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DUBLIN INSTITUTE OF TECHNOLOGY
BA (Hons) INTERNATIONAL BUSINESS AND LANGUAGES
YEAR 4
DT 555 / DT 556 / DT 557 / DT 564
Y EAR HANDBOOK
2015-2016
SCHOOL OF LANGUAGES, LAW and SOCIAL SCIENCES
and
DEPARTMENT OF INTERNATIONAL BUSINESS
1
Table of contents
SECTION 1 – GENERAL INFORMATION............................................................................................3
EXAMINATIONS AND VACATION PERIODS................................................................................3
SECTION 2 - PROGRAMME DETAILS.............................................................................................4
GRADUATE ATTRIBUTES..................................................................................................................4
PROGRAMME STRUCTURE..............................................................................................................4
ASSESSMENT OF MODULES.............................................................................................................5
MODULE DESCRIPTORS....................................................................................................................8
BUSINESS MODULES.......................................................................................................................................8
LANGUAGE MODULES......................................................................................................................................9
SECTION 3 - FREQUENTLY ASKED QUESTIONS.....................................................................10
GENERAL QUESTIONS.....................................................................................................................10
PLAGIARISM: PRACTICAL GUIDELINES FOR IBL LANGUAGE MODULES.....................12
PROVISIONAL DT555/6/7/64 ACADEMIC CALENDAR & ASSESSMENT PROCEDURE 2015-2016 14
2
SECTION 1 – GENERAL INFORMATION
Examinations and vacation periods
Please note the following:
Attendance at class during the semester is compulsory. You must not arrange holidays or make travel plans during the semester or inter-semester period in January. Equally during reading/review week, you should MUST be available to engage in academic activities.
Examinations take place in May. Supplemental (repeat) exams take place in late August/early September.
Some continuous assessments and assignments are held in January. The dates for the supplemental examination session are normally available from late June. It is vital that you do not book holidays or plan to travel during the lecturing and examination
periods. It is equally important that you do not plan such activities for late August/early September until you are sure you have passed all modules for the year.
It is not possible to reschedule missed exams. Missed exams count as a failed attempt and a mark of zero is returned. This will also apply to other forms of assessments such as presentations, oral exams, written tests and submission of assessed work. Rescheduling of continuous assessments may be granted where a PC form with certified medical evidence of illness has been supplied.
Review week in semester 1 is week 7, week starting October 26th 2015. Review week in semester 2 is week 13, week starting May 2nd 2015.
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SECTION 2 - PROGRAMME DETAILSGraduate Attributes
A recent study identified a number of key attributes for the graduates of this programme. These include “critical thinking”, “excellent communicators”, “ethics”, “active team players”, “disciplinary knowledge”, “global citizens” and “motivated self-starters”. More can be found on graduate attributes in this programme and in DIT on this leaflet or by asking your language Programme Chair, Odette Gabaudan
Programme Structure
French, German, Spanish, Italian (DT 555/6/7/ 564)
Code № Module Title Semester1/2
Contact Hours
SelfDirct. Lrng.
Total Learng. Hours
ECTS Credits
BUS 4003 International Marketing 1 +2 48 52 100 10
BUS 4005
Review of International Political Economy 1 48 152 200 5
BUS4007
International Financial Systems 1 48 52 100 5
IBUS 4000 Regulatory Framework 2 48 52 100 5
IBUS 4001
Current issues in International Management 2 48 52 100 5
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LANG 4036 (French)LANG 4037 (German) LANG 4034 (Spanish) LANG 4038 (Italian)
Language for BusinessFrench/German/Italian/Spanish Core Language Module
1+2 96 104 200 10
Students who completed the required second language modules in year 1 and 2 choose two of the following three modules. Other students must take the Current Affairs and Translation Studies
modules.
