Dunlop Book

1

2

DUNLOP MANUFACTURING, INC.

BADASS DISTORTION 2

GREEN RHINO 4

BASS COMPRESSOR 6

NOISE CLAMP 8

BONAMASSA FUZZ FACE 10

ANALOG CHORUS 12

RING WORM 14

WYLDE PHASE 16

TORTEX TIII 18

JAZZ III 2.0 20

DEREK TRUCKS SIGNATURE SLIDE 22

THE SUPPRESSOR PRO 24

LUCKY 13 STRAPS 26

BOB MARLEY PICKS 28

METALLICA PICKS 30

JIMI HENDRIX PICKS 32

ELVIS PICKS 34

VOLUME PEDAL 36

MARKETING 38

NEW WEBSITE 40

CRYBABY CAMPAIGN 42

JIMDUNLOP.COM

2

MXR CUSTOM BADASS ’78 DISTORTION • Ahot-roddedclassiccircuit

• Roarswithhugeampstacktonesandoldschooldistortion

• Deliverssoaringleadsandrich,saturatedrhythms

• Crunchbuttonexpandsthedynamicrange

• Truebypass

The MXR Custom Badass ’78 Distortion roars with huge amp stack tones and old school distortion. We took a classic distortion circuit and hot-rodded it to deliver over-the-top soaring leads and rich, saturated rhythms. With only three knobs, dialing in a badass tone is a cinch. Engage the crunch button for a bigger & wider dynamic range. Under the hood, this high performance machine features top notch circuitry and hardware meant for a lifetime of use.

PART# DESCRIPTION SKU

M78 MXR CustoM Badass ‘78 distoRtion 7-10137-05125-6

3

Currentlyontourwith:JoeBonamassaTroyVanLeeuwen|QOFSTABradPaisleyPaulGilbert

4

WAY HUGE GREEN RHINO • 100HzEQknobtocutorboostyourlowendby±12dB

• Curvecontroltofine-tunethecornerfrequenciesofyourtone

• Crystalclearleadsandpunchy,dynamicrhythmtones

• Useasaboostinfrontofacleanamporaddgaintoyourdistortion

The legendary Way Huge Green Rhino has returned! The Mk II has all the gorgeous classic overdrive that you crave but it has evolved to include cool new features that make it even more rhinoceriffic. In addition to the Volume, Tone, and Drive controls, you get a 100Hz EQ knob to cut or boost your low end by 12dB. Your low notes can either shake the ground like a stampede across the savannah or cut through the mix like a charging rhino’s horn. This pachyderm of a pedal also sports a Curve control to fine-tune the corner frequencies of your tone. All this amazing tone shaping makes other overdrives seem boring and one-dimensional by comparison. In front of a clean amp, with the Volume and Drive set at noon, you can go from pristine purity to a punchy, dynamic rhythm tone. Set the Drive low and crank the Volume and add tons of boost to wallop the input of any amp. Turn up the Drive control with the Rhino in front of a distorted channel and hear more gain and sustain than you ever thought your amp was capable of. And no matter how you use it, the Green Rhino Mk II will deliver clean operation, quiet relay-based true-bypass switching, and the rock-solid construction that Way Huge is famous for.


WHE202 Way HugE gREEn RHino 7-10137-04878-2

5

6

MXR BASS COMPRESSOR • CHT™ConstantHeadroomTechnologyforclear,cleanperformance

• AstudioclassicinanMXRpedal

• Tengain-reductionstatusLEDs

• Truebypass

Take your favorite studio compressor to the stage with the MXR M87 Bass Compressor. A complete array of controls—Attack, Release, Ratio, Input, and Output—makes it easy to fine-tune your sound, from subtle peak limiting to hard squashed compression effects. Its CHT™ Constant Headroom Technology gives you plenty of headroom and clear performance. This totally transparent compressor allows your full dynamic range to shine through until your signal reaches the compression threshold, which is indicated by the ten, highly visible gain-reduction status LEDs. It’s all packed into a durable, lightweight aluminum-housing pedal that’s the size of a Phase 90.


