eliminate 98 per cent of all

tariffs across everything from beef, dairy, wine, sugar, rice,

horticulture and seafood through to manufactured goods,

resources and energy.

The TPP includes rules to make country-of-origin

labelling for products clearer, and document the supply

chain if key steps are conducted in other countries.

Australian cane growers will be huge beneficiaries.

The TPP will increase market access for Australian

sugar into the United States for the first time in 20 years –

effectively doubling Australia’s entitlements.

Australia will have an additional quota of 65,000 tonnes

base allocation, as well as a 23 per cent share of additional

allocations into the US market – triple the previous

amount.

The agreement significantly liberalizes beef exports to

Japan, and eliminates tariffs for beef into Mexico, Canada

and Peru.

Australian services will also be given a big boost under

the new agreement.

This includes education, professional services, transport

and financial services.

Australia’s world-class Mining Equipment, Technology

and Services (METS) and oilfield services sectors in

countries like Vietnam, Malaysia, Mexico, Chile and Peru

will also gain strong benefits.

The TPP’s new rules on state-owned enterprises (SOEs)

will help Australian businesses to compete on a more

equal footing with government-owned commercial

enterprises in TPP markets and ensure that SOEs do not

unjustifiably discriminate against Australian suppliers of

goods and services.

In regard to Intellectual Property, the TPP will not require

any changes to Australia’s patent system and copyright

regime – including biologic medicines – which had been a

major sticking point.

The government has delivered on its promise not to

change Australia’s existing five years of data protection for

biologic medicines or other key health issues, including

the Pharmaceutical Benefits Scheme (PBS).

Mr Robb said this issue had been a “deal-breaker” for

Australia. It is understood a compromise was found shortly

before the final agreement was sealed.

Under the TPP, state-of-the-art e-commerce provisions

will pave the way for a more liberal cross border

environment for the flow and storage of data. It will

include appropriate consumer protections, while retaining

the right of governments to regulate in the public interest.

And access will be improved for small and medium-

sized enterprises (SMEs) to vital global value chains.

Also, the TPP encourages paperless trading, making

customs and export delivery more effective and efficient.

For investment, the TPP will create new opportunities

and provide a more predictable and transparent

regulatory environment.

Australian investment in TPP countries has more than

doubled in the last decade to reach $868 billion in 2014, a

rise of 16 per cent over the previous year. This represents

45 per cent of all outward investment.

Investment in Australia from TPP countries more than

doubled in the last decade to reach $1.1 billion in 2014,

a rise of 10 per cent over the previous year. Investment

from TPP countries is 40 per cent of all foreign investment

in Australia.

While one of the Australia’s largest trading partners,

China, is not involved in the deal, several other countries

have indicated they are hoping to be covered in the new

system of trade rules. This includes South Korea, the

Philippines, Taiwan and Colombia.

The agreement’s open architecture allows for other

members to join in the future. •••

For more information visit: http://dfat.gov.au/trade/agreements/tpp/


http://dfat.gov.au/trade/agreements/tpp/


Export opportunities

abound in JapanANDREW WATSON

Australia has a strong relationship with Japan,

providing a solid foundation for Australian SME

exporters seeking to enter the Japanese market.

For SME exporters looking to do business in Japan, it is

important to consider the potential barriers that may affect

them entering this market, to ensure these factors do not

act as a barrier to success.

Japan’s population of approximately 127 million makes it

one of the world’s largest consumer markets.

High levels of disposable income and demand for

premium, high-end goods and services provide a number

FINANCE & BUSINESS

‘A number of great opportunities for Australian exporters’

of great opportunities for Australian exporters.

Mining, agriculture and services all have strong markets

in Japan, representing numerous export opportunities for

Australian exporters in these industries.

Japan and Australia’s bilateral economic relationship

was further strengthened by the signing of the Japan

Australia Economic Partnership Agreement (JAEPA) in July

2014, which provides benefits for Australian exporters on

entering the Japanese market.

Once JAEPA has been implemented in full, 97 per cent of

Australian exports to Japan will be duty free.



FINANCE & BUSINESS

This will make a significant difference to resources, energy and manufacturing exports,

which will all be duty free on entry to the Japanese market. Agricultural industries such

as beef, fruit and vegetables will also receive gradual tariff reductions.

JAEPA will also make it easier for Australian exporters to compete on a cost perspective

with multinational players and local businesses in Japan.

Japan’s business climate is generally on par with most other advanced economies.

There are, however, some notable differences to operating in the Japanese market

compared to the Australian market, which Australian businesses should be aware of.

One such barrier is the language and culture. English is not widely spoken in business

in Japan and therefore most Australian SMEs will find they need to use an interpreter

when meeting potential customers and partners.

A second area of potential difficulty is local regulation affecting foreign firms. For

example, paying tax can be significantly harder in Japan relative to other OECD nations.

Seeking the advice of a local accountant or tax adviser can help Australian SMEs to

understand the intricacies of local tax law.

Being aware of these and other potential barriers to doing business in Japan will ensure

Australian SME exporters are well-positioned to take advantage of the many exciting

opportunities available in the Japanese market. •••

Andrew Watson is Executive Director, Export Finance, Eficwww.efic.gov.au

ANDREW WATSON




FINANCE & BUSINESS

Q&A Ask an expert:

Increasingly SMEs are realising there is a huge opportunity to market their goods and services beyond Australian borders, but the major challenge for new exporters is where to begin. E more working capital, and without the proper research exporters can unknowingly expose themselves to unnecessary risks. Dynamic Export spoke to Craig Michie,

ME C answer some of the most common questions new exporters should ask:

Scottish Pacific’s top tips for new exporters



FINANCE & BUSINESS

Scottish Pacific Business Finance provides working capital solutions to SMEs, offering the broadest range of trade and debtor finance solutions in Australasia. With more than 1000 clients in industries including transport, manufacturing, wholesale, import, labour hire and printing, Scottish Pacific handles more than $6 billion of invoices each year, providing funding lines exceeding $500 million. Established in 1988, Scottish Pacific has full operations centres in Sydney, Melbourne, Perth, Brisbane, Auckland and China.

www.scottishpacific.com

1. I have an order from an overseas customer, but I’ve

never sold overseas before, what should I do?

