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Menu Skip to content About the Author & Disclaimers Is Vemma a Scam? Want to Help? What is a Pyramid Scheme? YPR Pariah The Dark Side of Vemma Nutrition Company Search Search … Search 10.15.13 by The Revanchist DSA Support of Vemma YPR is Worthless In a last ditch attempt to protect their beloved company from the mounting proof that they are not only a bad business deal but also a pyramid scheme . . . a lot of Vemma reps will throw out a name that most of us don’t know but are apparently supposed to: DSA It stands for the “Direct Selling Association” and works with MLM companies on a large scale. The main problem is that both Vemma brand partners and the general public think that the DSA is a regulatory body that legitimizes the MLM model. Many people equate the DSA with some kind of variation of the FTC or FDA . . . a hovering omnipotent body whose authority forces MLM companies to comply with the rules. Nothing could be further from the truth.

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About the Author & DisclaimersIs Vemma a Scam?Want to Help?What is a Pyramid Scheme?

YPR PariahThe Dark Side of Vemma Nutrition CompanySearch Search … Search

10.15.13by The Revanchist

DSA Support of Vemma YPR is Worthless

In a last ditch attempt to protect their beloved company from the mounting proof that they are not only a bad business dealbut also a pyramid scheme . . . a lot of Vemma reps will throw out a name that most of us don’t know but are apparentlysupposed to:

DSA

It stands for the “Direct Selling Association” and works with MLM companies on a large scale.

The main problem is that both Vemma brand partners and the general public think that the DSA is a regulatory body thatlegitimizes the MLM model. Many people equate the DSA with some kind of variation of the FTC or FDA . . . a hoveringomnipotent body whose authority forces MLM companies to comply with the rules.

Nothing could be further from the truth.

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The DSA does two things mainly:

1) Lobby on behalf of MLM on the political stage

2) Act as a large scale PR firm for all MLM companies in its organization

I will concede this small point; NOT being in the DSA is often the surest sign that an MLM company is a pyramid scheme.However, many of the companies in the DSA are pyramid schemes as well, so that dichotomy has limited usefulness.

Also, that word lobby should immediately raise red flags.

No, not that lobby . . and those aren’t red flags. Are those . . .pom poms?

Lobbying by itself isn’t a dirty word; it’s no different from how our elected officials at the city and state level speak onbehalf of the citizens only instead of citizens its specific industries.

However, people immediately gag when they hear the word because these groups are lobbying on behalf of the companies,not the citizens. This is a problem when the citizens are consumers/customers of said company.

Let me give you an example.

You remember those videos on the news showing the horrific treatment of animals in slaughterhouses? It violated our basicmoral code plus many of the animals were shown to be too sick to be fit for consumption. It resulted in meat recalls, fines,and criminal convictions.

It pretty much validated the existence of investigative journalism and was hailed as the best food related expose since TheJungle.

The meat industry lobbied and made it illegal. No seriously. http://www.huffingtonpost.com/stephen-wells/ag-gag-bill_b_3635527.html

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F**k the first amendment!

Remember, the lobby groups represented the best interest of the industry, not the consumer and the industry’s be interestwas to keep profits high by hiding all evidence of misconduct.

What if I told you that the DSA does similar things? Let’s head over to an exotic land full of exotic things. I am of course . . .talking about Utah.

It’s the freaking jungle man!

http://www.mlmwatch.org/11Legal/utahbill.html

SB 182 was, in a nutshell, a law passed that made it impossible to prosecute product-based pyramid schemes at the statelevel. If you had a product, you couldn’t be charged as a pyramid scheme . . . never mind that common sense, basic math,and the FTC themselves have said that is false.

You couldn’t prosecute them at the state level as a pyramid scheme in Utah . . . period.

Now brand partners are probably saying,

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“But Revanchist that’s just at a specific state level! That’s not such a big deal!”

Okay then, let’s step up on the national stage if you please.

