NEWF L E X I B L E

M O D U L A R

F O R M A T

DUAL EXECUTIVE MBA CKGSB – IMD

Lead the way between China and the world

ANTONINUS PIUS, ROMAN EMPEROR (86–161 AD) ARMORED GENERAL, QIN DYNASTY (221–206 BC)

2

WHY CHOOSE THE CKGSB – IMDEXECUTIVE MBA?

YOU WANT

A Dual Executive MBA from two world-class institutions, recognized in both the West and East, that:

› Provides the Eastern and Western perspectives on business and management

› Develops the business skills and capabilities to work effectively with China and the West

› Captures the world’s most powerful economic trends

› Strengthens your career without you having to leave your job

› Increases your value to your organization and your customers

› Builds the strong personal and professional relationships needed for success

› Fosters cross-cultural trust› Connects you with two prestigious

alumni networks› Offers a personalized learning journey

tailored to your unique needs

The collaboration between CKGSB and IMD is characterized by bold commitment. From the outset, our intention has been to rethink the nature of executive learning, and to create an original and unique Executive MBA.

We begin by developing in-depth knowledge of the subjects core to business administration – marketing, finance, strategy, innovation, operations, and leadership. We approach the fundamentals of business in the 21st century by combining classroom sessions with assignments that let you apply concepts to the challenges that your company faces.

In parallel, we provide exposure to multiple locations so as to promote tangible and deep contextual understanding.

Our new modular format gives you greater flexibility to choose the timing and options that work best for you and your organization. The entire EMBA program can be completed while being out of the office for as little as seven weeks. The result is a program that will enable you to excel as you pursue a career that spans the East and West, mastering the distinctive perspectives that characterize business across these diverse contexts.

If the CKGSB – IMD Dual Executive MBA sounds like the right step for you, then we encourage you to contact us.

MESSAGE FROM THE PROGRAM DIRECTORS

PHIL ROSENZWEIGAmericanIMD Professor of Strategy and

International Management

PhD The Wharton School,

University of Pennsylvania

JULIET ZHU ChineseCKGSB Professor of Marketing

Associate Dean for Asia and

Alumni Affairs

Co-Director of the Branding Center

PhD University of Minnesota

4

WHAT

FOR YOU:› Develop the business skills and capabilities to work

effectively with China and the West› Master Eastern and Western business concepts

and entrepreneurial practices› Succeed in diverse and very different cultural settings› Apply multiple perspective expertise to the most important

business issues of the 21st century › Strengthen essential leadership, strategy and general

management skills

FOR YOUR COMPANY:› Advance the strategic initiatives of your company› Increase the likelihood of success in both the East

and the West › Improve the rigor and power of your executives'

strategic thinking› Contribute to a solid network of alliance partners› Build a strong pool of talented executives able

to secure future success

AN OVERVIEW OF BENEFITS

The CKGSB–IMD Dual Executive MBA program is a rigorous, action-oriented degree program that benefits both you and your organization.

5

As well as enriching yourself and enhancing your capabilities across both Eastern and Western cultures, you will be delivering real value to your company. Your organization won’t “lose” you while you are studying; rather it will gain from your growing insights and benefit from the solutions you propose. As you involve your organization, you will spread skills and ideas throughout your business, helping you and your colleagues as they continue to learn.

EARN TWO DEGREESSatisfactory completion of all exams and assignments will lead to the award of two Masters of Business Administration degrees, one from CKGSB and one from IMD.

6

WHOADMISSION IS BASED ON THE FOLLOWING:› Professional achievement

Career progression, with a preference for global experience and responsibility

› Proven leadership Drive, initiative, maturity, curiosity and self-confidence

› Intellectual ability Undergraduate university degree or equivalent

› International outlook Cultural sensitivity, time spent living or working outside own country, international scope of career and responsibility, knowledge of foreign languages

› English language proficiency English is the language of instruction, and all participants must have a strong command of both written and spoken English

A COMMITMENT TO CHINA AND THE WORLD

The CKGSB – IMD Dual Executive MBA has been designed for high-potential, internationally minded executives with at least 10 years’ experience, who are deeply committed to pursuing a career that leads the way between China and the world.

The program is intended for participants from around the world who are seeking to develop their business skills and capabilities to work effectively with China, and for Chinese participants looking to develop business ties with the rest of the world.

