Dttl Refinery Service Market En

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    Refnery Service Market in Russia

    Oil and Gas

    2011

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    Contents

    Introduction 3

    Refnery market development 3

    Personnel o refnery services 4

    Financial standing o refnery services 4

    The choice o contractor and conditions o servicing 5

    Key threats and prospects o refnery service market development 6

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    Introduction

    Development o rening industry during 2004-2009

    was accompanied by increased demand in supporting

    industries. In order to unction properly, reneries oten

    require access to the ollowing:

    Mature inrastructure

    Non-stop unctioning o supporting industries (access

    to distribution systems, uninterrupted supplies o raw

    materials, etc.)

    High quality o services (provision o modern

    equipment and technologies, maintenance and repairs

    o machinery, transport, etc.)

    At present, the industry is engaged in a process

    o technological development brought about

    by a gradual shit to higher environmental standards

    and an increase in oil processing depth. For example,

    in 2012, Russia is planning to adopt Euro-4 emission

    standards. Meanwhile, the implementation o

    investment programs will increase companies average

    Nelson index rom 4.5 to 6.5 by 2017.In turn, this will

    lead to signicant capital investments in modernization.

    This modernization process will aect the supporting

    industries as well. In particular the renery service

    market will experience boost o the demand

    or machinery installation services and increase

    in requirements or service quality and personnel.

    Refnery market development

    Renery service market has only just begun to emerge,

    and so is too early to dene at this point. Unlike oileld

    services, which have increasingly been outsourced overthe last 10 years, the outsourcing o renery services

    is a relatively new phenomenon. However, as reneries

    spend 11% o their total production costs on services,

    it is probably air to say that the rening services market

    may currently be valued at USD 3bn.

    Breaking down the renery services market, is evident

    that the main suppliers o services are generally aliated

    entities o oil companies, which account or nearly 70%

    o the market. Some oil companies, such as TNK-BP,

    Surgutnetegaz, and LUKOIL, outsource their services

    within the ramework o cost optimization programs.

    This trend has led to the creation o an independent

    market. Nevertheless, reneries have a number

    o reasons or retaining certain in-house services,primary among these being saety requirements,

    as industrial and environmental saety remains

    the direct responsibility o reneries, even when services

    are outsourced. For instance, industrial transport services

    remain in-house, as reneries are concerned about

    48%

    41%

    6%

    5%

    Mechanical service

    Transport service

    Energy service

    Instrumentation &

    Automation

    Picture 1: Structure o the refnery

    service market, 2009

    Source: SPARK, Deloitte analysis

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    Independent services

    Aliated services

    19%

    20%

    Instrumentation & Automation

    Energy

    Mechanical

    Transport

    81%

    80%

    46% 54%

    100%

    Source: SPARK, Deloitte analysis

    Picture 2: Services distribution between

    dierent types o companies

    losing control over this area, which is vital i repairs

    or other work needs to be carried out at a plant.

    At the same time, companies retain control over

    passenger transportation primarily or historical, rather

    than economic reasons.

    Among integrated mechanical services, only machinery

    maintenance is generally kept in house, with other such

    services (mechanical engineering, major overhauls) being

    outsourced. Maintenance and technical modernization

    services are generally provided by independent entities

    because o large fuctuations in demand or these services.

    at Bashnet acilities. The markets or these services

    remain relatively open and the majority o them have

    already been outsourced. However, the companies

    providing these services are mainly regional players

    that have a history o serving reneries in this area.

    Personnel o refnery services

    Nearly 72% o people employed in the renery services

    industry work or service centers that are integrated into

    reneries, which corresponds to the 70% market share

    o these types o businesses. The majority o personnel

    provide mechanical services (approximately 57%).

    The high employment costs associated with sta

    involved in mechanical maintenance attests to the high

    potential o the equipment maintenance and repairs

    market, and the advantages o applying the outsourcing

    model to these services. Nevertheless, at present,

    the number o people working or integrated entities

    providing these services is almost 1.5 that employed

    by independent service companies.

    The second largest share o the market in terms

    o employment structure is represented by transport

    services (nearly 35%) that are completely integrated

    into the structures o reneries or aliated companies.

    Meanwhile, the share o energy and instrumentation

    & automation system services in overall personnel

    structure is insignicant, as the maintenance o control

    systems and energy equipment does not require a large

    human resource base.

    Financial standing o refnery servicesTo a great extent, the aliation actor determines

    the nancial standing o service companies. One third

    o aliated services incur losses due to the pricing

    models set or the purpose o prot reallocation

    or the benet o oil and gas companies. Transer pricing

    prevents integrated services rom carrying out investment

    Energy and control system services require

    the involvement o a small number o specialists

    and, thereore, are a popular target or outsourcing,

    due to the greater eciency oered by the independent

    business model. Energy services are rarely included

    in the structure o reneries, and are mostly seen

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    56%

    35%

    5%

    4%

    Mechanical service

    Transport service

    Energy service

    Instrumentation & Automation

    Picture 3: Breakdown according to the number

    o employees in dierent service companies, 2009.

    Source: SPARK, Deloitte analysis

    programs and establishing benet unds or personnel.

    These issues are usually addressed by parent companies.

    Restrictions in the independent investment activity

    o integrated service companies weaken their competitive

    positions in comparison with oreign companies.On the other hand, aliated service companies do not

    have to search or orders as this is done by the aliated

    renery or other companies in the group.

    On average the receivable turnover o independent

    service companies is 30% lower than that o aliated

    companies. The nancial standing o aliated

    service companies can be adjusted by the parent/

    head companies. According to statistics rom 2009,

    the protability o independent service companies

    on average was 10% whereas the protability

    o aliated companies was 1.6%.

    The choice o contractor and conditions

    o servicing

    Going to tender is a key tool or a contractor.

