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The City of Dublin - Social Media the Web and Future of Citizen Engagement
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The City of DublinSocial Media the Web and Future of Citizen Engagement
January 22, 2010
Social Media and the Web
• The web has changed the way we get our news– Monthly, weekly, daily…– As it happens
Social Media Overview
• Contributing to the internet has never been as accessible and less technical and cheap
Communications Landscape
• Consumer is now the producer
Who Controls the Message?
• Social Media has opened power
City of Dublin
Resident
Who Controls the Message?
• Now the resident has the power
Resident
MySpace
City of Dublin
YouTube
Wikipedia
Facebook Blogs
Flickr
How do you manage Social Media
• Combination of tools is a key
• Find the right outlets for you
• Build community and open dialogue
• Deliver the right message to the right audience via the right medium
Build Relationships
• Concentrate on the Relationship Not the Technology
• Social Media lets you engage with residents unlike any time in history
WHAT DUBLIN IS DOING
What is Working in Dublin
• Web site is centerpiece– Flexible layout– Web updated 24/7
• 2009 Stats– 736,609 Visits– 2,300,268 Pageviews
What is Working in Dublin
• RSS Feed– Pushing content
What is Working in Dublin
• Dublin Blogs– Create a conversation
What is Working in Dublin
• YouTube– Dublin Ohio / Dublin Irish Festival
What is Working in Dublin
• Streaming Video– DTV Content: Council / IHID– UStream
What is Working in Dublin
• Podcasts– Council meeting audio
What is Working in Dublin
• Flickr– Events: St. Patrick’s Day / DIF /July 4– Dublin Parks
What is Working in Dublin
• Twitter– twitter.com/DublinOhio
What is Working in Dublin
• e-News from Dublin– Mail Chimp
What is Working in Dublin
• Facebook– Dublin Ohio
HOW DO WE MANAGE
Manage the Message
• Deliver the right message to the right audience via the right medium
• Create a message document
Benefits of Social Media
• Search engine prominence
• Deeper relationships with residents
• Increased awareness of brand
• Broadening of professional network
Five Things to Takeaway
• Begin a Social Media monitoring / listening program– Google Alerts, Yahoo Alerts, Technorati
• Use RSS feeds to bring the news to you
• Join Facebook / Twitter / Flickr
From the Phone to the Wave
• Where will we go next?
