Dustin Kehoe,

Associate Research

Director, IDC

BYOD 2.0 From

Devices to Productivity

Today’s Agenda

• IDC CxO Survey 2013

• Mobile Ecosystem

• IDC Market Data – End Users, Device, OS & Strategy

• Future Workspace

• Summary and Recommendations

2

CIO Deployment: Mobility is the mega-trend

3

Mobility themed

Cloud themed

IDC Australia CXO, May 2013, n=675

Mobility is a

surprisingly complex

breadth of point

solutions and is

challenging to

integrate.

FUTURE WORKSPACE

Which areas are you planning to increase the

spend on during the next 12 to 18 months?

4 Source: IDC Future Workspace Study 2013 N=100 Australia, AP =1600

0% 20% 40% 60% 80%

New productivity tools

Virtual DesktopInfrastructure (VDI)…

OS upgrade to Windows8

Email to the Cloud

Using SaaS

Using MDM

Enhanced Security

Mobile applicationdeployment

Australia

AP

What portion of your mobile apps would be delivered as a

cloud service?

5

0% 10% 20% 30% 40%

100%

Between 75 to 99%

Between 50 to 74%

Between 25 to 49%

Between 15 to 24%

Between 5 to 14%

Less than 5%

Australia

AP

Source: IDC Future Workspace Study 2013

Cloud as an Enabler for Mobility

Leveraging Multiple Partners and Vendors for Single Solution

6

Enterprise Mobility Market Australia

7

Mobile Enterprise Spending in 2017?

8 5 year CAGR 2013-2017

% of Mobility

Spend

Being Mobile: Location Independence

9

838.7m The number of employees in Asia-Pacific (ex

Japan) that will be classed as MOBILE

WORKERS by 2015

This represents almost

38% of the Asia Pacific employee base

by 2015

Office based mobile 508.6m

Non-office mobile

317.8m

Home-based mobile

12.3m

Source: IDC’s Worldwide Mobile Worker Population Forecast 2011-2015

Owning a Mobile: Devices / OS’s

10

Device Growth 2011/12

CAGR 2011/16

Smartphones 14% 13%

Tablets 97% 26%

PC’s -18% -7%

• 2014: Tablets > PCs

• 2015: Employees use between 3-5 devices for

work

• 2016: Annual Device Shipments > Population

Source: IDC Smartphone, Media Tablet and PC Trackers

Owning a Mobile: Devices / OS’s

Multi-OS will be the norm

Source: IDC Smartphone, Media Tablet and PC Trackers

Building a Mobile Strategy

12

Top 3 Business Drivers

• Improve Customer Service – 31%

• Increase Revenue – 14%

• Increase Productivity – 14%

Most Deployed Mobile Apps

• BI/BA – 54%

• SFA / FFA – 51%

• Collaboration – 49%

Anticipated Business Outcomes

• Better Customer Management – 74%

• Improvements in Contact Centre – 65%

• Better Resource Planning – 57%

Source: IDC Annual UC&C Survey, February 2013

Building a Mobile Strategy

13

Applications

Internal

FFA/SFA

CRM

SCM

External

Contact Centre

Social Media

Sales

Internal Apps

• Drivers: Increase productivity, lower cost of operation

• Outcome: Better customer and supply chain management

External Apps

• Drivers: Improve contact centre, increase revenue

• Outcome: customer service, improvements to LOB

Source: IDC Annual UC&C Survey, February 2013

50:50

Building a Mobile Strategy

IT

• BYOD

Suppliers

Distributors

Channel Participants

Platform Provider

Hosting Provider

• Campus WiFi

Lines of Business

Strategy; Finance

Human Resources

Legal/Risk

CIO/CFO/CSO

Mobilise the

Person

Mobilise the

Process

Mobilise the

Channel

14

Building a Mobile Strategy

• Email

• BYOD

• Unified Comms

• Secure RAS

• BYOD

• Retail • Banking • Healthcare • Government

• Campus WiFi

• Field Services • Sales Force • Business Intelligent • CRM • SCM

Mobilise the Person Mobilise the

Process Mobilise the

Channel

Value

16

Mobilize the Person

Mobilize the Process

Mobilize the

Channel

Mobility become Core to your business

Your Mobility Strategy must support your IT and

Business Strategy

Cost & Complexity

Building a Mobile Strategy

Trade off between HTML5 vs. Native App Development

17

Mobile Channels and User

Experience

New Platform for Workspace

18

COLLABORATION

MOBILITY

DATA GOVERNANCE

USER EXPERIENCE

Actions / Recommendations

19

The Ecosystem is fragmented which has

slowed adoption

Seek partners that offer platforms for growth, not

point solutions

Don’t underestimate the systems integration

challenges

Mobile Strategy ‘always’ comes back to

The Business Case

Actions / Recommendations

20

Be Strategic

Be Selective

Be Secure

Be Prepared

Thank You!

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 21

Dustin Kehoe

Associate Research Director,

Telecommunications

IDC Australia

Email: dkehoe@idc.com