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E-commerce in Lithuania
prepared by
Vitalijus Dubietis CEO at Evispa, Ltd www.evispa.lt
JAK SPRZEDAJESZ? November 29, 2010
Questions?
Some statistics Fiber to home spread is #1 in Europe, #5 in the world
58% of residents use internet (1,93M)
12% of them buy online, 200% growth since 2009
60% of internet users use social networks (1,15M)
47% of them use at least once a day
Google is the most popular search engine
Facebook is the most popular social network
Most popular bank among residents is Swedbank
Lithuanian WEB at 2010-10
source: audience.lt
Most popular e-shops
Pigu.lt
E-senukai.lt
Assorti.lt
Azon.lt
Decision made on 64%: I will find what to buy, then I go to the e-shop
29%: straight to the trusted e-shop and search there
5%: decision is based on friends’ opinion
1%: based on advertising
1%: other
Problems e-shop owners face
Where to put ads
How to collect payments
How to ship items
Most popular ad systems Google Adwords – CPC is still low
Facebook - CPC/CPM
FB applications
Adnet.lt network
Textads.lt
Adclick.lt
Direct contracts
E-mail marketing mailer.lt Design emails
Manage subscribers
Send
Analyze reports
Get Social
SEO
Not very strong, easy to compete
Win those who does
Payment methods Direct links with all banks
Mokejimai.lt
Cash On Delivery (COD)
Bank transfers
Leasing over the net
PayPal, Credit card, …
Mokejimai.lt E-banking (Lithuania, Latvia and
Estonia)
Kiosks of "Lietuvos spauda" and
"Rkiosk" (Lithuania)
“Maxima“ supermarkets net
(Lithuania and Latvia)
Webmoney, PayPal, MoneyBookers
Credit cards
Payment methods
Delivery methods
E-spaces and conferences
WEBakademija.lt
Login.lt
Auctions
TukTuk.lt
TeleBid.lt
Rinkaplius.lt
Aggregators
Kainos.lt
VUP.lt
Turgus.plius.lt
Perku.lt
Hosting TEO group (several companies/brands)
Baltnet
Interdata
Duomenu centras
Serveriai.lt – most popular in shared hosting
How much does e-startup cost
Or you can rent an e-shop Verskis.lt was the first project dated 2008-11 to offer an
e-shop rent and still is the leader with about 90% share on the LT market
Main advantages of a solution
Moderate 50 EUR fee per month
Launched in seconds
Free regular updates
Excellent support provided
Fully localized to LT market
Integrations with: , ,
Thank you for attention
Questions?