Craig Michie: The starting point is to understand the

terms of the transaction. You need to know when you will

be paid and what your responsibilities in the transaction

will be (See INCOTERMs below). You should also talk to a

freight forwarder, who can give guidance on transport and

logistics.

2. What are INCOTERMS and what impact do these have?

CM: INCOTERMS are globally-recognised rules which

govern terms of international trade, and are issued by

the International Chamber of Commerce. Put simply,

an INCOTERM defines which costs the buyer and seller

are each responsible for, and at which point risk and

responsibility in the shipment passes from seller to buyer.

Amongst other things it determines who should carry

the insurance for goods in transit. See our website for a

glossary of common terms. http://www.sptradeline.com/

au/what-is-trade-finance/incoterms

3. I have a major order from one of my export customers,

but I don’t have the working capital to fill it; who can assist

me?

CM: The Federal Government offers assistance to

exporters via their export credit agency Efic. Efic has

historically worked with the major banks but recently

Scottish Pacific Business Finance became the only non-

bank approved by Efic to assist with funding SME export

transactions. Scottish Pacific’s Export Working Capital

Finance facility is supported by an Efic guarantee in order to

deliver short-term pre-shipment funding where a business

has an order from an overseas customer.

4. I sell to overseas customers and receive payment

before shipping, but they keep asking me for trading terms.

How can I cover the cash flow gap in my business?

CM: Our Export Finance facility provides funding against

export invoices. You can receive up to 80 percent of the

invoice value once it is submitted to us for funding. This

would normally happen once the goods are shipped,

meaning the exporter will not have to wait until the

customer receives the goods to get paid.

5. My overseas customer wants credit terms – how can I

find out if they are a safe risk?

CM: Always carry out your own credit reference checks

and perhaps consider credit insurance. Exporters should

consider how to collect a debt in the event of a default. As

part of the approval process for Export Finance, Scottish

Pacific performs a number of checks (including credit

reports) on potential overseas customers and will provide

an appropriate credit limit.

Unfortunately Australian exporters can face a geographic

disadvantage, particularly those seeking to access lucrative

North American and European markets.

Providing terms to customers can remove this disadvantage,

however the impact on cash flow can be significant. An

Export Finance facility can be the answer to maximising

potential and unlocking the global marketplace. •••



http://www.sptradeline.com/au/what-is-trade-finance/incoterms


FEATURE

Identifying new trade

opportunities for

Australian exporters

in the Middle East

Trade Commissioners and Ambassadors based in the Middle East have participated in a series of national seminars across Australia to explain the growing export opportunities with Gulf countries.

The MENA Connection Seminars 2015

conducted by Austrade, together with

the Department of Foreign Affairs and

Trade, were held across Australia’s capital

cities between October 26 and November 6.

Gerard Seeber, Austrade Senior Trade

Commissioner and Consul General based

in Dubai, said bilateral relations with the

countries of the Middle East and North Africa

are multi-faceted and growing rapidly.

“Australia exports a range of products to

the region, much of it linked to its unique

geographic and demographic conditions,”

said Mr Seeber.

“There are numerous opportunities for

Australian business, particularly across key

sectors of food, agriculture, healthcare and

education and the seminars aim to explain

these.”

Australian merchandise trade to the Middle

East and North Africa region was $14.7 billion

in 2014.

There are already more than 30,000

Australians living in the region and about 450

Australian companies have operations there.

“Despite the instability in the Middle East,

there are good reasons why the commercial

outlook is promising, especially with Gulf

Cooperation Council (GCC) countries,” said Mr

Seeber.

“Dubai, located in the UAE, is not only the

Middle East’s main centre of trade and a

safe haven for business and investment, but

has also become one of the world’s great

commercial and logistical hubs.

“The city is a gateway to markets in the

Middle East, Africa and South Asia, one that

is increasingly attracting the attention of

Australian businesses.

“Given the region’s scarce water resources

and arid landmass, food exports to the Middle

Spreading the word … Gerard Seeber, Austrade’s Senior Trade Commissioner and Consul General for Dubai

GERARD SEEBER



FEATURE

East have been a major source of success

for Australian exporters, especially for meat,

livestock and grains,” he said.

The UAE was Australia’s 15th largest export

market in 2014 and exports reached $3.7

billion in 2014, growing by 15.5 per cent.

Demographic pressures and changes in

lifestyle are also offering opportunities in

health care and tourism.

A growing middle class with a higher

disposable income, compulsory health

insurance and growing problems such as

diabetes is driving demand for better health

care.

This is creating the need for new medical

infrastructure to make up for shortfalls in

hospital beds.

“In the UAE, for instance, there is an

estimated shortfall of 2,000 beds while in

Kuwait that figure rises to 5,000 beds,” said Mr

Seeber.

Saudi Arabia, Australia’s second largest

trading partner in the Middle East, offers

significant potential for economic ties to grow,

given areas of complementarity in agriculture,

education, healthcare and construction.

“Saudi Arabia is a substantial market for

dairy products, vehicle parts and accessories,

as well as, a growing market for fresh

vegetables, refined metals and information

communications technology products,” said

Mr Seeber.

Saudi Arabia is also the largest producer

of gold in the Middle East and has large

reserves of phosphate, bauxite and tantalum

making it attractive to miners. And Morocco

has 70 per cent of the world’s phosphate

resources.

The UAE is a hub for Australian mining

companies and providers of Mining

Equipment, Technology and Services (METS).

Australian companies are also active in the

GCC rail network, worth about US$200 billion

investment

in freight and passenger rail planned over

the next six years.

The planned 2,200km rail line connecting

the GCC states has yielded solid contracts for

Australian firms and many more are on the

horizon.

Although instability in the region and the

impact of falling oil prices has complicated

the business outlook, the UAE itself is

growing at about 3 per cent a year and its

reputation as a safe haven is still strong. •••

To learn more about the business opportunities in the Middle East contact Austrade on 13 28 78 or

email [email protected].