The FTC proposed the now infamous “Business Opportunity Rule” which sought to protect customers from . . . well,business opportunities. You can read and research it on its own (it’s very long, but a good read), but the law in a nutshell wasgoing to force business opportunities (such as MLMs) to provide a lot more information up front when recruiting newassociates.

The DSA lobbied aggressively and got MLMs exempt from the rule.

http://www.pyramidschemealert.org/PSAMain/news/DSABill/DSAPyramidBill.pdf

You know how one of my chief criticisms against Vemma is that they are either unwilling (more likely unable) to producefederally approved paperwork that validates their alleged 82% customer base?

You can thank the DSA for not requiring Vemma to make that readily available for the consumer.

Oh yeah, you know how I rip on brand partners for smudging facts or using lies of omission to attract prospects? The DSAuses the same vague language.

No seriously, please follow the link here: http://amlmskeptic.blogspot.com/2013/09/mlm-mythbusting-when-will-dsa-recognize.html

Saying “Vemma is in the DSA” is kind of like voting for a candidate because “his mom says he’s a cool guy”.

It doesn’t mean anything.

Standard | Posted in Faulty Logic | Tagged business opportunity rule, Direct Selling Association, Federal Trade Commission,Fraud, MLM, Multi-level marketing, Network marketing, ponzi scheme, Pyramid scheme, Scam, unethical, Utah, Vemma,Verve | 2 Comments10.12.13by The Revanchist

Vemma YPR Urgent Policy UpdateMultiple people have been posting about this in the comment section, but I really wanted some solid evidence that thisalleged “Policy Update” existed. Luckily, one of my sources found this online and sent it to me:

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Oh . . . Vemma needs approve you before you put out promotional material. Uh you might as well just torch 99% of thevideos put out by Vemma brand partners on YouTube right now. Oh wait, their channel already got suspended didn’t it?

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Oh My God YES!!!

I normally don’t advocate this, but please do me a favor.

Save this picture, and post it to your Facebook. Personally text, tweet, or post on the Facebook wall to anyone in Vemmawho has tried to recruit you by saying they are sponsored by so and so.

I don’t advocate rubbing it in people’s faces, but I have been picking apart their sponsorship for so long and FINALLYVemma is acknowledging it as well.

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Um, I’ve covered your so called magical “tuition bonus” in a previous post and I’ve shown how its not that great.

Plus let’s not forget: to get the Platinum Club bonus you must recruit at least 3 customers who order triple your monthlyauto-delivery (i.e. almost $500) . . . so even less people are going to earn it.

That last paragraph that got cut off however . . . that’s interesting. Let’s have a look!

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Uh, wow.

“You can’t record speeches, conference calls, or other presentations by Vemma speakers . . . as these recordings arecopyrighted.”

That’s insanity, think about it.

Vemma is saying that any Vemma presentation of any kind is their INTELLECTUAL PROPERTY!

As in if you record Alex Morton saying that Verve will add 3 inches to your penis in order to boost enrollment and plaster iton YouTube . . . you will be committing copyright infringement. Let me put this another way:

Vemma is trying to criminalize anyone who catches them acting dishonest.

By the way let me point out something; Amway is notorious for this. Go read Merchants of Deception or any other Amwaymuckraking literature and you will see recorded instances of Amway suing anyone (from former brand partners to websiteowners) who dare to speak out against their unfair practices such as the Amway Tool Scam. More often than not their planisn’t to win the lawsuit, it’s to financially drain their opponents until they are forced to give up.

Looks like Vemma is trying to jump on that bandwagon.

While my legal knowledge is shoddy at best, mind if I give this a shot?

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That’s okay gentlemen, I’ll represent myself. Back to Bikini Bottom with you!

1) As soon as Vemma themselves save a uStream on archive, post something to YouTube, or archive a training call that’sfair game. As long as its available to the public (as far as I know, anyone with a uStream account can access the Vemmafiles) then we have every right to use it.

2) I very, very much doubt that home events (where someone brings friends over to their basement to get scammed intoVemma) are covered under this copyright law. Protecting a half -hour session of someone trying to get you to give themmoney is absolute crap.

