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Drupal Search Engine Optimization. Capstone Project | Team #4| Spring 2012 Website: http://dcm.uhcl.edu/caps12g4/. Special Thanks to. Dr. Davari - PowerPoint PPT Presentation
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Drupal Search Engine Optimization
Capstone Project | Team #4| Spring 2012
Website: http://dcm.uhcl.edu/caps12g4/
Special Thanks to Dr. DavariProfessor of Computer Science and Computer Information Systems Chair of Computing and Mathematics Division Delta B3611, 281-283-3703 University of Houston - Clear Lake Email: [email protected]: http://sce.uhcl.edu/davari/
Stuart S. EngelhardtWeb Development - Open Source - Liquid Galaxy Tietronix Software, Inc. 1331 Gemini, Suite 300 Houston, TX 77058 Phone: (281) 404-7240
Email: [email protected] Website: http://tietronix.com/website-development Website: http://tietronix.com/liquid-galaxy
Team InformationJunaith Haja
Major: Computer Science Role: Team Lead
Email: [email protected]
Mathew Leteff
Major: Computer Science Role: Web Developer
Email: [email protected] Kavuri
Major: Computer Science Role: Developer\Documentation
Email: [email protected]
Contents• Project Objectives
• About Tietronix
• Drupal – Introduction
• Search Engine Optimization
• Ranking Log
• Work done
• Recommendations and Future Work
• References
Project Objectives• Perform second round of SEO to existing Medical Device Services
web pages of Tietronix.
• Improve organic search ranking on Google (Primary) and Bing
(Secondary).
• Align page descriptions and predefined keywords with current traffic.
• Improve usability features.
• Identify appropriate social media sites to integrate related
publications.
About Tietronix• Tietronix was founded in the year 1999.
• They serve government and commercial clients.
• Collaboration with NASA and JSC Innovation team in recent project.
• Prime partners in the development of NASA’s International Space
Station Live project.
• Developed a full spectrum of medical device development services.
• The Tietronix website was built using Acquia Drupal 6 package.
Drupal Introduction• Began in the year 1999 by Dries Buytaert as a message
board.
• Open source content management system.
• Used to build websites, blogs, and enterprise applications.
• Encourages modularity, standards, collaboration, ease-of-use.
• Users: U.S. government (Whitehouse), Stanford University,
and Tietronix.
Search Engine Optimization• Process of improving the ranking of a website as it
appears in the organic search results, Google Adwords, or Bing Ads.
Rank 1Rank 2Rank 3
Ranking Log• Purpose: Establish a baseline reading using meta tag.
▫ Date Range: January 26, 2012 to April 29, 2012 Excluded: Potential Outliers
• Keyword: Medical Device Software.
Google Average Rank Percentage = 39.6%
Bing Average Rank Percentage = 31.3%
• Keyword: Medical Software Development.
Google Average Rank Percentage = 37.7%
Bing Average Rank Percentage = 15.1%
• Keyword: Medical Device Software Development.
Google Average Rank Percentage = 14.3%
Bing Average Rank Percentage = 8.1% Ranking Log
Work done – Align with Home page
• Implemented changes in the Medical Device Services home page to align with the homepage of Tietronix.
• Tietronix title and logo in the top right corner is dragged a little bit down to align with the home page view.
• Pushed menu controls down to correspond with home page.
Medical Device Services- Home PageRemoved Tietronix Title– Top of page
Added new Tietronix logo
Pushed menu controls down to correspond with homepage.
Work done - Complete View• Tietronix logo and the address in the bottom
left of the Medical Device page is moved to the bottom right to give a complete view.
• Social media icons in the top are moved to the bottom right to align with the contemporary view.
• Tietronix Flicker account is integrated with the site.
• A link to Medical device services – Customer request form is created with the email option.
Screenshot – Complete View
Relocated Logo and Address
Relocated Social Media Icons
Link to Customer Request Form
Work done – Title Change • Medical device services home page title is changed to make it
appropriate with its contents and to improve the search engine optimization.
Original Title
Screenshot – Title Change
New Title
Work done - Removal of Duplicate Content
Quality Management SystemWebpage
Process ManagementWebpage
Screenshot- Duplicate content removed
New content to eliminate duplicate text. Medical Device Services – Quality Management Services
Medical Device Visualization Service- SEO Experiment
•Performed experiment using Google’s and Bing’s search engine.
•Conducted search using the following phrase- Medical Device Visualization.
•It returned Medical device Visualization services page with rank one in both Google and Bing.
Screenshot- SEO Result Bing Search engine Google
Search engine
Work done – Footer Addition•Added a new Footer site map containing
links to all the pages in the tietronix page.
•Included the footer in all pages of the site.
•Integrated social media icons, logo and the company’s address here.