‘There are good reasons why the commercial outlook is promising’



FINANCE & BUSINESS

Price is right for trading

with the Four Asian TigersThe plummeting Australian dollar is good news for the Food and Beverage (F&B) sector, which has rapidly become much more competitive in the global market place.

Nada Young is Asia Market Director, Incite, an export development agency for food and beverage companies trading with Asia. Contact: [email protected]

www.exportincite.com

Nada Young

This is especially so in the markets

of South Korea, Singapore, Hong

Kong and Taiwan, where price is

king. Commonly referred to as the Four

Asian Tigers, these markets have shown

impressive economic growth with few

barriers to entry when compared to

their neighbours.

In this part of the world imported

goods are often criticised for their lofty

prices. I speak with F&B distributors

across Asia on a daily basis and I’ve

lost count of the number of times

I’ve heard them praise the quality of

imported produce only to bemoan the

pricing and ultimately turn down an

opportunity.

With a significantly more favourable

foreign exchange (FX) rate, the value

proposition is a lot more attractive.

Profit margin expectations in South

Korea, Hong Kong, Taiwan and

Singapore are high. Most distributors

demand at least 25%-35% gross profit

(GP) and the leading players will often

treat marketing and logistical costs

such as warehousing and handling as

separate margins, not to be extracted

from GP.

When the price build is challenged

the response is predictable – rising

operational costs for such things as

cold storage and manpower must be

accounted for.

In truth, distributors are accustomed

to enjoying carte blanche when

it comes to the price build and its

appalling how often this results in

pricing that is simply not competitive.

Understanding the price build from

FOB to wholesale or retail pricing in

your chosen market is the best way to

counter this attitude.

To do this, you must be armed with

a realistic cost model that calculates

actual landed costs and uses margins

based on industry norms to determine

final pricing and its viability against

competitors.

Here are some tips for creating your

cost model:

1. Get a DDP (delivery duty paid)

quote from your freight forwarder. NB.

Be certain you have optimised carton

configurations and applicable FTA tariff

savings are applied.

2. Know how the local GST or sales tax

equivalent is applied.

3. Speak to a range of distributors

or get expect advice to benchmark

distributor and retailer margins.

4. Survey the competitors in market

and compile price data to demonstrate

that your price is viable.

This exercise can absorb a great

deal of time and resources, but as the

foundation of any successful export

plan it’s well worth the effort. •••

‘In the markets of South Korea, Singapore, Hong Kong and Taiwan – price is king’


http://www.exportincite.com/


FINANCE & BUSINESS

Export Market Development

Grants Scheme turns 40

This month marks the 40th

anniversary of Australia’s

Export Market Development

Grants (EMDG) scheme, which has

helped 45,000 businesses expand

offshore.

The scheme reimburses up to

50 per cent of export promotion

expenses for eligible small

and medium-sized firms. It was

established in the 1970s with

legislation passed during the

Whitlam Government, while the first

grants were paid under the Fraser

Government.

Trade and Investment Minister

Andrew Robb said the EMDG

scheme has helped thousands of

Australian firms build a sustainable

presence in overseas markets.

“The longevity of the scheme is a

testament to its success and it has

undoubtedly made a significant

contribution to Australia’s success in

overseas markets,” Mr Robb said.

Over the years grant recipients

have included household names

such as BHP, Cadbury Schweppes,

Campbell’s Soup, Repco and even

The Wiggles to help promote their

talents to the world.

Since the 1990’s the scheme came

to focus exclusively on small-to-

medium sized enterprises, helping

them to expand their businesses.

Other examples include Henselite,

a lawn bowls clothing and

accessories maker; Bangarra Dance

Theatre, who are taking modern

creative indigenous culture to the

world and Cole Clark Guitars, who

are turning native Australian timbers

into handcrafted instruments, sought

after by performers around the

world.

Mr Robb said the EMDG scheme

was more important than ever

following the signing of Free Trade

Agreements with three of Australia’s

biggest export markets – China

Japan and Korea.

“We are now embarking on an

exciting era of trade and investment

in a region with an exploding middle

class, which presents enormous new

opportunities for Australian exporters

across a wide range of areas in the

years and decades ahead,” Mr Robb

said.

A comprehensive, independent

review conducted by businessman

Michael Lee – tabled in Parliament

earlier this year – found the grants

continued to provide effective

support for Australian exporters.

“The EMDG scheme helps sustain

a more outward-looking business

culture and that helps Australia play

to its strengths,” Mr Robb said.

The 40th anniversary was marked

at a special event in Melbourne last

week attended by representatives

from businesses that have benefited

from the scheme, as well as key

industry leaders. •••

This month marks the 40th anniversary of Australia’s Export Market Development

Grants (EMDG)

The 2015 review of the EMDG scheme can be found at www.austrade.gov.au

Andrew Robb…“EMDG scheme is now more important than ever”


http://www.austrade.gov.au/


AUSTRALIAN MADE

Aussie Made branding is

‘key’ under TPP trade pactThe Australian Made Campaign is urging businesses to boost country-of-origin branding on products and produce

Partnership (TPP) Agreement.

The TPP will significantly reduce trade barriers, opening up new markets for Aussie growers and manufacturers, said Australian Made

Campaign Chief Executive, Ian Harrison.“But it is important that they make the most of the

marketing opportunity presented by ‘being Aussie’,” he said.

“Prominent country-of-origin branding will play a key role in driving sales in the Pacific region, which has demonstrated increasing demand for Australian products and produce.”

The Australian Made Campaign administers and

promotes the country’s only registered country-of-origin certification trade mark for all classes of Australian goods, the green-and-gold Australian Made, Australian Grown kangaroo logo.

“The stylised kangaroo has been used to promote genuine Aussie products and produce for almost three decades, and the research shows it works,” Mr Harrison said.

Research clearly establishes that the Australian Made, Australian Grown logo is by far Australia’s most recognised and trusted country-of-origin symbol.

In addition, surveys conducted by YSC Online in



AUSTRALIAN MADE

2010 found that products carrying the logo in export markets were more likely to have increased sales than those that did not.

“Australia has earned itself a reputation for making and growing high quality products and produce, with the Australian dollar falling in value, demand for Aussie exports is growing strongly,” Mr Harrison said.

