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www.rosetechven.com/pitchcoach Copyright © 2007 David S. Rose 1 PITCH BOOT CAMP David S. Rose CEO Angelsoft Chairman New York Angels 600,000 Founders 350,000 Friends & Family 200,000 VC 1,200 Angels 50,000 Funding Spectrum Stage Pre-Seed Seed/ Start-Up Funding Gap between $500,000 and $2,000,000 Early Later Source Founder, Friends & Family Individual Angels Venture Funds Amount $25,000 to $100,000 $100,000 to $500,000 $2,000,000 and up $0 $25K $100-500K $2-5 million $10 million up

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www.rosetechven.com/pitchcoachCopyright 2007 David S. Rose 1PITCH BOOT CAMPDavid S. RoseCEO AngelsoftChairman New York Angels600,000Founders350,000Friends & Family200,000VC1,200Angels50,000Funding SpectrumStage Pre-Seed Seed/Start-UpFunding Gapbetween$500,000 and$2,000,000Early LaterSource Founder,Friends &FamilyIndividualAngelsVenture FundsAmount $25,000to$100,000$100,000to$500,000$2,000,000and up $0$25K$100-500K $2-5 million$10 million upwww.rosetechven.com/pitchcoachCopyright 2007 David S. Rose 2IntegrityPassionExperienceKnowledgeSkillLeadershipCommitmentVisionRealismCoachabilityLogical progressionThings I know and/or understandValidatorsBelievable upsideThings I know are not trueThings I dont understandThings that make me thinkInternal inconsistenciesTypos, errors, unpreparednesswww.rosetechven.com/pitchcoachCopyright 2007 David S. Rose 3ContentPresentationDeliveryCompany LogoBusiness OverviewManagement TeamMarket / PainProductBusiness ModelCustomersStrategic RelationshipsCompetitionBarriers to EntryFinancial OverviewUse of ProceedsCapital & ValuationReview (Logo/Image)ContentPresentationDeliverywww.rosetechven.com/pitchcoachCopyright 2007 David S. Rose 4Rememberthe deal!You show itThey will read itwww.rosetechven.com/pitchcoachCopyright 2007 David S. Rose 5GoodShort, short bullet pointsBetterJust the headlineBestOnly an imageContentPresentationDeliverywww.rosetechven.com/pitchcoachCopyright 2007 David S. Rose 6The Pitch CoachsTop Ten Pitch Tips10Only theCEO cangive themoneypitchwww.rosetechven.com/pitchcoachCopyright 2007 David S. Rose 79Check equipment;use your ownprojector & laptop8Pace thepresentationsmoothlyand evenly7Dont strollor dgetwww.rosetechven.com/pitchcoachCopyright 2007 David S. Rose 86Donttelljokes.Ever.5Hand-outs areNOT yourpresentation4Always usea remotecontrolwww.rosetechven.com/pitchcoachCopyright 2007 David S. Rose 93Dont do alive demonot evena pet rock 2Dont readyour speechYOU 1Never, everlook at the screen