VICTORIA UNIVERSITY OF WELLINGTON Te Whare Wananga o te Upoko o te Ika a Maui

School of Design Te Kura Hoahoa

DSDN144: Digital Photographics

TRIMESTER 1/2010

Project 3 – Merge

Digital technology has revolutionised photography. It has given us the capability to radically change the way that the world is represented. Pixels can be warped and repositioned to create not only a simulation of a photograph but also an alternative “reality". In this assignment you will create your own alternative realities through the merging of elements to ask “what if?” Your choice of contexts is immense: cultural, social, political, environmental, historical, scientific, literary, etc. As in the first assignment, you must produce a coherent series, in this instance comprising of at least four images.

During this project advanced digital manipulation skills will be introduced along with more sophisticated shooting and exposure techniques. Attention will shift from existing situations to constructing photographic images and meanings completely of your own making. Whilst you may incorporate some appropriated imagery into your work, the most significant amount must be your own.

Final presentation format must be considered to relate to your concept and must be confirmed with your tutor well in advance to the in-class review. For example, you may choose to present printed work or show your images as part of a website.

By the second studio session of the project you need to submit a proposal outlining your concept and how you are planning on approaching it. The proposal should consist of a referenced paragraph (200 - 300 words) and include some precedent images and either a storyboard or mock up shots. Save the document with the text + images as a word file or a PDF in your R:/drive Pro3 folder. Don’t forget to include your name in the document.

KEYWORDS: manipulation, superimposition, simulation, speculation, deception, interpretation, modification, transformation, fabrication, distortion, adaptation, artifice, narrative, fiction(s), intangibility, morph, montage, engineering, digital/virtual space, context, questioning

READINGS: Clarke, Graham. The Photograph Manipulated. Oxford University Press, 1997. Pp 187 – 205.

Project 3 intro: Wed 28th April

Project proposal: Wed 5th May

Interim presentation of work in progress: Wed 19th May

Test 2 – Digital Darkroom: Wed 26th May

Final hand-in and review: Wed 2nd June– yay one paper down!

N.B. it is mandatory to attend the review, students who do not will fail the project

Grade: This assignment is worth 30% of your final course grade. The interim presentation of work in progress is worth 20% of that 30%.

Minimum Submission Requirements

• project proposal in R:drive • work in progress images on Flickr for interim grade • series of at least four digital images submitted for review in a relevant format and

uploaded to Flickr, R:drive • short statement reviewing your project’s development and final outcome with references

to theoretical ideas from class readings • answers to the required reading documented in your workbook • workbook documenting your research and the development of ideas

Assessment criteria:

• ability to imaginatively explore photographic vision • quality and coherence in your concepts • effective and appropriate presentation technique • effective technical control • evidence of research and successful understanding of visual precedents • evidence of documentation of and reflection upon project's progress

REFERENCES: Alam, Shahidul. Blink: 100 Photographers. TR654 B648 Berg, Stephan. Gregory Crewdson. TR654 G822 Caujolle, Christine. Joan Fontcuberta. TR654 F681 A4 J Crewdson, Gregory. Twilight. TR64 C927 Duve, Thierry de. et al. Jeff Wall. TR654 D985 Evans, Duncan. Comprehensive Guide to Digital Image Output. TR267 E92 C Freeman, Michael. Digital Photography Special Effects. TR267 F853 D Kemp, Cornelia et al. Camera The Other Face. TR680 Z97 Krauss, Rosalind & J Livingston. Amour fou: photography & surrealism TR646 U5 W3 K91 A Lipkin, Jonathan. Photography Reborn. TR267 L764 P Lister, Martin The photographic image in digital culture TR183 P575 Lütgens, A & G van Tuyl. The Chinese: photography & video from China TR101 C539 Sanders, Mike, et al (eds). The impossible image: TR679 I31 Savage, Paula. Tracey Moffatt. TR647 M695 T7 Wall, Jeff. Jeff Wall Photographs TR654 W187 J Wheeler, Tom. Phototruth or Photofiction TR820 W564 P

SCHEDULE OF PRO 3 SESSIONS AND HAND-IN DATES

week 18 M 26

April TU 27

W 28 Lecture1 Pro3, review LT2, VS3.22 10:30-11:20 + tutorial

Pro2 review (25%)