“For many small businesses involved in export, the Australian Made, Australian Grown logo, with its proven, established links to Australia, becomes their strongest brand in the marketplace.”

In addition to its role as a marketing tool in countries worldwide, the logo is already a registered certification trade mark in TPP nations Singapore and the USA. Plans for further registrations are underway. •••

Trusted country-of-origin symbol … Australian Made logo


http://www.australianmade.com.au/for-business/the-benefits-for-exporters/?utm_source=DynamicExport&utm_medium=Displaybanner&utm_term=DynamicExport&utm_content=DynamicExport250x300&utm_campaign=DynamicExport


CHINA

Benjamin Sun is a director and co-founder of Think China. He is a digital marketer and researcher with extensive knowledge on the Chinese digital landscape and online consumer behaviour.

BENJAMIN SUN

How to cash in on China’s

biggest shopping dayBenjamin Sun

With a unique language, language and

business culture, it’s not surprising that

China also has its own retail calendar.

Although Australians may shop up a storm

during Boxing Day, and those in the US

open their wallets on Black Friday, Australian

exporters must understand the peak shopping

and gift-giving dates in China to target their

strategy – and Singles Day is one of the

biggest.

1. It gets its name from the loneliest number

Singles Day is celebrated on November 11 as

this date – 11/11 - is made up of the number one.

The unofficial holiday began at Nanjing University

during the 1990s but it has spread across China.

Singletons treat themselves to gifts and party

with their single friends on this day.

2. Singles Day is becoming mainstream

Singles Day transformed into a shopping

festival after Chinese internet giant Alibaba

offered large discounts on its e-commerce

platforms during the holiday six years ago.

Impressed at Alibaba’s success, other

retailers followed suit by running similar sales

and promotions on this date. It is now the most

important date for online retailers in China with

Alibaba reporting 278 million orders on Singles

Day 2014, equating to $12.3 billion.

3. It’s about treating yourself

Purchases on Singles Day are typically for

oneself. The most popular brands during

last year’s Singles Day belonged to clothing

and technology, with budget smartphone

maker Xiaomi, rival phone maker Huawei, and

Japanese apparel retailer Uniqlo, achieving the

highest gross merchandise volume. Purchases

for the home are also popular, with Alibaba

reporting 1.2 million home appliances, 3 million

lighting products and 200,000 bottles of

laundry detergent sold during the holiday in

2014.

4. Presents on Singles Day are different to

other gift-giving holidays in China

Other important dates for retailers in China,

including Chinese New Year and the Mid-

Autumn festival, focus on gifts for others –

relatives, friends, and colleagues. Presents

exchanged during these periods are often

sweets, food, or wine, and usually feature

beautiful packaging or gift sets. Some popular

gifts during these holidays, which may seem

unusual to some Australian exporters include

packaged macadamia nuts and olive oil.



CHINA

5. Singles Day is an opportunity to keep up

with Chinese retail trends

Australian exporters to China should take

note of Singles Day and consider promotions,

campaigns or other deals to make the most of

this festival in China.

6. The dangers of Singles Day promotions

Despite the appeal of joining in on Singles

Day retail activities, offering Singles Day

promotions could do your business more harm

than good. With some brands pushing price

cuts of up to 80 per cent, resellers often sell

individual purchases at a loss, which could

potentially damage your relationship with

them. Despite the loss, the overall transaction

could be profitable if the consumer buys other

goods after being attracted to the discount.

7. Singles Day could damage your brand

If your goods are positioned as premium

items, large discounts could backfire and

damage your brand, instead of attracting

new customers and increasing consumer

loyalty. When not done well, a Singles Day

discount campaign could damage consumer

relationships that took years to develop. For

premium goods exporters, it may be more

appropriate to offer a free gift with purchase

instead of price cuts to celebrate the festival.

Singles Day celebrations are set to grow in

popularity as e-commerce becomes more

widespread. However, Australian exporters

need to understand the opportunities and risks

before they decide to join in on China’s unique

shopping festival. •••

About Think China Think China is an Australian agency specialising in digital marketing and analysis. The team works across e-commerce, data research and analysis to help customers access the Chinese market, build their brand and develop deeper relationships with mainland consumers.


http://www.thinkchina.com.au/?utm_source=dynamicexport&utm_medium=print&utm_content=half-page&utm_campaign=dynamic-export


CHINA

China-Australia free trade agreement finally gets green light

The China-Australia free trade agreement will come into force before the end of the year after a compromise deal was struck between the Federal Government and Opposition.

ChAFTA is critical for Australian jobs

Trade Minister Andrew Robb said Opposition support

would ensure that implementing legislation for the

landmark China-Australia Free Trade Agreement

(ChAFTA) would pass through both houses of Parliament.

This would create enormous opportunities for Australia in

the years and decades ahead, he said.

The deal reached with the Opposition would not in any

way change or contravene the binding commitments made

to China through the concluded FTA negotiations.

“Nor will they in any way discriminate against our biggest

trading partner,” Mr Robb said.

Prime Minister Malcolm Turnbull said ChAFTA is

“absolutely critical for Australian jobs in the future”.

Australia’s opportunities in the Chinese market are “limited

only by our imagination and enterprise”, he said.

Labor recently unveiled three specific amendments to the

trade deal it would seek in order to agree to the deal.

Those changes would have seen a revision to rules

that meant there would not have been mandatory labour

market testing applied to investor facilitation agreements



CHINA

“The compromise deal will not in any way discriminate against our biggest trading partner”

(IFAs) for projects over $150 million, lifting the base pay

threshold for 457 visa workers from $53,000 to about

$57,000 and stricter licensing conditions for tradesmen and

women looking to come to Australia.

Minister Robb and Shadow Trade Minister Penny Wong

negotiated the compromise which was rubber stamped by

Cabinet and the Labor caucus.

Labor believes all three of its concerns have now been

addressed and the changes will be put in place by making

changes to migration regulations but not, as originally

proposed, through changes to the act.

The changes still have the force of law.

Under the deal, labour market testing will apply to people

who enter Australia on work agreements, including workers

brought in on 457 visas under the China-Australia deal as

part of an IFA.