3) With all due respect, if someone comes up with definitive proof that they were lied to in order to join Vemma . . . I cannotthink of worse PR than suing them. No seriously, Vemma is a company that works with young people. The demographicthat politicians fight for, parents swoon over and everyone considers our “future”. If you sue one for calling BS on you withproof, the world will eat you alive.

One of the main reasons its so difficult for people to mobilize resistance against an MLM company is that so much of thepitch is verbal; there’s rarely ever a paper trail when people are pitched about the company. It was one of the biggestproblems that anyone who tried to go up against Amway ran into way back in the day.

However, Vemma’s insistence on using the millennial generation’s obsession with social media has been backfiring with theadvent of my blog; text message, twitter and facebook screen captures are giving undeniable proof about some of thedishonest and nonsensical things that brand partners say to boost enrollment.

Basically, Vemma is trying to criminalize the very thing that is proving that the company is a scam.

Good luck with that fellas. The first whiff anyone gets of a lawsuit, they will be coming to this site and I will feed the newsto 14 different countries . . . all which will be interested in why you’re suing someone for trying to tell the truth.

Standard | Posted in News from the Vemma World | Tagged Alex Morton, Amway, Facebook, Fraud, MLM, Multi-levelmarketing, Network marketing, ponzi scheme, Pyramid scheme, Scam, social media, twitter, unethical, uStream, Vemma,Verve, YouTube, YPR, YPR Pariah | 25 Comments10.11.13by The Revanchist

Misleading Vemma BMW or Benz Update!

http://yprpariah.wordpress.com/ Go AUG OCT DEC

162012 2013 2014

16 captures24 Jun 13 - 2 Aug 14

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In one of my first posts ever, I criticized how misleading the allegedly “free” Vemma BMW or Benz really is. It’s stillwidely read, was well received, and many prospects cite it as one of the main reasons they were convinced that Vemmareally was a scam.

So one of my sources brought this to my attention today:

Now look at that second paragraph, and read carefully.

“You must be qualified for free product by introducing a minimum of three new customers to any of Vemma’s products, witha combined total QV of at least 360, through the Customer Referral Program.”

Oh my god, I wish you could see my face right now.

It looks something like this

Whenever me and brand partner have argued over email about how forcing brand partners to purchase a mandatory amount

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of product every month in order to “qualify” for payment, they inevitably bring this up:

“Well if you get 3 customers with at least 3 times your product quantity in a month, your monthly shipment is free!”

I usually counter that with with 2 things:

- That still doesn’t explain WHY brand partners must purchase $160 worth of energy drinks every month

- Almost no one gets free product

I’ve covered in exhaustive detail about why Vemma brand partners often can’t or don’t get customers (a problem reflected inthe MLM industry in general).

Considering the absurd difficulty of getting customers to get free product to begin with . . . now it’s a requirement in orderto get the Vemma car bonus!

And apparently (I could be wrong) . . . this new requirement extends to people who already qualified for the car bonusunder the old requirements!

Meaning that many of the people currently earning the Platinum Club Bonus will lose it.

Let’s take a break from laughing our asses off and analyze BK Boreyko’s motivation behind it.

Fine . . . get it out of your system

My criticisms on the absolutely repugnant behavior of many of Vemma’s brand partners, their lies about income, and theirlies about their sponsorship is secondary to one main criticism:

Vemma has been unable (and unwilling) to produce any documented proof that they have a significant customer base. . . meaning that the overwhelming majority of their “product sales” are brand partners being forced to purchaseproduct monthly in order to qualify for their cycle income.

This essentially means recruitment is required to make a significant income . . . matching the FTC definition of apyramid scheme.

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So BK Boreyko has hidden the only evidence that proves whether or not Vemma has been operating as a pyramid scheme(his customer base) . . . and then suddenly adds customers as a requirement to platinum club members.

I know Vemma reps will be in denial about this . . . but I hope everyone else can put 2 and 2 together.

