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2020 SGIA Advertising Meet your customers where they are: SGIA.
Take advantage of the opportunities inside
to get your products and messages in front
of your most promising prospects and your
best customers.
Coloring Inside the Gamut
Colorful Wide-Format Workflows
Going Wide with 3D
The Journal of the Specialty Graphic Imaging Association | 2019, Volume 23, Issue 2, March/April
The Journal of the Specialty Graphic Imaging Association | 2019, Volume 23, Issue 3, May/June
Exploring Textile Opportunities
Materials Creating Experiences
Digital vs. Flexo Label Printing
Don’t Miss
a Single Issue!
Join SGIA Today!
SGIA.org
The Journal of the Specialty Graphic Imaging Association | 2019, Volume 23, Issue 4, July/August
Specialty Graphic Imaging Association703-385-1335 • 888-385-3588
Have Purchasing Authority 61.3%28.1%Recommend Purchase
48.4% Business Management19.1% Production Management
10.7% Sales Personnel
6.5% Art/Design Personnel
5.8% Administrative
3.8% Production Personnel
3.1% Consultant
Highly qualified
contacts are engaged with
SGIA
1.7% Installer0.5% Instructor0.4% Student
Your Market is Our AudienceDigital Printing (Inkjet)
Screen Printing
Digital Printing (Toner)
Sublimation
Embroidery
Electronic Signs / Displays
Litho / Offset
Pad Printing
Flexo
Gravure
The SGIA Community is your target market.Whether you sell to graphic, offset or industrial
printers, apparel decorators, in-plant managers or
even packaging providers and converters, the SGIA
community uses an array of processes to create
products using your equipment and solutions.
80.2%
39.1%
35.2%
21.8%
20.4%
16.5%
10.7%
7.3%
4.6%
41.2%
Banners/Soft Signage/Flags 51.6%
Window Graphics 40.5%
Label/Decal 40.3%
T-Shirts 38.1%
Posters/Presentation Graphics 37.8%
Adhesive Wall Graphics Indoor Installation 32.9%
Back-Lit Signs 32.8%
Retail Graphics/Point of Purchase Displays 32.1%
Vehicle Wraps/Vehicle Graphics 31.7%
Banner/Soft Signage Installation 30.3%
Wall/Architectural/Building Graphics 30.1%
Window Graphics Installation 28.9%
Bags 28.1%
Adhesive Wall Graphics Outdoor Installation 27.6%
Hats/Caps 26.0%
Vehicle Wraps/Vehicle Graphics Installation 24.8%
Trade Show/Museum Displays 24.4%
Fleet Graphics/Transit Graphics 24.3%
Dimensional Signage 23.6%
Pole Signs 23.2%
Performance Wear 22.6%
Directional Signage/Directories 22.5%
Fine Art/Art Reproduction/Photo 22.3%
Digital Displays 22.2%
Floor/Sidewalk Graphics Installation 22.2%
Fleet Graphics/Transit Graphics Installation 21.1%
Other Non-Adhesive Signage Installation 20.0%
Blankets/Towels 19.2%
Label 14.6%
Patches/Appliques 13.6%
Marketing Collateral/Direct Mail 11.9%
Corrugated 10.2%
Decorative Wallpaper/Laminates 10.0%
Books 9.1%
Folding Carton 7.9%
Swimwear 7.6%
Industrial Textiles 7.5%
High-Volume Commodity Printing 7.2%
Periodicals/Catalogs 7.2%
Flexible Packaging 6.9%
3D and Asymmetrical Parts 6.7%
Specialty Glass/Metal/Ceramic/Composite 6.7%
Technical Document/Directories 5.7%
Functional Coating/Material Printing 4.6%
Printed Electronics 4.3%
Financial/Transactional 4.0%
Containers/Cylindrical Objects 3.8%
Direct to Form/Containers 3.7%
Additive/Subtractive 3.7%
Instruments/Dials/Overlays 3.0%
Newspapers 2.2%
Demographic from 2018 SGIA Expo
They Are Key Decision Makers
They Use Your Technologies Their Applications Need Your Products
Advertising company must be an SGIA member in good standing. Dates and issue themes subject to change.
*Insertion order includes all 5 issues of the Graphic edition and four issues of the Apparel edition. and the Jan/Feb 2021 issue, which gets year-round exposure. **A 3x insertion order is required to appear in these issues.
