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© 2013, LearnSomething Inc.
Who is your product “advocate” within the retail store?
Product and shopper engagement training for the Pharmacy Team
© 2013, LearnSomething Inc.
Who is your product “advocate” within the retail store?
Filling the Product Information Void } Putting product knowledge in the
right hands has been a long-standing challenge for manufacturers.
} DrugAdvisor OTC™ delivers the solution.
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DrugAdvisor OTC™ Makes the Right Connections!
DrugAdvisor OTC™ allows manufacturers to: } Deliver consistent and timely messages to retail staff
on selected products, including:
• New product launches • Product innovation • Patient Counseling Tips • Dosing and Administration • Treating Side Effects
} “Speak” directly to retail staff using LearnSomething’s ePortals – with 85% penetration into retail chains!
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Who “speaks” for your products in retail stores?
DrugAdvisor OTC™ Formula
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} Boosts the Pharmacy Teams knowledge to interact with shoppers
} Enhances the Pharmacy Teams ability to deliver superior customer service, and that one-to-one relationship
} Provides a greater level of job satisfaction for the Pharmacy Team
} Timely, convenient course design and deliver … easy to integrate with marketing/ merchandising plans
} Fit hectic retail environment – allow users to complete courses anytime
Why retailers value DrugAdvisor OTC™ programs…
Feedback we’ve received …
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Pharmacy Teams respond to DrugAdvisor… 94% of surveyed pharmacists Strongly Agree or Agree* } DrugAdvisor information is “beneficial to my practice”
Participants said:
§ “I will be better able to help patients… § “Very practical and informative.”
“Excellent information for pharmacists… we can provide more helpful guidance to our patients.”
§ “Excellent presentation! Great info!” § “Great learning tool…wish more manufacturers
would do the same.”
Leading retailers currently investing in Wellness Advisors
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Sample Course
} Course Link
} Then click the view sample box
View Sample
McNeil Consumer Healthcare
Why DrugAdvisor OTC™ ?
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Smart Product Education, Efficient Distribution
} Product knowledge mini-courses § Allows the manufacturer to deliver a consistent,
customized and branded education. § Allows the retailer the opportunity to customize with a
specific “call to action”
} Cost effective & ready to go … § The DrugAdvisor OTC™ mini-courses are delivered
through LearnSomething’s current education network.
§ Retail employees are familiar with the network interface § No learning curve.
§ Employees just point, click … and learn!
Why LearnSomething?
The leader in delivering product and shopper engagement training to retailers… } 85% penetration into retail chains
} 165 retail banners
} 100,000+ learning events delivered monthly
} 2 million+ active learners supported
} 10+ years developing & delivering eLearning for retailers
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Best Practice
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1. Identify the business need/opportunity
2. Align on top 3-5 retail accounts
3. Engage client sales team in vetting interest and program relevance with key retail accounts
4. Manufacturers collaborate with LearnSomething in developing a 5-7 minute mini-course for the retailer.
5. Manufacturers sales team collaborates with LearnSomething to jointly gain retailer participation/”opt-in”.
6. When selected by the retail partner, LearnSomething uploads the course to the retailers existing ePortal.
6 Simple Steps to Success
Pricing Information
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$30K Package includes:
} Customer Course Development and Production
} Hosting on LearnSomething’s education network
} Uploading to 5 Retail Partners (including one National and four Regional retailers)
} Robust tracking to chart program reach and measure impact
Contact Information
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Siena Long Managing Director, Shopper Innovation [email protected] 480.226.4940
Mark Valesano Business Advisory Board [email protected] 480.980.7766
Brian Vann VP, Business Development [email protected] 678.362.9803