Standard | Posted in News from the Vemma World | Tagged Benson Boreyko, Benz, BK Boreyko, BMW, Federal TradeCommission, Free product, MLM, Multi-level marketing, Network marketing, Platinum Club, Pyramid scheme, Vemma,Verve, YPR, YPR Pariah | 6 Comments10.10.13by The Revanchist

Vemma YPR Alex Morton StupidityI think I mentioned a while back that while I disagree with what Alex Morton does, I find him a pleasant human beingoverall? Forget it, that has ended definitively with this:

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Sigh . . . where to begin?

By the way if you are a Vemma brand partner who has bought into this nonsense, this is not the post for you. It contains fartoo many large words and logical arguments for you to possibly comprehend. Go to YouTube, and check out what’s hot thisweek. Have a great day.

For human beings capable of rational thought . . . isn’t this post just a little sad?

Do any of you actually hate Diego Avila for taking care of his family? Anyone? If you were making a ton ofmoney, wouldn’t your first instinct be to take care of your family? Yes, it would.

What Alex Morton is doing is pretending the outrage of Vemma’s critics is directed at a sympathetic figure (a poor child ofpoor immigrants, who worked his ass off to give them a living) in order to try and guilt critics. We don’t hate Vemma brandpartners (Mr. Avila included) for saving their families . . . we hate them for the method of how they achieved thatsuccess.

You think we hate Tony Montana because he got rich? You think we hate Kenneth Lay, CEO of Enron, because he “foughthis way from the bottom”? You think we hate Paul Orberson for, as a struggling basketball coach, decided to become amillionaire by starting his own company?

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GAWD I am SO ignorant for disliking this guy.

No. We hate them because they hurt people to get where they were.

Now remember, a minimum of 75% of Vemma brand partners will operate at a loss every fiscal year. There are almost nocustomers in the downline, and no one (BK Boreyko included) can provide paperwork that their alleged 82% ofcustomers outside the downlines exists, which is convenient since FHTM claimed the same thing and got shut down as apyramid scheme. It forces its brand partners to purchase a certain amount of product a month for no good reason and countsthose as “product sales”.

But with very little sales outside the company’s own distributors . . . you must recruit in order to make money from the“product sales” meaning Vemma functions precisely like a pyramid scheme! That’s the FTC definition by the way.

So Diego Avila has around 2000+ distributors from my source’s last count. That means a minimum of 1500 people are losingmoney to keep him at his mythical presidential ranking.

So yes Alex, I suppose technically you are helping people; you’re helping a small minority make a lot of money off themajority and pretending it makes you guys the bringers of a golden age.

Oh, and bug off. Really, you respect what the rest of us do?

Puh-LEASE! If I had a nickel for every time a Vemma brand partner (that’s including you as well Mr. Morton) said that ourparents are broke and don’t know how to make money (while making their own money from a scam) I’d have enough tomelt down and make into a life sized Han Solo frozen in carbonite coffee table.

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I have an odd imagination, k?

Alex Morton’s twitter is @AlexMortonYPR and Diego Avila’s is @diego11avila.

Let them know that we don’t hate them for making more money than us, or for taking care of their family, etc . . . we hatethem for achieving their success by scamming naive young people who genuinely believe every single one of them can earnsix figures in this company by just “trying hard enough” in this cleverly disguised pyramid scheme.

Alex Morton will try to be humble, but the fact is he thinks he is a messiah.

When people say that the cast of Jersey Shore is just fiction, I like the point out that Alex exists.

Standard | Posted in Faulty Logic | Tagged Alex Morton, Diego Avila, Enron, Fraud, Kenneth Lay, MLM, Multi-levelmarketing, Network marketing, Pyramid scheme, Scam, Tony Montana, unethical, Vemma, Verve, YouTube, YPR, YPR

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Pariah | 20 Comments10.09.13by The Revanchist

Vemma YPR vs. Mary KayI noticed that I’ve been receiving increased an increasing amount of referrals from a website called “The Pink Truth”, a sitethat operates much like my blog only with its focus on Mary Kay.

http://www.pinktruth.com/

It’s a little more flowery in language (with less cussing and degradation of the opposition), but it’s genuinely a good read.