M87 MXR Bass CoMpREssoR 7-10137-05018-1

7

8

MXR NOISE CLAMP • Eliminateshissandexcessnoisefromyoureffectschain

• AsingleTriggerknobsetsthevolumethreshold

• Capableofreducingnoiseupto-26dB

• Maintainsriffdefinitionatextremegainlevels

• Aninternalswitchoffersaneffectsloopbypassoption

Crank your stomp pedals up to the extremes without the fear of any hiss or excess noise with the MXR Noise Clamp. By sensing your guitar’s dry signal, the Noise Clamp reduces the noise level within the effect loop, coming down hard on even the noisiest signals. A single Trigger knob allows you to set the volume threshold at which the pedal is active, and a green LED shows whether the gate is on/off. This bad boy is capable of reducing noise up to -26dB, maintaining riff definition at extreme gain levels.


M195 MXR noisE ClaMp - Ea 7-10137-05089-1

9

10

JOE BONAMASSA FUZZ FACE • Addssustainandfuzzythickness

• Hand-wiredcircuitrywithmatchedNOSRussianmilitarygermaniumtransistors

• FeaturesclassicgreyCliffjacksandOmegpots

• Housedinapolishedcopperfinishthatwillpatinaovertime

Following in the footsteps of Fuzz Face masters Eric Johnson, David Gilmour, and Jimi Hendrix, Joe Bonamassa relies on his Fuzz Face to deliver his trademark searing leads. Tested and developed over several world tours, the JBF3 Joe Bonamassa Signature Fuzz Face is voiced specifically for Joe’s humbucker-driven tone, adding sustain and thickness for a rich, creamy fuzz. This pedal’s hand-wired circuitry is built around matched NOS Russian military germanium transistors for their characteristic warmth and growl. The JBF3 also features classic grey Cliff jacks and Omeg pots all housed in a polished copper finish that will patina over time. “I wanted this Fuzz Face to be a pedal that would instantly transform your tone,” Joe says. “It drives you to a different place as a player. Kick on the inspiration box!” Production of the Joe Bonamassa Signature Fuzz Face is limited to a single batch each year.


JBF3 JoE BonaMassa Fuzz FaCE 7-10137-04949-9

11

12

MXR ANALOG CHORUS • All-analogbucket-brigadecircuitry

• Createclassicallylush,liquidtextures

• Ultimatetonecontrol

This all-analog pedal uses bucket-brigade circuitry to create classically lush, liquid textures that you just can’t get with digital circuitry. Rate, Level, and Depth controls, as well as knobs for cutting High and Low frequencies allow ultimate tone control. Like all MXR pedals, the M234 comes in a heavy-duty housing with durable jacks and switches for a lifetime on the road.


M234 MXR analog CHoRus 7-10137-05004-4

13

14

WAY HUGE RING WORM • Basedonoldschool,analogsynthtechnology

• FivedifferentwavesofLowFrequencyOscillator(LFO)lunacy

• Conjureupbeautifullybizarreandunpredictableamounts

• Featuresaninputforanexpressionpedal

Dial in some crazy freaked out madness with the Way Huge Ring Worm, an analog modulator based on old school synth technology, with a new, designed-from-the-ground-up circuit. One twist of the 5-way selector knob takes you through five different waves of Low Frequency Oscillator (LFO) lunacy, adding beautifully bizarre and unpredictable amounts of modulation to your otherwise traditional tone. The Depth knob controls intensity, and the Rate knob controls speed of the LFO, while the Blend and Frequency knobs controls the mix of the effect and pitch of the internal oscillator. An expression input allows an expression pedal to take over the function of the Frequency knob. Don’t be afraid to explore the depths of the abstract with this looney Way Huge creation.


WHE606 Way HugE Ring WoRM 7-10137-05087-7

15

16

MXR WYLDE PHASE • Rich,warmanalogtone

• Addshimmeryvelocityanddramaticswooshingtoyourtone.