FREN/ GERM/ SPAN/ITLANG 4027/4015
Language Current Affairs French/German/ Italian/Spanish
1+2 72 128 200 10
LANG 4026 (French)LANG 4009 (German) LANG 4014 (Spanish) LANG 4020 (Italian)
Language Translation Studies French/German/ Italian/Spanish
1+2 72 128 200 10
LANG 4016 (German) LANG 4011 (Italian) LANG 4012 (Spanish)
Second Language German / Italian / Spanish / 1+2 72 128 200 10
Assessment of Modules
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Module Code Module Title Exam Continuous Assessment ECTS
Credits
BUS 4003 International Marketing Written exam (summer) 60%
Cont. Assess. 40% 10
IBUS 4001 Current Issues in International Management
Written exam (summer) 60%
Cont. Assess. 40% 5
BUS 4007 International Financial Systems
Written exam (summer) 70%
Cont. Assess. 30% 5
BUS 4005 Review of International Political Economy
Written exam 50%
Cont. Assess. 50% 5
IBUS 4000 Regulatory Framework Written exam (summer) 70%
Cont. Assess. 30% 5
LANG 4036 (French)LANG 4037 (German) LANG 4034 (Spanish) LANG 4038 (Italian)
French/German/Italian/Spanish Core Language Module:Language for Business
Written exam (summer) 40%
Oral
40%
In-class test 20%
10
LANG 4027(French) LANG 4010(German) LANG 4015(Spanish) LANG 4021 (Italian)
French/German/ Italian/Spanish Language Current Affairs
Written exam (summer) 50% Cont.Asst 50%
10
LANG 4026 (French)LANG 4009 (German) LANG 4014 (Spanish) LANG 4020 (Italian)
French/German/ Italian/Spanish Language Translation Studies
Written exam (summer) 50% Cont.Asst 50%
10
LANG 4016 (German) LANG 4011 (Italian) LANG 4012 (Spanish)
German / Italian / Spanish Second Language
Written Exam (summer) 50%
Oral Components
30%
Presentation 20%
10
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Year 4 Coordinators
Year 4 Language coordinator: Michèle Boisbourdin (Office KA3-013, Tel. 01-4024859, [email protected])
Year 4 Business coordinator: Robert Mac Mahon (Tel: 01-4027092, [email protected] )
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Module Descriptors
Business Modules
International Marketing
Today, virtually all major firms must compete in a global marketplace. Participants in this module will be given a framework to understand the global marketing environment. They will be taught how to analyse global marketing opportunities. They will develop global marketing strategies. They will design global marketing programmes and will develop the skills to manage the global marketing effort.
Review of International Political Economy
International Political Economy (IPE) is the rapidly developing social science field of study that attempts to understand international and global problems using an eclectic interdisciplinary array of analytical tools and theoretical perspectives. The growing prominence of IPE as a field of study is in part a result of the continuing breakdown of disciplinary boundaries between economics, international relations and politics in particular and among the social sciences generally. Increasingly, the most pressing and interesting problems are those that can best be understood from a multidisciplinary, interdisciplinary, or transdisciplinary point of view.
IPE is the study of a problématique, or set of related problems. The traditional IPE problématique includes analysis of the political economy of international trade, international finance, North-South relations, multinational corporations, and hegemony. This problématique has been broadened in recent years as many scholars have sought to establish a New IPE that is less centered on International Politics and the problems of the nation-state and less focused on economic policy issues.
Current Issues in International Management
This module examines in a critical and analytical fashion the philosophy and practices of International Management. Each topic provides students with a solid and invigorating analysis of all aspects of International Management.
International Financial Systems
This module offers a broad introduction to the workings of the global financial system, the dynamics of the main financial markets, the nature and purpose of key financial institutions and the role played by central banks and regulatory agencies. An important part of the module focuses on the 2007-2009 global financial crisis, reviewing its causes and consequences, as well as evaluating the merits of government intervention schemes in the U.S. and Europe.
