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DuPont Functional Linings
Business History
• ADM business started from 2003• Started with mattress inner cover in 2003• Expanded to various products
– pillow cover, finished pillow product
– baby sleeping product cover
– adult sleeping product cover
– mattress inner component
– foam rubber (memory-foam) pillow cover
– ADM pad ….
DuPont Functional Linings
What is Tyvek®ADM?
• TyvekADM is the trade mark for nonwoven products of Du Pont; TyvekADM is produced by HDPE fabric which is composed by millions of thin and continuous fabric. TyvekADM is strong and durable, has the character of obdurability and anti-avulsion.
DuPont Functional Linings
What Are Dust Mites ?• Dust mites belong to the genus Dermatophagoides and are in the same
Arachnid family as the spider. They are so small they can not be seen with
the naked eye. They are oval shaped, cream colored, eight legged creatures
with sticky pads on the ends of their feet making it easy for them to
burrow deep in carpet fibers and furniture. Only the dead mite particles are
able to be vacuumed effectively.
• They survive from eating human shed skin, finger nails, hair, pollen,
fungi, bacteria and animal dander. They absorb moisture from the air and
their environment. Their development and food consumption increase if
the humidity is between 70-80 percent and with temperatures between 75-
80 degrees. If the humidity is below 40 percent dust mites can not survive.
DuPont Functional Linings
What Are Dust Mites ?
• The dust mite population increases very rapidly. Each egg-laying
female can increase the population by 25 to 30 mites every three weeks.
Also each mite produces between 10 and 20 waste pellets each day. The
life span of a mite is only two to three months, however.
• In the United States, even though dust mite populations peak in July
and August, their allergen levels stay high throughout the winter.
• The dust mites themselves are not allergenic, but the proteins they
produce are. It is the protein DER p1 in the fecal products and
disintegrating body parts that cause the most problem.
DuPont Functional Linings
House Dust Mite• People with mite allergy are not allergic to the mites themselves, but to
their droppings. House dust mite excreta seems to be highly allergenic.
• The bedroom is the perfect haven for dust mites. They live in pillows,
mattresses, bed springs, blankets, and comforters. Two million of these
creatures live in the average bed. The body warmth of a human, plus the
shed skin flakes are conducive for dust mite growth and survival.
• House dust mites eat the dust which comes from our skin all the time.
They leave droppings everywhere they go. Their droppings contain left-
over enzymes which the mites use to digest the skin dust. It is these
enzymes which are the most important part of mite dust in causing
asthma and other allergic diseases. In fact, house dust mites and their
droppings are the most important cause of asthma worldwide.
DuPont Functional Linings
Why use Tyvek®ADM?
• The surface of material is smooth, doesn’t stick particle, easy to
clean, effective to prevent dust, scurf, bacteria from passing.
• Preventing humidity, water-proof.
• Good ventilately, sweat can be expelled from body quickly.
• Not easy to distort, soft and smooth, dexterous and tenacity, the
cloth side has no thrum when cutted out.
• The component of TyvekADM is pure, 100% HDPE, has no
impurity, health and environment-protective.
DuPont Functional Linings
Tyvek ADM
Water resistance (Hydrostatic Head) : 1200~1300mm
Breathability : 5000 g/sqm/24hrs (CaCl2 method)
Tyvek®ADM Common Textile Fibre
DuPont Functional Linings
Who are the customers of the finished products?
• Health, well-being, and comfort oriented
• Respiratory and skin trouble
• 80+% of customers is ladies and housewives
• Age : late 20’s (15%), 30’s (60%), early 40’s (20%), and others(5%)
• Residence : Big cities and suburb (80%)
• Family buyer
• Military (Sleeping Bags)
• Hospitals
• Hotels
• Railway System
DuPont Functional Linings
Distributing Channels
• Owner brand store
• Wholesalers, Distributors
• Online shopping mall, Direct mailing
• Department store, Discount stores
• Shopping cable TV
• Giveaway to customers
• Gift to employees