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Best Small/Medium-Sized Agency in the US for 6 years

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Public Relations

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What We Believe

The Story Sells The Brand

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An Idea-Driven Agency

Ideas born out of brand assets and consumer truths

Ideas come first; then the media, then the gadgets

Ideas that engage first, sell second

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Our Capabilities

Areas of Expertise:

National & Local Publicity Programs Digital/Online PR

Promotions/Events New ______ Launches

Brand Transformations By-Lined & Op-Ed Articles

Collateral Creation Brand Integration

PSAs B2B

Philanthropy/Cause-Related Experiential Marketing

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Client Experience

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Why PR Works

Third-party endorsement Having someone else tell our storyBuilds, maintains and strengthens relationships with stakeholdersAdvances the core aspects of the brandAffords us the opportunity to Lead the DiscussionBrings a brand to lifeMoves people to actionIt can be so many things to so many different people

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Our Approach

How we approach an assignment:

Grab headlines - be part of the national conversation, but alsothink and act local

Our clients are experts - use themCapitalize on seasonal and opportunistic eventsInject creativity and truth into our newsSearch for the hidden storiesKeep it fresh, keep it current and keep it realDifferent interests for different interests - Audience-specific PRLeverage a clients size (data, surveys, trends, etc.)Symbiotic PR - Working with other disciplines to make any ideawork a little harder

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Our Results

How It Comes Together

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National Exposure

A cigar legend sets out to capture lightning in a

bottle a second time with E.P. Carrillo Cigars

Turning a Boston fish fight into a First

Amendment issue forLegal Sea Foods.

The ubiquity of the neighborhood Duane Reade ismatched only by its new ad campaign.

Justice Brands and therise in beauty productsaimed at a much younger demographic.

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Everybodys an Expert

A Dressbarn spokesperson took the lead in offering great

tips on how your wardrobe can help dress down the pounds.

We use spokespeople to not only identify and dissecttrends, but to showcase new and timely products.

Meijer dietitians are widely viewed as food and nutrition expertsthroughout the Midwest.

A Men'sWearhouse expert offered sage advice onlooking good for the job interview.

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Thinking Local, Acting Local

Whether its Kalamazoo or Columbus, Meijer stores are

the backdrop for thousands of local stories.

Duane Reades image as a trusted neighborhood

pharmacy was reinforced with a free flu shot giveaway.

You cant get any more hyper-local than a student

newspaper; an ideal target foreCampus.com.

Local morning shows vowed to help women dressappropriately at weddings with these Looks that

wont crash a wedding segments with dressbarn.

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Developing Creative News Angles

Rather than a typical Whats New story, we looked at

which bags work best for certain body types forDressbarn.

Legal Sea Foods provides its take on the best/most

humane way to "prepare" a lobster.

Legal Sea Foods chef explains to the TODAY show how somerestaurants engage in bait & switch.

Meijer creates a number of "football-themed"tailgate dishes for live remotes. A Gum-Bo

Schembechler anyone?

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Seize-onal Opportunities

Our goal forMeijer during Black Friday is to garner

as many TV cameras andcolumn inches as possible.

ForJackson HewittTax Service, the brand needs

as much exposure as possible before April 15.

The tuxedo business at Men's Wearhouse needs an aggressivepush during prom season and the summer wedding season.

With August 5 serving as National Oyster Day, whobetter to discuss the shellfish than Legal Sea Foods.

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Capitalizing on Opportunistic News

Jumping on the bandwagon early is key to movingmerchandise forSports Authority.

Justice took advantage of the state of Illinois announcementto institute a tax-free holiday for back-to-school clothing.

With the Giants and Patriots in the Super Bowl, Legal Sea Foodsraised the (chowder) debate: Manhattan or New England?

Capitalizing on a recent survey, Dressbarn showsviewers How Not To Dress Like A Tourist.

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Turning Marketing Programs into News

With Meijer sponsoring Danica Patrick and NASCAR,we developed a number of creative ways to leverage the

partnership.

Looking to elevate rum to premium status, AppletonEstate broke a new advertising campaign to signal its

desire.

ForCarrillo Cigars, its social marketing effortswere featured as a case study in the NY Times.

A controversial new ad campaign from Legal Sea Foods wasdestined to roil the waters with the readers of USA TODAY.

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Finding The Right Place For The Right Story

Perceived negatively, Duane Reade began amakeover of its beauty department, which caught the

eye of the media.

It was only fitting that Esquire would be interestedin White Rocks timeless, classic beauty, Psyche.

The aging of the Baby Boomer creates new challenges forretailers such as Walgreens, as the TODAY show explains.

Looking to secure a profile on Legal Sea Foods' CEO,an obvious fit was the "How I Work" column in INC.

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Digital And Online Publicity

After a long hiatus, New Yorks Lenox Hill Hospital got

back into the marketing arena with a new ad campaign.

Creating Infographics is a smart way to present timely

topics foreCampus.com.

The opening of a new Duane Reade on Wall Streetappealed to the NY Times City Room blog.

Targeting bloggers with content, promotions andexclusive events goes a long way forDressbarn.

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Cause Related Programs

Meijer partnered with Homeless to Harvardauthor Liz Murray to promote her book and

philanthropy program across the Midwest.

DressbarnsPink Pledge encouraged womento take a pledge during Breast Cancer Awareness

Month to live a healthier life.

Dressbarn experienced record donations and more than100 TV segments promoting its four-day suit drive.

A thrice-annual food donation drive by Meijer, called

Simply Give, helps re-stock nearly 200 local food pantries.

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What We Do For Clients

Increase visibility on a national and local level Create programs to drive traffic Target online media and digital opportunities Develop brand-building programs Assist with social media efforts Bring added excitement to the brand Support/leverage expansion and growth Reach new audiences, explore new territory

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Best Small/Medium-Sized Agency in the US for 6 years