• HeardonZakkWylde’slegendaryblazingsolosandleads

• Limited2011run

Zakk Wylde uses the Wylde Phase to add dimension and dynamics to his legendary blazing solos and razor sharp leads. Use the single Rate knob to adjust the Speed of the warm analog phasing, from a slow grind to a jack hammering pulse; or use it as Zakk does, at the 9 o’clock position for a slow burning sweep. Best heard on songs like “Overlord” and “Parade of the Dead.”


zW90 MXR WyldE pHasE 7-10137-05085-3

17

.50MM

.60MM

.73MM

.88MM

1.0MM

1.14MM

18

TORTEX TIII • ToneandfeelofTortex

• SpeedandprecisionofJazzIII

• AvailableinstandardTortexgauges

We’re marking the 30th anniversary of Tortex picks with our newly designed Tortex TIII, a natural evolution that combines the legendary Tortex material with the widely-acclaimed Jazz III tip. We listened to players, and in our effort to create the most effective tools in the industry, we combined the time-tested, familiar Tortex with the speed, control, and clarity of the Jazz III. Available in standard Tortex gauges (.50mm, .60mm, .73mm, .88mm, 1.0mm, and 1.14mm).


4620 toRtEX iii pK-432/CaB 7-10137-05033-4

462p.50 toRtEX iii 12/plypK 7-10137-05041-9




462p1.00 toRtEX iii 12/plypK 7-10137-05051-8

462R.50 toRtEX iii pK-72/Bg 7-10137-05052-5

462R.60 toRtEX iii pK-72/Bg 7-10137-05053-2

462R.73 toRtEX iii pK-72/Bg 7-10137-05054-9

462R.88 toRtEX iii pK-72/Bg 7-10137-05055-6

462R1.00 toRtEX iii pK-72/Bg 7-10137-05056-3

462R1.14 toRtEX iii pK-72/Bg 7-10137-05057-0

19

20

JAZZ III 2.0 • Durability,sharpattack,andlightweightofUltex®

• Addspeed,clarity,anddefinitiontoanystyleofplaying

• AllnewhybridJazzIIIsculptedtipdesign

• Nowavailablein2.0mm

The Ultex® Jazz III 2.0 combines the durability, sharp attack, and lightweight of Ultex® with the newly designed hybrid Jazz III sculpted tip. Ultex® gives you the widest possible dynamic range of any pick on the market and will add speed, clarity, and definition to any style of playing.


427p2.0 ultEX Jazz 6/plypK 7-10137-05101-0

427R2.0 ultEX Jazz 24/Bag 7-10137-05103-4

21

“Themostawe-inspiringelectricslideguitarplayerperformingtoday”

-TheWallStreetJournal

22

DEREK TRUCKS SIGNATURE SLIDE• BasedonDerekTrucks’ownslide

• Deliversafluidandvocalstyle

• Brightandcuttingtone

Widely hailed as the greatest slide player since Duane Allman, Derek Trucks has taken modern slide playing far beyond his southern rock roots into jazz, latin, and Indian music. Derek’s constant companion on this musical journey—a medicine bottle style slide—has been replicated as the Derek Trucks Signature Slide. This classic slide delivers Derek’s fluid and vocal style, with a bright, cutting, and crisp tone.


dt01 dEREK tRuCKs HVy/lg-Ea 7-10137-05118-8

23

24

THE SUPPRESSOR PRO • Reducesfeedbackwithoutlossoftone

• Lightaluminumplateandsoftrubberring

• Fitsmoststandardacousticguitars

The Dunlop Suppressor(tm) Pro reduces the amount of feedback from your acoustic guitar without any loss of tone. Developed by innovative guitar builder Todd A. Falk, the louver design lets air flow through the soundhole—allowing the top to vibrate naturally—so your true acoustic tone rings through. This essential stage tool is made of a light weight aluminum plate and soft rubber ring that will fit most standard acoustic guitars. Turn your volume up on stage without the fear of feedback with the Dunlop Suppressor Pro.