Secondly, 457 visa market salary requirements will be

strengthened to reflect wage rates paid under enterprise

agreements, a move that means 457 visa workers will

be more expensive to hire as pay rates on enterprise

agreements are typically higher than the minimum award

rate.

And thirdly, there will be new visa conditions for people on

457 visas in licensed trade occupations such as electricians

and plumbers.

If passed by the Senate in 2015, two tariff cuts are in

prospect before the end of the year and then immediately

after on January 1.

Senator Wong described the deal as a “comprehensive

package of safeguards for Australian jobs”.

“What we’ve got is policy being turned into legal

obligation. So I think that is a substantial strengthening of

the safeguards.”

Mr Robb said the agreement reached with the Opposition

represented a “sensible outcome” which would allow the

free trade agreement with China to come into force as soon

as possible so that the substantial benefits can begin to

flow.

The Australia China Business Council (ACBC) National

President John Brumby welcomed the outcome.

“This is very good news for Australia. Mr Brumby

said. “Both the Government and Opposition are to be

congratulated for working cooperatively in the national

interest to achieve this outcome.”

However, the union movement still has reservations.

AMWU national secretary Paul Bastian said while the

strengthened safeguards were “a step in the right direction”

the government and Labor should not think the political

settlement is enough.

“Our campaign will continue until Australian workers can

be confident that (the China free trade deal) and trade

agreements generally deliver for their interests,” he said. •••


http://www.dynamicexport.com.au/register


It pays to shop

around in a volatile

freight market

Keeping up with latest trends.

FREIGHT

Michael Holloway

Container freight markets have

remained volatile in recent

months, with equipment

supply imbalances, choppy energy

markets and shaky underlying macro-

economic sentiment creating plenty of

uncertainty.

Increased capacity – with more and

more “mega ships” coming on-line

continues to place general pressure

on rates. Many lines are struggling to

“hold the line” at higher freight values.

Container shipping rates on the

world’s busiest route (Asia to Northern

Europe) have dropped by more than

20% for two consecutive weeks last

month – and now sit at US$456/

TEU according to the Shanghai

Containerised Freight Index (SCFI).

A recent Reuters report suggested

container freight rates (as measured

by the SCFI) had increased in eight

weeks this year, but fallen in 28 weeks.

Average rates for 2015 were US$659/

TEU compared with US$1171 last year.

The exceptions to this general trend

appear to be on routes where there

are significant container imbalances –

particularly when combined with strong

exporter/importer demand.

For example, we are seeing some strong

rate increases – and a general tightness of

space – for outgoing container freight to

certain Indian subcontinent ports.

Due to a poor Indian pulse harvest last

season, demand for space on these

routes is historically strong this year in the

November/December shipment period

from Australian agricultural commodity

exporters.

We are seeing a substantial increase

in this type of inquiry via CargoHound

(Australia’s first online marketplace for

international freight).

Outbound rates to Chinese main ports,

meanwhile, remain very competitive –

and overall, rates have continued to trend

lower over the last 12 months.

‘Rates have continued to trend lower over the last 12 months’

More mega ships are coming online



FREIGHT

For a detailed quote Ph: 1300 887 612 or [email protected]

Air Fright | Sea freight | Railroad | Custom Clearance | Freight Consulting | Specialised cargo www.cffworld.com

Amid such volatility, it pays to shop

around on rates to ensure you are getting

the best price on the right service to suit

your requirements.

A key component of the general

“downtrend” in freight rates has been

the massive increase in global container

shipping capacity this year – with more

and more “mega ships” coming on line –

and more to come.

Reports suggest a total 602,000 TEU

capacity has been added to global

container freight supply since the start

of this year alone – and just 72,000 TEU

removed via scrapping. Since January, the

global container vessel fleet has grown

2.9%.

Much of this has been at the “big end”

of the market, with most of the new

capacity being Mega Ships capable of

handling 18,000 TEU or more.

Maersk line, for example, has

launched 20 Triple E vessels in recent

years capable of carrying 18,000 TEU,

and recently confirmed rumours it

has placed orders for 11 new ships

capable of carrying 19,600 TEU each –

expected to come on line in 2017 and

2018.

The question now needs to be asked

if shipping lines will be forced to idle

smaller vessels – and whether this new

“lower paradigm” in shipping rates will

be sustainable. •••

Michael Holloway is an executive with CargoHound, Australia’s first online marketplace for international freight. He has over 25 years of experience in freight, transportation and logistics. He returned to Australia in 2013 from Malaysia where he was responsible for the general management of seven locations with 90 staff in the Asia/Australasia region and the Account management of two major airline customers. Before joining CargoHound he worked for DB Schenker and multi-national B & H Worldwide in the UK, US, Australia and Asia.

www.cargohound.com


http://www.cffworld.com/?utm_source=dynamicexport&utm_medium=print&utm_content=strip-ad&utm_campaign=dynamic-export


%20www.cffworld.com

https://www.cargohound.com/


FREIGHT

Australia’s first online marketplace for

international freightCargoHound has freight industry tongues wagging

CargoHound, Australia’s first

online marketplace for

international freight, reached a

major milestone this month with more

than 250 exporters and importers now

registered to use the new service.

Three years in the making, the

CargoHound site has been developed

in close consultation with all sides of the

industry.

This revolutionary tool connects

exporters and importers with reliable

freight forwarders and carriers reducing

the time, cost and risk of shipping

products internationally.

With CargoHound exporters and

importers can compare quotes from

multiple “rated” service providers.

They can then quickly identify the

freight service that best suits their

requirements and budget.

“We are now averaging over 20 quote

requests a week, which is massive,” says

CargoHound CEO and Co-founder Ian

Smith.

“These are all new business leads for

the freight forwarders on our database.”

Mr Smith says the new CargoHound

service, officially launched in June, is

attracting exporters and importers from

a broad range of industries including

automotive, agriculture, fashion, food

and beverage, furniture and retail.

Launch events were held in Sydney,

Melbourne, Brisbane, Canberra,

Adelaide and Perth, attracting a total

audience of more than 400 people.