Regulatory Framework
A legal knowledge is essential in any business environment with the increasing opportunities and threats posed by liberalisation, deregulation, cross-border trade and new social and tortuous legislation. This course will give students a grounding in the basic concepts of law and some of the particular elements relevant to
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international business.
Language modules
Minimum exit level for all major language modules: B2 on the CEFR
Minimum exit level for all second language modules: A1+ on the CEFR
Language for Business
This module enables students to develop and apply their oral and written linguistic skills adequately to a range of everyday professional tasks in the commercial and tourism sector.
Current Affairs This module builds on the knowledge, experience and linguistic competence acquired by the students during their year abroad. It consolidates and further explores political, economic and social topics and trends of the target countries and their current affairs. The module also consolidates and builds on language competency by working further to perfect the students’ level of linguistic accuracy and foster deeper awareness of target language style, register and tone
Translation Studies
This module will focus on the theory and practice of translation. Students will learn to apply theory and use basic terminology relating to translation techniques. The module will also consolidate and build on the language competency acquired during the year abroad (or equivalent) by working to further perfect the student’s reading skills in the TL and their level of grammatical accuracy and it will seek to foster a deeper awareness of target language style, register and tone.
Second Language This module consolidates and builds on the language competency acquired during year 1 and year 2 and introduces the learners to the professional language needed to interact on a basic level with business people from the target countries.
SECTION 3 - FREQUENTLY ASKED QUESTIONS
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General Questions
IMPORTANT: The following notes are not intended to represent a definitive interpretation of the Institute's regulations. In every case students should read the full regulations, especially DIT's General Assessment Regulations (http://www.dit.ie/qualityassuranceandacademicprogrammerecords/student-assessment-regulations/ )
1. Who sets and marks the examinations?
The examination for each module is normally set and marked by the lecturer who teaches it. Where there are two or more lecturers for a module, the paper is jointly set and corrected by both lecturers. The external examiner (see question 5) approves the questions set and reviews the marks awarded in the final year of the Programme. Exam scripts are anonymous.
2. Can I repeat any failed modules?Any module you fail can be repeated in the supplemental exams at the end of August /beginning of September.
You have a maximum of four attempts in total to pass a module. Firstly there are repeat examinations (called "Supplemental" Exams, starting at the end of August) where failed modules can be taken again. Modules still not passed can be repeated at the next available sitting. Please read the General Assessment Regulations carefully on this point.
It is important to strive towards passing all subjects at the first attempt as students who repeat a module in the Supplemental Examinations will only be awarded a maximum mark of 40% for a module passed at a second or subsequent sitting. Individual student results (capped at 40% for repeated modules) are issued in a transcript of results. This is an official document frequently sought by employers to establish your academic record.Please read section 4 for details on award classification.
3. What exactly is the examination board?This is a formal meeting of all examiners on a programme, held after the papers have been marked. At the examination board each candidate's marks are reviewed and recorded. A decision is made as to whether a student should pass, pass by compensation or repeat.
4. What is a Degree Classification in DIT?
The award of a Degree with Honours may be made with the classifications of First Class Honours, Second Class Honours or Pass as set out in the table below.
Average Mark
Band
Nature of
Achievement
Classification
= 70% Excellent Performance First Class Honours
60% - 69% Very Good
Performance
Second Class
Honours,
Upper Division
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50% - 59% Good Performance Second Class
Honours
Lower Division
40% - 49% Satisfactory
Performance
Pass
Please be aware of the following: Students who fail the assessment of one or more of the modules which contribute to their final award classification may re-sit the assessment once for each of those modules without prejudice to the award of Honours/Merit or Distinction. The result for repeated modules will however be capped at 40%.
Students who fail the re-sit of any of these modules will not be eligible for the Honours /Merit or Distinction classification. (General Assessment Regulations 2009)
5. What is an external examiner?Every course has one or more external examiner(s). The external examiner is normally a senior academic from another institution whose role is to monitor the examinations and the evaluation process to ensure adequate academic standards. The external examiner reads and approves the examination papers, checks the examination scripts, attends examination board meetings and formally reports to the examination board on her/his findings.
