Defense Video & Imagery Distribution System

• June 2004 – DVIDS launched by Third Army PAO.

• April 2005 – Introduced state-side coverage (Hurricane Katrina)

•April 2007 – First episode of “In The Fight” Released

• August 2007 – DVIDS 360 (Full Cycle Digital Content Management System) Developed

• June 2008 – DVIDS 3.0 launched ( 24/7 News Desk, unit -focused, expanded feedback, CONUS crisis support, Training Resources, permanent archive )

• April 2009 – High Definition content available

•September 2009 - DVIDS receives its first feed via Streambox

• July 2010 - DVIDS Direct launched

• August 2010 – DVIDS 4.0 launched ( complete website redegisn, robust search engine, HD video player, Akamai CDN )

•November 2010- Upgraded internal systems and DVIDS Ground Satellite Terminals to process HD Video

• February – conducted first Live HD hit to Superbowl XLV from Camp Leatherneck in Afghanistan. Over 111 million viewers…. The largest watched TV Event ever.

DVIDS History

The system has 5 basic parts:

1. DVIDS Hub

2. Full Time Orbiting Satellites

3. Ground Satellite Terminals

What is DVIDS?

4. IP Infrastructure/website/mobile

5. Media Relations Team

1. The DVIDS Hub

A full-service Commercial Satellite Teleport that has the capability of receiving and distributing all content types worldwide. The Hub services are currently provided by Encompass Digital Media via a contract with Third Army until 16APRIL2013. Per the contract the hub maintains the following capabilities: broadcast, media, Internet, post-production, digital content management and audio facility staffed by civilian and military mass communication professionals. Military:

Army Director of Operations & Contracting Officer Representative Marine Corps Liaison/NCOIC Marine Corps Liaison/Trainer

Civilians: 22 person Media Relations Team 12 Print & Video Editors 5 Teleport Operators 3 person Video on Demand / Emerging Technologies team 6 Web Developers

24/7 OperationsCritical Functions:

• Every department function is staffed around the clock 365 days a year.

• 24/7 news desk that reviews the product at the time of receipt.

• All content types can be moved instantaneously anywhere in the world.

• All SD & HD video are turned within 2 hours from the time of receipt.

• All data, photos, articles & publications are turned within 1 hour of receipt.

• Deliver ad hoc space in less than an hour

• Coordinate with engineers at receiving stations

• Solve technical issues to meet requirements

Galaxy 17C Band

AM -22

KU Band

FIXED FULL-TIME COVERAGE• 1 channels 24/7 over IRAQ, KWUAIT, BAHRAIN, QATAR, and EUROPE• 1 24/7 over AFGHANISTAN• 2 channels 24/7 over the United States for media• 1 channel 24/7 Uplink from Continental United States, Alaska, Hawaii Haiti and • 1 24/7 over Fiber

2. Full Time Orbiting Satellites

Fiber

NSS-7KU Band

ECHO9KU Band

DISA Contract CT0027

Legacy DVIDS System• 4 cases, 350 lbs

DVIDS Direct System• 1 case, 70 lbs

Capabilities• Can transmit SD and HD live video • Transmits video packages / b-roll in real-time• Also capable of sending, images, text & sound files via DVIDS Direct IP Portal

Other InputsDVIDS Direct Data kit, Streambox , Akamai, BGAN, etc

3. Ground Satellite Terminals

Currently over 183 transmitters in 11 countriesAfghanistan 36, Iraq 38, Germany 6, Kuwait 4, Japan 5, Bahrain 1, Qatar 1, Cuba 1, HOA 1, US 83.

Norsat International

3. Ground Satellite Terminal Contract

• 5 year contract

• statement of Objective is written.

• 1 Base year with 4 options years

• 24/7 Help desk

• Technical and operator Training

• On site preventative and emergency

maintenance/repairs

• Bidders will bring new system types to the table for

testing.

• We will get a smaller and less expensive DVIDS

System

4. IP Infrastructure/website/mobile

Robust Connectivity• OC3 IP connection – 155 Mbps in and out of the DVIDS hub for

uploading and downloading content. Currently upgrading to a 1 Gig redundant connection.