LARGE AND SMALL, HIGHLY-ESTABLISHED AND ENTREPRENEURIAL COMPANIES HAVE PREVIOUSLY SENT PARTICIPANTS ON THE PROGRAM:

Banapp E-CommerceBC Financial GroupBeijing Ingbaobei Information Science & TechnologyBeijing Yun Cheng Tai Investment Management Biaxplen ChemoursChina Minsheng Investment China National Culture Group Chinese Peptide CompanyDeloitteEngender to Entrepreneur Agronegoce Services Fidelity Bank GEHong Kong Dorsett Hospitality InternationalLakaffa InternationalNestléQilu SecuritiesShanghai Engine Consulting Shanghai Ho Chi Technologies Shanghai Yufeng Financial Leasing Sichuan Lan-Bridge Information Technology Siv Investment Fund ManagementUBS

8

I was looking for something beyond a standard EMBA program and found it with the CKGSB-IMD Dual EMBA. You learn about two different cultures, two different ways of thinking and about what motivates people. And that is a tremendous help when you go back to developing business strategies and objectives. You learn to work in a different way, where collaboration and helping people realize their full potential is the focus rather than competition and human “utilization”. This program isn’t led by one school on two different campuses, but brings together the knowledge and expertise of two top-ranked business schools, one from the East and one from the West – and that is the real beauty of the program.

Cristiana BorrelliPhD in Chemical EngineeringTech-Mark Consultant & Business DevelopmentChemours International OperationsSwitzerland

An HR professional, educated in China, with 25 years of

experience working for US-based multinational companies, I chose

this program for the European exposure I need to further develop my

understanding of different working cultures. This is a program where you

gain real business insights, and get to meet entrepreneurs who will make

you think hard about how to run a business and teach you from their

successes and failures.

Bruce LuHuman Resources Director

Asia Pacific Energy Management, GEChina

I initially attended IMD’s Orchestrating Winning Performance in Singapore and was impressed by the insights I gained on doing

business with Asia. I then found out about the CKGSB-IMD Dual Executive MBA and was excited

to learn about how economic forces from the East and West can play a critical role in helping

me realise growth, profitability and sustainability for my own company in South Africa.

Lufuno MphaphuliChief Executive OfficerMphaphuli Consulting

South Africa

The CKGSB-IMD Dual Executive MBA has provided me with an instant perspective on how to do business with China and put me in direct contact with a large network of CKGSB alumni, all successful business leaders and decision makers in their own region.

Stephan KillingerPresidentAtlantis SanyaChina

The CKGSB-IMD Dual Executive MBA offers a unique cross-cultural

curriculum bringing together Western management experience

and Chinese business wisdom. I gained a brand new vision of

international business and people.

Lingmei LiDeputy General Manager

Shanghai Yufeng Financial LeasingChina

CORE MODULE LONDON

CHOOSE ONE OF THREE ENTRY PATHS:

PATH

1

CORE MODULE

JOHANNESBURG

E-MODULE1

Advanced Management

Concepts (AMC)

Advanced Management

Concepts (AMC)

Foreign Direct Investment, Strategy and Leadership

January(1 week)

South Africa

Economics and

Leadership

December

Distance learning

»

PATH

2

»

PATH

3

»

+

+

+

+

+

+

» » »

FOUNDATION STAGE

5 weeks distance learning (can be

completed without time away from

your office)

5 weeks distance learning (can be

completed without time away from

your office)

Foundations for Business Leadership (FBL) West

Foundations for Business Leadership (FBL) West

20 days at IMD

20 days at IMD

Foundations for Business Leadership (FBL) East

Foundations for Business Leadership (FBL) East

10 days at CKGSB (Shenzhen) +

distance learning equivalent to 10 days work

10 days at CKGSB (Shenzhen) +

distance learning equivalent to 10 days work

Business in the East and West

November(1 week)

UK

10

HOWTHE CKGSB – IMD DUAL EXECUTIVE MBA CONSISTS OF TWO STAGES – THE FOUNDATION STAGE AND THE MASTERY STAGE.

EXAM

SEX

AMS

EXAM

S

Between 10 and 30 days out of the office depending on the path you choose

5 weeks out of the office

E-MODULE2

E-MODULE3

E-MODULE4

CORE MODULE

SHANGHAI

CORE MODULE

LAUSANNE

CORE MODULE BEIJING

Marketing and Finance

March

Distance learning

Strategy and Organization

May

Distance learning

Execution and Leadership

July – August

Distance learning

China and New Business

Models

April(1 week)

CKGSBChina

Mastering the Future: Corporate, Individual,

Team

September (1 week)

CKGSBChina

Political and Economic

Trends East and West

June (1 week)

IMDSwitzerland

» » » » » »

MASTERY STAGE

GR

ADU

ATIO

N

=

+

11

IMD Executive

MBA degree

CKGSB Executive

MBA degree

You will be awarded two Masters of

Administration degrees

Alumni of either school may be eligible to join the program via their advanced standing. Please contact a Program Advisor to find out what options are available to you:CKGSB: +86 21 62696212, DualEMBA@ckgsb.edu.cn; or IMD: +41 21 618 07 00, info@imd.org

12

Foundation Stage

During the foundation stage, you develop your capabilities in core business functions of marketing, finance, strategy, innovation, operations and leadership. The modular structure offers a choice of on-campus and distance learning, so that you can select the option that best fits your schedule and geographic preferences.