6. How do I get my examination results?You receive an email in your DIT email student account once results are released. You are then able to access your results on EGB. For further details, please check http://modularisation.dit.ie/studentinfo.htm Results of Supplemental ExaminationsThese are normally published in the third week of September. The results are available on EGB (Electronic Grade Book)
7. What happens if I am unable to take an exam due to illness or other unforeseen circumstances?You should fill out a PC1 form available at : http://www.dit.ie/examinations/kevinstreet/pc1formsrechecksremarksappeals/ This form is for students who were not able to perform on the day and it must be supported by independent professional evidence. You will have to repeat the missed examination at the next sitting but you will normally sit as a first attempt, i.e. in this situation, you will not lose one of your four attempts if you miss an examination due to certified illness or similar circumstances.
8. Are continuous assessments compulsory?A module is evaluated through a combination of continuous assessment(s) and / or an examination. The final mark for a module is an aggregate of the various assessment marks. Failure to submit or sit any assessment component of a module results in marks lost for that module.
9. What happens if I am late submitting material for continuous assessments?Materials for assessment may be subject to a penalty or may not be accepted, unless you have a valid and documented case.
Language project deadlinesAny delay in handing in projects after the stated day and time (see Schedule for Submission dates for Assignments) will result in a 2-mark deduction per 24hr period or part thereof, week-ends and holidays included. Projects will not be accepted after 7 calendar days.
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Changes may occur in the course of the year due to circumstances beyond our control. Check the notice board and DIT email at least once a week. Any deviation by a student from the assessment scheme in major or second language will result in the student being referred to the Head of Department for Languages.
10. Appeal ProcedureShould you feel you have grounds for appeal, contact the Examinations Office and the Head of the School of Languages. The appeal must be lodged within 7 working days after the results are released. Late submissions will not be accepted.
12. Do I have to attend all lectures?It is compulsory to attend lectures and take part in any coursework required by lecturers.
13. What is the Year Co-ordinator’s role?If you have a problem with a particular module, you should in the first instance discuss the matter directly with the lecturer concerned. If this does not solve the problem or if the issue is about the whole programme or your personal circumstances, you should approach the Year Co-ordinator. There are also student representatives on the programme Committee who can be approached for advice.
14. Who is responsible for the programme?The Head of the School of Languages, Law and Social Sciences (Dr Kevin Lalor) and the Assistant Head of Languages (Dr Christopher Dixon) have overall responsibility for the programme. The Head of School works with Ms Kate Ui Gallaghoir, (Head, School of Marketing, College of Business) and Dr Amr Arisha (Head of Department in the College of Business). Dr Amr Arisha and Odette Gabaudan, School of Languages, Law, Social Sciences, are joint chairs of the International Business and Languages Programme Committee.
15. Can students contact lecturers or talk to them outside of lecture time?Students are encouraged to approach their lecturer about any concerns they may have during the course of the programme. Lecturers’ contact details are available on the DIT website.
16. Who can I talk to about personal problems?Student counsellors are available for problems of a personal nature. This service is free of charge.
Plagiarism: practical guidelines for IBL language modules
In accordance with DIT Plagiarism statement which expressly forbids all forms of plagiarism, it is the policy of the School of Languages to refuse work which is plagiarised.
In simple words: plagiarism is the unacknowledged use of someone else’s work. That ‘work’ may be a published book or article, information downloaded from the Internet, or the work of another student. Plagiarism can take various forms: copying, paraphrasing (summarising in one’s own words a passage of someone else’s work), or adopting someone else’s detailed line of argument, without acknowledging the source.
Plagiarism is a form of ‘unfair practice’ (see General Assessment Regulations, Chap.11), and a student found guilty by the Panel of Investigation may face serious penalties.
