Duwest Streetscape Strategy

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This is a streetscape strategy developed for the Dundas West Business Improvement Area in Toronto, Canada

Text of Duwest Streetscape Strategy

DUNDAS WEST STREETSCAPE STRATEGYDundas West Business Improvement Area October 2007

PM A

LANDSCAPE ARCHITECTS

224 Wallace Ave., Suite 321, Toronto, ON, M6H 1V7 t 416 239 9818 f 416 239 1310

TABLE OF CONTENTS1. INTRODUCTION A PLAN PURPOSE OF THIS STUDY OVERALL GOALSFOR A NEW

BIA

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BACKGROUND INFORMATION OFFICIAL PLAN LAND USE PLAN PARKING, PUBLIC TRANSIT + CYCLING PLAN DUNDAS WEST BIA + SURROUNDING BIAS CHARACTER AREAS + PRECINCTS INVENTORY OF EXISTING TREES, PARKS + OPEN SPACES VISUAL INVENTORY - ASSETS VISUAL INVENTORY - WEAKNESSES STREETSCAPE RECOMMENDATIONS STREETSCAPE STYLE + AESTHETICS STOREFRONTS + SIGNAGE GREENING THE STREET MAJOR INTERSECTIONS MINOR INTERSECTIONS SIDE FLANKAGES SIDEWALKS STREET FURNITURE LIGHTING ART, CULTURE + HERITAGE STREETSCAPE CONCEPT PLAN OVERALL CONCEPT PLAN PHASE 1 CONCEPT PLAN GUIDELINES FOR IMPLEMENTATION BUILD THE STREETSCAPE IN STAGES APPENDIX CITY OF TORONTO CAPITAL COSTS 2007 PMA LANDSCAPE ARCHITECTS UNIT COSTS CREDITS + ACKNOWLEDGEMENTS

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DUNDAS WEST BIA STREETSCAPE STRATEGY

1. INTRODUCTION

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INTRODUCTION

PURPOSE OF STREETSCAPE STUDYWE NEED A COHESIVE VISION FOR DUNDAS STREET WESTThis report contains the recommendations and ndings by PMA Landscape Architects, to determine a long and short-term strategy for streetscape development. This will assist the DWBIA in prioritizing projects, establishing capital budgets, and ensuring that the DWBIA has the ability to negotiate or expand upon projects that arise through the City of Toronto (such as City Transportation, TTC, or Parks Forestry and Recreation). This document should be considered the master vision and guidelines for subsequent detail design projects. The ultimate deliverables of this study include: identifying the opportunities and weaknesses of the current streetscape conditions through an in-depth visual inventory dening a long-term vision and concept plan for the streetscape developing a recommendation for a rst-phase project providing order-of-magnitude costs providing an implementation strategy

AN ACTION PLAN FOR A NEW BIAThe newly-formed Dundas West Business Development Area (DWBIA, est. 2007) retained a team of consultants in Summer 2007 to assist in specic planning projects as it pertains to improving the neighbourhood and stretch of Dundas Street West, ultimately ensuring a place where businesses can thrive. The team consisted of professional design rms &Co. and PMA Landscape Architects Ltd., and Henry Calderon, independent Community and Business Facilitator. Collectively, their goals were to provide the DWBIA with a cohesive vision towards developing: a brand and unique identity a strategy for the streetscape works a strategy for business development Their collective reports will not only guide the BIA but also assist the Councillors ofce, and applicable City departments (i.e. Economic Development, Transportation etc.) and give clarity in making intelligent decisions in the revitalization of this stretch of Dundas Street West. Their ndings and recommendations were ultimately presented at the October 2007 Annual General Meeting to the Board and its members.

WHY WE NEED TO THINK ABOUT IT NOWThe improvement of the streetscape needs to be understood as a symbiotic relationship with desired improvements to the businesses and community alike. The streetscapes purpose is thus three-fold. It is to provide an inviting and beautiful place to: attract residents and visitors alike to come and do their shopping/ eating/ business on Dundas, thus producing a more vibrant street life, which improves commerce display the pride and identity of the community, which will brand the area a unique destination attract new businesses and property-seekers to invest in Dundas Street and the neighbourhood We need to think about the streetscape now, because regardless, the City will be doing regular upgrades and renovations to the street, and the Dundas West BIA should be part of the decisionmaking of what happens, and how the street should look. Without a master design in place, the BIA cannot give denitive direction to City Transportation, Parks and Forestry or the Works department in terms of the long-term vision of the street. Furthermore, it is to the BIAs benet to try to piggy-back projects onto already-approved capital projects by the City, for efciency of construction, and thus budgets.