Foundation stage choices are as follows:

FOUNDATIONS FOR BUSINESS LEADERSHIP – WEST (FBL WEST)During this module, held in Lausanne at IMD, you will study the core functions and processes of business. Not only will you examine each function on its own, but by working with IMD Faculty you will become aware of how value is created by integrating these functions. (This module within the CKGSB – IMD Dual Executive MBA is also available as a stand-alone program at IMD: www.imd.org/fbl.)

FOUNDATIONS FOR BUSINESS LEADERSHIP – EAST (FBL EAST)This module combines a 10-day session at CKGSB's campus in Shenzhen with a distance learning assignment, where you get a chance to integrate and consolidate what you have learned in China. Here, you will gain a complementary perspective, studying core functions and processes with Chinese Faculty, and you will come to understand the world of business by drawing on Chinese concepts of economic behavior and leadership.

You may either choose to take the two on-campus modules, FBL West and FBL East, or alternatively, combine one of the two, with a distance learning module called Advanced Management Concepts.

ADVANCED MANAGEMENT CONCEPTS (AMC)In this module, you will continue to expand and consolidate your knowledge and skills in strategy, finance, leadership and decision analysis. You will then prepare for a final exam in each topic to ensure that you have reached the level required for the mastery stage.

Any of these routes will provide the foundation you need to be ready for the mastery stage.

DISCOVER MORE ABOUT THE PROGRAM

http://english.ckgsb.edu.cn/imd-embawww.imd.org/ckgsb-emba

Mastery StageLead the way between China and the World.

FIVE MODULESIn this mastery stage you will apply what you have learned during the foundation stage to real business situations. During your mastery journey, you will take part in a series of five face-to-face modules, connected by distance learning sessions and a series of written assignments. The pace is demanding, but designed to be manageable while carrying out your responsibilities at work. Two of these modules will go beyond the campuses of CKGSB and IMD, where our class can experience new and unfamiliar contexts and learn about business in the 21st century.

CORE MODULE LONDON – Business in the East and WestGlobalization has turned London into one of the world’s most international cities. Led by a financial industry centered in the City and Canary Wharf – straddling the Eastern and Western hemispheres – the UK’s capital is also a prominent player in many other industries like fashion, art and film. Here, you will explore the cultural foundations of Western business institutions, and the distinctive features of both Western and Eastern economic and social systems. You will broaden your understanding of the global business environment and discover how your company is affected by the growing East-West dynamics.

CORE MODULE JOHANNESBURG – Foreign Direct Investment, Strategy and LeadershipAfrica’s formidable demographics and its considerable resources make it a bright continent for economic growth in the decades to come. In recent years, Africa has shown itself to be not only a location of entrepreneurial vitality but also a destination for foreign direct investment, much of it from Asia. Here, you will learn about trends in economic and social development in Africa, visiting local companies and entrepreneurs. You will examine how Eastern and Western economic forces are converging on a region that combines significant challenges with attractive prospects, and consider how this region could provide your company with significant growth opportunities.

London, UK

Shenzhen, China

Johannesburg, South Africa

14

Shanghai, China

CORE MODULE SHANGHAI – China and New Business ModelsShanghai is home to the leading edge of Chinese business and represents China's emphasis on global interaction. A diverse, commercial metropolis, sleek skyscrapers define its skyline. Many of the West’s multinational companies (MNCs) have established their headquarters in Shanghai and several of China’s most successful entrepreneurial companies are also based in Shanghai. You will have the opportunity to meet with top Chinese entrepreneurs. You will learn about new trends in business models, e-commerce, and gain insights on Chinese consumer behavior and how to design strategies for the Chinese market.

CORE MODULE LAUSANNE – Political and Economic Trends East and WestA major trend in the 21st century is globalization: growing competition for access to resources and markets, and growing interdependence among countries and companies. Institutional frameworks are under review as the flow of goods, capital, and people accelerate across borders. We return to IMD, near Geneva and home of many international agencies, to consider developments in the world’s economic system, and address matters of law, taxation, immigration, and world competitiveness. You will learn the differences between East and West in terms of markets, free exchange, innovation, profit, duty, authority, power and governance and reflect on how that affects your own company’s international operations.