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In written essays, projects or presentations students should: - append a bibliography listing all sources used;- place any portions of text directly quoted between quotation-marks;- identify and correctly reference the source of ideas and arguments presented;
In written essays, projects or presentations students should not:- submit language assessments corrected by a native speaker, as work so corrected and re-written may not in the end be one’s own, and is therefore a form of plagiarism1;- resort to translation engines under any circumstances2.
Format of oral examinations
- Students should note that neither reading from notes nor the unbroken presentation of material evidently learned off by heart will be acceptable.
The examiners may therefore ask the examinee to leave any notes aside, to cover the same point(s) again or to discuss points further without reference to such notes.
All students must be prepared to take questions from the examiners during their presentation and demonstrate that they are able to cope with such interruptions. These are designed to give students a chance to show that they fully understand what they are presenting and are able to discuss it in a meaningful two-way exchange, such as would occur in a real life situation. Accordingly, delivery and active participation on the part of the examinee are just as much under assessment in oral examinations as are content and linguistic accuracy, and these elements are not to be understood as separate from each other.
For an information leaflet in relation to what Plagiarism is and how to avoid it, please check the information leaflet in Appendix 1 of the General Assessment Regulations (see link below). In the same document (chapter 11 and Appendix 1), you will find the procedure for suspected cases of plagiarism and other breaches of DIT’s regulations.http://www.dit.ie/qualityassuranceandacademicprogrammerecords/student-assessment-regulations/general/
1 Tuition in the School of Languages is designed to help you learn the language; Native-speaker competence is not expected of language students.2
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PROVISIONAL DT555/6/7/64 ACADEMIC CALENDAR & ASSESSMENT PROCEDURE 2015-2016
Michèle Boisbourdin - IBL4 language coordinatorDT555/6/7 students in the advanced stream attend the Lang. for Business compulsory module + 2 other lang. modules (choice between Current Affairs, Translation and Minor Language). Students in DT556/7/64 in the intensive streams attend the 3 major lang. modules.
End of year oral assessments will take place towards the end of semester 2 before or after written examinations (possibly up to 3/06)- Exact dates will be confirmed early in semester 2.
Modules and lecturers (see list of lecturers with abreviations below)
LANG. FOR BUSINESS (AND TOURISM) - DT555/6/7/64
MB/OG - DF - PPV - SN
CURRENT AFFAIRS DT555/6/7/64 HM/OG - SH - SO - CB
TRANSLATION DT555/6/7/64 TBA - ND - PS - EW
Minor Lang. (German / Spanish / Italian) DT555/6/7
CS/UHS - SO - CB (Not available to DT564
students or students in the DT556/7 intensive streams)
1 test in controlled conditions (20%) + 2-part end-of-year oral
assessment (company presentation + sales interview 40%) + 4 hr
written examination (40%)
Supplemental session = oral assessment (50%) and/or written
examination (50%)
1 test in controlled conditions (10%) + 1 in-class oral
presentation (10%) + End-of-year oral assessment (30%) + 3 hr written examination (50%)
Supplemental session: Written examination (100%)
2 to 3 tests in controlled conditions at lecturer's discretion (50%) + 3 hr
Written examination (50%)
Supplemental session: Written examination (100%)
All in-class tests and written examinations in translation are open book assessments.
However electronic resources are not allowed. Please note
that students must bring their own copy of course material and dictionaries. The School, lecturers and the library will NOT provide dictionaries or
any other material to students under any
circumstances.
1 aural test in controlled conditions (10%) + 2 part end-
of-year oral assessment (company presentation and
Q&A 20% + professional/academic
interview 20%) + 3 hr Written examination (50%)
Supplemental session: Written examination (100%)
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SEMESTER 1 Individual in-class presentations
will be scheduled during the semesters
Sept. 21/9 = week 2 28/9 = week 3
21/9 First teaching day of 1st sem.