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DUNDAS WEST BIA STREETSCAPE STRATEGY

OVERALL GOALSA MAIN STREET THAT IS ABOUT THE COMMUNITYDuring the Branding Workshop, it was revealed that a goal of the Dundas West BIA is as much improving the lifestyle of the community as well as generating commerce. A lot of the property and business owners of the BIA are short and long-time residents and have a vested interest personally and professionally in the improvement of the neighbourhood. Dundas Street West should be well connected to the residential streets, and there should be unique moments or treatments where small streets meet Dundas. When property owners, retailers or banks maintain their facades and surrounding landscape, it should be recognized as a civic donation, and their efforts should be applauded. The streetscape should not only respect and reect the communityatmosphere, but also involve the local talents of the neighbourhood: from the designers, to the trades, to the artists, to the craftspeople of the area. There is a wealth of talented individuals that could participate in the upgrades to the street.

BRING PEOPLE TO THE AREA AND KEEP THEM HEREThere is a proven strategy that if one is able to programme a space wisely (i.e. a mall, a park, or a street) such to encourage people to linger, in this lingering, activity is generated, which generates more people, and ultimately generates commerce *. As a priority, the street needs to be developed to feel comfortable, beautiful, inspiring and safe at a pedestrian level that is for the person walking on the street. The longer people stay in an area, under a shady tree, around a water fountain, bumping into friends on a patio this behaviour creates a vibrant street life, which will ultimately contribute to the bottom line of the micro (and even macro) economy. Numerous other BIAs have proven that there is both social and economic value in making a beautiful and pleasant streetscape.

BE GREEN + BE COLOURFULNo one can deny that what immediately humanizes a public space is the presence of planting: tall deciduous shade trees, owering annuals, perennials, and shrubs, window boxes, planters etc. Initiatives that the Dundas West BIA have done thus far such as the St. Clarens-Dundas Parkette renovations, annual planting within tree pits, and new murals have been received positively by the community. Seasonal planters in front of storefronts give a sense of pride and welcoming to passers-by. What is also obvious is the community pride of its Portuguese, Brazilian, Latin and Vietnamese cultures, reected in the display of ags on storefronts, during international soccer tournaments, festivals and parades. Colours give an immediate response and expression of cultural identity and the unique brand of the BIA. The streetscape should be full of life through trees, owers and colour.

* articles to support how public space and parks have supported local and regional economies Yorkville Cumberland Park http://wx.toronto.ca/inter/mte/mte. nsf/1628bacd86f3810d8525678d005db8c2/ 03c82798693393d585256812006a1f03?OpenDocument) Provincial Parks and Trail Systems http://www.env.gov.bc.ca/soerpt/99economy/parks.html http://www.trailsandgreenways.org/resources/benets/topics/tgc_economic. pdf

DUNDAS WEST BIA STREETSCAPE STRATEGY

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2. BACKGROUND INFORMATION

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BACKGROUND INFORMATIONOFFICIAL PLAN LAND USE PLAN PARKING, PUBLIC TRANSIT + CYCLING PLAN DUNDAS WEST BIA +SURROUNDING BIA S CHARACTER OF PRECINCTS - A WALKING INVENTORY INVENTORY OF EX. TREES, PARKS + OPEN SPACES VISUAL INVENTORY - ASSETS VISUAL INVENTORY - WEAKNESSES

The following background information was taken from existing maps, reports and information found on the City of Toronto website, TABIA website, TTC maps, and in discussion with City of Toronto Planning and Economic Development personnel, current to Fall of 2007. The physical and visual inventory was performed by PMA Landscape Architects in Summer to Fall of 2007.

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DUNDAS WEST BIA STREETSCAPE STRATEGY

2. BACKGROUND INFORMATION

OFFICIAL PLAN + LAND USEDUNDAS WEST IS AN IDENTIFIED AVENUEAccording to the City Ofcial Plan, Avenues are major arterial roads and adjacent commercial development:These areas offer tremendous opportunity to accommodate more people and jobs by redeveloping older properties with transit oriented growth, without having a big impact on established neighbourhoods and districts

the downtown core, the better it is for the City as a whole. Local businesses will be able to thrive, people will take ownership of their community, and street life would be vibrant and safe. It is recommended that the BIA encourage the City (or partner with them) to pursue an Avenues Study, that would consider: desired development; number of storeys/ heights of buildings; building setbacks; and public realm needs including streetscape and park development.

Avenues are therefore designated by the City as favourable areas for intensication in terms of both residents and commerce. The more people that live on arterial roads, transit routes and in

URBAN STRUCTURE AS PER CITY OF TORONTO OFFICIAL PLAN

Approx. Limits of BIA

LAND USE DESIGNATION

Approx. Limits of BIA

DUNDAS WEST BIA STREETSCAPE STRATEGY

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