SRIYA DXI LLC EXECUTIVE SUMMARY

7975 INVERNESS WAY, DULUTH, GA 30097 US +1 770 714 0963 WWW.SRIYADXI.COM

OUR BUSINESS We quantify and improve the Customers’ Digital Engagement on a company’s website, mobile app, or other e-commerce portal.

THE PROBLEM WE SOLVE E-commerce and Digital Marketers want to optimize the conversion of potential customers into actual customers. 30% of visitors leave after 5 seconds, 40% never return and 71% abandon their shopping carts. Only 3.5% actually convert to a buying customer. Despite this obvious problem, there are no comprehensive methods to objectively measure the digital engagement of a potential customer and use it to increase conversions to improve the bottom line.

OUR SOLUTION Our SaaS based Digital Engagement Scoring Platform analyzes the digital experience to not only gain deeper insights into customer behaviors, but to actually improve your customers’ digital engagement by making it; • Objectively Measurable • Benchmark-able • Actionable Using multiple machine learning algorithms, the platform finds patterns of customer behavior using data acquired in real-time, individually, and without surveys, using only the actions of an individual when they are active on an e-commerce site. This can be combined with actual purchase data to model customer behavior for improving a company’s • Site Engagement Performance • Lead Scoring • Customer Segmentation • Predictive User / Item Recommendations • Loyalty / Churn Identification

For e-commerce and digital marketing, our Digital Engagement Scoring Platform can; • Be tailored to the organization on a per

site or across sites basis.

• Use parameters in the machine learning algorithms that the organization believes are relevant based on experience.

• Be easily customized for specific customer experience, site level tasks and specified digital events.

• Import performance metrics from other systems, including in-house data

• Integrate with marketing automation and CRM to create, actionable calls-to-action for enhancing customer engagement

THE BUSINESS APPLICATION The core of the customer’s journey is digital engagement – website, email, search results, online advertising, and even within the contact center – SMS, chat, and various messaging apps. Being able to compare a potential buyer’s behavior to past buyers and non-buyers in real-time allows a company to intervene and motivate the non-buyer to successfully complete the customer journey. Recognizing patterns of potential churning customers and permit earlier intervention can be the difference between successfully retaining customers or losing them for life.

THE MARKET The $2 trillion e-commerce market with low conversions, high cart abandonment rates and the problems with survey-based experience measurement; organizations heavily reliant on their digital experience for sales, customer experience, and retention are looking for smarter technologies and applications to improve performance. Even incremental, modest improvements in conversions and reduction of cart abandonment can make a tremendous impact on a company’s revenues.

OUR TEAM • Srinivas Kilambi, PhD: Founder & CEO • David Dodds, PhD: Co-Founder & Director • Ram Mukkavilli, COO • Suresh Mahadevan, VP Technology • Matthew Rosenhaft, CMO • Nagesh Murugula, Director Investor Relations