“People are seeing it as an opportunity

to outsource their logistics function,” Mr

Smith says.

“While we’re not going to pack the

container for them, we can take much of

the pain off their hands.

“We make sure they’re working with

the right service provider at the right

price.”

Why Use CargoHound?

CargoHound is free to join for

exporters and importers with no

ongoing fees.

Mr Smith says the service saves

valuable time and effort in sourcing the

best freight provider.

Clients are able to quickly compare

freight costs in

a competitive

marketplace using

reliable service

providers, which

are rated through

community

feedback.

And for freight

forwarders with

CargoHound there

is no need for door

knocking or cold

calling to attract new business.

“We bring the leads directly into their

inbox … even while they sleep,” says Mr

Smith.

The latest AIBS report released

recently found that 65% of Australian

exporters believe transportation

and freight costs are important

factors adversely affecting their

competitiveness.

And according to a 2014 Manufacturers

Excellence Taskforce of Australia (META)

report, most Australian exporters have

little or no knowledge of costs passed

onto them by freight forwarders.

The CargoHound concept was the

original brainchild of Kim Mauch who

has worked at the “coal face” of the

import/export business for more than

25 years.

As a long-term shipper, Ms



FREIGHT

To learn more about CargoHound visit: www.cargohound.com or speak to one their freight experts call: 1300 883 243.

Mauch could see where efficiency and

transparency in the freight sector was

lacking and knew exporters and importers

were crying out for a better way.

So she teamed up with fellow founders

Pete Johnson, a commodity trade

specialist, and Ian Smith, an ex-Australian

Trade Commissioner to bring the project to

fruition.

The trio funded the venture for the first

three years before securing seed capital

of $800,000 from a range of investors in

Australia, the US and the UK.

The funding has allowed the new

business to hire key staff and expand and

enhance its technical capabilities.

And it has paved the way for

management to execute an ambitious

strategic sales and marketing plan.

Just recently the CargoHound website

was re-designed as a “mobile friendly”

interactive portal – ideal for smartphones

and tablets.

“That means that when a quote request

comes in, people who are on the road

can respond wherever they may be – with

whatever device they may have,” said Mr

Smith.

Meanwhile, new registrations are

increasing steadily, which has given the

CargoHound team plenty to bark about.

And the Hound team is also now sniffing

out new business opportunities to value-

add to its existing logistics services.

“We have a wealth of in-house expertise

and experience to assist companies with

tenders and new business opportunities,

explains Mr Smith. “Our industry experience

is invaluable.

“Down the track we would like to expand

our consultancy services to further assist

clients.” •••

Seeking expert advice can save time and money

It pays to seek expert advice

before importing or exporting

products across the globe.

Making the wrong decision can

prove very costly.

“When moving freight you must

know what’s involved,” says Hubert

Igbnoba, CEO of Change Freight

Forwarding + Consulting (CFF).

CFF works closely with its clients

to tailor the most efficient way to

move import and export freight.

Such consultation is vital in order

to find the most cost effective

solutions, says Mr Igbnoba.

CFF offers specialised freight

consulting services to assist

exporters and importers to analyse

and identify growth potential – to

maximise efficiency and minimise

costs.

“With our commodity trading

experience, we can also facilitate

matching of potential buyers and

sellers,” Mr Igbnoba says.

“We can look at the processes

currently in place and show them

how they can improve those

processes.

“CFF can help to determine the

best direction for all logistics

For more information contact CFF on ph: 1300 887 612 www.cffworld.com

needs and ensure compliance

with laws and regulations,

including customs legislation.”

Mr Igbnoba says it is vital for

exporters and importers to consult

with experts before making any

decisions.

“Making decisions without

knowledge or know-how can be

very costly.

“That is where we come in.”

Established in 2006, CFF

specialises in air and sea freight,

rail and road, customs clearance

and freight consulting.

“We offer a more customised

and personal service than many

of the larger companies, says Mr

Igbnoba. We see our customers as

our partners … they are not just a

number.

“We try to find the best options

for every logistics transaction as a

priority.”

CFF exports from Australia to key

global trading regions including

Asia, Middle East, Africa, US, UK

and Europe.

And CFF can facilitate door-to-

door pickup and delivery, to and

from anywhere in the world. •••


www.cargohound.com



FREIGHT

Expert tips on packaging

and labelling for export

Nada Young

In the food and beverage (F&B) sector,

good packaging and labelling are almost

as important as the quality of the product

itself.

This is particularly true for export markets in

Southeast Asia, Hong Kong, Korea and Taiwan,

where I work.

Look and feel, functionality and compliance

can sometimes act as opposing forces, but

they must come together before your goods

are ready for export.

Look and feel

Whether you’re in retail or food service, the

influence your packaging has on sales should

not be underestimated. To compete in an

international arena you cannot afford to ignore

good design.

Resist the urge to add Chinese characters to

your label or change the design so it appeals

to Asian consumers. Despite what you’ll hear

from design and consulting companies about

market specific packaging design (it’s good

business) there is simply no need to design

new packaging for each market.

The best thing you can do is keep your

brand integrity in tact and easily recognisable.

You don’t see bottles of Coca-Cola with

panda bears on them when you open the

chiller in

Taiwan, or Merlions on the coke can in

Singapore.

The last thing you want to do is confuse your

customer. Authenticity means everything in a

region that is plagued by food safety scandals

and counterfeit goods.

Labelling

If you’ve spent any time researching market

specific labelling and compliance you will

know it can be a bit like unravelling a knotted

fishing line. Follow one thread only to be

snagged on an indecipherable jumble the

deeper you go. F&B is a highly sensitive

sector where public health and safety are

concerned.

Generally speaking, it’s very easy to comply

with local labelling regulations by simply

affixing a small sticker with the necessary

information to your packaging. Your importer

should be able to assist and in many cases

they will even print and affix the sticker in-

market.

Functionality

When packaging a product for export it is

important to keep in mind the following:

Breakage

Take your mode of transport into

consideration. The packaging must be

designed to handle repeated loading

and unloading in warehouses, trucks and

containers. It will be subject to different

types of weather, humidity and extreme

temperatures. It may even be stacked,

pushed, shoved, dragged or dropped on its

voyage.