PART# DESCRIPTION SKUdsC311 suppREssoR pRo/1 CHR - Ea 7-10137-04983-3

dsB312 suppREssoR pRo/1 BlK - Ea 7-10137-04987-1

dsg313 suppREssoR pRo/1 gld - Ea 7-10137-04991-8

dsC301 suppREssoR pRo/9 CHR - Ea 7-10137-04981-9

dsB302 suppREssoR pRo/9 BlK - Ea 7-10137-04985-7

dsg303 suppREssoR pRo/9 gld - Ea 7-10137-04989-5

25

LUCKY 13 STRAPS • Patentedcomfortedgewebbing,extra-longstraplengths,100%leatherends

• AdornedwithLucky13originalslogansandartwork

•Newdesignsfor2011

Dunlop and Lucky 13 Apparel have once again joined forces to bring you a new collection of Lucky 13 straps for 2011. This highly successful line of collectible Rock and Roll tools are adorned with Lucky 13 original slogans and artwork.

PART# DESCRIPTION SKUd38-38gs stRap l13 gEisHa 7-10137-05097-6

d38-39gF stRap l13 gRiFFin 7-10137-05098-3

d38-40RB stRap l13 RCKBily 7-10137-05099-0

27

28

BOB MARLEY PICKS • Sixdifferentpickdesignsforeachseries,twelvepicksineachtin

• FeaturingimagesrangingfromMarley’sdynamicliveperformancestointrospec-tivemoments

Bob Marley is a cultural icon, having spread reggae to a worldwide audience and gaining a following that transcends age, race, gender, and culture. To celebrate his contribution to music, Dunlop has created the Rasta Series and the Silver Portrait Series Pick Tins. Each series has two different Pick Tin designs and six different Pick designs, with twelve Picks in each tin. The vibrant Rasta Series features Tin and Pick designs with images of the icon himself washed with the colors of Jamaica, his homeland. The Silver Portrait Series features images done in a more contemplative silver ink.

PART# DESCRIPTION SKUBoB-pt24 MaRlEy pK tin-24/BoX 7-10137-05028-0

BoB-pt01M Rasta Md pK tin - Ea 7-10137-05113-3

BoB-pt02H Rasta HV pK tin - Ea 7-10137-05114-0

BoB-pt03H silVR HV pK tin - Ea 7-10137-05115-7

BoB-pt04M silVR Md pK tin - Ea 7-10137-05116-4

29

30

METALLICA PICKS • 10picksineachtinwithfiveuniqueimagesinspiredbyHetfield/Hammett

• 2picksineachtinbasedonHetfield/Hammett’sowntouringpick

• TinandpickartdesignedbylegendaryrockartistDirtyDonny

The art of Dirty Donny ushers in the newest thrashing additions to our Signature Picks series: James Hetfield and Kirk Hammett. Each tin contains 10 picks featuring 5 unique images inspired by their respective Metallica madmen, with two additional picks in each tin modeled after the ones Hetfield and Hammett use on tour.


pH112t.73 BlaCK Fang tin - Ea 7-10137-04907-9

pH112t.94 BlaCK Fang tin - Ea 7-10137-04909-3

pH112t1.14 BlaCK Fang tin - Ea 7-10137-04911-6

KH01t088 MonstER loosE - Ea 7-10137-04386-2

JpH01t088 HEtFiEld tin 7-10137-04058-8

31

32

JIMI HENDRIX PICKS • Fournewtinsdesigns,sixuniqueimagesineachtin

• ImprintedwithtimelessHendriximagery

Dunlop is proud to announce the release of four new pick tins in honor of guitar legend Jimi Hendrix: The Hear My Music and Experience Tribute Tour tins are available in medium gauge, and the West Coast Seattle Boy and the Album Art tins are available in heavy gauge. Each tin contains 12 picks with six unique images of the rock legend.