Unlimited Storage Array• Currently using 120 Terabyte Isilon clustered storage array at 50%

capacity. (1000 gigabytes in 1 Terabyte) It is scalable to infinity and beyond.

• When new nodes are added to our current storage array, it increases the processing speed and adds to its ability to self heal the array. We like to call it the “Borg”

Web Site Capabilities• Registered members can download all content type in High

Resolution directly from the website to include HD Video

• The robust search feature enables users to filter by, COCOM, country, branch, submitting unit, specific time frame, state, content type and component.

• Also capable of receiving, images, articles, publications, SD and HD video via DVIDS Direct IP Portal

4. IP Infrastructure/website/mobile Mobile Device Capabilities

• All video currently plays on Mobile device platforms.• Final stages of iPad and iPhone application development. Keep

a look out for Military 24/7• Planning to build additional apps for additional platforms as

well.• Researching the ability to design a DVIDS Direct app for mobile

devices in order submit content and conduct live interviews directly to the DVIDS Hub from the palm of your hand.

Internet Broadcasting• We are ensuring the capabilities that are built into the website

will be able to support the emerging technologies that we see coming together before our very eyes.

• The internet is merging with our televisions.

• Our current HD video player plays HD Video and will expand to full screen on any monitor that the web site is being displayed through…… to include your HD TV regardless of size.

• We also are keeping abreast of the developing technologies with regard to apps for Internet TV’s and social networking.

DVIDS Website

Registered users

0K

4K

8K

12K

16K

20K

24K

Friend of theMilitary

Reporter/Blogger Military FamilyMember

Military Personnel Military PublicAffairs/Combat

Camera

20823

15637

4041

18950

7586

All Registered Members by Account Type

Live Webcasting

-Webcast 4 live streams simultaneously

-Reach a wide audience that has no satellite capability

-Effective for press briefings, interviews and speaking to classrooms.

-Stream in multiple formats

Military Unit PagesMilitary Unit pages display current content from each unit that submits products to DVIDS. The page is dynamic and is updated as Items are published and is accessible through a link which is easy to remember and can easily be passed out to family members and friends.

Broadcast/Journalist Portfolios

Each submitting journalist and broadcaster has their media content placed in their own portfolio, where viewers can browse all of their work.

DVIDS Holiday GreetingsDVIDS Holiday greetings are separated by year and holiday, then by state. Greetings are distributed to local media as well as available to family members of soldiers!

DVIDS Holiday Greetings E-Card ServiceDVIDS E-cards allow service members to select a

customized holiday template and type a special message that they can send to all of their friends and family.

7,290 e-cards sent

 • Web-based, product submission portal thatbypasses the main DVIDS website.

• Circumvents most firewall issues by using the standard HTTP port 80.

• Quickly upload media products from military networks and low-bandwidth environments.

• Accepts files up to 2GB.

 Can be accessed at http://direct.dvidshub.net.

DVIDS Direct http://direct.dvidshub.net.

Full Cycle Digital Content Management

System

Overview

DVIDS360 is a Full Cycle Digital Content Management System.

System tracks the product from the time received, stored, distributed, placed and beyond

Makes available distribution and placement reports.

Placement reports show how video looked when it aired on television.

Content Flow

Units in the field use DVIDS transmitters to submit content to the DVIDS hub. All incoming content is tracked with what we call a “batch id”.

All content received is posted to the DVIDS website. The “batch id” helps DVIDS identify where the item came from, when it was edited, and when it was published

DVIDS Media Specialists distribute content to TV stations, Radio stations, Print Media and more

Through the use of DVIDS Web Site Applications, Teletrax Encoders, and TV Eyes, DVIDS360 is able to track the life cycle of a product with its “batch id” and report back to the unit in the field “What did you do with my products”

Teletrax Encoders

All video played out of DVIDS is fed through one of three teletrax encoders. These encoders place a water mark on the video that is traced by Teletrax monitoring stations around the world and reports daily back to DVIDS on location, airtime, and audience sizes for all DVIDS video.