Since they’re members have been nice enough to drive people to my website, I’m going to return the favor.

But there’s 2 articles in particular I’d like you guys to read, if you would:

http://www.pinktruth.com/2013/10/why-mary-kay-is-a-pyramid/

That one is kind of self explanatory, it’s why Mary Kay is in reality a cleverly disguised pyramid scheme.

But this next one is the one I really want you to take a good look at . . . especially brand partners.

http://www.pinktruth.com/2013/10/the-desperate-denial-of-a-mary-kay-sales-director/

Please read it, all of it.

When asked how their company is different from Amway, Herbalife, Mary Kay, etc. all Vemma brand partners immediatelytalk about the material differences.

No, forget compensation and all the crap. Forget the motivational BS, forget pretending “The Secret” is better thanSchindler’s List, forget all that.

Just black and white, objectively, look at your experience in Vemma.

Compare that Mary Kary article with what goes on in Vemma.

Isn’t it . . . frightening?

Standard | Posted in Other Network Marketing Examples | Tagged Amway, Fraud, Herbalife, Mary Kay, MLM, Multi-level

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marketing, Network marketing, Pink Truth, ponzi scheme, Pyramid scheme, Scam, unethical, Vemma, YPR, YPR Pariah | 4Comments10.08.13by The Revanchist

Vemma Brand Partners Disguise Their Occupation!This is going to be a really short post, but I thought this was hilarious.

Vemma brand partners (in particular, the YPR movement) have been disguising their association with Vemma.

NO seriously, under their job descriptions . . . I see a lot of them put “entrepreneur” (if a guy told you he was anentrepreneur in a bar, you’d throw your drink at him) or my personal favorite, wait for it:

International Business Developer!

So . . . the people in this company in which there’s no proven customer base, rewards almost exclusively for recruitment, inwhich at minimum 75% of people operate at a loss every year are international business developers.

So just saying, if you see “self-employed” chances are they’re just a stoner.

But if their Facebook says “International Business Developer” or “Entrepreneur” run the other direction!

Standard | Posted in Uncategorized | Tagged customer base, Facebook, International business, Pyramid scheme, Vemma,YPR | 0 comments10.08.13by The Revanchist

Vemma YPR Platinum Club Tuition Bonus!So multiple people have asked me to analyze Vemma’s widely touted “tuition” bonus they are offering.

You can follow the link here: http://news.vemma.com/2013/10/02/new-college-bonus-and-partea-red-added-to-platinum-club/

The basic gist of this upcoming tuition bonus is this:

The bonus check that is normally given to brand partners who complete 20 business cycles in a 4 week period with apaid as “gold member” on both sides of their business for a BMW or Benz is instead diverted to pay for their tuition.

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On the surface, this is awesome! A company that “gives a future to driven young people” is now offering them a way tofurther their education! Plus unlike the cars which have additional costs such as gas, maintenance and insurance collegetuition is pretty much a flat bill right? It’s like the sun shines out of BK Boreyko’s ass or something!

Well . . . hold that thought.

I know that if you are a brand partner reading this, you are probably exasperated. You’re probably saying to yourself,

“Wow what a hater? For once BK is doing something that can’t be attacked; he’s offering incentives for kids to further theireducation! What’s your problem?”

I don’t have a problem with the incentive itself . . . so much as I have a problem with the fact that its mostly smoke andmirrors.

And *POOF*, you’re tuition is paid for!

I’ll break this down as best I can. All the below is speculation because the bonus hasn’t actually been released yet . . . but itsspeculation based on hard evidence.

1) This is clearly a PR move

This is clearly motivated by BK Boreyko’s efforts to protect his reputation, not to actually help young kids go to college.

Look on twitter or any social media account, and you’ll see one complaint echoed throughout all of them:

“The company bashes on higher education!”

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Replace “recession” with “pyramid scheme” and the cartoonwould still be accurate.