Oct. 5/10 = week 4 12/10 = week 5 19/10 = week 6 26/10 = week 7
Week 7 = Review Week : Students MUST be available for learning activities set by lecturers
Nov. 2/11 = week 8 9/11 = week 9 16/11 = week 10 23/11 = week 11 30/11 = week 12
Dec. 7/12 = week 13 15/12 = week 14 21/12 = Holiday week 1 28/12 = Holiday week 2
11/12 last teaching day of 1st semester Week 14: assessments / exams
11/12/15 Submission of current affairs topic for end-of-year oral assessment
Week 14 = test in controlled conditions
Dec.: In-class test (Exact date to be confirmed) Week 13: In-class aural test
Jan. 4/1 = week 15 11/1 = Intersemester week 1 18/1 = Intersemester week 2
Week 15: assessments / exams
Week 15 = Grammar / Business and Tourism lexicon test in controlled conditions
15/01 Submission of full outline of current affairs presentation for oral assessment - Lecturers will not provide guidance to students who do not submit an outline of their oral presentation by 15/01/16
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LANG. FOR BUSINESS (AND TOURISM) - DT555/6/7/64 CURRENT AFFAIRS DT555/6/7/64 TRANSLATION DT555/6/7/64
Minor Lang. (Spanish / Italian / German) DT555/6/7
(Not available to DT564 students or students in the DT556/7 intensive streams
SEMESTER 2
Jan. 25/1 = week 1
25/1 First teaching day of 2nd sem.
Feb. 1/2 = week 2 8/2 = week 3 15/2 = week 4 22/2 = week 5 29/2 = week 6
19/2 Information sheet on Language-for-Business end-of-year oral assessment - Lecturers will not provide guidance to students who do not submit their information sheet by 19/02/16
Feb.: In-class test (Exact date to be confirmed)
March 7/3 = week 7 14/3 = week 8 21/3 = Holiday week 1 28/3 = Holiday week 2
March: In-class test (Exact date to be confirmed)
April 4/4 = week 9 11/4 = week 10 18/4 = week 11 25/4 = week 12
May 2/5 = week 13 9/5 = week 14 16/5 = week 15
Week 13 = Review Week : Students MUST be available for learning activities set by lecturer Week 14 + 15 = written examinations
4hr written examination: 2-4 questions with a total 4hr work load.
3 hr Written examination : translation into English of a 350-400 word source text + linguistic commentary and annotations - Business / Tourism language - 3hr open book examination (but no electronic resources).
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Changes may occur in the course of the year due to circumstances beyond our control. So, check the notice board AND your DIT e-mail at least once a week.
CB = Claire Buckley MB - Michèle Boisbourdin SH = Sascha HarrisCS = Catherine Spencer ND = Noel Deeney SN = Susanna NocchiDF = Dagmar Fischer OG - Odette Gabaudan SO = Susana OlmosEW = Etáin Watson PPV = Paloma Pérez Valdés UHS = Ute Hoefer SodenHM = Hélène MacElroy PS = Philip Smyth TBA = To be announced
Year 4 Student Handbook available on School’s website : http://www.languages.dit.ie/schooloflanguages/currentstudents/bainternationalbusinesslanguages/#year4handbooks
FORMAT OF ORAL ASSESSMENTS - Internal + external examinersLanguage for Business End of Year Oral Assessment (40%) -
30 min. approx.Current Affairs End of Year
Oral Assessment (30%) - 20 min. approx.
Minor Language End of Year Oral Assessment (40%) - 20 min.
approx.
A - Formal presentation of a company and of its economic environment (10mins max) at a trade-fair for professionals, located in a country of the major language. Each student chooses a company which must not have been previously used :- for 2nd language presentation ;- for course work in their major language modules ;- by any other student in their major language stream.This will be followed by :
B - Sales interview (including questions relating to the company presentation) between potential customer and representative of the same company (20mins approx.)
Formal oral presentation of a current affairs topic (5 mins max.) + Q&A session (10-15mins approx.)