Depending on what you are exporting,

consider wither hot, humid climates such

as those common to Southeast Asia, may

affect your product and take precautions. For

example, shipping your goods with a thermal



FREIGHT

liner is a simple, low cost way to product

against the most extreme temperature

fluctuation.

Shelf life

The longer the shelf life the better - most

distributors get very nervous when presented

with products that have a shelf life of less

than 12 months.

There are some excellent new packaging

innovations that mean you can add months

to the shelf life of your product by simply

changing the plastic or closure.

Weight

International freight is expensive from

Australia and New Zealand and bulky items

generally cost more to ship (large packs mean

less units per square meter in the container).

I’ve seen major brands have to cut some

of their best SKUs from the export portfolio

because the freight component pushed the

price above the competition.

Pilferage

Luxury items and alcohol are targets for

thieves. Just last month we had a pallet of

wine arrive in Hong Kong with five cartons

mysteriously missing from the middle of the

stack. Make sure your goods are insured and

consider using cartons with no company

logos or shrink-wrapping pallets to deter

raiding hands. •••

Asia Market Director of Incite, an export development agency for food and beverage companies trading with Asia www.exportincite.com

NADA YOUNG

“The best thing you can do is keep your brand integrity in tact and easily recognisable.“



FREIGHT

Top 10 tips for managing freight costs

In the first part of a TWO-PART series, Kim Mauch, Co-Founder of CargoHound, Australia’s first online marketplace for international freight, gives valuable tips on how to manage freight costs when exporting and importing …

Understanding and managing freight and logistics

costs are critical to enhancing competitiveness in

global markets – yet are too often ignored, or put

in the “too hard basket” by many Australian exporters and

importers.

A joint study by the Manufacturing Excellence Taskforce

of Australia (META) and the Export Council of Australia

(ECA) in 2014 identified most Australian exporters had little

or no knowledge about the breakdown of costs passed

onto them by their freight forwarders and customs agents.

Similarly, the 2014 Australian International Business Survey

(AIBS) found that 63 per cent of respondents nominated

transport and freight costs as critical factors that hindered

their international competitiveness.

This comes as no surprise to me. In my 20 plus years as

a logistics professional I’ve been able to add real “meat”

to the bottom line of the businesses I’ve been involved

with by working hard to understand and control the freight

component of the business cost structure. Here are the first

of my Top 10 tips for Australian importers and exporters

looking to do the same:

1. Know your product

• Do you know your Harmonised Tariff Code? When

sourcing freight quotes, an accurate “product description”

– including knowing the correct codes - will assist in the

most accurate outcome.

• Are your products classified as Dangerous Goods? If so,



FREIGHT

do you know what code to assign?

• Do your goods require an Import Permit and/or

government inspections at origin or destination port for

clearance?

Many companies waste a large amount of money on

additional charges that could have been avoided by doing

their “homework” up front.

2. Packaging: Do you know how you will pack your

goods for shipment?

• Don’t use worn or old cardboard boxes, use proper inner

packing (i.e., Styrofoam, bubble wrap), do not over pack and

re-enforce your boxes.

• Perishable items, which may leak, must be packed in

solid, leak-proof boxes, containers or bags.

• Use standard size pallets and stacking sizes. Ensure

boxes are secured on the pallet (e.g. with shrink wrap) and

don’t exceed the pallet edges.

• If not using pallets and cartons, securely pack your

goods to ensure safe transit (e.g. Lashing may be required

for Full Container Loads (FCL)).

• Calculate your weights and dimensions correctly,

measure Length, Width and Height from extremities,

and know the gross cargo weight of each item including

packaging weight.

• Hazardous materials/dangerous goods shipments must

comply with relevant Dangerous Goods Regulations.

• Check wood shipping regulations as appropriate.

Businesses using wood pallets, for instance, might not

realise that some countries regulate wood packaging

to control pests and ask companies to follow specific

standards.

3. Labelling: Ensure clear and accurate labelling

• Ensure your package is labelled correctly. Each piece

must be legibly and durably marked with the name and

address of both the Shipper and Consignee. Incorrect

address labelling can delay packages and increase

shipping charges.

• Ensure the shipper, consignee, origin, destination and

shipping marks/goods description are clearly marked on

the “packaging labels” and secured to the goods for travel.

4. What is the most cost efficient shipping method?

• Typically shipping by ocean is cheaper than shipping by

air but this is not necessarily always the case.

• To make the best decision, it is important to know how

carriers charge for international shipping.

Airlines bill by what is called a chargeable weight.

Chargeable weight is calculated from a combination of the

weight and size of a shipment “volumetric weight”.

Ocean carriers charge per container rates for shipping in

standard containers (20’ and 40’ being the most common

sizes). While weight can factor into the price for ocean

carriers, charges tend to be based more on the size of a

shipment.

If you are shipping less than a container load, your price

is often determined by cubic metre or volumetric weight.

With larger and heavier shipments, it is often much cheaper

to ship by sea. As a shipment gets smaller, the margin

between the prices gets smaller and sometimes air will end

up less expensive.

Working out the most cost effective shipping method

(i.e. FCL/LCL/Air) should also take into consideration the

following:

• Transit/shipping time

• Budget

• Condition of shipment i.e. perishable, dangerous goods

etc.

It goes without saying that where possible, you should

plan shipping well ahead of required date.

5. Are you insured and do you have the correct policy?

• Don’t forget to take insurance on your shipment – Many

people overlook this and pay the price!

• You should shop around for Marine Cargo insurance for

the loss and /or damage of goods while in transit.

• It covers the transportation of goods from one place to

another. The mode of transport can be by sea, air, rail, road,

parcel post or courier sending. •••

Kim Mauch is an import/export veteran with 25 years’

experience in the global freight industry.

In PART TWO of this series in our next edition, Kim will

provide the final FIVE tips on:

• Paying freight costs

• How to identify hidden fees

• Cross docking v container delivery

• Demurrage: storage and detention

• How to choose a service provider •••



Qatar Airways to fly direct to Sydney

World’s best carrier … Qatar Airways will soon fly to Sydney

TRAVEL

The Australian government has signed a new air service agreement

capacity between the two countries.