CORE MODULE BEIJING – Mastering the Future: Corporate, Individual, TeamIn our final module, we provide a synthesis of learning at the level of companies and economies, and consider implications for you as a leader in the 21st century. Leadership, effective interpersonal interaction, team work, and network building come to the fore as we consolidate gains from an intense learning experience and look to the future.

DISTANCE LEARNING – Written AssignmentsBetween modules of the mastery stage, you will work on a series of written assignments supervised by CKGSB and IMD Faculty. The program becomes part of your daily life. Based in your office or at home, you work at a distance with Faculty and your classmates completing assignments that use your company as the learning “laboratory”. There are eight assignments in total, six are company-related; delving into economics, marketing, finance, strategy, organization and execution; while two focus on leadership, one at the team-level and one at the personal-level.

The company assignments are an opportunity for you to apply what you have learned to real-world situations in your own work context but also in the context of the destinations you are emerged in during the mastery stage core modules. The leadership assignments are a chance to really focus on yourself and explore your authority as an individual and in the context of groups. These assignments will call for you to work independently, conducting analysis and submitting written work to reach the high standards of the EMBA program. All assignments will be individually graded and reviewed, and must reflect a depth of reflection and mastery of the assignment objectives.

TALK WITH USContact the Program Manager at + 86 21 62696212 orDualEMBA@ckgsb.edu.cn

Contact a Program Advisor at+ 41 21 618 07 00 or info@imd.org

15

WHERE

WHEN

CKGSB campuses in Beijing, Shanghai and Shenzhen, China; London, UK; Johannesburg, South Africa; IMD campus in Lausanne, Switzerland.

The entry path into the program is highly flexible, both in terms of format and timing. You can join the foundation stage at different times each year. There is one mastery stage session running each year.

FOUNDATION STAGE Class of 2016–2017 Class of 2017–2018

FBL, West (Lausanne, Switzerland) April 09-28, 2016* or Visit www.imd.org/fbl August 13-September 01, 2016* for the latest datesFBL, East (Shenzhen, China) June 23 – July 2 2016* June 22 – July 1 2017*AMC Three sessions are offered each year MASTERY STAGEAfter successfully completing the foundation stage, candidates progress to the mastery stage, which is composed of five one-week modules combined with distance-learning written assignments.

Class of 2016–2017 Class of 2017–2018

Core Module London November 6–12 2016* November 12–18 2017*Core Module Johannesburg February 5–11 2017* February 4–10 2018*Core Module Shanghai April 9–15 2017* April 8–14 2018*Core Module Lausanne June 4–10 2017* June 3–9 2018*Core Module Beijing September 17–23 2017* September 16–22 2018*

DURATIONAn average of 18 months, combining a minimum of 7 weeks face-to-face learning with distance learning.

FEERMB688,000* / CHF105,000* * CKGSB and IMD reserve the right to modify the program dates, location and fee.

CKGSB campus, Beijing, China IMD campus, Lausanne, Switzerland

CHEUNG KONG GRADUATE SCHOOL OF BUSINESS AND IMD: BLENDING THE BEST FROM THE EAST AND WEST

CKGSB is China’s leading and most entrepreneurial business school with a wide range of innovative programs ranging from MBA and Executive MBA to DBA. Established in Beijing in 2002 with generous support from the Li Ka Shing Foundation, CKGSB is China’s first faculty-governed, non-profit, independent business school. CKGSB has quickly become a leader in executive education:› Over 45 full-timeworld-class faculty

members who are recognized as influential thought leaders on business in China

› More than half of CKGSB’s 8000 alumni are first generation entrepreneurs and hold one fifth of China’s most valued brands

› The school is committed to building a global learning platform, with campuses in Beijing, Shanghai, Shenzhen, and New York City, and representative offices in London and Hong Kong.

Learn more at http://english.ckgsb.edu.cn

IMD is a top-ranked business school. We are the experts in developing global leaders through high-impact executive education. We are recognized for global thought leadership, excellence in teaching, innovative program design, and our unique “real world, real learning” approach:› More than 8,000 executives from

98 countries come to IMD each year› 120 global companies choose IMD for

their customized programs each year› Our alumni network counts more than

80,000 members and 45 clubs worldwide› Since 1998, IMD has offered an outstanding

Executive MBA to executives from all over the world

› For over 25 years, the IMD World Competitiveness Center (WCC) has pioneered research on how nations and enterprises compete to lay the foundations for future prosperity

› IMD is ranked FIRST in executive education worldwide (Financial Times 2008-2015) and FIRST in open programs worldwide (Financial Times 2012, 2013, 2014 & 2015)

Learn more at www.imd.org