JH-pt24 JHndRX pK tins - 24/BoX 7-10137-03582-9

JH-pt01M EXpERiEnCEd? - Ea 7-10137-03580-5

JH-pt02M Bold as loVE - Ea 7-10137-03579-9

JH-pt03H ElECtRiC lady - Ea 7-10137-03581-2

JH-pt04H Band gypsys - Ea 7-10137-03578-2

JH-pt05H silVER poRtR - Ea 7-10137-01676-7

JH-pt06M silVER poRtR - Ea 7-10137-03138-8

JH-pt07M HEaR My MusiC - Ea 7-10137-05109-6

JH-pt08H HEndRiX MontagE -Ea 7-10137-05110-2

JH-pt09M tRiButE touR - Ea 7-10137-05111-9

JH-pt10H WEst Coast sEattlE Boy - Ea 7-10137-05112-6

33

34

ELVIS PRESLEY PICKS • 4differenttins,12pickseach

• 6uniqueimagesineachtinbasedonthedifferentstagesoftheKing’slife

Dunlop Manufacturing is proud to announce guitar picks from the King of Rock n’ Roll, Elvis Presley. Dunlop presents its offering of Elvis Presley Collector Series Guitar Picks and Tins. Each tin includes 6 Poly guitar picks featuring artwork from various stages in the life of the King. Contained in a re-closeable, sliding tin featuring art of the same genre. All Picks are medium gauge.


Eppt24 pREslEy piCK tin-24/BoX 7-10137-04947-5

Eppt01 ElVis King tin - Ea 7-10137-04938-3

Eppt02 ElVis ‘68 tin - Ea 7-10137-04940-6

Eppt03 ElVis WERt tin - Ea 7-10137-04942-0

Eppt04 ElVis pRtRt tin - Ea 7-10137-04944-4

Eppt05 ElVis 75tH tin - Ea 7-10137-04946-8

35

36

“Dunlop has managed to spice up the ordinary, ho-hum volume pedal…the action is smoother than a Billy Dee Williams pickup line”

—Guitar World Magazine

STEVESTEVENSBilly idol

BILLyMORRISON Billy idol

DWEEZILZAPPA

STEVELUKATHER

JASONHOOKFiVE FingER dEatH punCH

MARKMORTONlaMB oF god

TROyVANLEEUWEN

SLASH

BOBBySCHNECKslasH

RODRIGOSANCHEZ

JAMESVALENTINEMaRoon 5

JOEHOTTINGERHalEstoRM

RAyTOROMy CHEMiCal RoManCE

TIMREyNOLDSdaVE MattHEWs Band

DAMONJOHNSONaliCE CoopER

KERRIKELLIaliCE CoopER

TIMMAHONEy311

DAVEKILMINSTERRogER WatERs Band

JAMIEKIMEzappa plays zappa

JIMKIMBALLREBa MaCEntiRE

TONyOBROHTAgREtCHEn Wilson

CHRISLOOCKEJosH gRaCin, KRisty lEE CooK

TOMBUKOVACtop nasHVillE sEssion playER

CARLHARVEytoots and tHE Maytals

TIMTEAGUEJERRod nEiMann

KEVINCOLLIERCHRis young

JOHNBOHLINGERnasHVillE sEssion playER

MARTINMENDEZopEtH

PERWIBERGopEtH

MATIASIAEKLUNDFREaK KitCHEn

GARETHMCGRILLENpEndiluM

PEREDURAPGWyNEDDpEndiluM

BLACKDyNAMITEORCHESTRA

JOEBONAMASSA

BRADPAISLEy

CHRISHAUGENlap stEEl sEssions

DANVADERpEdal stEEl sEssions

DENNISCOFFEyMotoWn sEssions

DOyLEBRAMHALLII

ANDyGIBSONHanK iii

HEXXHENDERSONdaVid alan CoE

JAMESDEPRATOCHuCK pRopHEt

RONNIEMONTROSE

REV.HORTONHEAT

TheDunlopVolumePedalisontourwiththefollowingartist:37

BLOGOur revamped blog continues to bring you up-to-date information on all Dunlop’s news. All of our articles are social media friendly and spread throughout the site, making it easier for fans to share with their friends.

DUNLOPTVWe now have more than 2.5 million views on our YouTube channel, and we’re still on our way up. This year, we’ve added interviews with Tom Araya and Kerry King from Slayer, Aerosmith guitarist Joe Perry, and many others.

PRINT ADSWe’ve continued our heavy investment in print advertising in magazines published worldwide. When other companies cut back on their spending this year, we pushed ahead.

WHILE OTHERS CUT BACK, WE PUSH AHEAD.