Each student chooses a topic which must not have been previously used :- for course work in their current affairs module;- by any other student in their major language stream.
2 parts: A - formal presentation of a company (10mins max. – 20%) - The company chosen by the student for the presentation must not have a Web site in the target language. B – Professional / academic interview (10mins approx. – 20%)
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FURTHER INFORMATION AND GUIDELINES FOR ORAL ASSESSMENTS1 - All oral presentations must include the use of a presentation tool (such as PowerPoint, Keynote or Prezi) to avoid penalty. 2 - Students should note that neither reading from notes nor the unbroken presentation of material evidently learned off by heart will be acceptable as these are clearly contrary to the whole purpose of this important part of the final Degree Examination. The examiners may therefore ask the examinee to leave any notes aside, to cover the same point(s) again or to discuss points further without reference to such notes. All students must be prepared to take questions from the examiners during their presentation and demonstrate that they are able to cope with such interruptions. These are designed to give students a chance to show that they fully understand what they are presenting and are able to discuss it in a meaningful two-way exchange, such as would occur in a real life situation for which this module is meant to be a preparation. Accordingly, delivery, active participation and fluent engagement on the part of the examinee are just as much under assessment in these orasl as are content and linguistic accuracy, and these elements are not to be understood as separate from each other. 3 – The oral exams are precisely timed. See the table below. Should you exceed the stated length in the presentation part, you will be interrupted to proceed to the next part and you will likely lose marks. 4 - Students are requested to print their slides (for the lecturers) in case of last minute technical problems with the computer or the memory stick. Every year, 1 or 2 students have technical problems, even with their own laptops! Print-outs will provide you with invaluable peace of mind, even if you don’t use them; and they will be a lifesaver if the computer freezes, or the memory stick has become corrupt! 5 - Students are requested NOT to access their slideshow through the Internet, as Internet access is not always reliable.
6 - If using your own computer, please make sure you have it turned on, ready to start the presentation at least 5 min. before you are due to go in. 7 - An electronic copy of the presentation must be sent to the relevant lecturer prior to the presentation. 8 – If you do not wish to use your own computer, please check with individual lecturers if a computer will be provided by the School on the day.
Assessment criteria: content (knowledge and understanding of topic, analytical approach, structure) + language (aligned to CEFR)
Language for Business (and Tourism) Oral AssessmentTo take place towards the end of the 2nd semester
Students must provide an information sheet directly to the Language for Business lecturer by 19/02/2015. This will consist of a short presentation of the chosen company and chosen product(s) (including relevant URLs), a short presentation of the chosen trade fair, and the student’s reasons and objectives for his/her choice of trade fair for this particular company and the chosen product(s), including who they are targeting at the trade fair. The presentation of the company, product(s) and trade fair may include documents from the Internet (please, give URL addresses) or other real company literature. There is no restrictions on the nationality of the company chosen by the students.
It is strongly recommended that students use relevant company and product literature (commercial file). The use of sample products is recommended provided they are portable and would not incur major expenses on the part of the students.
The commercial file is essential for preparation of and/or for use in the oral assessment and could be composed of any of the following at the student’s discretion : - presentation of the company - description (including technical characteristics and advantages) and photographs of products
- sales strategy (e.g. product characteristics with advantages, disadvantages and possible responses to clients’
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objections) - conditions of sale, payment and delivery. - distribution policy in the target country. - promotional support provided - after-sales service
- competition in the target country - catalogues - any other information and/or documents deemed relevant by the student.
Should the student need to supplement the company informaiton available, h/she must make it plausible.
Language for Business lecturers will provide guidance only to students who provide an information sheet on their chosen case by 19/02/16
Current Affairs Oral Assessment
To take place towards the end the 2nd semesterIf the topic of the oral assessment involves a particular company, please note that the purpose of the presentation is NOT to present the company, but to present the events that involve that particular company.
Minor Language Oral Assessment
To take place towards the end of the 2nd semester
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