bachelor of designinnovation

dsdn 101project one

Course outline • http://www.firstyeardesign.com/index.php?/pages/

dsdn111resources/

Look in course outline for timetable . Keep this with you !!!!!!!

weekmonth day date Lectures Projects Notesweek 8 M 21 Orientation

WeekFebruary TU 22

W 23 ORIENTATION TH 24F 25

week 9 M 28 LECTURE ONE: COURSE INTRO EXPERIMENT WEEK Experiment Week

February TU 1W 2 TH 3 “Helvetica” Studio 2

F 4 week 10 M 7 LECTURE TWO: PROJECT ONE INTRO BEGIN PRO 1 Studio 3

March TU 8W 9 TH 10 Studio 4

F 11week 11 M 14 GUEST LECTURE THREE Studio 5

March TU 15W 16TH 17 Studio 6

F 18week 12 M 21 GUEST LECTURE FOUR Studio 7

March TU 22W 23 EXTRA TUTORIAL (optional) 8.30 – 9.30 in studio

TH 24 Studio 8

F 25week 13 M 28 NO LECTURE / NO LECTURE Studio 9

March TU 29W 30TH 31 PROJECT ONE DUE 30% Studio 10

F 1 GOOD FRIDAY

week 14 M 4 NO LECTURE / NO LECTURE BEGIN PRO 2 Studio 11ster Monday –holiday

April TU 5 Easter Tues– VUW holiday

W 6TH 7 Studio 12

F 8 MID-TRI BREAK

week 15 M 11 LECTURE FIVE / VIDEO WORK Studio 13

April TU 12 W 13 TH 14 Mandatory hand-in of specified work 20% of total Project Grade Studio 14

F 15week 16 M 18 Mid-trimester Break Mid-trimester

BreakApril TU 19

W 20TH 21F 22 Good Friday

week 17 M 25 Easter MONApril TU 26 University

HolidayW 27TH 28F 29

week 18 M 2 NO LECTURE / NO LECTURE Studio 15May TU 3

W 4 EXTRA TUTORIAL (optional) 8.30 – 9.30 In studio TH 5 Studio 16

F 6 week 19 M 9 LECTURE SIX REPRESENTING Studio 17

May TU 10W 11 DIGITAL SUBMISSION OF ALL P2 WORK PROJECT 2 DUE 40%TH 12 PRO 3 BEGINS Studio 18

F 13week 20 M 16 NO LECTURE / NO LECTURE Studio 19

May TU 17W 18TH 19 Studio 20

F 20week 21 M 23 LECTURE SEVEN: FINAL LECTURE Studio 21May TU 24

W 25TH 26 Studio 22

F 27week 22 M 30 NO LECTURE / NO LECTURE Studio 23May TU 31

W 1 EXTRA TUTORIAL (optional) 8.30 – 9.30 In studioTH 2 Last Class Studio 24

F 3week 23June

M 6 STUDY BREAK BEGINS

TU 7W 8TH 9F 10

week 24 M 13 PROJECT 3 DUE 30% ExamsBegin

June TU 14W 15TH 16F 17

week 25 M 20 June TU 21

W 22 TH 23 F 24

week 26June

M 27

TU 28W 29 TH 30 F 1

week 27 M 4July TU 5

W 6 TH 7F 8M 11 Tri 2 Begins

Student Representatives 2 x students for 101 and 111 each

sthe briefs

DSDN101 – PROJECT 002 – THE CLIP’FYD // 2011

dsdn101. project three.hethe real.

importantThis project is made up of six separate components that initially develop the way that you analyse image, form, and space. You arerequired to submit ONE [1] image from each of the exercises in studio, and one from your typography work, so at submission you willhave EIGHT [8] images in total.

These images need to be posted on your DSDN101 ‘tumblr’ ‘ posterous’ or blogspot page and images need to be tagged as follows; your full name [eg. Nan O’Sullivan ], course code/number [dsdn101], project number [p1]. exercise name [eg. Hatch ]EG Nan O’Sullivan DSDN101 P1 hatch

If we can’t find your work, we are unable to mark it.

SUBMISSION REQUIREMENTS: DUE: THURSDAY 31 March by 9pm 2011 Full digital submission GRADE: 30%EX 1 – EX7 [ONE image from each exercise min. 800px x 800px]HW1:TYPE [ONE image from this exercise showing the full character set that you have developed along with a design quote written in your font].DSDN101 BLOG: A tumblr or posterous blog that you have customised in some way.REBLOG: Re-blog and comment on at least FIVE [5] pieces of work from the class. In total you should be submitting EIGHT [8] images for this part of the project – ONE [1] from each exercise and ONE [1] from the HW1:TYPE exercise. Follow the naming instructions exactly as described in the introduction.

dsdn101. project one.2011copy. transform.

sthe brief

01 – PROJECT 002 – THE CLIP’FYD // 2011

.

?your identity on line(blog)

customise

who are you?

how do others see you?

say something about yourself!

?your identity on paper

drawing conventions

saeam choi

plan elevation section axonometric

DICTIONARY [DOT COM] _

[1]. a drawing or diagram on a horizontal plane of the layout or arrangement of something

plan

ru heeseung

DICTIONARY [DOT COM] _

[1] A drawing or design that represents an object or structure as being projected geometrically on a vertical plane parallel to one of its sides.

elevation

rachel butlerru heeseung

regan hillyer

side elevation

back elevation

end elevation

front elevation

hatch

oooooooooooooooooooooo

dsdn101 swarm art phenomenon

group identity

DICTIONARY [DOT COM] _

[1]. a view or representation of something cut through to show its internal structure or workings

section

rory bennettstephen holdaway

precise/accurateslice through

structure

natural man-made

?

simon caldwell zoe saville- wood

Sketch

DICTIONARY [DOT COM]

[1]. describes a method of drawing a three-dimensional object so that the vertical and horizontal axes are drawn to scale.

i

axonometric(isometric)

Isometric –William Farish “On Isometric Perspective’ 1822Recognised the need for accurate technical working drawings free of optical distortion. He formulated Isometry.