    Approximately 80% o Instrumentation and Automation,

    energy services and 45% o mechanical services

    are bought on the basis o a tender. Industry

    representatives have noted that better services

    are provided by independent companies in comparison

    to aliated ones.

    The exchange o inormation about the quality

    o services provided is signicantly hindered

    due to the closed market. For example, the creation

    o an O&G service provider database (which would

    rate companies according to price and the quality

    o services provided) would reduce the risks or oil

    reneries associated with unreliable work and would

    better control the cost o services provided

    by independent companies.

    Payment periods are also overly long (30120 days).

    Small service companies can have substantial

    problems meeting salary and tax payments within

    these timescales. These terms are especially toughor independent service companies who do not have

    access to cheap capital. Foreign contractors are more

    likely to conrm long payment periods.

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    Transer

    to Euro-4

    2012 2013 2014 2015 2016 2017

    Transer to

    Euro-5

    Large-scale upgrade

    o the equipment

    on the oil reneries

    Rise o the Nelson

    index to 6.5

    Picture 4: Future major events in the oil refnery

    sector o the Russian Federation

    Key threats and prospects o refnery service

    market development

    The threat o oreign competition is highly relevant

    to the Russian market as the prices o many oreign

    service companies (particularly those rom China)

    are lower on average than those o Russian companies.

    In addition equipment produced abroad is oten

    o a higher quality which enables machinery producers

    to win both machinery supply and maintenance tenders.

    Russian aliated services also do not have the nancial

    resources to renew machinery.

    The dependence o organizations on oil companies

    is a key problem with regards to expanding

    the market. As previously noted, transer

    pricing may lead to the unstable nancial health

    o a company. Independent companies are unable

    to decrease the cost o their services so theirkey advantage is the quality that they provide.

    In the uture it is expected that companies will

    move towards outsourcing renery services.

    For example, Kirishineteorgsyntez, the largest

    Russian renery, is serviced exclusively by independent

    mechanical energy services and instrumentation

    & automation companies.

    Aliated service companies are not motivated

    to improve the quality o the service which they

    provide. Geography also plays an important role

    in this process as the remote location o repair acilities

    rom the reneries can substantially increase the price

    o services due to increased transportation costs.

    However, the independent service market is not

    completely ree rom problems. Most independent

    service companies are small-scale which oten leads

    to weak corporate management. Providing a renery

    service requires highly-qualied personnel and on site

    involvement. The lack o qualied personnel is worsened

    by the low mobility o employees.

    The renery service market is expected to experience

    some changes in the near uture. First o all, there

    is signicant deterioration o equipment in Russian

    reneries. It is estimated that 7085% o equipment

    need to be replaced over the next 2 to 5 years. The need

    to modernize production in relation to implementing

    the Euro-4 ecological standard in 2012 are powerul

    levers or increasing renery investment and

    technological change. In turn the renewal o machinery

    will rstly lead to an increase in the demand

    or mechanical and instrumentation and automation

    services and then to the demand or energy services.

    Modernizing reneries can also lead to a decrease

    in equipment maintenance and to toughening

    o the personell qualication requirements.

    The market entry by new oreign players will enhance

    competition, improve service quality and decreaseservice prices.

    The similarity o oileld and renery services could lead

    to a merger o separate eld-specic types o services,

    or example, transport services. The optimization

    o maintenance costs by reneries and the desire

    to obtain a better quality o service are vital to urther

    shaping o independent renery service market.

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    Contacts

    Moscow

    Russell Banham

    CIS Energy and Resources Leader

    +7 (495) 787 06 00, ext. 2107

    [email protected]

    Elena Lazko

    CIS Oil & Gas Practice Leader

    +7 (495) 787 06 00, ext. 1335

    [email protected]

    Kelly Allin

    Audit

    +7 (495) 580 96 80

    [email protected]

    Andrey Panin

    Tax and Legal

    +7 (495) 787 06 00, ext.2121

    [email protected]

    Yegor Popov

    Financial Advisory Services

    +7 (495) 787 06 32

    [email protected]

    Yaroslav Gorodiskiy

    Corporate Finance

    Advisory and M&A

    +7 495 787 06 00, ext. 1646

    [email protected]

    Wayne ThomasTransaction Services

    +7 (495) 787 06 00, ext. 2325

    [email protected]

    Tatiana Kalashnikova

    Petroleum Services Group

    +7 (495) 787 06 00, ext.1300

    [email protected]

    Almaty

    Daulet Kuatbekov

    Audit

    +7 (727) 258 13 40, ext. 2777

    [email protected]

    Michael Sturdivant

    Tax and Legal

    +7 (727) 258 13 40, ext. 2717

    [email protected]

    Kyiv

    Justin Bancrot

    Audit

    +38 (044) 490 90 00, ext. 8660

    [email protected]

    Vladimir Yumashev

    Tax and Legal

    +38 (044) 490 90 00, ext. 2648

    [email protected]

    Artur Ohadzhanyan

    Financial Advisory Services

    +38 (044) 490 90 00, ext. 3618

    [email protected]

    Yuzhno-Sakhalinsk

    Andrey Goncharov

    Director o Yuzhno-Sakhalinsk ofce

    +7 (4242) 46 30 55, ext. 3802

    [email protected]

    Baku

    Elnur Gurbanov

    Audit

    +994 (12) 598 29 70, ext. 4318

    [email protected]

    Nuran Kerimov

    Tax and Legal

    +994 (12) 598 29 70, ext. 4339

    [email protected]

    International leaders

    Adi Karev

    Global Oil & Gas Leader

    + 852 2852 7509

    [email protected]

    Carl Hughes

    Energy and Resources Leader

    Deloitte UK

    +44 20 7007 0858

    [email protected]

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