Scalable social ad tech solutions,tailor-made.

Dynamic Adsput profit in the picture

2/3REACH US ON makemereach.com

YellowKorner is a French art photography publishing house.Created in 2006 by two friends, Alexandre de Metz and Paul-Antoine Briat, both passionate about photography since childhood. From this encounter came an idea and an ambition: to make art photography accessible for all and YellowKorner the leading publisher of art photography.

GoalRamp up sales while obtaining the lowest possible CPA in order to maximize ROI.

41%

25% 50%

DPA GENERATED OF RETARGETING CONVERSIONS WITH ONLY 1/3 OF BUDGET SPENT - RESULTING IN A FANTASTIC ROI

LOWER GLOBAL CPA, THANKS TO DPAS

LESS DPA CPA THAN WEBSITE

3/3REACH US ON makemereach.com

CAMPAIGN highlights

In December 2015, to boost Christmas sales, YellowKorner joined forces with MakeMeReach to retarget people who had visited the website but had not made any purchases. YellowKorner chose MakeMeReach to fully manage its campaign.

Benoît Courtade, Head of Digital Marketing at YellowKorner

“Increasing commercial motivation with multiple suggestions through carousels increased engagement and generated traffic especially in our remarketing campaigns. With DPA, personalization brought relevancy and, as a consequence, efficiency. With MakeMeReach, fully-leveraging these features in time for Christmas proved to be quite a success.”

THE STRATEGY INCLUDED:

• Website Custom Audiences: Carrousel ads showcasing best-selling products were displayed to people who had previously visited YellowKorner’s website.

• Dynamic Product Ads: DPAs allowed YellowKorner to automatically show people specific products they had just viewed on YellowKorner’s website but did not purchase.