The move is expected to give a big boost to

agricultural exports as well as tourism.

The changes will add 21 extra flights to both sides

per week.

Qatar Airways will run daily direct services between

Sydney and Doha starting in 2016, as part of the new deal.

Sydney will be the third Australian destination serviced by

the airline, which already operates direct return services

between Doha, Melbourne and Perth.

The route will be serviced by a Boeing 777-300, with

the business class cabin containing 41 seats. Passengers

travelling in business class can expect 78-inch lie-flat beds

and an on-demand à la carte menu service.

The new agreement also offers the option for Qatar

Airways to start more flights to Australia’s regional

locations.

Deputy Prime Minister Warren Truss said the extra flight

capacity from the Qatar deal is a boost for the tourism

industry and will spur growth in the Australia-Qatar and

Australia-Europe routes.

“Under our air services arrangements with Qatar, airlines

can also operate unlimited services between Qatar and

regional locations such as Darwin, Adelaide, Gold Coast

and Cairns,” said Mr Truss.

Qatar is one of the key trading partners for Australia worth

more than $500 million in 2013.



TRAVEL

There has been an estimated 15.7 percent increase in

the number of travellers from the United Arab Emirates to

Australia in the past year while the number of Australians

visiting the UAE has had a 16.2 percent spurt.

In June, Qatar Airways was judged the world’s best carrier

in the annual SkyTrax awards, in recognition to its attention

to details in spaning every aspect of the aircraft. The

economy seats of Qatar Airways were also lauded for being

the roomiest and most comfortable in the world. The Doha-

based airline also offers the passengers, some

2000 entertainment options on their screens.

Qatar Airways’ two-storey Al Mourjan Business

Lounge at Hamad International Airport is one of the

world’s largest, with 10,000 square metres of space

for up to 1,000 guests at a time.

The lounge has private rooms, family spaces and

a games room. There’s also a nursery and shower

rooms with amenities.

Hamad International Airport also houses a

spa that is accessible for all passengers, with a

swimming pool, squash courts, sauna and steam

rooms. •••

“Under our air services arrangements with Qatar, airlines can also operate unlimited services between Qatar and regional locations such as Darwin, Adelaide, Gold Coast and Cairns,”



ON

NOVEMBER 9-12 NOVEMBER 11 NOVEMBER 17 NOVEMBER 25

NOVEMBER 10 NOVEMBER 12 NOVEMBER 24 NOVEMBER 25

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Where: Melbourne Convention & Exhibition CentrePh: 03 9008 5946www.imarcmelbourne.comwww.austrade.gov.au/events

Panel discussion: China FTAHost: Australia China Business CouncilWhere: WestpacTower TwoInternational Towers Sydney200 Barangaroo AveSydneyTime: 6.30pm-8pmPh: 02 9247 0349www.acbc.com.au

Session 1: 9am-10.30amSession 2: 11am-12.30pmSession 3: 2am-3.30pm FREEHost: Austrade Where: The Pullman King George SquareBrisbane QLD Ph: 13 28 78www.austrade.gov.au/events

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Host: AustradeWhere: OnlineTime: 12pm-1pm FREEPresentations from ANZ Bank, International Finance Corporation, HeinekenPh: 13 28 78www.austrade.gov.au/events

Session 1: 9am-10.30amSession 2: 11am-12.30pmSession 3: 2am-3.30pmFREEHost: Austrade Where: The Portside Centre207 Kent StreetSydney NSW Ph: 13 28 78www.austrade.gov.au/events

China Workshop (Issues, challenges, opportunities)Host: Australia China Business CouncilWhere: Hunt & HuntLevel 13Gateway 1Macquarie PlaceSydneyTime: 8am-9amPh: 02 9247 0349www.acbc.com.au

Session 1: 9am-10.30amSession 2: 11am-12.30pmSession 3: 2am-3.30pmFREEHost: Austrade Where: Perth Convention & Exhibition CentrePerth WAPh: 13 28 78www.austrade.gov.au/events

1

International Mining & Resources Industry Exhibition & Conference (IMARC)

State of the Nation China

Market Information Package (MIP) – Education Masterclass Brisbane

Overview of Shanghai’s Free Trade Zone

Investment Opportunities in Timor-Leste Webinar

Market Information Package (MIP) – Education Masterclass Sydney

SME Roundtable Market Information Package (MIP) – Education Masterclass Perth



ON

INTERNATIONAL EVENTS

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NOVEMBER 11-13

NOVEMBER 16-19

NOVEMBER 17-19

NOVEMBER 16-19

NOVEMBER 17-19

NOVEMBER 17-20

Where: Tokyo & Osaka, JapanHost: AustradePh: 13 28 78www.austrade.gov.au

Where: Shanghai www.fhcchina.com

Where: Shanghai New International Expo CentreShanghai www.teaandcoffeechina.com

Where: Shanghaiwww.prowinechina.com

Where: Messe DusseldorfDusseldorf, Germanywww.messe-dusseldorf.de

Where: Hamburg MesseHamburg, Germanywww.hamburg-messe.de

Where: Messe DusseldorfDusseldorf, Germanywww.compamed.de

Where: Myanmar Event Park, Yangonwww.communicastmyanmar.com

Where: Shanghai New International Expo CentreShanghai www.mdna.com

5

2

3

4

Australia Future Unlimited Education Exhibition Japan 2015

FHC China 18th International Exhibition for Food, Drink, Hospitality, Food service, Bakery

Tea & Coffee China

ProWine China International trade fair for wine & spirits

Medica 2015 World Forum for Medicine

Intermodal EuropeTransport, storage, logistics exhibitionWorld’s leading container event

Compamed 2015 International Trade Fair High tech solutions for medical technology

Communicast 2015 2nd Communications, Technology, Enterprise & Convergence Solutions Show

Shanghai World of PackagingIncorporating Pro Pac Asia, Bulk Pex, Food Pex, China-Pharm




http://www.dematic.com/en-AU//pallet-ASRS

Documents

Dynamic Export E-magazine Nov/Dec 2015