Ad Size 10x* 4x 1x
Inside Front Cover $2,075 $2,500 $3,125
Inside Back Cover $2,075 $2,500 $3,125
Back Cover Call for availability, pricing and specifications
Full Page $1,660 $2,000 $2,500
Half Page $1,245 $1,500 $1,875
Third Page $830 $1,000 $1,250
Quarter Page $750 $875 $1,000
Winter 2020Theme: THREADX Preview
Ads due: October 16, 2019
Materials due: October 30, 2019
Drop date: December 27, 2019
Spring 2020Theme: Apparel Decorating Trends
Ads due: February 7, 2020
Materials due: February 21, 2020
Drop date: April 17, 2020
Summer 2020Theme: PRINTING United Preview
Bonus: Distribution on site at PRINTING United
Special Feature: PRINTING United Sponsor Spotlights
Ads due: June 16, 2020
Materials due: June 30, 2020
Spotlights due: June 30, 2020
Drop date: August 25, 2020
Fall 2020Theme: Look to the Future
Ads due: September 4, 2020
Materials due: September 18, 2020
Drop date: November 13, 2020
Winter 2021Theme: THREADX Preview
Ads due: October 14, 2020
Materials due: October 28, 2020
Drop date: December 23, 2020
Graphic Edition Ad Size 10x* 6x 3x 1x
Inside Front Cover $2,075 $2,875 $3,250 $3,500
Inside Back Cover $2,075 $2,875 $3,250 $3,500
Back Cover Call for availability, pricing and specifications
Full Page $1,660 $2,300 $2,600 $2,800
Half Page $1,245 $1,550 $1,850 $2,050
Third Page $830 $1,050 $1,350 $1,550
Quarter Page $750 $875 $1,000 $1,250
January/February 2020Theme: SGIA Year Round
Bonus: Distribution to all Graphics and Apparel edition recipients
Ads due: September 30, 2019
Materials due: October 14, 2019
Drop date: December 30, 2019
March/April 2020Theme: Package Printing
Ads due: January 10, 2020
Materials due: January 24, 2020
Drop date: March 24, 2020
May/June 2020Theme: Industrial and Functional Printing
Ads due: March 10, 2020
Materials due: March 24, 2020
Drop date: May 19, 2020
July/August 2020Theme: PRINTING United Preview
Ads due: May 4, 2020
Materials due: May 18, 2020
Drop date: July 13, 2020
September/October 2020 Distribution on site at PRINTING UnitedTheme: Industry Trends
Special Feature: PRINTING United Sponsor Spotlights
Bonus: Distribution on site at PRINTING United
Ads due: July 6, 2020
Materials due: July 20, 2020
Spotlights due: July 20, 2020
Drop date: September 14, 2020
November/December 2020Theme: Finishing and Installation
Ads due: September 11, 2020
Materials due: September 25, 2020
Drop date: November 20, 2020
January/February 2021Theme: SGIA Year-Round
Bonus: Distribution to Graphics and Apparel edition recipients
Ads due: October 5, 2020
Materials due: October 19, 2020Drop date: December 14, 2020
Apparel Edition
The Journal of the Specialty Graphic Imaging Association | 2018, Volume 22, Issue 3 April 2
Ink Adhesion Internet of Things In-M
old FP3 Printed Electronics Continuous Improvem
ent
The Journal of the Specialty Graphic Imaging Association | 2019, Volume Seven, Winter
Designing Sales
Printing Live
Industry Trends and Outlook
THREADX Preview
Live Activation A
rt that Sells Controlling Color Lean Thinking Industry Trends Drug Testing
Convergence Making the Sale M
idterm Effects Printing’s B
est Economic O
utlook
The Journal of the Specialty Graphic Imaging Association | 2019, Volume 23, Issue 1, January/February
SGIA_j2019_GFX_JanFeb-0112419.indd 1 1/24/19 11:37 AM
The Journal of the Specialty Graphic Imaging Association | 2019, Volume Seven, Summer The Journal of the Specialty Graphic Imaging Association | 2019, Volume Seven, Spring
Don’t Miss
a Single Issue!
Join SGIA Today!
SGIA.org
10 Tips for Designers
What's Smart About Textiles?
Surprise-Free Annual Reviews
Don’t Miss
a Single Issue!
Join SGIA Today!
SGIA.org
The Journal of the Specialty Graphic Imaging Association | 2019, Volume 23, Issue 4, July/August The Journal of the Specialty Graphic Imaging Association | 2019, Volume 23, Issue 3, May/June
Exploring Textile Opportunities
Materials Creating Experiences
Digital vs. Flexo Label Printing
Coloring Inside the Gamut
Colorful Wide-Format Workflows
Going Wide with 3D
The Journal of the Specialty Graphic Imaging Association | 2019, Volume 23, Issue 2, March/April
INSI
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VER
S A
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FU
LL P
AGE
1/2
PAG
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1/3
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1/4
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Trim: 8.125”w x 10.875”hBleed: 8.375”w x 11.125” h
Safety: 7.625”w x 10.375” h
HorizontalTrim: 7”w x 5” h
VerticalTrim: 4.625”w x 6.5”h
HorizontalTrim: 7”w x 2.5”h
VerticalTrim: 4.625”w x 4”h
HV
V
HorizontalTrim: 7”w x 3.5”h
VerticalTrim: 2.25”w x 9.625”h
H
Ad sizes and layout for SGIA Journal:• High-resolution PDF X1a compliant files, embedded artwork should be 300 dpi at 100% size.• High-resolution tif files, 300 dpi at 100% size.
(Note: No layered files will be accepted. All layers must be merged.)• Illustrator eps files, with all fonts outlined and all artwork converted to CMYK. Pantone colors will not print properly and must be
converted to CMYK process.• Adobe InDesign CS4 or later. Please include all supporting graphics as high-resolution CMYK art in tif or eps format and all fonts.
*Ad sizes and layout subject to change. Fractional ad sizes do not bleed.
Please upload artwork to: SGIA.sendmyad.com
HV
Digital File Specifications*
Delivered to an opt-in list of over 15,000 imaging professionals each month, SGIA’s Industry Ink e-Newsletter is the perfect opportunity to have your message delivered straight to your customer’s inbox.
Banner Ads in the Industry Ink*
Ad Material Specs:• File Types: png, jpg or gif• Sound: not allowed• Advertising company must be an
SGIA member• SGIA reserves the right to approve
ads prior to posting.
Banner Ad Sizes and Pricing:600 x 100 pixels - $625
(Positions 1 and 4)
280 x 200 pixels - $500(Position 2)
280 x 300 pixels - $575(Position 3)
*Ad sizes and layout subject to change.
600 x 100 pixels (postition 1)
280 x 200 pixels (position 2)
280 x 300 pixels(position 3)
600 x 100 pixels (postition 4)
Sales Contacts:
John Woodstock [email protected] 703-359-1332
Mike McGowan [email protected] 703-359-1362
Electronic Advertising