And as much BK Boreyko feebly attempts to defend that they are simply providing an alternative, the evidenceis overwhelming. An enormous number of prospects report that during the pitch, people equate college to debt machinesand go as far as to sneer on those who work for Corporate America as “drones” and “slaves”. It’s very easy to findsoundbites and quotes from Alex Morton and Darik Alexander exclaiming the virtues of Vemma over college.

So this is more to stop the dogs barking. If it wasn’t, why on EARTH wouldn’t he have offered tuition reimbursement as anoption from the beginning? It doesn’t cost him extra . . .

You’re probably saying:

“Who cares what BK’s intentions are! He’s going to help college kids by paying almost 10k a year towards their education!”

Well about the number . . .

2) The Bonus is Month to Month

I feel like a lot of people immediately see dollar signs in their eyes and go,

“Yes, I could have 10k a year towards my education!”

Wrong.

Remember, this tuition bonus is basically the car bonus redirected towards a college fund. You know . . . it’s a bonus that’spaid out monthly.

And as we know from Ryan Young, if you don’t rehit the Diamond rank or have a paid as gold on each side . . . theywon’t pay you the bonus check.

So this isn’t an almost 10k a year bonus . . . its an $800 a month bonus. One that can be taken away on a month to monthbasis.

I’m serious. Look: http://support.vemma.com/knowledgebase/can-i-utilize-the-platinum-club-college-bonus-toward-student-loan-repayment/

Which brings me to my next point . . .

3) The Bonus is more likely in the $450 a Month Range

Divide that number, that was displayed on the page by 12.

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How hard could it possibly be?

$9600/12 = $800 a month

If you remember from my extensive coverage of the Vemma Car Bonus, the monthly bonus paid upon repeatedly hitting therequirements is $450.

Not $800.

Now that might not raise any alarm bells at a first glance, but the amount was highly suspect to me. While not covered in theofficial literature, there’s always been rumors of a 2nd tier Platinum Club Bonus.

The two elites in my group as well as other high ranking brand partners often said that at a certain rank, the car bonusactually moves up to $800 a month.

The problem? That rank is Elite (i.e. already making 6 figures a year).

So there’s a possibility that the maximum payout for college tuition is only given to a very small fraction of the YPRmovement . . . the fraction that can already afford to pay for college on their own.

Again, remember that all the above is just speculation. It is possible that BK Boreyko is simply offering more money tokids to go to college than to drive a German car (if so, kudos).

That doesn’t solve the biggest problem though . . .

4) It’s still the Platinum Club Bonus

Do you remember how I defended the NY Post article that showed the dark side of Vemma, as well as ripped apart itscritics? One of the points I brought out was that the most realistic scenario is that less than 1% of brand partners arereceiving the Platinum Club Bonus at any given time.

Remember that? How BK said 745 people earned the Platinum Club Bonus? By the way, that’s earned past tense as in that’sthe maximum number of people who have ever earned it; the real number of people currently earning it is far less.

Plus the total number of Vemma brand partners worldwide is well north of 50,000 . . . I’d be willing to put money that it’scrossed 60,000 actually.

So you see why I told you not to get too excited? Chances are very good that the bonus that people will actually earntowards their tuition will only be half of that mythical $9600 a year . . . and that’s only if they hit the requirements each

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month!

College is paid for by the semester! Can you imagine getting a bill for 4.5 months, then only receiving the bonus 2 months?Jesus . . .

Then, let’s not forget that even in the best case scenario of an $800 a month bonus . . . it’ll be paid out to less than 1% ofactive brand partners. So the people making the most money off this pyramid scheme will be the ones getting reimbursed.

Sorry for raining on the parade. Hope you guys packed an umbrella.

Standard | Posted in Faulty Logic | Tagged Alex Morton, BK Boreyko, BMW, brainwashing, College, MLM, Multi-levelmarketing, Network marketing, Platinum Club Vemma, ponzi scheme, Pyramid scheme, Ryan Young, Tuition payments,Vemma, Verve, YPR, YPR Pariah | 2 Comments

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