Axonometric followed as the technique and grew in popularity in architecture and engineering.The system became universally popular when modernist designers and architects from the Bauhaus in Germany used axonometry rather than perspective .Today this technique is used in CAD systems to depict 3D space on a 2D picture plane

The simple geometries are translated into 3-dimensions using axonometric techniques

1

2

3

Three stages of a movement or progression

“Take nothing for granted as beautiful or ugly, but take every to pieces, and challenge every feature. Learn to distinguish the curious from the beautiful. Get into the habit of analysis - analysis will in time become your habit of mind. 'Think simples' as my old master used to say - meaning to reduce the whole of its parts into the simplest terms, getting back to first principles.. (of geometry)”Frank Lloyd Wright - architect (look him up!!!!)

touch & draw

hannah stancliffe

innocent eye = your footprint on your work

Try new things

You never knowYou never know

grading Your work will be reviewed on the basis of the degree to which it meets the assessment criteria described below. This will be both a quantitative and a qualitative assessment. Although visitors will be involved in some of the reviews, only the course coordinator and tutors will conduct the assessment. The course coordinator is finally responsible for the grades issued.

Assessment Criteria specific to individual projects will be listed in each Project Brief. Overall Assessment Criteria for this course include:

Ability to quickly and convincingly sketch & model (free-hand and/or digital prototyping) a preliminary design ideaClearly understanding of general scale relationships in design (human and environmental)Basic understanding of a range of analysis and representation methods specific to designExpress a clear, focused, and personal design position/intent using design-specific vocabulary during responsesDemonstrate an understanding of experimentation, innovation and critical enquiry through design questions and responsesCommitment to presenting your work in a professional manner in a online environment with full consideration of craft during all parts of the process.

read carefully PENALTIES

•Students are required to personally present their work on time at all scheduled reviews and in the location and specified format as set out inproject outlines. Failure to personally present work at any scheduled graded review will result in an automatic failing grade of D for the workbeing reviewed, unless an extension has been approved in writing in advance by the course coordinator.

•Late submissions will not be penalised in the event of illness or other extraordinary circumstances provided students have submitted a requestfor an extension in advance of the scheduled review or hand-in and approved in writing by the Course Co-ordinator (see the StudentAdministration Office for an Application for Extension form). Work submitted late without the prior agreement of the Course Co-ordinator will bepenalised by a failing grade of D. Furthermore if work is not handed in within 5 working days of the review without the prior agreement of theCourse Co-ordinator it will be recorded as a non submission.

•Work submitted late must be submitted directly to the relevant tutor or Course Co-ordinator. Any project work left on the project shelves orelsewhere will be entered on the grade sheet as a no-submission.

MANDATORY COURSE REQUIREMENTS

In addition to achieving an average of at least ‘C’ across all assessments, in order to pass the course you must also satisfy the followingmandatory course requirements:

•Attend at least 80% of the studio sessions [this requires a roll to be kept]

•Discuss your projects progress with your tutor or the Course Co-ordinator at least weekly

•Achieve an average grade of ‘C’ or higher in all assessments

•Complete the Workshop Orientation. For additional information on times of the Workshop Orientation, see the Workshop Technical staff.

•Submit all THREE (3) Projects/Assignments listed above

DSDN 101 MARKING SCHEDULEPROJECT ONE – COPY.TRANSFORM. [30% OF FINAL COURSE

STUDENT You TUTOR Alex Keegan

SUBMISSION REQUIREMENTS_Y N

SEVEN EXERCISES [ONE IMAGE OF EACH EXERCISE]ONE HW1:TYPE EXERCISE IMAGEWORK UPLOADED ON TUMBLR/POSTEROUS BLOG FOLLOWING INSTRUCTIONS

•Ability to quickly and convincingly sketch & model (free-hand and/or digital prototyping) a preliminary design idea•Clearly understanding of general scale relationships in design (human and environmental)•Basic understanding of a range of analysis and representation methods specific to design•Express a clear, focused, and personal design position/intent using design-specific vocabulary during responses•Demonstrate an understanding of experimentation, innovation and critical enquiry through design questions and responses• Commitment to presenting your work in a professional manner in a online environment with full consideration of craft during all parts of the process.

IDENTITY 1 2 3 4 5

DRAW 1 2 3 4 5

HATCH 1 2 3 4 5

SECTION 1 2 3 4 5

SKETCH 1 2 3 4 5

AXO 1 2 3 4 5

T and D 1 2 3 4 5

TYPE 1 2 3 4 5

BLOG 1 2 3 4 5

Read your comments and look at the marks before you ask your

tutor why!!

C O M M E N T S _

Refer to the tick boxes above for indications of where you were successful and where your project needed more work. If you would like further explanation regarding this grade then please make an appointment during office hours.

A+ A A- B+ B B- C+ C D E

85+ 80 - 84 75 -79 70 - 74 65 - 69 60 – 64 55 - 59 50 - 54 40 - 49 0 -39

FYI……. this week have a look for.. lázsló moholy –nagy frank lloyd wright le corbousier marianne brandt marcel breuer walter gropius bauhaus

remember -draw – draw – draw