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DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van- [email protected]

DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden [email protected]

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Page 1: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Overview of DVB related projects in IST E 3

« Interfaces »

Leon van Noorden

[email protected]

Page 2: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

business models NEXTV user interface

MPEG4 SAMBITS MPEG7

OCCAMM MPEG21

Avatars SONG MPEG4 and IP

IP and MPEG4, QoSOPENISE

DVB

DVB-MHP+IP

+MPEG4+MPEG7+MPEG21

UpTV MyTV MPEG7

service provider

end-user

Page 3: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

NexTVNew media consumption in Extended interactive TeleVision environment

IST-1999-11288

Maddy Janse

Project leader

Page 4: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

NexTV ObjectiveDemonstrate

the viability of combining emerging Internet and broadcast technologies

to develop attractive consumer applications in the broadcast domain

to develop a suitable business framework.

Page 5: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

NexTV: Partners

Philips NL

ICSTM UK

T-Nova D

GMD D

Optibase IL

CSELT IT

NSSE B

KPN NL

Sun US

ETRI KR

NOB NL

CNET FR

Page 6: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

SAMBITS: Stands for

Systems for Advanced Multimedia Broadcast and IT Services

Project Partners

IRT Germany

EBU (assoc.d to IRT)

BBC UK

Bayerischer Rundfunk, Germany

Brunel University, UK

Queen Mary & Westfield College, UK

Heinrich-Hertz-Institut GmbH, Germany

GMD-FI GmbH, Germany

KPN Research, Netherlands

Telenor AS, Norway

Laboratoires d’ Electronique Philips, France

Siemens AG, Germany

Page 7: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

SAMBITS:The Reference Chain

BroadcastService

BroadcastService

InternetService

InternetService

Broadcast ChannelDVB-S, DVB-C, DVB-T

Broadcast ChannelDVB-S, DVB-C, DVB-T

Internet ChannelPSTN/ISDN,

Cable (Coax & Fiber)Satellite

Internet ChannelPSTN/ISDN,

Cable (Coax & Fiber)Satellite

SAMBITSIntegratedReceiverDecoder

SAMBITSIntegratedReceiverDecoder

Bro

ad

ca

st

Ne

two

rk A

da

pte

rIn

tern

et

Ne

two

rk A

da

pte

r

Inte

rne

t In

terf

ac

e M

od

ule

Bro

ad

ca

st

Inte

rfa

ce

Mo

du

le

ForwardInteraction

path

ReturnInteraction

path SAMBITSUser Terminal

(STB)

Page 8: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

• Main Directions of the ProjectMain Directions of the Project– developing of multimedia studio system (example

implementation) for real-time and offline content manipulation, annotation/event characterisation and insertion/integration

– interactive multimedia services based on MPEG-4 and MPEG-7 including synchronising broadcast and Internet content

– demonstrate integrated (DVB/Internet) services using a consumer type terminal

• Eurovision Song Contest• Interactive Travel Program• Scientific program in future TV: Story of “DNA”

– Project duration: 1 January 2000 – 31 December 2001

Page 9: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Broadcasting & Internet:Convergence or divergence of media?

DeliveryDeliveryMediumMedium

ServiceServiceProviderProvider

ReceivingReceivingEquipmentEquipment

BroadcastDelivery

Internet

Broadcaster Internet Host

DVB-MUXDVB-MUX

Page 10: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Project IST 11443

Open Components for Controlled Access to Multimedia Material

Page 11: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Who we areParticipant

name

Participantshort name

Country Status* Date enterproject

Date exitproject

Centro Studi e LaboratoriTelecomunicazioni S.p.A.