TVEyes

TVEyes is the first company to deliver real-time TV and Radio search across multiple languages on an international platform. Coupled with Teletrax data, DVIDS Media Analyst can download “as-aired” clips of video distributed by DVIDS Media Specialists.

Reports

Date Range: Choose a start date and end date.

Command Or Unit: You can choose a command to see a report for units in that command, or choose a specific unit to see a report for just that unit

Media Types: Check the boxes for the media types you would like included in this report.

Regions: Check the regions for which you would like to view data.

Report Examples

Distribution reports include links to view each individual item, distribution dates, item type, item category, outlet location, and outlet audience size.

As-aired reports include links to view individual items, audience size, outlet location, as well as links to watch the TVEyes Clips

• DVIDS has built itself as a credible link to media outlets worldwide

• Provide instant access to local, national, and international media

•Arrange satellite media tours for commanders when breaking news happens

• Arrange live interviews with television, print, radio, and civic organizations

• Coordinate and distribute b-roll, packages, print, to media outlets

• Distribute command information products to internal military media

• Crisis communications support.

5. Media Relations Team DVIDS Media Relations Team is an extension of your

public affairs section.

Who have we worked with? TV, Print & Radio outlets in all 50 States National News Organizations Pan Arab and Iraqi media outlets Media in coalition countries: UK, Australia, Poland, Kazakhstan,

Armenia, Slovakia, Romania… DVIDS fills 200 to 400 Media requests a week ranging from

hometown media to National and International media outlets including production companies and sports venues.

Media Relations Specialists

CONUSKhelyn Mickles

Renee Francis-TurnerTiffany McCall

Natasha Pierre-Louis

Operation Enduring Freedom

Jennifer DoneganKatherine Carmichael

Chris KazakosJosh Preston

Operation New DawnNan ClarkeCarlos Cruz

Jennifer ColterJared WilliamsPhil Manson

Specialty MediaZehra Mehdi-Barlas

Kris DreesJosh Vierela

Brittani WhiteKeon Young

Timothy Love

VODLynn Kaczenski

Action: Weekend attack on Complex:

Tactical victory: • ISF reacts to contact• Kill 16 combatants• Free a Hostage• Discover cache

Enemy Reaction:

Video delivered to networks that suggests Americans entered mosque and killed innocent civilians

Combating propaganda/misinformation

Crisis Communication

Counter Action: Public responses by MNC-I and Division Commander:

1324: Hub receives mission

1355: Hub finalizes network interview and gets MNC-I approval for Satellite Tour

1430-1500 LTG Chiarelli interviews with CNN, NBC, ABC

1500-1530 MG Thurman interviews with BBC, FOX and CBS

Combating propaganda/misinformation

Crisis Communication

Targeted/Specialty Media

Entertainment

Sports

International

Military

VOD – Direct to consumer unfiltered

•Social Networking•iPad iPod, and iPhone apps• IPTV• IP HD Live interviews•Video On Demand

On Demand from Comcast Digital Cable allows digital cable customers to select from hundreds of movies and other programs using their existing Digital Cable box, in many cases, for no additional charge.  Customers can rewind, fast forward and pause programs, and can store selections for up to 24 hours from the time of ordering, so they can watch programs whenever and however often they like.

Sky Angel is an IPTV service that is able to deliver many more channels to the customer, VOD and other enhanced features through your internet connection.

Podcasting

-Featured Partner with iTunes-60 Podcast Channels -Supports all Military Branches-Available via iTunes, Google, Yahoo, and other RSS applications

Downloads-July 10= 109,133

-March 11= 169,283

-Monthly half hour television show

-Available in over 500 broadcast affiliates, public & government access stations, cable networks and VOD platforms across the country

-Reaches over 250 million households

-Showcases stories about service members produced by the service members

How to contact DVIDS

News Releases: news@dvidshub.net Main Phone: 877-DVIDS247 or 678-421-6612 DSN: 312-367-1792 or 312-367-1761

Major Scott M BettsDirector of Operations

678 421-6776Cell 404 394-9371

sbetts@dvidshub.net

Questions or Comments