TH 29 F 30 Week 19 M 3

May TU 4

W 5 Lecture2 Pro3, tutorial LT2, VS3.22 10:30-11:20 + tutorial

Project proposal

TH 6 F 7 week 20 M 10

May TU 11

W 12 Lecture3 Pro3, tutorial LT2, VS3.22 10:30-11:20 + tutorial

TH 13 F 14 week 21 M 17

May TU 18

W 19 Lecture4 Pro3, tutorial LT2, VS3.22 10:30-11:20 + tutorial

Pro3 Interim submission

TH 20 F 21 week 22 M 24

May TU 25

W 26 Lecture, tutorial LT2, VS3.22 10:30-11:20 + tutorial

Test2 (10%)

TH 27 F 28 week 23 M 31

June TU 1

W 2 Lecture, review LT2, VS3.22 10:30-11:20 + tutorial

Pro3 review (30%)

TH 3 F 4

DSDN144 PHOTOGRAPHY AND DIGITAL IMAGING P R O 0 3 – M E R G E – [ 3 0 % O F F I N A L C O U R S E G R A D E ]

STUDENT SUBMISSION REQUIREMENTS

In this assignment you will create your own alternative realities through the merging of opposites; the real and unreal, the true and the false, the prosaic and the extraordinary, the hideous and the beautiful, etc. As in the first assignment, you must produce a coherent series, in this instance comprising of at least four images.

During this project advanced digital manipulation skills will be introduced along with more sophisticated shooting and exposure techniques. Attention will shift from existing situations to constructing photographic images and meaning completely of your own making. Whilst you may incorporate some appropriated imagery into your work, the most significant proportion must be your own.

.

ASSESSMENT CRITERIA_

NOTE- FIVE is better than FOUR – these numbers are indicative only.

Ability to imaginatively explore photographic vision 1 2 3 4 5

Quality and coherence in your concepts 1 2 3 4 5 Effective technical control 1 2 3 4 5

Evidence of research and successful understanding of visual precedents 1 2 3 4 5

Evidence of documentation of and reflection upon project’s progress 1 2 3 4 5 REMEMBER THE FINAL SUBMISSION REQUIREMENTS

• project proposal • work in progress images on Flickr for interim grade • series of at least four digital images submitted for review in a relevant format • series of at least four digital images uploaded to Flickr, R:drive • short statement reviewing your project’s development and final outcome with references to theoretical ideas from class readings • answers to the required reading documented in your workbook • workbook documenting your research and the development of ideas

PLACE THIS MARKING SHEET IN YOUR WORKBOOK

DSDN144 DIGITAL PHOTOGRAPHICS P R O 0 3 – M E R G E – [ 3 0 % O F F I N A L C O U R S E G R A D E ]

STUDENT SUBMISSION REQUIREMENTS Y N

Project proposal work in progress images uploaded to Flickr for interim grade series of at least four digital images submitted for review in a relevant format series of at least four digital images to be uploaded to Flickr and the R:drive Short statement reviewing your project’s development and final outcome with references to theoretical ideas from class readings Answers to the required reading documented in your workbook Workbook documenting your research and the development of your ideas

In this assignment you will create your own alternative realities through the merging of opposites; the real and unreal, the true and the false, the prosaic and the extraordinary, the hideous and the beautiful, etc. As in the first assignment, you must produce a coherent series, in this instance comprising of at least four images.

During this project advanced digital manipulation skills will be introduced along with more sophisticated shooting and exposure techniques. Attention will shift from existing situations to constructing photographic images and meaning completely of your own making. Whilst you may incorporate some appropriated imagery into your work, the most significant proportion must be your own.

ASSESSMENT CRITERIA_

NOTE- FIVE is better than FOUR – these numbers are indicative only. Ability to imaginatively explore photographic vision 1 2 3 4 5

Quality and coherence in your concepts 1 2 3 4 5 Effective technical control 1 2 3 4 5 Evidence of research and successful understanding of visual precedents 1 2 3 4 5 Evidence of documentation of and reflection upon project’s progress 1 2 3 4 5 High level of craft and attention to detail 1 2 3 4 5

Comments Interim Presentation ?

?? A+ A A- B+ B B- C+ C D E 85+ 80 - 84 75 -79 70 - 74 65 - 69 60 – 64 55 - 59 50 - 54 40 - 49 0 -39