C

M

Y

CM

MY

CY

CMY

K

Dunlop_MAXGRIP_.5_FutureUS.pdf 1 4/6/10 3:03 PM

38

WHILE OTHERS CUT BACK, WE PUSH AHEAD.

ONLINE MARKETINGWe’ve done a massive expansion into online marketing this year, running highly successful campaigns on some of the biggest gear sites, as well as contests and weekly giveaways on our social media pages.

SOCIAL MEDIAWe now have over 35,000 fans on Facebook, 7,000 followers on Twitter, over 2.5 million views on YouTube and over 250,000 subscribers to our email newsletter. We are more connected now than ever to our customers.

REVIEWSIt’s been a banner year for pedal reviews. Our Volume pedal, Cantrell Wah, and Aqua-Puss all won Guitar World Magazine’s Platinum awards, while our Micro Flanger won a Guitar Player Magazine Editor’s Award and our Bass Envelope Filter won both the Bass Player Editor’s Award and Guitar World Gold Award.

39

40

THE NEW JIMDUNLOP.COM • New,easytonavigatelayout

• Featuredvideosandexclusiveartistinterviewsspreadthroughoutthesite

• Reviews,soundsamples,anddemosoneachproductpage

Built to be explored. We’ve given our site a much needed facelift: a new, easy to navigate layout, featured videos, exclusive artist interviews, review archives, and much more. Learning about the gear you love consists of more than just looking at an image with a description next to it. That’s why we’ve added to our product pages the ability to read product-specific news and reviews from websites and print magazines, listen to sound samples, and watch video demos. Your customers need look no further: we’ve put all of the info they’re looking for in one easy-to-navigate place. Our contests, blog, and social media links are spread throughout the site, making it easier for fans of our products to share the new site with their friends.

41

CONTESTTo celebrate the release of our new documentary we ran a two month giveaway, giving customers the chance to win 1 of 8 Signature Cry Baby Series pedals signed by Dunlop’s own Signature wah-wah masters. The contest garnered over 20,000 emails and was massively helpful in getting the word out.

DOCUMENTARYWe’re setting the record straight on the legendary Crybaby in our first major documentary, Crybaby: The Pedal that Rocks the World, with interviews with the people who built it and the world-famous rock stars who harnessed its awesome power. This year we unveiled the trailer which so far has garnered over 61,000 views, and in February 2011 the full-length feature will be released.

PRINT ADSWe pushed our “Put Your Foot Down and Be Heart” campaign into the pages of Guitar World Magazine, Guitar Player, and Premier Guitar with three different ads.

THE BOLDEST CAMPAIGN OUR INDUSTRY HAS SEEN IN YEARS.

JOHN HORNBY SKEWES & CO.JHS.CO.UK • (0)0113 2866411

C

M

Y

CM

MY

CY

CMY

K

Dunlop_Biffy_Strings_UK_half.pdf 1 11/3/10 3:32 PM

C

M

Y

CM

MY

CY

CMY

K

CRYBABY_Premier_2010.pdf 1 7/28/10 2:17 PM

42

ONLINE MARKETINGWe took over the homepages of Guitar World and Ultimate Guitar with our “Put Your Foot Down and Be Heard” campaign and started an online giveaway of 8 signed Signature Crybaby pedals.

SOCIAL MEDIAWe spread our campaign to 35,000 fans on Facebook, 8,000 followers on Twitter, and 250,000 subscribers to our email newsletter.

CROSS MARKETINGWe supported our campaign with slider ads on our new website, as well as cross marketing materials inserted into our electronics and strings packaging.

43

DUNLOP MANUFACTURING, INC.P.O. Box 846, Benicia, CA, U.S.A.Phone: 1 (707) 745-2722Fax: 1 (707) 745-2658

CUSTOMER [email protected]

ARTIST [email protected]

TECHNICAL [email protected]

[email protected]

SOCIAL NETWORKSfacebook.com/dunlopmanufacturingtwitter.com/jimdunlopusamyspace.com/jimdunlopusayoutube.com/jimdunlopusajimdunlop.com/blogheavycoregear.com

TRADE SITEhttp://trade.jimdunlop.com/user name: tradepassword: dunloptr4d3

Documents

Dunlop Book