CSELT Italy C Projectstart

Project end

Società Italiana Avionica SIA Italy A Projectstart

Project end

L’Editrice del Vascello EdV Italy A Projectstart

Project end

Integrate Systems Laboratory of ÉcolePolytechnique Fédéral de Lausanne

EPFL Switzerland P Projectstart

Project end

Fraunhofer-Gesellschaft zur Förderungder Angewandten Forschung e.V. for itsFraunhofer Institut für IntegrierteSchaltungen IIS-A

FhG Germany P Projectstart

Project end

Central Research Laboratories Ltd CRL UnitedKingdom

P Projectstart

Project end

Philips Research Laboratories Philips The Nederlands P Projectstart

Project end

Baltzer Science Publishers Baltzer The Nederlands A Projectstart

Project end

Associação para o Desenvolvimento dasTelecomunicações e Técnicas deInformática

ADETTI Portugal P Projectstart

Project end

KPN Research KPN The Nederlands P Projectstart

Project end

Avanti Communications Ltd Avanti UnitedKingdom

P Projectstart

Project end

Telecom Multimedia Universities Electronics

industry SMEs Content

providers

Page 12: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

SDMI OPIMAMPEG

EncryptionWatermarking

Certification

Authors

UsersProducers

ISPs

E-commerce Infrastructures

Authorities

Network Operators

OCCAMM rationale

Authors Users

E-commerce Infrastructures

Authorities

ProducersNetwork

Operators

ISPs

OCCAMM Open Secure PlatformOCCAMM Open Secure Platform

Security Providers

Security Providers

Page 13: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

OCCAMM specific objectives

Identify interesting business models and applications in the field of controlled on-line trade of multimedia

Specify, design and build a prototypical reference platform, based on open architectures and able to support the selected applications

Develop standard-compliant enabling tools and components for IPR protection and management

Validate the identified business models, architectures and technologies in user trials

Provide evaluation results, feedback on relevant standards and hints for commercial exploitation

Page 14: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

The OCCAMM terminal concept

LocalRender Media Dec.

ComposeMediaAccess

OS & HW

Media Dec. IPMPSPlug-in(tools)

LCM

PD & PM

UI

SDMI App.

LC

M A

pp. AP

IIPMPSPlug-in

(control)

OVM

App. Serv. API IPMP Serv. API App. Serv. API

MPEG-4 Player

Media A

PI

IPM

P A

PI

Access A

PI

Page 15: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

SoNGportalS of Next Generation

Olivier Avaro (France Telecom R&D)

project leader

Page 16: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Project Overview (1)• Partners :

– Co-ordinator: FT R&D;

– Contractors: Blaxxun Interactive; CSELT; T-Nova; GET; EPFL; GMD; Imperial College; INRIA; Telenor; University of Geneva; Universität Stuttgart; Siemens.

• Domain :– Virtual worlds, multi-user environments, intelligent agents,

simulation and data visualisation, e-commerce applications.

• Key data :– duration of 24 months with a budget of 632 mm.

Page 17: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Project Overview (2)• Goal

– Investigate, develop and standardise the building blocks for the next generation of portals and demonstrate in a real-time e-commerce application how they allow a more natural access to services.

• Building blocks

– (1) Shared, dynamic and real-time virtual spaces; (2) Animation of realistic synthetic faces and bodies; (3) Software agents capturing human characteristics and learning user profiles; (4) Intuitive interfaces for navigation and interaction in information spaces; (5) Delivery of information with QoS monitoring.

• Application– E-commerce application allowing navigation in synthetic real sites populated

with shops. The user can inspect goods, communicate with virtual or real humans, and make transactions.

Page 18: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Open Platformfor ENhanced Interactive SErvices

Open Platformfor ENhanced Interactive SErvices

Page 19: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Project coordinatorProject coordinator

The OPENISE ConsortiumConsortium set-up criteria:

all the value chain components represented!

