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DUANE WALKER
MICROSOFT PORTFOLIO
December 4, 2009
Core Competencies
Sales & Marketing Strategy
Positioning & Messaging Framework
Development—Optimization, IVI
Partner Engagement Strategy—Capacity
Planning, Recruitment, Readiness,
Enablement, Advocacy
Program & Project Management
WW Optimization Strategy Team Marcom
Mgmt
Innovation Value Institute (IVI) Marcom Mgmt
Sales Solution Demo Development
SharePoint BI Demo Development
Executive Briefing Center – Account Review,
Presentation Development
BDM/TDM/Partner Presentation
Development—SharePoint Conference
Global Alliance Partner Engagements
IW BG WPC Presence (Partner Audience)
MSPP Partner Sales Tools & Competency Kits
Business Writing
Web Content Development (BDM/TDM Audiences)
White Papers (BDM Audience)
FAQs (All Audiences)
Sales Guides
Demo Storyline Messaging (BDM/TDM Audiences)
OneNote—Campaign Workbooks (Field Audience)
Customer Relationship Management
WPC Blog Management (Partner Audience)
2
Duane Walker Microsoft Portfolio
Sales & Marketing Strategy3
Duane Walker Microsoft Portfolio
Positioning & Messaging Frameworks
Microsoft Optimization Positioning & Messaging Framework
4
Duane Walker Microsoft Portfolio
BackgroundRefresh the document to ensure
alignment with Microsoft Enterprise
and PRB Positioning & Messaging
Frameworks. Also, ensure value
proposition was reflective of and
consistent with the current economic
reality.
My Role• V-Team Representation/Lead
• Lead Strategist
• Project Management
Click Here
Program & Project Management5
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EBC Presentation Development
Optimization EBC Presentations
6
Duane Walker Microsoft Portfolio
BackgroundArticulate the Optimization story for
BDM, TDM & Partner audience
segments. Customize the presentation
to connect with the audience and
persuasively communicate how
Microsoft Optimization can help them
realize more business value from their
IT investments.
My Role• Lead Storyteller
• Project Management
• Slide Development
Click Here
SharePoint Conference 2009 Presentation
Design Solutions Partner Presentation—ISV/SI Partners (BDM/TDM Audiences)
7
Duane Walker Microsoft Portfolio
BackgroundHelp client structure a compelling 45
minute presentation for key partner
segments that quickly captures their
attention, interest and increases their
likelihood to grow their business by
creating or growing a SharePoint
practice.
My Role• Lead Storyteller
• Project Management
• Slide Development
Click Here
Sales Guides
Getronics EA Renewal Campaign Sales Guide
8
Duane Walker Microsoft Portfolio
BackgroundDevelop a simple and concise sales
guide that quickly articulates why
sales teams should use the campaign
to hit their EA Renewal targets. The
campaign combines key Getronics
solution offerings with the Microsoft
Optimization framework cost
effectively.
My Role• Lead Strategist
• Project Management
• Design
• Copy Writing
Click Here
Optimization Solution Mapping
HP Global Alliance Partner Optimization Solution Mapping
9
Duane Walker Microsoft Portfolio
BackgroundWork with HP Solution Managers to
gain as much solution, service and
product alignment with each
Microsoft Optimization model
capability at the step-rate level. The
mapping exercise also captures the
relevant individual and joint value
propositions to support sales
activities, while enabling the creation
of sales and marketing materials.
My Role• Project Management
• Solution Mapping
• Internal Presentation
Development/EvangelismClick Here
OneNote—Campaign Workbooks
Getronics EA Renewal Campaign – Microsoft Field Readiness
10
Duane Walker Microsoft Portfolio
BackgroundDeveloped innovative approach to
offering the Microsoft Field with a
simple and concise way to gain
actionable insight into the campaign
and how to leverage it to hit their EA
Renewal goals.
My Role• Lead Strategist
• Project Management
• UI Design
• Copy Writing
Click Here
WPC—Partner Engagement
Partner Solution Video
11
Duane Walker Microsoft Portfolio
BackgroundFor the 2006 WPC, developed
engaging partner solution video that
intensely articulated the incredible
world changing solutions that
partners are developing today on
the Microsoft Office System
platform.
My Role• Lead Strategist
• Project Management
• Partner Liaison
Click Here
MPN – Partner Sales Readiness
2007 Microsoft Office System and Microsoft Exchange Server Partner Sales Tool
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Duane Walker Microsoft Portfolio
BackgroundFor the 2007 Microsoft Office
System and Microsoft Exchange
Server product launches, developed
the desktop Partner Sales Tool to
provide timely updates of the most
current sales materials to help
support the partner ecosystem sales
efforts and ensure consistency of
selling strategies.
My Role• Lead Strategist
• Project Management
Click Here
Business Writing13
Duane Walker Microsoft Portfolio
Web Content Development
Microsoft Optimization Customer Site
BackgroundRefresh the site with new, more
current and relevant content for
Microsoft Enterprise customers
seeking deeper insight and
information about how Microsoft
Optimization can help them realize
more business value from their IT
investments.
My Role• Project Management
• Content Audit
• Analysis
• Assessment
• Recommendation
• Copy Writing
14
Duane Walker Microsoft Portfolio
Click Here
White Paper Development
Dell/Microsoft Global Alliance—BDM White Paper
BackgroundCreate a joint white paper that paints a vivid picture
of the shifting business landscape and why managing
IT Maturity to ensure alignment with business goals is
essential to helping the Enterprise thrive in a changing
world. The paper also serves to position how Dell
Global IT Consulting Services, leveraging the Microsoft
technology platform and Optimization best practices,
can help customers gain competitive advantages
through IT enabled innovation.
My Role• Microsoft V-Team Leader
• Project Management
• Copy Writer
15
Duane Walker Microsoft PortfolioClick Here
Customer Relationship Management 16
Duane Walker Microsoft Portfolio
Customer Relationship Management
2008 WPC Optimization Blog Management
17
Duane Walker Microsoft Portfolio
BackgroundManage the Optimization Blog
during the conference to provide
Partners with daily, compelling
perspectives about integrating
Microsoft Optimization into their
solution selling efforts.
My Role• Project Management
• Blog Editor
• Blogger
Note: Optimization Blog no longer live
Microsoft References18
Duane Walker Microsoft Portfolio
Name Title Engagement Email
Samm DiStasioSenior Director, Infrastructure
Business Architecture IVI Program Management [email protected]
Lisa DowneyGlobal Senior Program
Manager, Infrastructure
Optimization Strategy
Optimization Marcom
Jerry Lee Sr. Program ManagerEBC Presentation
Development & [email protected]
James VastbinderIndustry Technology Strategist,
EPG
Sales Solution Demo
Messaging Storyline
Development
Mark MortimoreTechnology Development
Manager
HP Global Alliance Partner,
Optimization Solution
Mapping
Owen Allen Sr. Product Marketing ManagerSharePoint 2009 Conference
presentation [email protected]
Jose Gomez CuetoSr. Marketing Mgr., Information
Worker SolutionsMSPP Partner Recruitment [email protected]
425.943.1525
LinkedIn Profile
@duanewalker21
Duane Walker19
Duane Walker Microsoft Portfolio
Additional work samples located here.