Screenshot – Footer Sitemap
New footer site map
Work done – White Paper link addition in footer• Added a new link in the footer called White Papers to open
a new page containing related articles and journals published by the company.
Medical Device Services White Papers/PDFs
Screenshot – White Papers page
The PDF files that appear on this page will change according to the files that appear on the Software Development page, the Process Management page, Medical Device Services page, etc…
Work done – XML Sitemap • XML Sitemap feature is added using Drupal’s XML Sitemap module.
• Some influence on how web robots crawl site to index pages. Basically, indexing is used to help rank a page in a search engine result list.
• Can automatically be setup to submit XML document to Bing and Google. Drupal XML Sitemap – Version 6.x-2.0 recommend release.
• Can stress the importance of a webpage and how frequently it changes.
Element Tag Definitions.▫ URL location (Required): URL of the page appearing in the sitemap.
▫ Priority range (Optional): 0.0 to 1.0 (1.0 = important and 0.5 = default ).
▫ Change frequency (Optional): ( always, hourly, daily, weekly, monthly, yearly ).
• No guarantee the bots will use the information. When they do use the values, it can help guide the web robots crawling actions.
Screenshot – XML Sitemap Cont.
Work done – XML Sitemap Cont.
• Can specify which pages are not indexed using the robots.txt file. • Example:
User-agent: *Crawl-delay: 10# DirectoriesDisallow: /includes/Disallow: /misc/Disallow: /modules/Disallow: /profiles/
Example Means: All robots can only access the same server every 10 seconds on a
successful request and do not crawl the four directories.
• Disadvantage: No guarantee web robot will not index a page if it does not follow the robot.txt file standard. ▫ Example: malicious robot
Work done - Customer Request Form• Added a new page to allow customers to make requests for
additional company information.
• Created a backend page, so an employee with the necessary rights can view the customer inquires and can handle them accordingly.
• Implemented it to work in four different modes. Customer Mode Admin Mode Normal Employee Mode Employee with Granted Role
Screenshot – Customer mode
Screenshot – Admin Mode
Added menu button to access requests submitted by customer. An admin will be the only employee that will be able to view this button and page assigned to this button.
Screenshot – Admin Review
Screenshot – Admin Review(Cont)
Shows whether an employee responded to this record.
Shows when customer made request.
Shows when customer last updated record.
Button to update customer record.
Button to delete customer record.
Screenshot – Normal Employee Mode
The Customer Info. Req. – Medical button will not appear for any employee not assigned to view the button.
Screenshot – Employee with a Granted Role to view
The test_customer1 employee role has been granted rights to view the Customer Info. Req. – Medical button to view customer requests.
Future Work and Recommendations• Develop a mobile version of the Tietronix website
to attract and reach large group of mobile users.
• Create and integrate the Tietronix website with social networking accounts in Google+, FourSquare, and LinkedIn.
Google+ ------> - 170 million registered users. FourSquare -> - 20 million registered users. LinkedIn -----> - 120 million registered users.
Future Work and Recommendations Cont.•Remove the duplicated account in
Facebook.Fake Facebook Account. Real Facebook Account.
References• http://www.tietronix.com/• www.tietronix.com/medical-device• http://drupal.org/• http://en.wikipedia.org/wiki/Search_engine_o
ptimization• http://www.thewebdesigner.com.au/What-are-
Organic-search-results.html• http://support.google.com/webmasters/bin/an
swer.py?hl=en&answer=35769• http://www.flickr.com/• http://www.facebook.com/• http://en.wikipedia.org/wiki/Web_crawler• https://
docs.google.com/viewer?a=v&q=cache:Y548b63XmtgJ:www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf+google+seo+starter+guide&hl=en&gl=us&pid=bl&srcid=ADGEESje6X4cpZIrzFIzQEYAf1C4jQWVwcNudurqH6SHhWcstukdVejJ612zI7lWPjYQyoegLZVoFXtxBkpZfLbQw0tR-affas2MHMbh-UsO-Cjkb-TF4Q0SC9DeyXEvvMbL8uNXzMTh&sig=AHIEtbTEwOXqZvaWHOoD3pkJy6kEBg_wBg
References(Contd)• https://accounts.google.com/ServiceLogin
?service=adwords&hl=en_US<mpl=jfkcon&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ltmpl%3Djfkcon&error=newacct&sacu=1&sarp=1
• http://advertising.microsoft.com/small-business/bing-yahoo-search
• http://en.wikipedia.org/wiki/Bing• http://en.wikipedia.org/wiki/List_of_social
_networking_websites#L• http://en.wikipedia.org/wiki/Robots_exclu
sion_standard• http://www.sitemaps.org/protocol.html#x
mlTagDefinitions
Thank You
Questions?