Page 20: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

The OPENISE Activity Areas

Integration

Interactive TV

Complex MPEG4 Scenes

IP QOS

MPEG4 Videoconferencing

Virtual Guided Tour

Virtual Conferencing

2D and 3D audio

IP Multicasting

Radio PMP

ADSL ADSL.Lite

Encoding/Streaming Server

MPEG4 Player

APPLICATIONS

CONTENT

NETWORKING

TERMINAL/SERVER

2D VideoGraphics

Page 21: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Ubiquitious Personalized Multimedia

TV Systems and Services

UP-TV

IST-1999-20751

Page 22: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Partners of UP-TV

• Axcent Media AG Main contractor, technology for TV Anytime systems • UPB / PC2 Technology Partner, research on selection and placement• MUSIC/TUC Technology Partner, research on mobility and content mngt. • Infonova Technology Partner, Content management, DVB expert • Intracom Technology Partner, User profiling, E-Commerce Integration • Pixelpark Technology Partner, TV portals• Grundig CE/Hotel TV systems, Int. of TVA services for hotel TV • TVL Broadcaster, Trial implementation • Bertelsmann Broadcaster, Business scenarios and view of broadcasters • ERT Broadcaster, Trial implementation, Business scenarios • PPS Service Provider, Metadata

Page 23: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Objectives of UP-TV• TV-Anytime systems and services:

– Will be available as consumer devices (single user systems)– Will be integrated in video server systems for in-house and last mile

applicatons

• UP-TV Scenario:

Page 24: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

myTVTV-Anytime for DVB

Ronald Tol

Philips Research

Page 25: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

myTV project participants• Participants Country• Philips Electronics Nederland BV NL• Philips S.p.A. I• Philips Electronics UK Ltd UK• RAI – Radiotelevisione Italiana S.p.A. I• British Broadcasting Corporation UK• Nokia Corporation FIN• Nokia Multimedia Terminals OY FIN• Nederlands Omroepproduktie Bedrijf NL• University of Ljubljana SI• NDS UK

Page 26: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

TV-Anytime functionality

“Watch what you want, when you want”

• Simpler ways for the consumer to acquireTV content on local storage– click on EPG, trailer, website

• groups > programmes > segments

– series, related material– news items, parts of programmes

• Personalisation and automatic recording

Page 27: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

TV-Anytime Forum

• Formally founded September 1999• Currently over 140 members including Sony,

Samsung, Microsoft, Disney, Canal+, TiVo• Open specifications for

– content referencing & location resolution July 2000

– metadata Dec 2000

– rights management & protection Feb 2001

• ‘Agnostic’ about the means for content delivery

Page 28: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

What is myTV?

• 2-years (~60 my) project in the IST programme• Started 1 January 2000• Aims to provide

an interoperable TV-Anytime solution for DVB• Partners

– CE equipment manufacturers: Philips, Nokia

– broadcasters: BBC, RAI, NOB

– third party service provider: UoL

– active co-operation with NDS

Page 29: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

DVBbroadcaster

End-to-end architecture

Internet

DVBmyTVbox Display

Smartcard

Internet TVAserviceprovider

WAPgateway

WAPphone

Page 30: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

My TV Objectives

• Specify and implement a consumer platform with built-in local storage

• Develop TV-Anytime services exploiting this platform

• Provide true interoperability, both across different service providers and across different box manufacturers

Page 31: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

MyTV MilestonesM1: month 04 First system and application concepts defined

Decisions on the overall architecture taken

M2: month 12 New services and business models worked outand visualised

M3: month 21 myTV box realisedPrototypes completed, incl. resident anddownloadable services

M4: month 24 User trials finishedProject’s results demonstrated publicly, andtested in user trials

Page 32: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

Up-coming projects from 4th IST call:

• CISMUNDUS (DVB-T & UMTS)

• SOQUET (~ MOSQUITO)

• ICE-CREAM (~NexTV)

• some proposals received for 5th call, also on in home networks

• Next: 7th call, october 2001

Page 33: DVB-TM 41 17/01/01 Overview of DVB related projects in IST E 3 « Interfaces » Leon van Noorden leo.van-noorden@cec.eu.int

DVB-TM 41 17/01/01

dissemination

• Media Futures, May 8-10, Florence

• IBC2001: big common demo